越南食用油市场评估：依性质、产品类型、包装类型、应用、地区、机会、预测（2017-2031）

越南食用油市场规模预计将从2023年的49.5亿美元增至2031年的62.9亿美元，预计2024-2031年期间年复合成长率为 3.04%。对易于烹饪的即食食品的需求不断增加等因素推动越南食用油的成长。此外，国内一些油籽产量的提高以及从其他国家进口其他类型的油也使得食用油的供应变得更加容易，使国内消费者现在可以更方便地使用它们。

此外，由于旅游业的增加导致 HoReCa 的扩张，越南的食用油市场强劲成长，这有助于该国食用油消费的增加。

近年来，由于烹饪用途的增加，市场呈现显着成长，并且由于它是烹饪的重要原料，预计未来将保持稳定的扩张速度。越南美食在西方文化的影响下呈现多元化，在烹饪时使用不同类型的食用油以适应更广泛的口味。

除了从马来西亚和印尼等主要棕榈油生产国进口外，越南还在国内生产棕榈油，确保稳定的供应和市场供应。越南完善的棕榈油供应链遍布城市和农村市场，覆盖广泛的消费者。例如，马来西亚投资部于2024年 7月宣布，14 家越南公司采购马来西亚产品，包括棕榈油。从马来西亚进口的棕榈油（包括各种其他产品）估计约为 7.17亿美元。

棕榈油推动市场成长

棕榈油在马来西亚是首选，因为与橄榄油和酪梨油等其他食用油相比，它非常便宜。棕榈油在越南广泛使用，因为它每公顷产量高且消费便宜。

棕榈油是一种多功能食用油，可用于煎、烤、炒等烹饪方法。由于其高烟点，可以油炸并用于各种越南菜餚。棕榈油的中性风味不会干扰食物的味道，使其适用于从咸味到甜味的各种烹饪应用。

棕榈油是零食、泡麵、烘焙食品等加工食品的重要原料之一。这些受欢迎的产品中使用棕榈油推动了需求。由于棕榈油价格便宜且易于製备，因此广泛应用于食品服务行业，尤其是餐厅和大排檔。

2022年至2023年，越南累计进口棕榈油105万吨。由于经济和旅游业的復苏，这一数字比上年成长了 6%。该国最大的两个供应国是印尼和马来西亚，占比分别为59.6%和40.2%。

游客的增加推动市场成长

越南游客数量的增加推动食用油的需求并推动市场成长。由于旅游业的发展，出现了许多饭店、餐厅和小吃摊，烹饪等各种用途都需要食用油。

烹调越南当地美食和世界各地的菜餚需要大量消耗食用油。旅游业的成长增加了餐饮业对食用油的需求。餐厅和咖啡馆的消费量日益增加，因为它们需要持续供应油来炒菜、煎炒和调味。

越南是美食之国，所以有很多游客想尝试当地的美食。越南河粉、春捲、越南炒饭等典型越南菜餚的製作需要消耗大量食用油，带动了越南食用油市场的成长。

由于当地人和游客的需求不断增加，越南的农业和食品加工部门日益增加食用油的产量。加工食品、休閒食品和包装食品是游客广泛消费的食品，而食用油是其准备的主要原料。需求的增加推动供应链的改进，以确保持续向饭店和食品服务业供应食用油。

本报告研究和分析了全球食用油市场，提供市场规模和预测、市场动态以及主要参与者的状况。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低收入、中等收入、高收入、地区等）
• 市场认知度与产品讯息
• 品牌知名度与忠诚度
• 购买决策时考虑的因素
• 购买频率
• 购买介质
• 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第5章 越南食用油市场展望（2017-2031）

• 市场规模分析与预测
  • 金额
  • 数量
• 市占率分析与预测
  • 本质上
  • 依产品类型
  • 依包装类型
  • 依用途
  • 依地区
  • 市占率分析：依公司划分（金额）（前 5 名公司及其他 -2023年）
• 市场地图分析（2023年）
  • 本质上
  • 依产品类型
  • 依包装类型
  • 依用途
  • 依地区

第6章 供需分析

第7章 进出口分析

第8章 价值链分析

第9章 波特五力分析

第10章 PESTLE分析

第11章 宏观经济指标

第12章 价格分析

第13章 利润率分析

第14章 消费者购买行为分析

第15章 市场动态

• 市场驱动因素
• 市场挑战

第16章 市场趋势与发展

第17章 案例研究

第18章 竞争态势

• 前 5 名市场领导者的竞争矩阵
• 前 5 名的公司的SWOT 分析
• 前10名主要企业状况
  • Wilmar International Ltd
  • North Continental Oils & Fats Vietnam Company Limited
  • Calofic Corporation
  • KIDO Corporation
  • VAN SANH INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY
  • Tan Binh Vegetable Oil Joint Stock Company
  • ASIA FISH OIL CORPORATION (Ranee)
  • Cargill, Incorporated
  • TuongAn Vegetable Oil Joint Stock Company
  • BASSO FEDELE & FIGLI S.R.L.

第19章 策略建议

第20章 关于本公司，免责声明

Vietnam edible oils market is projected to witness a CAGR of 3.04% during the forecast period 2024-2031, growing from USD 4.95 billion in 2023 to USD 6.29 billion in 2031. Factors such as increasing demand for easy-to-cook and ready-to-eat food options are driving the growth of edible oils in Vietnam. Moreover, the improvement of local production of some oilseeds and import of other types of oil from other countries have contributed to the ease in the availability of the edible oil, which is making the edible oils conveniently available for the consumers in the country.

Moreover, Vietnam is witnessing a robust growth in the edible oils market due to expansion of HoReCa due to rising tourism, which has contributed to the higher consumption of edible oils in the country.

The market has experienced significant growth in recent years due to a rise in culinary applications and is expected to maintain a strong pace of expansion in the coming years as it is a necessary ingredient in cooking. Since, Vietnamese cuisine is becoming more diverse, due to influence of western culture, the different types of edible oils are being used in the dishes, catering to a wider taste profile.

Vietnam has local production of palm oil, with substantial imports from major palm oil-producing countries such as Malaysia and Indonesia, hence assuring its stable supply and market availability. Well-established supply chain for palm oil in Vietnam sets its presence in both urban and rural markets, hence reaching a wide consumer base. For instance, Malaysian Ministry of Investment announced in July 2024 that 14 Vietnamese companies have been sourcing Malaysian products including palm oil. The imports from Malaysia of palm oil including various other products was estimated to be around USD 717 million.

Palm Oil to Drive the Market Growth

Compared with other edible oils, such as olive oil or avocado oil, palm oil is way cheaper than them which makes it a preferred option in the country. Since palm oil yield is high per hectare and its consumption is cheaper, palm oil is widely used in Vietnam.

Palm oil is a versatile cooking oil used for frying, baking, sauteing, and other food preparation methods. Its high smoke point allows deep-frying, which is used in various Vietnamese dishes. The neutral flavor of palm oil does not dominate the taste in dishes, making it suitable for use in a wide array of culinary applications, from savory to sweet preparations.

Palm oil is one of the essential ingredients in snack foods, instant noodles, baked goods, and other such processed foods. Demand is induced through the use of palm oil in these popular products. Due to its low cost and good cooking properties, the use of palm oil is high in the food service industry, particularly with restaurants and street food vendors.

In the year 2022-2023, Vietnam imported a total of 1.05 million tons of palm oil. This was a 6% rise on the previous year due to the recovery of the economy and tourism. Moreover, the two major suppliers to the country are Indonesia and Malaysia with 59.6% and 40.2% of total market share respectively.

Rise in Tourism to Drive the Market Growth

The rise in the tourism in Vietnam is driving the demand for edible oil to fuel the market growth. Increase in country tourism has given rise to numerous hotels, restaurants, and street food stalls that demand edible oils for cooking and various other purposes.

Edible oils are consumed in huge quantities to prepare local Vietnamese and international cuisine. Increasing tourists enforce demand for edible oils in the food service industry. Restaurants and cafes require constant supplies of oils for frying, sauteing, and dressing purposes, hence increasing consumption.

Vietnam is a land of gastronomic delights, so it attracts many tourists who wish to try local dishes. With these signature local foods, such as pho, spring rolls, and banh xeo (Vietnamese pancakes), a large quantity of edible oils is consumed in their preparation, driving growth of the edible oils market in Vietnam.

In response to heightened demand from locals and tourists, agricultural and food processing sectors have increased production of edible oils in Vietnam. Processed foods, snacks, and pre-packaged meals are widely consumed by tourists, and edible oils form a base of key ingredients in their creation. This rise in demand has driven supply chain improvements and guaranteed continuous edible oil supplies to the hospitality industry and food service outlets.

In May 2023, as per the estimates of General Statistics Office, Vietnam welcomes 916.3 thousand international visitors which exhibited an increase by 5.3 times over 2022. Moreover, the domestic food processing industry is growing with an annual growth of approx. 8% which will further boost the market growth.

Wide Culinary Applicability to be Preferred by the Consumers

Edible oils which have wide culinary applicability are preferred among the consumers due to their ability to be used for various purposes such as frying, sauteing, and cooking. For this, consumers prefer to use edible oils with high smoke points, such as canola oil, sunflower oil, or peanut oil. Nakydaco, a brand of Tan Binh Vegetable Oil Joint Stock Company developed Savory Sesame Oil which can be used widely for grilling, salad dressing, and stir frying. The oil is 100% pure sesame oil with no added preservatives and is cholesterol free.

Edible oils are used in various baked items. This includes the usage of vegetable oil or olive oil as they help in the addition of moisture and richness to cakes, muffins, and breads.

With an intense flavor, olive oil and sesame oil are highly demanded to elevate salads and marinades for the purpose of flavor enhancement in dishes. These oils are crucial in the preparation of dips such as hummus and sauces, such as pesto which is increasingly gaining popularity in the country, to cater to the international visitors in the country. Olive and avocado oils, are a rich source of healthy fats. This is the reason they are preferred by many health-conscious cooks in their everyday cooking in Vietnam.

Future Market Scenario (2024 - 2031F)

The edible oils market is expected to witness rapid expansion in the forecast period due to rise in the foreign travelers to the country. Vietnamese cuisine involves grilling and frying which requires high usage of edible oils. The influence of western cuisines has driven growth in demand for a wider variety of edible oils in the country rather than consumption of a single type of oil. Moreover, the growing popularity of cooking classes and food tours add to a higher edible oil consumption in the forecast period since many people in the country are involved in hands-on cooking sessions with tourists, to enhance their travelling experience and witness the Vietnamese culture.

Key Players Landscape and Outlook

Continuous innovation, expansion of production capacities and product portfolio, and partnerships among the key players characterize the landscape of edible oils in Vietnam as the companies compete each other. An increase in demand for healthy edible oils has been witnessed in Vietnam as a result of which the key players are introducing healthier versions of edible oils that address the evolving demand of consumers. For instance, Calofic Corporation's Neptune Light Premium Cooking Oil is preferred in Vietnam as it is cholesterol free and contains the healthy GP formula with the combination of two nutrients, Phytosterol and Gamma-Oryzanol which helps in the reduction of cholesterol absorption from the food. Moreover, this oil is made from the blend of three premium natural oils, soyabean oil, rice bran oil, along with sunflower oil which cater to the health conscious consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Purity and Quality
  • 4.4.2. Ease in Availability
  • 4.4.3. Health Benefits
  • 4.4.4. Taste
  • 4.4.5. Versatility in Application
  • 4.4.6. Peer Group Influence
• 4.5. Frequency of Purchase
• 4.6. Medium of Purchase
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Vietnam Edible Oils Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Nature
    • 5.2.1.1. Organic
    • 5.2.1.2. Conventional
  • 5.2.2. By Product Type
    • 5.2.2.1. Canola Oil
    • 5.2.2.2. Vegetable Oil
    • 5.2.2.3. Olive Oil
    • 5.2.2.4. Avocado Oil
    • 5.2.2.5. Sunflower Oil
    • 5.2.2.6. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Cans
    • 5.2.3.2. Bottles
    • 5.2.3.3. Pouches
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Application
    • 5.2.4.1. Seasoning
    • 5.2.4.2. Frying
    • 5.2.4.3. Baking
    • 5.2.4.4. Food Processing
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Nature
  • 5.3.2. By Product Type
  • 5.3.3. By Packaging Type
  • 5.3.4. By Application
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Wilmar International Ltd
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Products and Services
    • 18.3.1.4. Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. North Continental Oils & Fats Vietnam Company Limited
  • 18.3.3. Calofic Corporation
  • 18.3.4. KIDO Corporation
  • 18.3.5. VAN SANH INVESTMENT AND DEVELOPMENT JOINT STOCK COMPANY
  • 18.3.6. Tan Binh Vegetable Oil Joint Stock Company
  • 18.3.7. ASIA FISH OIL CORPORATION (Ranee)
  • 18.3.8. Cargill, Incorporated
  • 18.3.9. TuongAn Vegetable Oil Joint Stock Company
  • 18.3.10. BASSO FEDELE & FIGLI S.R.L.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Edible Oils Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Vietnam Edible Oils Market, By Volume, In Thousand Liters, 2017-2031F
• Figure 3. Vietnam Edible Oils Market Share (%), By Nature, 2017-2031F
• Figure 4. Vietnam Edible Oils Market Share (%), By Product Type, 2017-2031F
• Figure 5. Vietnam Edible Oils Market Share (%), By Packaging Type, 2017-2031F
• Figure 6. Vietnam Edible Oils Market Share (%), By Application, 2017-2031F
• Figure 7. Vietnam Edible Oils Market Share (%), By Region, 2017-2031F
• Figure 8. By Nature Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Packaging Type Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023