市场调查报告书
商品编码
1483124
全球太阳眼镜市场评估:依太阳眼镜类型、材料、镜框形状、镜框类型、性别、价格、分销管道、地区、机会、预测(2017-2031)Sunglasses Market Assessment, By Sunglasses Type, By Material, By Frame Shape, By Frame Type, By Gender, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球太阳眼镜市场规模为205.8亿美元,预计到2031年将达到323.1亿美元,2024-2031年预测期间复合年增长率为5.8%。该市场本质上是多元化的,线上线下都有多种款式选择、镜框类型和材质。除了作为功能性配件外,该产品还在时尚和运动方面影响全球太阳眼镜市场。
市场上的消费者偏好多种多样,许多消费者重视款式和品牌形象,而有些消费者则重视产品性能和耐用性。製造商不断在其产品组合中添加多样化的设计,从飞行员和徒步旅行者到运动专用设计。例如,2023年7月,BMW集团推出了创新摩托车护目镜-BMW Motorrad ConnectedRide Smartglasses。这些护目镜采用平视显示技术,可直接在骑士的视野中即时提供所有相关数据,例如速度、导航、齿轮等,从而实现更安全的摩托车骑行。该产品可以透过应用程式和蓝牙轻鬆连接到用户的智慧型手机。
随着永续发展趋势和不断增强的环保意识,品牌正在转向在太阳眼镜生产中使用环保材料和永续生产方法。采用生物基材料、再生塑胶和永续包装来吸引环保消费者。
电子商务平台的日益普及进一步加速了全球对太阳眼镜的需求。这些平台允许消费者检查产品评论和评级,并比较价格和交易。此外,名人和社群媒体影响者对消费者的购买决策产生重大影响,塑造市场趋势并推动对品牌和风格的需求。
永续发展推动市场成长
永续发展是推动全球太阳眼镜市场成长的主要趋势之一。人们想要对眼睛和环境有益的产品。永续太阳眼镜由生物材料、再生塑胶和木材等永续材料製成,而不是像传统太阳眼镜那样由危险或稀缺资源製成。为了吸引环保消费者,製造商强调公平贸易实践、道德劳工标准和环境保护。它促进动物福利,并让许多人参与纯素食和永续生产。
大多数太阳眼镜由金属或其他非动物材料製成,但有时也会使用黏合剂或染料等动物材料。因此,越来越多的买家有意识地选择由木材、再生塑胶和生物醋酸酯製成的环保太阳眼镜。 2023 年 8 月,Gandys International 推出了最新系列的义大利製造、动物性且无动物实验的太阳眼镜,其中 39% 为植物性树脂镜片,64% 为植物性可生物降解镜框。该产品遵循永续发展趋势,采用海藻纸包装和纯素苹果皮盒。
户外休閒参与者的增加推动了太阳眼镜的需求
随着参与户外休閒活动的人数迅速增加,而紫外线对眼睛的照射缺乏既定标准,白天在户外玩耍时佩戴墨镜已成为强制规定。根据户外产业协会的数据,到 2022 年,6 岁及以上户外休閒参与者占美国人口的比例将从 2.3% 增加到 55%。
本报告针对全球太阳眼镜市场进行研究和分析,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global sunglasses market was valued at USD 20.58 billion in 2023, expected to reach USD 32.31 billion in 2031, with a CAGR of 5.8% for the forecast period between 2024 and 2031. The market is diverse in nature with several style options, frame types, and materials available online as well as offline. In addition to being a functional accessory, the product is influencing the global sunglasses market in terms of fashion and sports activities.
The market has varied consumer preferences such as large number of consumers focusing on style and brand image, while others are concerned with the product's performance and its durability. Manufacturers continually add diversified designs to their portfolios, from aviators and wayfarers to sport-specific designs. For instance, in July 2023, BMW Group launched its innovative motorcycle goggles, BMW Motorrad ConnectedRide Smartglasses. The goggles offer head-up display technology and reflect all appropriate data, such as speed, navigation, or gear, directly into the rider's vision field in real time, enabling safer motorcycle riding. The product can be easily connected to the user's smartphone through app and Bluetooth.
With growing emphasis on sustainability trends and greater awareness of the environment, brands are shifting to using eco-friendly materials and sustainable production methods for manufacturing sunglasses. Bio-based materials, recycled plastics, and sustainable packaging are being incorporated to appeal to environmentally friendly consumers.
The growing popularity of e-commerce platforms has further accelerated the demand for sunglasses globally. These platforms allow consumers to check product reviews and ratings and compare prices and deals. Moreover, celebrities and social media influencers greatly impact consumers' buying decisions, shaping market trends and driving the demand for brands and styles.
Sustainability Fuels Market Growth
Sustainability is one of the major trends driving the growth of the global sunglasses market. Individuals seek products that are good for the eyes and the environment. Sustainable sunglasses are not manufactured from hazardous materials or scarce resources like traditional sunglasses but from sustainable elements such as biomaterials, recycled plastic, or wood. Manufacturers are emphasizing fair trade practices, ethical labor standards, and environmental preservation to appeal to eco-friendly consumers. It entails promoting animal welfare and engaging in vegan and sustainable production for many.
Even though metal and other non-animal materials are used to make the majority of sunglasses, animal-related components, such as adhesives and dyes, are occasionally used in their construction. Hence, a growing number of buyers are consciously choosing eco-friendly sunglasses made of wood, recycled plastic, or bio-acetate. In August 2023, Gandys International launched its latest range of Italy-made, vegan, and cruelty-free sunglasses, containing 39% plant resin lenses and 64% plant-based biodegradable frames. The product comes in seaweed paper packaging and a vegan apple leather case, following the sustainability trend.
Growing Outdoor Recreation Participants Drive the Demand for Sunglasses
As there is a surge in outdoor recreation participants and no established threshold for UV radiation exposure to the eyes, it is imperative to wear sunglasses while playing outdoors during the daytime. According to the Outdoor Industry Association, outdoor recreation participants aged six and older grew from 2.3 percent in 2022 to 55 percent of the United States population.
Sports sunglasses are functional accessories that improve performance and protect vision, regardless of style. These specialty glasses are more than a fashion accessory essential to gameplay. A player's visibility can be significantly impaired by the bright sun, making it difficult to play effectively. To overcome this difficulty, sports sunglasses reduce glare, guarantee clear eyesight, and greatly enhance attention during crucial times on the field. In February 2024, L.G.R, in collaboration with Eugenio Amos, launched its first sports sunglasses, BASE 8, designed by Carlo Borromeo and manufactured using an injected bio-based polymer. The product is available in four colors with polarized mirror lenses.
Asia-Pacific is the Fastest Growing Market
Urbanization and rapid economic growth are among the significant factors driving the market growth in Asia-Pacific. Greater disposable incomes allow consumers to spend on fashion accessories, including sunglasses. Furthermore, the impact of western culture and social media trends contribute to the growing demand for sunglasses in the region. Rising demand for fashionable and functional eyewear can be observed in the region, complementing different lifestyles and outfits. Moreover, many parts of Asia-Pacific face strong sunlight, emphasizing growing awareness for eye health against UV rays, further spurring the demand for sunglasses. In November 2023, OKNO under Eyewearlabs, launched its new range of sports sunglasses in India, ideal for all types of outdoor sports. The products come with 8 Base Lenses, providing matchless precision and clear vision. The frame material used is premium quality TR90 nylon, along with adaptable nose pads.
Future Market Scenario (2024 - 2031F)
Advanced lens, materials, and manufacturing technologies are expected to enter the market with a growing consumer focus on eye health. Integration of smart features in the product in the form of AR displays and biometric sensors will be adopted by manufacturers.
With rising demand for sustainable and eco-friendly products, brands will prioritize using sustainable materials and eco-friendly manufacturing processes while producing sunglasses.
Growing emphasis on online shopping is likely to reshape the distribution landscape of the global sunglasses market. Brands are expected to increase their online presence to capture most of the market share.
Key Players Landscape and Outlook
The global sunglasses market consists of a vast landscape with established players dominating the market and emerging ones trying to gain traction by bringing innovation, creating brand recognition, introducing D2C distribution frameworks, and incorporating sustainability in the portfolio. The outlook for the sunglasses market seems positive, with intensified competition among players competing to hold or gain the majority market share. Strategic mergers and acquisitions are a part of introducing product innovation and brand differentiation in the market. For instance, in May 2024, Safilo S.p.A. signed a perpetual license agreement for David Beckham Eyewear with Authentic Brands Group (Authentic), enabling Safilo to supervise the value chain completely, including David Beckham-led design process, via to its manufacturing and global distribution.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work