市场调查报告书
商品编码
1488621
全球代餐市场评估:依产品类型、最终用户、通路、地区、机会、预测(2017-2031)Meal Replacement Market Assessment, By Product Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球代餐市场规模为141.1亿美元,预计到2031年将达到242.3亿美元,2024-2031年预测期间复合年增长率为6.99%。作为代餐的产品旨在减少卡路里。製造商通常被称为 "营养全面" ,确保提供消费者所需的所有重要元素,此外还包含低糖碳水化合物、蛋白质和少量脂肪。这些产品通常比典型的膳食含有较少的热量。
近年来,一些公司改变了行销重点。他们不强调减肥,而是提倡在忙碌的生活方式中轻鬆使用代餐产品。代餐的优点是易于製作且易于使用,使消费者可以将代餐纳入他们的日常生活中。我发现午餐时喝一杯奶昔或酒吧很方便,而不是典型的汉堡和薯条或早晨咖啡和蛋糕。例如,2022 年 6 月,快速扩张的代餐品牌 CTRL 宣布推出新的 Meal On-The-Go Bars,标誌着其功能性食品系列的开始。此棒有两种口味:魔法魅力和巧克力饼干麵团。每份随身携带餐棒均采用真正的原料製成,含有 240 卡路里、27 克有益碳水化合物、9 克膳食纤维和 15 克优质乳清蛋白。
寻找更简单的方法来维持健康饮食是代餐的主要目标。代餐并不意味着取代包括瘦蛋白、蔬菜和全谷物的均衡饮食。相反,它取代了不健康的零食和快餐。
此外,不断变化的消费者偏好、不断增加的可支配收入以及消费者对健康营养意识的不断增强正在推动市场成长。
肥胖率上升推动代餐市场成长
使用代餐产品最常见的原因是减肥。随着各种不同的饮食时尚和补充剂的出现,人们可能会很困惑该吃什么。使用代餐产品,您可以毫不费力地获得有关卡路里计数和份量大小的准确资讯。它会为您完成所有计算,因此消费者无需费心计算包含 20 种不同成分的食谱中的卡路里含量。
消费者可以用特殊配方的能量棒、奶昔和粉末代替正餐,轻鬆遵循低热量饮食。这些产品促进消费者健康的饮食习惯。想要减肥的人可以在这些产品中找到身体所需的所有营养成分。例如,2023年9月,澳洲减肥代餐产品The Man Shake在新西兰上市。该公司声称,与其他产品相比,每 100 克其蛋白质含量高达三倍,碳水化合物含量高达四分之一。
便利性带动代餐产品需求
代餐产品的一大优点就是方便。对于日程繁忙的人来说,这是满足饮食需求的绝佳解决方案。此外,运动员,尤其是那些没有足够时间自己准备膳食的运动员,在运动后依靠代餐奶昔来快速补充能量。对于日程繁忙的人来说,这些饭菜几乎不需要准备时间。此外,代餐消除了购物、饮食计划和烹饪的需要,为消费者节省了大量的时间和精力。这些产品方便携带,让消费者随时补充能量和营养。对于消费者来说,在没有传统食品选择的情况下食用它是理想的选择,而且他们也会感觉更好。 2024 年 2 月,领先的健康与保健公司康宝莱推出了康宝莱 GLP-1 Nutrition Companion,这是一个旨在满足人们营养需求的全新食品和补充剂产品组合系列。该系列包括传统产品系列和纯素产品系列,各有 3 种产品。
本报告研究和分析了全球代餐市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global meal replacement market was valued at USD 14.11 billion in 2023, expected to reach USD 24.23 billion in 2031, with a CAGR of 6.99% for the forecast period between 2024 and 2031. Products which serve as meal replacements are designed to reduce calories. Frequently referred to as "nutritionally complete", manufacturers guarantee to provide their consumers with all vital elements which are required, moreover, consisting of a combination of low-sugar carbohydrates, protein, and a small quantity of fat. Typically, these products are lower in calories than a typical meal.
Several companies have recently changed the focus of their marketing. They're hyping the ease of use of meal replacement products for busy lifestyles rather than emphasizing weight loss. Meal replacements have the advantage of being quite simple to make and their simplicity of use enables consumers to include meal replacements in their daily schedules. They feel convenient having a shake or bar for lunch instead of the typical burger and fries or cake with morning coffee. For instance, in June 2022, CTRL, a rapidly expanding meal replacement brand, introduced new Meal On-The-Go Bars, exhibiting the start of their functional food line. Two flavors are available for the bars: Magic Charms and Chocolate Chip Cookie Dough. Each Meal On-The-Go Bar is made with actual ingredients and contains 240 calories, 27 grams of beneficial carbs, nine grams of fiber, and 15 grams of premium whey protein.
Finding a simpler approach to maintaining a healthy diet is the main goal of meal replacements. They aren't meant to replace a well-balanced meal full of lean protein, vegetables, and whole grains. Rather, they are meant to replace unhealthy snacks and fast food.
Additionally, evolving consumer preferences, rising disposable incomes, and increasing awareness among consumers about healthy nutrition are driving the market's growth.
Increasing Obesity Rates Drive the Meal Replacement Market Growth
The most frequent reason for using a meal replacement product is weight loss. People find it confusing to know what to eat when a wide variety of diet fads and supplements are available. Using a meal replacement product requires no task and it gives them a precise information about the number of calories and serving size. It does all the calculations, so consumers don't have to bother figuring out how many calories there are in a recipe with twenty ingredients.
Consumers find it easy to adhere to calorie-deficit diets by replacing their meals with specially formulated bars, shakes, and powders. These products promote healthier eating habits among consumers. People looking to shed weight find all the vital nutrients required for their bodies in these products. For instance, in September 2023, an Australia-based weight loss and meal replacement product, The Man Shake, was launched in New Zealand. In comparison to other products, the company claims to have up to three times the protein and a quarter of the sugar per 100 grams.
Convenience Factor Fuels the Demand for Meal Replacements
A significant benefit of meal replacement products is convenience. People with busier schedules find a great solution for fulfilling their dietetic requirements. Moreover, athletes, especially those who do not have ample time to cook meals for themselves, rely on meal replacement shakes to refuel quickly after a workout session. These meals require minimal to no preparation time for people with hectic schedules. Furthermore, the need for shopping for groceries, planning meals, and cooking them gets eliminated with meal replacements, saving consumers a lot of time and effort. The portable format of these products provides consumers with energy and nourishment throughout the day whenever they want. During the unavailability of traditional meal options, consumers find them ideal to consume and feel better. In February 2024, Herbalife, a leading health and wellness company, launched Herbalife GLP-1 Nutrition Companion, a new line of food and supplement product combinations designed to meet the nutritional needs of individuals. The range includes classic product combo and vegan product combo, with 3 products in each range.
North America Holds the Dominant Share
Geographically, North America holds the majority of the global market share in the meal replacement market, with the United States leading the region. Local players in the region are introducing meal replacements in the form of protein shakes and bars, which are low-calorie and wholesome. These nutritious options are an emerging trend in the region. Rising sustainability trends are compelling manufacturers to launch organic meal replacements catering to the needs of eco-conscious consumers. Additionally, North American customers are drawn to meal replacement products because of their versatile nature and convenient on-the-go formats, particularly for drinks and bars. Moreover, convenience food stores offer a distinct edge over other snacks due to their ability to cater to both scheduled and impulsive purchases. In July 2023, Soylent added a new vanilla flavor to their best-selling High Protein Shake product range, Complete Protein. The product was launched online on Amazon.com and Soylent.com. Offline, the product is available on Meijer and Walmart.
Future Market Scenario (2024 - 2031F)
Rising demand for plant-based and vegan meal replacement products is expected due to growing awareness for sustainability. Eco-friendly packaging solutions will influence the manufacturers of meal replacement products.
With advancing technology, personalized meal replacement products are likely to prevail in which the consumers will be allowed to customize their products as per their dietary requirements.
Expanding e-commerce platforms along with digital marketing strategies will allow manufacturers to reach the masses and engage with them effectively. Subscription offers and convenient buying options will draw the consumers to the products.
Key Players Landscape and Outlook
Global meal replacement market holds a vast and dynamic landscape with numerous key players competing for their respective market shares. Prominent players offer a wide variety of products to consumers catering to their specific requirements and nutritional needs. The outlook for the market seems promising driven by growing demand of consumers for convenient on-the-go nutritious food options. Product innovation and diversification are expected to expand the market presence of the key players. In January 2024, Abbott Laboratories launched a high-protein nutrition shake, PROTALITY, to help people with weight loss. The shake is designed to feed the muscles for upto 7 hours, as it has a mix of fast as well as slow digesting protein.
Furthermore, niche brands are trying to gain brand recognition by bringing in customized and personalized nutrition options to the market. Also, strategic acquisitions and partnerships are likely to enhance customer experiences with new innovative products in the market.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work