2018年至2032年美国护肤市场依类别、产品类型、群组、性别、最终用户、通路、地区、机会和预测进行评估

护肤市场的成长速度比美容产业的任何其他领域都要快。护肤是一个蓬勃发展的行业，涵盖各种目的是改善和维持皮肤健康和外观的产品和治疗方法。估计2024年美国保养品市值将达 176.1亿美元，到2032年将达到 235.6亿美元。预计2025-2032年预测期间的年复合成长率为 3.7%。对健康产品的需求不断增加、消费者对常规护肤的广泛兴趣、社交媒体的影响以及个人化美容产品的日益普及是推动美国护肤产品市场成长的关键因素。

近年来，保养品市场的消费者偏好改变了。人们对天然和有机产品、无残忍和纯素配方、清洁美容选择和永续性的需求日益成长。消费者对护肤的兴趣也越来越大，并寻求针对其个人皮肤问题、皮肤类型和特征量身定制的产品。含有天然成分的护肤品越来越受欢迎，製造商推出新产品以利用这一趋势。

目录

第1章 研究方法

第2章 专案范围与定义

第3章 执行摘要

第4章 顾客回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代与 X 世代、千禧世代与 Z 世代、性别、收入 - 低、中、高、地区、国籍等）
• 市场意识与产品讯息
• 品牌知名度与忠诚度
• 做出购买决定时考虑的因素
  • 品牌名称
  • 包装尺寸
  • 价格
  • 自订选项
  • 包装类型
  • 对有机产品的偏好
  • 促销优惠和折扣
• 购买目的（个人使用、礼品）
• 购买频率
• 购买媒介
• 品牌大使与影响力行销在推广产品/品牌中的作用

第5章 美国护肤市场前景，2018年～2032年

• 市场规模与预测
  • 依金额
  • 依数量
• 依类别
  • 身体护理
  • 脸部护理
  • 手部护理
  • 除毛剂
  • 卸妆液
  • 其他
• 依产品类型
  • 保湿霜
  • 清洁剂
  • 防晒霜
  • 抗衰老产品
  • 爽肤水
  • 面罩
  • 其他
• 依同类群组
  • Alpha 世代（10 岁以下）
  • Z 世代（11 至 26 岁）
  • 千禧世代（27 至 42 岁）
  • X 世代（年龄 43 至 58 岁）
  • 婴儿潮世代（59 岁以上）
• 依性别
  • 男性
  • 女性
  • 男女通用
• 依最终用户
  • 个人
  • 专业
• 依通路
  • 线上
  • 离线
    • 超商/大卖场
    • 药局和药局
    • 专卖店
    • 百货公司
    • 其他
• 依地区
  • 东北地区
  • 西南
  • 西部
  • 东南
  • 中西部
• 2024年各公司的市场占有率（%）

第6章 市场地图，2024年

• 依类别
• 依产品类型
• 依同类群组
• 依性别
• 依最终用户
• 依通路
• 依地区

第7章 宏观环境与产业结构

• 供需分析
• 进出口分析
• 价值链分析
• 美国保养品市场的PESTEL 分析
  • 政治因素
  • 经济体系
  • 社会影响
  • 技术进步
  • 环境影响
  • 法律合规与监管政策（包括法定机构）
• 波特五力分析
  • 供应商权力
  • 买方权力
  • 替代威胁
  • 新进入者的威胁
  • 竞争敌对

第8章 市场动态

• 成长动力
• 阻碍成长的因素（挑战、限制）

第9章 竞争格局

• 五大市场领导者的竞争矩阵
• 五大市场领导者的市场收入分析（%，2024年）
• 併购/合资（如适用）
• SWOT 分析（针对 5 家市场公司）
• 专利分析（如果适用）

第10章 定价分析

第11章 案例研究

第12章 主要公司展望

• L'Oreal USA, Inc.
• 公司简介
• 主要管理团队
• 产品与服务
• 财务表现（如报告）
• 主要市场重点与地理分布
• 近期发展
• Shiseido Company, Limited
• The Procter &Gamble Company
• Tata's Natural Alchemy, LLC
• Juice Beauty
• The Estee Lauder Companies
• Tatcha LLC
• Mario Badescu Skin Care, Inc.
• Beiersdorf, Inc.
• Kao USA Inc.
• Clarins USA, Inc.
• Farmacy Beauty

上述公司并未根据市场占有率排序，并且可能根据研究工作期间可用的资讯而变更。

第13章 策略建议

第14章 关于调查公司/免责声明

The market for skincare is expanding more quickly than any other area of the beauty industry. It is a thriving industry encompassing various products and treatments designed to improve and maintain the health and appearance of the skin. The United States Skin Care Market was valued at USD 17.61 billion in 2024 and is anticipated to reach to USD 23.56 billion by 2032. The market is projected to witness a CAGR of 3.7% for the forecast period between 2025 and 2032. Rising demand for health promoting products, widespread consumer interest in routine skincare treatments, social media influence coupled with increasing adoption of personalized beauty products are the major factors propelling the market growth of skin care products in United States.

Consumer preferences in the skincare market have been shifting in recent years. There is a growing demand for natural and organic products, cruelty-free and vegan formulations, clean beauty options, and sustainability. Consumers are also increasingly interested in personalized skincare solutions, seeking products that are tailored to their specific skin concerns, skin types, and demographics. Skincare products formulated with natural ingredients are gaining traction and encouraging the manufacturers to introduce new products in lined with the ongoing trend.

Rising Popularity of Niacinamide and Rice Creams

Consumers are increasingly looking for ingredients in beauty products rather than brands. Customers are using this new information and directly looking for ingredients, as DIY skincare solutions and skincare information, in general, have become very common. Many brands have discovered that by focusing on ingredients, they can appeal to both, the novices looking for straightforward solutions, and the beauty enthusiasts focusing on single-ingredient products. Brands have been embracing these societal shifts. Niacinamide, a skincare ingredient that improves complexion, is one of many that are increasingly being bought, discussed online, and searched for. Similarly, another ingredient recent gaining popularity in the States is rice. Rice is the single largest source of calories on earth and is a staple in both wealthy and impoverished nations. It is also a component of the increasingly well-liked rice-based facial creams.

Government Regulations

Other than colour additives, the law does not mandate that cosmetic products and ingredients receive FDA approval prior to being put on the market, but there are laws and regulations that apply to cosmetics sold in interstate commerce. The Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labelling Act (FPLA) are the two most significant laws governing cosmetics sold in the US. These laws give the FDA the power to regulate cosmetics. The regulations aim to prevent the use of harmful or potentially toxic substances in skincare products. Skincare products are subject to labeling requirements to provide consumers with accurate and relevant information. Government regulations typically specify the mandatory labeling elements, including product name, ingredients list, net quantity, warnings, and directions for use. Labels must comply with specific format and font size requirements to ensure clarity and consumer understanding. Unlawful cosmetics may be subject to seizure.

Rise of K-Beauty and J-Beauty

There is an increased popularity and influence of Korean beauty and Japanese beauty trends and products worldwide, including in the United States. While K-beauty skincare routines often involve multiple steps, including cleansing, toning, moisturizing, and targeted treatments like sheet masks, serums, and essences, Japanese skincare routines emphasize simplicity and efficacy, often consisting of fewer steps. Social media platforms, particularly Instagram and YouTube, have played a significant role in popularizing K-beauty and J-beauty trends. Beauty influencers, skincare enthusiasts, and online communities share their experiences, reviews, and recommendations, generating interest and curiosity about these beauty cultures. K-beauty and J-beauty promote skincare as a self-care ritual. The step-by-step routines and emphasis on taking time for skincare contribute to a sense of indulgence and relaxation among the Americans. Popular J-beauty brands include Shiseido, SK-II, Hada Labo, and Muji. Some popular K-beauty brands include Laneige, COSRX, Innisfree, and Etude House.

Clean Beauty Emergence

Clean beauty focuses on avoiding potentially harmful or toxic substances commonly found in conventional beauty products. Consumers are becoming more aware of the potential health risks associated with certain ingredients commonly found in skincare and cosmetic products. They are actively seeking alternatives that are free from potentially harmful substances such as parabens, sulfates, phthalates, formaldehyde, and synthetic fragrances. Clean beauty places a strong emphasis on transparency and ingredient disclosure, with clear and easily understandable ingredient lists, allowing consumers to make informed choices about the products they use on their skin.

Clean beauty also aligns with consumers' growing environmental consciousness, as there is a desire for products that are sustainably sourced, cruelty-free, and packaged using eco-friendly materials. However, it's important to note that the term "clean beauty" can be subjective and lacks standardized definitions or regulations. Consumers are encouraged to research and educate themselves about the brands and products they choose to ensure that they align with their personal values and preferences. Considering this emerging concept, a clean beauty brand, Justhuman, launched simultaneously in India and Unites States in the year 2023, with a vision to create neurocosmetics.

Artificial Intelligence Incorporation in Skin Care

Artificial Intelligence is revolutionizing the United States skincare market because of personalized skincare solutions and enhanced customer experiences through AI-powered tools, understanding individual skin types and concerns, providing custom product recommendations, and virtual try-on experiences. This trend is driven by the demand of consumers for tailored skincare products in addition to the integration of advanced technologies such as machine learning and augmented reality. Brands are utilizing AI to innovate products, design marketing strategies, and connect with customers. In addition, AI assists in formulating new skincare formulations through predicting the interaction of ingredients for optimal efficacy with minimal side effects. This technology will be the future driver for immense growth in the United States skincare market, making the routine of skincare more effective and personalized than ever before.

For instance, in November 2024, Haut.AI OU, unveiled a beauty tech with its AI-driven platform, SkinGPT, which provides personalized skincare solutions by predicting skin changes over time. The platform uses advanced algorithms and machine learning to offer tailored product recommendations and virtual try-ons, enhancing consumer engagement and personalization in the beauty industry.

Impact of COVID-19

The COVID-19 pandemic has improved the skin care regimen of people. More people are washing or moisturising, and one-third have increased the number of products they use in their routine. With COVID-19's side effects, such as spending more time at home, self-care has received a lot of attention, and skin care has benefited. Due to lockdown and the ensuing restrictions, consumer spending has changed significantly. The most notable increase was in the use of common items like cleansers and moisturisers as well as treatments like exfoliators, scrubs, and masks.

The industry faced challenges too, with disrupted supply chains, delays in production, and transportation restrictions. This resulted in shortages of certain products and ingredients, as well as delays in new product launches. Amid the pandemic itself, Kendo Holdings, Inc. owned Fenty Beauty, launched its range of skin care products officially, Fenty Skin on July31, 2020 and received a great response from the public.

Key Players Landscape and Outlook

The skincare industry comprises various key players that drive innovation, set trends, and compete for market share. Some prominent key players in the skincare industry in United States are L'Oreal USA, Inc., The Procter & Gamble Company, The Estee Lauder Companies and Beiersdorf, Inc. The skincare industry landscape is highly competitive, with established players facing competition from emerging and indie brands. Consumer preferences, such as clean beauty, sustainability, and personalized skincare, have influenced the industry, driving companies to adapt their strategies and product offerings. For example, Proven Skincare, a US based brand creates a custom kit for morning and night routine after conducting a three-minute PROVEN Skin Genome Quiz. The custom kit offered by the company may last for 6-8 weeks.

E-commerce and digital platforms have become vital channels for reaching consumers and building brand presence. The landscape of the skincare industry is dynamic and subject to change. The success and outlook of key players can vary based on market trends, consumer preferences, and external factors. Staying agile, innovative, and responsive to evolving consumer needs are crucial for maintaining a strong position in the skincare market.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Pack Size
  • 4.4.3. Price
  • 4.4.4. Customisation Options
  • 4.4.5. Packaging Type
  • 4.4.6. Inclination Towards Organic Products
  • 4.4.7. Promotional Offers & Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. United States Skin Care Market Outlook, 2018-2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Category
  • 5.2.1. Body Care
  • 5.2.2. Facial Care
  • 5.2.3. Hand Care
  • 5.2.4. Depilatories
  • 5.2.5. Make-up Remover
  • 5.2.6. Others
• 5.3. By Product Type
  • 5.3.1. Moisturizers
  • 5.3.2. Cleansers
  • 5.3.3. Sunscreens
  • 5.3.4. Anti-ageing Products
  • 5.3.5. Toners
  • 5.3.6. Face Masks
  • 5.3.7. Others
• 5.4. By Cohort Group
  • 5.4.1. Gen Alpha (ages less than 10)
  • 5.4.2. Gen Z (ages 11 to 26)
  • 5.4.3. Millennials (ages 27 to 42)
  • 5.4.4. Gen X (ages 43 to 58)
  • 5.4.5. Baby Boomers (ages 59 and above)
• 5.5. By Gender
  • 5.5.1. Male
  • 5.5.2. Female
  • 5.5.3. Unisex
• 5.6. By End-user
  • 5.6.1. Personal
  • 5.6.2. Professional
• 5.7. By Distribution Channel
  • 5.7.1. Online
  • 5.7.2. Offline
    • 5.7.2.1. Supermarkets/Hypermarkets
    • 5.7.2.2. Pharmacy & Drug Stores
    • 5.7.2.3. Specialty Stores
    • 5.7.2.4. Departmental Stores
    • 5.7.2.5. Others
• 5.8. By Region
  • 5.8.1. Northeast
  • 5.8.2. Southwest
  • 5.8.3. West
  • 5.8.4. Southeast
  • 5.8.5. Midwest
• 5.9. By Company Market Share (%), 2024

6. Market Mapping, 2024

• 6.1. By Category
• 6.2. By Product Type
• 6.3. By Cohort Group
• 6.4. By Gender
• 6.5. By End-user
• 6.6. By Distribution Channel
• 6.7. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis of the United States Skin Care Market
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Competitive Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. L'Oreal USA, Inc.
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Shiseido Company, Limited
• 12.3. The Procter & Gamble Company
• 12.4. Tata's Natural Alchemy, LLC
• 12.5. Juice Beauty
• 12.6. The Estee Lauder Companies
• 12.7. Tatcha LLC
• 12.8. Mario Badescu Skin Care, Inc.
• 12.9. Beiersdorf, Inc.
• 12.10. Kao USA Inc.
• 12.11. Clarins USA, Inc.
• 12.12. Farmacy Beauty

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Skin Care Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Skin Care Market, By Volume, In Units Thousand, 2018-2032F
• Figure 3. United States Skin Care Market Share, By Category, In USD Billion, 2018-2032F
• Figure 4. United States Skin Care Market Share, By Product Type, In USD Billion, 2018-2032F
• Figure 5. United States Skin Care Market Share, By Cohort Group, In USD Billion, 2018-2032F
• Figure 6. United States Skin Care Market Share, By Gender, In USD Billion, 2018-2032F
• Figure 7. United States Skin Care Market Share, By End User, In USD Billion, 2018-2032F
• Figure 8. United States Skin Care Market Share, By Distribution Channel, In USD Billion, 2018-2032F
• Figure 9. United States Skin Care Market Share, By Region, In USD Billion, 2018-2032F
• Figure 10. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Cohort Group Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Gender Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By End User Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024