2018年至2032年印度全地形车市场评估：依驱动类型、应用、座位数、引擎容量、燃料、地区、机会和预测

印度全地形车市场预计将从2024年度的4.9461亿美元成长到2032年度的7.6227亿美元，预测期内（2025年度 -2032年度）的年复合成长率为 5.56%。推动该成长的关键因素有几个，包括车辆的多功能性、年轻人日益参与娱乐活动、人们的可支配收入不断增加以及车辆的技术进步。

全地形车（ATV）如今已成为提供独特休閒体验的重要组成部分，使用户可以探索传统车辆难以到达的具有挑战性的地形。全地形车是探险旅游的重要组成部分，尤其受到想要探索该国所有地形和风景名胜的外国人的欢迎。除了休閒用途外，全地形车在农业和军事/国防领域也有广泛的用途。军队用它们进行监视，炮兵团用它们运送物资。例如，2024年 8月，印度陆军根据 "印度製造" 计画从 JSW Gecko Motors（Gecko Motors Private Limited）接收了 96 辆特种机动车 N1200 ATOR ATV。这些车辆具有独特的设计能力，可以穿越各种地形，包括雪地、泥地和岩石。此外，全地形车在农业领域也有广泛应用，有助于作物监测、灌溉和运输。这种多功能性使它们不仅成为休閒的宝贵资产，也适用于各种行业的实际应用。

此外，印度 ATV 市场经历持续的进步，例如使用电动系统和先进的安全功能。消费者可支配收入的增加加上生活方式的改变预计将推动未来对 ATV 的需求。开发人员不断开发和提供复杂的功能以满足不断变化的客户需求。随着不断的创新和技术突破，印度 ATV 市场有望进一步成长，为製造商、经销商和消费者提供巨大的潜力。该公司推出专为体育、军事和农业等某些专业应用而设计的全地形车，进一步增加其市场占有率并推动印度全地形车市场的成长。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客回馈

• 引擎功率
• 地形适应性
• 耐用性和品质
• 安全功能
• 舒适且符合人体工学
• 牵引能力
• 维护需求

第5章 印度全地形车市场展望，2018年～2032年

• 市场规模分析及预测
  • 依金额
  • 依数量
• 市场占有率分析及预测
  • 依驱动类型
    • 两轮驱动（2WD）
    • 四轮驱动（4WD）
    • 全轮驱动（AWD）
  • 依用途
    • 体育
    • 农业
    • 军事与国防
    • 其他
  • 依座位数
    • 1 席
    • 2 席
    • 其他
  • 依引擎排气量
    • 少于 400cc
    • 400cc 至 800cc
    • 800cc以上
  • 依燃料
    • 汽油
    • 电力
  • 依地区
    • 北
    • 南
    • 东部
    • 西部和中部
  • 依公司划分的市场占有率分析（前5名及其他 - 依价值，FY24）
• 2024年市场地图分析
  • 依驱动类型
  • 依用途
  • 依座位数
  • 依引擎排气量
  • 依燃料
  • 依地区

第6章 需求与供给分析

第7章 价值链分析

第8章 波特五力分析

第9章 PESTLE 分析

第10章 定价分析

第11章 市场动态

• 市场驱动因素
• 市场挑战

第12章 市场趋势与发展

第13章 案例研究

第14章 竞争格局

• 五大市场领导者的竞争矩阵
• 五大公司的SWOT 分析
• 十大主要公司的市场状况
  • Polaris Inc.
  • 公司简介
  • 主要管理团队
  • 产品与服务
  • 财务表现（如报告）
  • 主要市场重点与地理分布
  • 近期发展/合作/伙伴关係/合併与收购
  • Suzuki Motor Corporation
  • Kawasaki Motors Corporation
  • Bombardier Recreational Products Inc.
  • Powerland Agro Tractor Vehicles Pvt. Ltd.
  • A-Thon Allterrain Private Limited
  • Nebula Automotive Pvt. Ltd.

上述公司并未根据市场占有率排序，并且可能会根据研究工作期间可用的资讯而变更。

第15章 策略建议

第16章 关于调查公司/免责声明

India all-terrain vehicle market is projected to witness a CAGR of 5.56% during the forecast period FY2025-FY2032, growing from USD 494.61 million in FY2024 to USD 762.27 million in FY2032. Several key factors are driving growth such as the versatility of the vehicle, increasing youth participation in recreational activities, rising disposable income of people, and technological advancements in vehicles.

All-terrain vehicles (ATVs) have now become a big part of providing unique recreational experiences, allowing users to explore tough terrain that is hard for normal vehicles to reach. They are essential for adventure tourism, especially among foreigners who want to explore every terrain of the country and every scenic location of the country. Beyond recreational use, ATVs have versatile applications in agriculture and the military and defense sector. They are used in the military for surveillance and in the artillery regiment for the transport of goods. For instance, in August 2024, the Indian army received 96 specialty mobility vehicles N1200 ATOR ATV under the Make in India initiative from JSW Gecko Motors (Gecko Motors Private Limited). These vehicles were designed with unique capabilities that enable them to traverse a wide range of terrains including snow, mud, and rocky mountains. Moreover, ATVs are widely used in the agricultural sector, where they help in crop monitoring, irrigation, and transportation. This versatility makes them valuable assets not only for leisure but also for practical applications in various industries.

Additionally, India ATV market is experiencing continuous advancements such as the use of electric powertrains and advanced safety features. Consumers' increased disposable income, combined with their evolving lifestyle, is projected to drive ATV demand in the future years. Manufacturers are continually developing and providing sophisticated features to fulfill the changing needs of their customers. With continual innovation and technical breakthroughs, India's ATV market is primed for further growth, providing significant potential for manufacturers, dealers, and consumers. Companies are introducing ATVs specially designed for specific professional applications including sports, military, and agriculture, among others, further expanding their market share and driving growth in the India all-terrain vehicle market.

Rising Adventure Tourism to Drive Market Growth

The growing trend of adventure tourism drives the all-terrain vehicle market in India. India offers a vast geographical landscape ranging from the Himalayas to the coastal region providing ample opportunities for ATV excursion. Additionally, the growing trend among tourists to seek outdoor experiences as an experiential ride makes ATVs a preferred choice for them. The economic benefits of adventure tourism also result in job creation and support to local businesses, including ATV rentals and guided tours, which fosters market growth. ATVs are becoming increasingly appealing to consumers due to safety features and technology advancements, as well as the introduction of new electric variants that represent the growing trend toward sustainability while also providing consumer options.

For instance, in November 2022, Rohnel Motors, introduced a lineup of electric ATVs in India, including Raven 1200W, Beast 1200W, Zeus 3000W, Ranger 4000W, and Patriot 5000W. These vehicles have low operating noise, are eco-friendly, and can be charged at any home electric point.

Youth and Millennials to Boost India All-Terrain Vehicle Market Growth

ATVs are gaining popularity among youth and millennials and increasing adoption by them for adventure sports and outdoor recreational activities are driving market growth. ATVs have become a symbol of excitement and adventure among younger generations for memorable experiences. Moreover, the increasing disposable income of consumers is fostering more growth as more families and friends are looking for thrilling adventures. The rise of social media is also playing an important role in attracting youth. Additionally, companies are collaborating with multiple influencers, sharing their adventurous experiences online, which fuels more interest among youth and ultimately increases sales for the company. Moreover, multiple parks and tour operators have capitalized on this trend by offering ATV and off-road experiences, creating an ecosystem that supports the growth of the ATV market. Companies are also introducing multiple ATVs to enhance the experience of youth and millennials.

For instance, in August 2022, Polaris Inc. launched its Polaris RZR Pro Sport in India. The vehicle is mainly made for off-road purposes, equipped with a 2.0-litre, 4-cylinder engine, and comes with an automatic transmission that generates 222 BHP power.

4WD Segment to Compose the Maximum Market Share

4WD variants will dominate in the Indian ATV market primarily due to off-road proficiency, and versatility. 4WD ATVs are gaining greater traction as adventure tourism grows with people looking out for exciting outdoor experiences. 4WD offers more stability when traversing hard surfaces such as mud, sand, or rocky paths. 4WD ATVs are more in demand in agricultural and industrial applications, where the heavy load-carrying capacity and broad-terrain handling offer versatile workhorses. Though the two-wheel drive (2WD) variants are economical and easier to handle, the complete control needed for serious off-roading cannot be achieved by them. An AWD system sends power to all four wheels but offers far less control in extreme conditions compared with 4WD. The increasing disposable incomes of youth and millennials, combined with an increasing interest in adventure sports, lead 4WD ATVs to stand as the favorite choice for recreational riders and utility applications in India.

For instance, in March 2024, Powerland Agro Tractor Vehicles Pvt. Ltd., launched the Powerland Tachyon 4x4, an electric all-terrain vehicle in the Indian market. It is driven by an 11-kWh battery pack and a PMSM electric motor that produces 800 Nm of torque and 50 horsepower.

Northern India to Dominate All-Terrain Vehicle Market Share

The Northern region of India is expected to dominate the all-terrain vehicle market owing to geographical advantages, rising adventure tourism, and increasing disposable incomes of consumers. It comprises tourist destinations such as Himachal Pradesh and Uttarakhand, which are known for their rugged terrains and outdoor recreational activities. In such regions, adventure sports are highly sought after, and demand for ATVs has significantly increased since these machines are well suited to tackle such tough landscapes and have activities on rough terrain.

The increasing disposable income of the youth and millennials in this region also plays a crucial role. As financial resources increase, this demographic is willing to invest in recreational vehicles such as ATVs to seek unique experiences that fit their adventurous lifestyles. Moreover, the region is also seeking more demand due to the high deployment of the army in the region, which uses these vehicles for their operations

For instance, in November 2024, the Indian government began procuring all-terrain vehicles for the Indian army's deployment along the northern border. These vehicles would serve as observation vehicles, mobile platforms for weaponry use, and logistical resupply platforms during operations.

Future Market Scenario (FY2025 - FY2032F)

Increasing collaboration and technological advancements are expected to influence the demand for all-terrain vehicles in the Indian market.

Demand for all-terrain vehicles in the military is expected to elevate due to the increasing budget of the Indian army and the heavy use of all-terrain vehicles in border areas.

Rising adventure tourism is driving demand for ATVs, as more consumers seek thrilling outdoor experiences and recreational activities.

Increasing purchasing power and increasing exposure to off-road travel among youth and millennials is expected to influence the demand for ATVs.

Key Players Landscape and Outlook

Key companies in the Indian all-terrain market are diversifying their product lines and providing more robust and technologically advanced vehicles. Additionally, many companies are collaborating with technically advanced institutions and investing heavily in research and development to enhance the features and performance of their vehicles.

For instance, in September 2024, A-Thon AllTerrain Private Limited, in collaboration with the AI and Robotics Technology Park (Artpark) showcased India's first home-grown All-Terrain Vehicle (ATV) Ashva 4x4 at International Autoshow 2024, held at Palace Grounds. This vehicle is designed for diverse agricultural applications. Moreover, companies are highly leveraging electric powertrains, advanced safety systems, and connection features to attract more people and increase market share.

Furthermore, the competitive domain is evolving as both international brands and local players are striking to capture market share. This dynamic competition embraces innovation and drives down prices, making ATVs more accessible to a wider audience.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Engine Power
• 4.2. Terrain Capability
• 4.3. Durability and Build Quality
• 4.4. Safety Features
• 4.5. Comfort and Ergonomics
• 4.6. Towing Capacity
• 4.7. Maintenance Requirements

5. India All-terrain Vehicle Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Drive Type
    • 5.2.1.1. Two-wheel Drive (2WD)
    • 5.2.1.2. Four-wheel Drive (4WD)
    • 5.2.1.3. All-wheel Drive (AWD)
  • 5.2.2. By Application
    • 5.2.2.1. Sports
    • 5.2.2.2. Agriculture
    • 5.2.2.3. Military and Defense
    • 5.2.2.4. Others
  • 5.2.3. By Seating Capacity
    • 5.2.3.1. One Seat
    • 5.2.3.2. Two Seats
    • 5.2.3.3. Others
  • 5.2.4. By Engine Capacity
    • 5.2.4.1. Less than 400 cc
    • 5.2.4.2. 400 cc to 800 cc
    • 5.2.4.3. More than 800 cc
  • 5.2.5. By Fuel
    • 5.2.5.1. Gasoline
    • 5.2.5.2. Electric
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. South
    • 5.2.6.3. East
    • 5.2.6.4. West and Central
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Drive Type
  • 5.3.2. By Application
  • 5.3.3. By Seating Capacity
  • 5.3.4. By Engine Capacity
  • 5.3.5. By Fuel
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Polaris Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Suzuki Motor Corporation
  • 14.3.3. Kawasaki Motors Corporation
  • 14.3.4. Bombardier Recreational Products Inc.
  • 14.3.5. Powerland Agro Tractor Vehicles Pvt. Ltd.
  • 14.3.6. A-Thon Allterrain Private Limited
  • 14.3.7. Nebula Automotive Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India All-terrain Vehicle Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2. India All-terrain Vehicle Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India All-terrain Vehicle Market Share (%), By Drive Type, FY2018-FY2032F
• Figure 4. India All-terrain Vehicle Market Share (%), By Application, FY2018-FY2032F
• Figure 5. India All-terrain Vehicle Market Share (%), By Seating Capacity, FY2018-FY2032F
• Figure 6. India All-terrain Vehicle Market Share (%), By Engine Capacity, FY2018-FY2032F
• Figure 7. India All-terrain Vehicle Market Share (%), By Fuel, FY2018-FY2032F
• Figure 8. India All-terrain Vehicle Market Share (%), By Region, FY2018-FY2032F
• Figure 9. By Drive Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 11. By Seating Capacity Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 12. By Engine Capacity Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 13. By Fuel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024