市场调查报告书
商品编码
1511311
到 2030 年全球纯素牛排市场预测:按原产地、分销管道、最终用户、地区划分Vegan Steak Market Forecasts to 2030 - Global Analysis By Source, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球纯素牛排市场规模为 6.6218 亿美元,预计到 2030 年将达到 10.8032 亿美元,预测期内复合年增长率为 8.5%。
纯素牛排是传统肉牛排的食品替代品,模仿肉类的味道和质地,不含任何动物食品。纯素牛排通常由大豆蛋白、小麦麸质和豌豆蛋白等成分製成,经过模仿肉类纤维质地的过程。通常会添加调味料和香辛料来增强风味,提供类似牛排的咸味和鲜味。
动物福利意识不断增强
随着人们越来越意识到饮食选择的道德影响,对传统动物食品的植物食品的需求大幅增加。这一趋势对快速成长的纯素牛排市场产生了直接影响。随着消费者寻求符合其价值观的简单选择,製造商正在透过创新植物来源牛排替代品来应对,这些替代品模仿传统牛排的味道、质地和营养成分。
过敏原和饮食限制
许多消费者会因为健康原因选择植物性食品,包括对肉类替代品中常见成分过敏或不耐症。大豆、麸质和坚果常用于纯素牛排的质地和风味,但它们可能会引起某些人的过敏反应。然而,麸质不耐症和大豆敏感性等饮食限制限制了某些纯素牛排产品的市场潜力。製造商必须克服这些限制并开发吸引更广泛消费者群的无过敏原选择。
食品科技创新
食品科技的创新重塑了传统肉牛排的味道、质地和外观,正在彻底改变纯素牛排市场。植物性蛋白质萃取和加工技术的进步使得生产完全模仿动物蛋白质地和风味的纯素牛排成为可能。此外,利用 3D 列印和分子美食学等技术,可以精确建立植物成分,以达到所需的肉类稠度。
烹饪多样性
烹饪多样性——适应和创新食材的能力——为纯素牛排市场带来了独特的挑战。植物性食品在模仿传统肉类的味道和质地方面取得了长足进步,但它们在烹饪方面的多功能性意味着消费者可以探索马苏牛排之外的多种选择。从丰盛的谷物碗到创新的植物性菜餚,素食者的烹饪景观丰富多样。如此广泛的选择意味着消费者不一定会被纯素牛排作为主要蛋白质来源所吸引,特别是当还有其他有吸引力的选择时。
最初,供应链中断和消费行为的变化造成了生产和分销的不确定性,影响了纯素牛排产品的供应。随着人们越来越注重健康并关心食物的来源,对植物来源替代食品的兴趣也随之增加。对肉类短缺和通用感染疾病的担忧导致许多消费者转向纯素牛排,将其视为更安全、更永续的选择。消费者偏好的这些变化加速了纯素牛排市场的成长,促使公司创新并扩大产品范围。
预计专卖店部分在预测期内将是最大的
预计在预测期内,专卖店业务将是最大的,提供精心挑选的优质植物来源产品,以满足素食消费者的特定需求和偏好。这些商店通常出售各种纯素牛排,包括由大豆、素肉和豌豆蛋白等替代蛋白质製成的创新品种。透过专注于纯素食和植物来源选择,专卖店可以为顾客提供一个专用的空间,让他们放心地探索、发现和购买纯素食牛排,而不会被非纯素食产品所愚弄。
预计国内消费领域在预测期间内复合年增长率最高
预计国内消费领域在预测期内复合年增长率最高。随着越来越多的消费者出于健康、环境和道德原因而采用植物性饮食,对牛排等传统肉品的纯素替代品的需求正在迅速增加。国内消费者,尤其是西方市场的消费者,健康意识和环保意识日益增强,并且要求永续和道德的食品。消费者偏好的这些变化正促使食品製造商和新兴企业投资于研发,以创造出与动物牛排的味道、质地和营养成分非常相似的高品质纯素牛排替代品。
随着永续性和健康意识的提高,消费者越来越多地转向植物来源食品,在预测期内,亚太地区将占据纯素牛排市场的最大份额。该地区的食品科学家正在使用挤压、发酵和 3D 列印等技术来生产与动物食品没有区别的纯素牛排。此外,亚太地区多元化的烹饪传统提供了丰富的风味和配料,可开发出吸引世界各地消费者的正宗纯素牛排。
亚太地区可能会在预期期间实现盈利成长。随着人们对气候变迁和环境退化的担忧日益加剧,各国政府正在实施减少碳排放和促进永续粮食生产的政策。这包括对传统肉类产品的植物来源食品的奖励,例如研发补贴、製造商税收减免以及加强对肉类生产的监管。此外,专注于减少胆固醇和饱和脂肪摄取量的健康法规正在促使消费者选择纯素牛排等植物来源选择。
According to Stratistics MRC, the Global Vegan Steak Market is accounted for $662.18 million in 2024 and is expected to reach $1,080.32 million by 2030 growing at a CAGR of 8.5% during the forecast period. Vegan steak is a plant-based alternative to traditional meat steak, crafted to replicate both the taste and texture of meat while entirely excluding animal products. Typically made from ingredients like soy protein, wheat gluten, or pea protein, vegan steaks undergo a process to mimic the fibrous texture of meat. They often incorporate seasonings and spices to enhance flavor, providing a savory, umami-rich profile akin to beef steak.
Increasing awareness of animal welfare
As people become more conscious of the ethical implications of their dietary choices, there has been a notable surge in demand for plant-based alternatives to traditional animal products. This trend has directly influenced the burgeoning vegan steak market. With consumers seeking cruelty-free options that align with their values, manufacturers have responded by innovating plant-based steak substitutes that mimic the taste, texture, and nutritional profile of conventional steak.
Allergens and dietary restrictions
Many consumers who opt for plant-based diets do so for health reasons, including allergies or intolerances to common ingredients found in meat substitutes. Soy, gluten, and nuts, often used in vegan steak formulations for texture and flavor, can trigger allergic reactions in some individuals. However, dietary restrictions such as gluten intolerance or sensitivity to soy limit the market potential of certain vegan steak products. Manufacturers must navigate these constraints to develop allergen-free options that cater to a broader consumer base.
Innovations in food technology
Innovations in food technology are revolutionizing the vegan steak market by replicating the taste, texture, and appearance of traditional meat steaks. Advances in plant-based protein extraction and processing techniques have allowed for the creation of vegan steaks that closely mimic the mouth feel and flavor of animal-based counterparts. Additionally, the use of technologies such as 3D printing and molecular gastronomy enables the precise structuring of plant-based ingredients to achieve the desired meat-like consistency.
Culinary versatility
Culinary versatility, the ability to adapt and innovate with ingredients, poses a unique challenge to the vegan steak market. While plant-based alternatives have made significant strides in mimicking the taste and texture of traditional meats, their versatility in cooking allows consumers to explore a multitude of other options beyond steak. From hearty grain bowls to innovative vegetable-based dishes, the culinary landscape for vegans is rich and diverse. This broad spectrum of choices means that consumers may not always gravitate towards vegan steaks as their primary protein source, especially when other enticing options are available.
Initially, disruptions in the supply chain and changes in consumer behavior led to uncertainties in production and distribution, affecting the availability of vegan steak products. As people became more health-conscious and concerned about the origins of their food, interest in plant-based alternatives surged. With meat shortages and concerns over zoonotic diseases, many consumers turned to vegan steaks as a safer and more sustainable option. This shift in consumer preferences accelerated the growth of the vegan steak market, prompting companies to innovate and expand their product offerings.
The Specialty Stores segment is expected to be the largest during the forecast period
Specialty Stores segment is expected to be the largest during the forecast period by offering a curated selection of high-quality plant-based products tailored to the specific needs and preferences of vegan consumers. These stores often feature a diverse range of vegan steaks, including innovative varieties crafted from alternative proteins like soy, seitan, or pea protein. By focusing solely on vegan and plant-based options, specialty stores can provide a dedicated space where customers can explore, discover, and purchase vegan steaks with confidence, without the distractions of non-vegan products.
The Domestic Consumers segment is expected to have the highest CAGR during the forecast period
Domestic Consumers segment is expected to have the highest CAGR during the forecast period. As more consumers adopt plant-based diets for health, environmental, and ethical reasons, the demand for vegan alternatives to traditional meat products like steak has surged. Domestic consumers, particularly in Western markets, are becoming increasingly health-conscious and environmentally aware, seeking sustainable and ethical food choices. This shift in consumer preferences has prompted food manufacturers and startups to invest in research and development to create high-quality vegan steak substitutes that closely mimic the taste, texture, and nutritional profile of animal-based steak.
With a growing emphasis on sustainability and health consciousness, consumers are increasingly turning to plant-based alternatives, Asia Pacific region in the Vegan Steak Market commanded the largest share throughout the projection period. Food scientists in the region are leveraging technologies such as extrusion, fermentation, and 3D printing to create vegan steaks that are indistinguishable from animal-based counterparts. Moreover, the diverse culinary heritage of the Asia Pacific region provides a rich tapestry of flavors and ingredients for developing authentic-tasting vegan steaks, appealing to a global audience.
Asia Pacific region is poised to witness profitable growth over the extrapolated time frame. As concerns about climate change and environmental degradation escalate, governments are implementing policies to reduce carbon emissions and promote sustainable food production in the region. This includes incentives for plant-based alternatives to traditional meat products, such as subsidies for research and development, tax breaks for manufacturers, and stricter regulations on meat production. Additionally, health-related regulations focusing on reducing cholesterol and saturated fat intake are driving consumers towards plant-based options like vegan steak.
Key players in the market
Some of the key players in Vegan Steak market include Amy's Kitchen, Beyond Meat Inc, Daiya Foods Inc, Danone S.A, Earth's Own Food Company Inc, Eat Just Inc, Gardein, Gold & Green Foods Ltd, Kellogg NA Co, Kraft Foods Inc and Ripple Foods Inc.
In June 2023, Juicy Marbles introduced new vegan streaks in the Waitrose stores. These steaks are available in the region for everything from solo dinners to family meals.
In January 2023, Subway announced the launch of its new plant-based teriyaki Steak packed along with the teriyaki sauce, veggie, and vegan cheese. The new vegan teriyaki introduced by the company is filled with vegan steak, teriyaki sauce, dairy-free Cheez-It, and a range of vegetables.
In October 2022, Beyond Meat introduced its vegan steak designed to deliver the juicy, & tender bite of the sliced steak tips. The new vegan steak consists of 21 grams of protein per serving and will likely be launched initially in Walmart and Kroger stores