代餐市场规模、份额及成长分析（按产品、应用、年龄层、性别、通路和地区）－产业预测，2025 年至 2032 年

2023 年全球代餐市场规模价值 146 亿美元，预计将从 2024 年的 156.1 亿美元成长到 2032 年的 266.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

受消费者健康意识不断提升、忙碌生活方式下对便利营养的需求以及老龄人口增长的推动，代餐市场预计将迎来显着增长。随着人们越来越重视健身和均衡饮食，代餐作为一种便利营养的解决方案正日益受到青睐。电商和直销模式将提升代餐的可近性，进一步刺激市场扩张。此外，纯素和弹性素食的兴起以及环保意识的增强，为专注于植物来源的市场参与者创造了新的机会。然而，产品成本高昂、口味不佳、监管障碍以及来自健康替代品的竞争等挑战，可能会在未来几年阻碍市场渗透。对于希望利用这一不断变化的市场格局的相关人员而言，了解这些动态至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

代餐市场规模（依产品划分）及复合年增长率（2025-2032）

• 市场概览
• 粉末
• 可以直接饮用
• 蛋白质棒
• 其他的

代餐市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概览
• 一般医学
• 专业医疗

代餐市场规模（依年龄层划分）及复合年增长率（2025-2032）

• 市场概览
• 35-64岁
• 34岁或以下
• 65岁或以上

代餐市场规模（依性别划分）及复合年增长率（2025-2032）

• 市场概览
• 男性
• 女士

代餐市场规模（依分销通路划分）及复合年增长率（2025-2032 年）

• 市场概览
• 离线
• 在线的

各地区代餐市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Abbott Laboratories（USA）
• Herbalife International of America, Inc.（USA）
• Amway Corp.（USA）
• Nestle SA（Switzerland）
• Glanbia Plc（Ireland）
• The Simply Good Foods Company（USA）
• Huel Inc.（UK）
• Unilever PLC（UK）
• The Kellogg Company（USA）
• Soylent（USA）
• Nu Skin Enterprises, Inc.（USA）
• Blue Diamond Growers（USA）
• General Mills, Inc.（USA）
• Bob's Red Mill Natural Foods（USA）
• Orgain Inc.（USA）
• Abnormal（UK）
• Trinkkost GmbH（Germany）
• Futricio（Netherlands）
• Saturo Foods GmbH（Germany）

结论和建议

Global Meal Replacement Market size was valued at USD 14.6 billion in 2023 and is poised to grow from USD 15.61 billion in 2024 to USD 26.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The meal replacement market is poised for substantial growth, fueled by the rising health consciousness among consumers, the demand for convenient nutrition amidst busy lifestyles, and the expanding geriatric demographic. As individuals prioritize fitness and balanced diets, meal replacements gain traction as quick, nutrient-rich solutions. E-commerce and direct-to-consumer models enhance accessibility, further driving market expansion. Additionally, the surge in vegan and flexitarian diets aligns with increasing environmental awareness, presenting new opportunities for market players focused on plant-based options. However, challenges such as high product costs, taste perceptions, regulatory hurdles, and competition from alternative healthy food options may hinder market penetration in the coming years. Awareness of these dynamics is crucial for stakeholders aiming to capitalize on this evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Market Segments Analysis

Global Meal Replacement Market is segmented by Product, Application, Age Group, Gender Segmentation, Distribution Channel and region. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Age Group, the market is segmented into 35 to 64, Below 34 and 65 & Above. Based on Gender Segmentation, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Market

The global meal replacement market is driven by products that are carefully crafted with controlled portions, high protein content, fiber, and essential micronutrients, aiding consumers in managing their caloric intake while maintaining nutritional balance. The rising worldwide focus on fitness and weight management is anticipated to positively impact the market's future growth. Furthermore, the endorsement of meal replacement products by nutritionists, fitness trainers, and health influencers is expected to significantly enhance market expansion. As more individuals seek convenient and nutritious options to support their health goals, the demand for meal replacements is likely to continue rising, solidifying its position in the global market.

Restraints in the Global Meal Replacement Market

While the Global Meal Replacement market presents various nutritional advantages, a significant portion of consumers harbors doubts regarding the long-term health effects of these products. There is ongoing apprehension about the presence of artificial ingredients, preservatives, and synthetic flavors, which raises red flags for health-conscious individuals. Additionally, issues related to taste and texture can detract from overall consumer satisfaction; many find certain meal replacements to be excessively sweet, chalky, or unflavorful. Such criticisms result in inconsistent consumption patterns and may ultimately hinder repeat purchases, posing a constraint on the growth of this market segment.

Market Trends of the Global Meal Replacement Market

The Global Meal Replacement market is experiencing a significant trend towards clean-label and plant-based products, driven by consumer demand for transparency and healthier options. Companies are increasingly offering meal replacements that are devoid of artificial ingredients, GMOs, and common allergens, appealing to health-conscious consumers. The rapid expansion of plant-based alternatives utilizing proteins from peas, hemp, soy, and oats is particularly noteworthy, as they cater to the growing vegan, vegetarian, and flexitarian demographics. This focus on sustainability, clear ingredient sourcing, and ethical practices is establishing a robust foundation for long-term growth within the meal replacement sector, making it a pivotal market trend.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Market Size by Product & CAGR (2025-2032)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 35 to 64
• Below 34
• 65 & Above

Global Meal Replacement Market Size by Gender Segmentation & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Meal Replacement Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Meal Replacement Market Size & CAGR (2025-2032)

• North America (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Age Group, Gender Segmentation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife International of America, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huel Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Diamond Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abnormal (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinkkost GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Futricio (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saturo Foods GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations