代餐市场－全球产业规模、份额、趋势、机会和预测，依产品类型（即饮、能量棒、粉末、其他）、按配销通路（线下、线上）、按地区和竞争情况，2020-2030 年预测

2024 年全球代餐市场价值为 220.8 亿美元，预计到 2030 年将达到 351.7 亿美元，预测期内年复合成长率(CAGR) 为 8.13%。

受消费者健康意识不断增强、快节奏的生活方式以及对方便、营养均衡的传统膳食替代品的需求不断增长的推动，这个市场正在持续增长。消费者越来越多地寻求高蛋白、植物性和功能性的代餐选择，以满足体重管理、健身和特定的饮食需求。产品创新（尤其是在口味、个人化营养和清洁标籤配方方面）正在加速市场扩张。此外，电子商务和直接面向消费者的管道的普及正在提高产品的可及性。领先的公司正在强调产品多样化和永续性以保持竞争优势。

关键市场驱动因素

提高健康意识和营养关注度

主要市场挑战

法规遵从性和标籤标准

主要市场趋势

个人化和功能性营养

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球代餐市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（即饮、棒状、粉状、其他）
  • 按配销通路（线下、线上）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第五章：北美代餐市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型
  • 按配销通路
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第六章：欧洲代餐市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第七章：亚太代餐市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第八章：中东与非洲代餐市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第九章：南美洲代餐市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：市场动态

• 驱动程式
• 挑战

第 11 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 12 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 13 章：竞争格局

• 公司简介
  • Abbott Laboratories
  • Glanbia plc
  • Amway Corporation
  • Herbalife International of America, Inc.
  • Nestle SA
  • Huel Inc.
  • Blue Diamond Growers
  • WK Kellogg Co
  • General Mills, Inc.
  • Starco Brands, Inc. (Soylent)

第 14 章：策略建议

第15章调查会社について・免责事项

Global Meal Replacement market was valued at USD 22.08 billion in 2024 and is projected to reach USD 35.17 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.13% during the forecast period.

This market is witnessing consistent growth, fueled by increasing consumer health awareness, fast-paced lifestyles, and the growing demand for convenient, nutritionally balanced alternatives to traditional meals. Consumers are increasingly seeking high-protein, plant-based, and functional meal replacement options that support weight management, fitness, and specific dietary needs. Product innovation-particularly in flavors, personalized nutrition, and clean-label formulations-is accelerating market expansion. Additionally, the proliferation of e-commerce and direct-to-consumer channels is improving product accessibility. Leading companies are emphasizing product diversification and sustainability to maintain a competitive edge.

Key Market Drivers

Increasing Health Awareness and Nutritional Focus

The rising emphasis on health and wellness is a major driver of demand for meal replacement products. These offerings provide a convenient yet nutritionally adequate alternative to conventional meals, aligning with consumers' growing focus on balanced macronutrient intake and overall dietary quality. Heightened awareness of obesity, diabetes, and cardiovascular conditions is further encouraging individuals to seek healthier meal options.

According to the National Health and Nutrition Examination Survey, from August 2021 to August 2023, 40.3% of U.S. adults were classified as obese, with the highest rates observed in the 40-59 age group. This trend has heightened consumer interest in healthier dietary habits, thereby supporting market growth.

The surge in demand for functional foods is also contributing to this expansion. Meal replacements enriched with probiotics, dietary fiber, vitamins, and superfoods are increasingly being used to target specific health concerns such as digestive health, immunity, and muscle recovery. Companies are responding by prioritizing clean-label ingredients, organic formulations, and plant-based proteins to meet consumer demand for natural, wholesome products.

Key Market Challenges

Regulatory Compliance and Labeling Standards

The meal replacement sector operates within a complex regulatory landscape, with stringent compliance requirements that vary across regions. Regulatory authorities such as the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), and the Food Standards Agency (FSA) enforce strict guidelines related to product composition, ingredient sourcing, and permissible health claims.

Manufacturers must ensure that their products meet these diverse nutritional and safety standards, which often requires navigating significant differences in international regulations. Claims related to weight management, protein content, or micronutrient benefits must be substantiated by scientific evidence and approved by relevant authorities. Non-compliance or misleading marketing can result in product recalls, legal consequences, and damage to brand reputation-posing considerable challenges for companies expanding into global markets.

Key Market Trends

Personalized and Functional Nutrition

There is a growing consumer demand for personalized nutrition solutions tailored to individual health goals, fitness routines, and dietary preferences. In response, meal replacement brands are increasingly offering customized products designed for specific needs such as weight loss, muscle gain, gut health, or immune function.

The integration of advanced technologies-including AI-based nutritional analytics and DNA-guided diet planning-is enabling more targeted product offerings. Functional ingredients are also shaping the innovation landscape. Products now commonly include components such as probiotics, fiber, superfoods, adaptogens, and nootropics to deliver benefits beyond basic nutrition.

For example, formulations enriched with collagen, omega-3 fatty acids, and antioxidants are aimed at consumers interested in skin health and anti-aging, while BCAAs and creatine are being incorporated to appeal to fitness-conscious consumers. The emphasis on personalization and functional nutrition is expected to drive further product diversification and brand differentiation within the market.

Key Market Players

• Abbott Laboratories
• Glanbia plc
• Amway Corporation
• Herbalife International of America, Inc.
• Nestle S.A.
• Huel Inc.
• Blue Diamond Growers
• WK Kellogg Co
• General Mills, Inc.
• Starco Brands, Inc. (Soylent)

Report Scope:

In this report, the Global Meal Replacement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Meal Replacement Market, By Product Type:

• Ready-to-Drink
• Bars
• Powder
• Others

Meal Replacement Market, By Distribution Channel:

• Offline
• Online

Meal Replacement Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Meal Replacement Market.

Available Customizations:

Global Meal Replacement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Meal Replacement Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Ready-to-Drink, Bars, Powder, Others)
  • 4.2.2. By Distribution Channel (Offline, Online)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Meal Replacement Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Meal Replacement Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Meal Replacement Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Meal Replacement Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Meal Replacement Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Meal Replacement Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Meal Replacement Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Meal Replacement Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Meal Replacement Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Meal Replacement Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Meal Replacement Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Meal Replacement Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Meal Replacement Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Meal Replacement Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. South Korea Meal Replacement Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Indonesia Meal Replacement Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Meal Replacement Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Meal Replacement Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Meal Replacement Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Meal Replacement Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Meal Replacement Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Meal Replacement Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Meal Replacement Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Meal Replacement Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Meal Replacement Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Abbott Laboratories
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Glanbia plc
  • 13.1.3. Amway Corporation
  • 13.1.4. Herbalife International of America, Inc.
  • 13.1.5. Nestle S.A.
  • 13.1.6. Huel Inc.
  • 13.1.7. Blue Diamond Growers
  • 13.1.8. WK Kellogg Co
  • 13.1.9. General Mills, Inc.
  • 13.1.10. Starco Brands, Inc. (Soylent)

14. Strategic Recommendations

15. About Us & Disclaimer