美国健康零食市场：依产品类型、主张、包装类型、通路、地区、机会、预测，2018-2032年

美国健康零食市场规模预计将从2024年的223.2亿美元成长到2032年的328亿美元，2025-2032年预测期内的年复合成长率为 4.93%。在健康和素食趋势的推动下，美国健康零食市场经历转型。人们日益增强的健康意识以及包装营养和高蛋白食品预计将引领美国市场。先进的食品研究和技术创造出既健康又美味的新食品风味。生产健康零食、先进食品替代品和植物性零食的品牌的激增将推动市场成长。随着可支配收入的增加，消费者更愿意花钱购买优质、更健康的零食。满足特定生活方式、饮食和健康需求的点心市场趋势也日益成长，包括生酮点心、降胆固醇点心、改善情绪的点心等等。随着消费者对植物性零食的健康和环境效益的认识不断提高，植物性零食市场蓬勃发展。

例如，2022年 3月，Beyond Meat, Inc. 和PepsiCo, Inc.宣布推出 Beyond Meat Jerky。该产品有三种不同的包装。该产品开闢了新的通路，现在可以在杂货店、加油站、俱乐部商店和药局找到，使健康零食更加方便和容易获得。

植物性、素食和原始饮食的趋势与植物性零食的成长相吻合，增加了它们在有环保意识的消费者中的吸引力。这些发展不仅满足了人们对更健康、更永续的零食日益成长的需求，而且还促进了市场创新和扩张。

本报告研究了美国健康零食市场，提供市场概述，以及依产品类型、主张、包装类型、通路、区域的趋势，和参与市场的公司简介。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客回馈

第5章 美国健康零食市场的前景，2018年～2032年

• 市场规模分析及预测
• 市场占有率分析及预测
• 2024年市场地图分析
  • 依产品类型
  • 依主张
  • 依包装类型
  • 依通路
  • 依地区

第6章 需求与供给分析

第7章 进出口分析

第8章 波特五力分析

第9章 PESTLE 分析

第10章 定价分析

第11章 市场动态

第12章 市场趋势与发展

第13章 案例研究

第14章 竞争格局

• 五大市场领导者的竞争矩阵
• 五大公司的SWOT分析
• 市场前十大主要公司的状况
  • Nestle S.A.
  • WK Kellogg Company (Kellanova)
  • General Mills Inc.
  • KIND LLC
  • PepsiCo, Inc.
  • Hormel Foods International
  • Unilever LLC
  • Danone North America
  • Del Monte Foods Corporation II Inc.
  • Mondelez International, Inc.

第15章 策略建议

第16章 关于调查公司/免责声明

United States healthy snacks market is projected to witness a CAGR of 4.93% during the forecast period 2025-2032, growing from USD 22.32 billion in 2024 to USD 32.80 billion in 2032. The United States' healthy snacks market has been transformed through leading health consciousness and veganism trends. The rising health-conscious generation with nutrition and high protein in the package is anticipated to lead the market in the United States. Advanced food research and technology are curating new food flavors that are healthy and tasty. The proliferation of brands producing healthy snacks, advanced food alternatives, and plant-based snacking options propel market growth. As disposable incomes increase, consumers will spend more on premium and healthier snack options. Snacks that cater to specific lifestyle, diet, and health needs are also trending in the market, including keto-friendly, cholesterol-lowering, and mood-enhancing snacks. The plant-based snacks market is growing rapidly, driven by increasing consumer awareness of health and environmental benefits.

For instance, in March 2022, Beyond Meat, Inc. and PepsiCo, Inc. announced the debut of Beyond Meat Jerky. The product comes in three different packets. It opened up new distribution channels and could be found in grocery stores, gas stations, club stores, and pharmacies, enabling more convenient and accessible healthier snacking.

The trend towards plant-based diets, veganism, and paleo diets aligns well with the growth of plant-based snacks, enhancing their appeal among environmentally conscious consumers. These developments not only cater to the growing demand for healthier and more sustainable snack options but also drive innovation and expansion in the market.

Rising Health Consciousness and Transforming Lifestyle Catalyses Market Expansion

The higher pace of life and need for convenience are major drivers for the healthy snacks market in the United States. More and more, consumers are looking for a convenient, ready-to-eat, on-the-go, healthy snack option that suits their lifestyle. The phenomenal growth of the snacking industry includes container innovations and product forms that make it possible to access and appeal to a big set of consumers for healthy indulgence. This revolution is complemented by retailers providing on-demand delivery worldwide, making access easier and more convenient.

As more people become health-conscious about their snacking habits, the market for nutritious and healthy snacks rapidly expands. It is motivated by the fear of chronic diseases, such as diabetes and obesity, leading consumers to seek low-calorie, low-fat snacks fortified with protein, fiber, and other nutrients. The focus is on higher protein and new flavors. Hence, brands are reintroducing their products with new flavors and nutritional twists.

For instance, in January 2023, Kellogg Co. (Kellanova) baked snacks brand named RXBAR launched its first granola line in three flavors: original, peanut butter, and chocolate. Sweet, salty, and crunchy, RXBAR Granola is packed with distinctive, simple ingredients and 10g of protein per serving.

Transforming Consumer Preferences and Marketing Trends to Fuel the Market Demand

Consumer-oriented choices and dietary trends are among the most influential drivers of the healthy snacks market in the United States. Growing preference among consumers for plant-based, gluten-free, organic, and functional snacking with added proteins and fibers has hopefully brought about healthy and green food trends. Such healthy and green food trends bring about innovations in snack foods as companies develop many healthy options for a multitude of diets and tastes.

Social media is a major contributor to the United States healthy snacks market. Social media platforms like Instagram and TikTok advocate for healthy eating and new snack products, thereby influencing consumer behavior. Brands leverage social media to market their products' health benefits and unique ingredient offerings. Hence, this online influence is likely to boost demand for specific snacks, such as organic and plant-based snacks, and encourage consumers to choose healthier options.

For instance, in July 2024, KIND LLC launched a new campaign to reignite consumer loyalty by addressing the inherent tension many feel when it comes to healthy snacking. This campaign primarily targets Gen Z consumers who are looking for tasty and healthy snacks. KIND hopes to revitalize loyalty among this important group by addressing this need.

Low/No Sugar Segment Holds the Majority of the Market Share

Based on the claim, low/no sugar snacks lead the market in terms of revenue. This dominance is largely due to increasing consumer awareness about health issues like obesity and diabetes, which are often linked to high sugar intake. The necessity for strict labeling regulations has also led manufacturers to promote the development of healthier snack products. Consumers have begun to look at nutritional labels and prefer less-sugar or no-sugar products for health purposes. The interest in healthy snacking is propelled by consumers choosing low/no sugar snacks as a better weight and heart health alternative. Good marketing campaigns from manufacturers promote awareness of low/no sugar snacks through varied channels.

For instance, in August 2024, Welch's (Welch Foods Inc.) launched a new zero-sugar juice line with "You Gotta Sip It, To Get It". It is available in two refreshing refrigerated flavors, Passion Fruit and Grape (59oz cartons), and three delicious shelf-stable flavors, Tropical Punch, Strawberry, and Concord Grape, offered in multi-serve (64oz) and single-serve (10oz) sizes.

Future Market Scenario (2025-2032F)

Innovations in eco-friendly packaging are likely to become more prevalent, aligning with consumer preferences for environmentally responsible products.

Continued development of plant-based snacks with enhanced nutritional profiles and flavors is anticipated to drive market growth.

Online platforms are expected to play a crucial role in promoting healthy snacks, leveraging social media and influencer marketing to reach a wider audience.

Snacks with functional benefits such as protein, fiber, and probiotics will gain popularity as consumers seek health-enhancing options.

Key Players Landscape and Outlook

In the United States healthy snacks market, competitive strategies are centered around innovation, consumer engagement, and strategic positioning. Key players are focusing on developing novel products that cater to evolving consumer preferences, such as snacks with ancient grains, superfoods, and plant-based proteins. There is a strong emphasis on clean-label and minimally processed options, aligning with consumer demands for healthier choices. Marketing strategies often involve engaging with specific consumer groups through targeted campaigns, highlighting attributes like vegan, gluten-free, and low sugar content. Additionally, companies are leveraging acquisitions to expand their portfolios and access new markets while also prioritizing sustainability through eco-friendly packaging and responsible sourcing practices. Companies launch new product lines that cater to different health needs.

For instance, in March 2024, Danone North America introduced the new REMIX line of Yogurt, a collection of mix-ins with new tastes, toppings, and nutrition. Danone's new REMIX collection spans three of its most beloved brands, Light + Fit, Oikos, and Too Good & Co. The Oikos REMIX, Light + Fit REMIX, and Too Good & Co. REMIX products give consumers portable snacking solutions that are delicious and convenient.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
• 4.4. Challenges Faced Post Purchase
• 4.5. Preferred Distribution Channel

5. United States Healthy Snacks Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dried Fruits, Nuts, and Seeds
    • 5.2.1.2. Bakery
    • 5.2.1.3. Confectionery
    • 5.2.1.4. Dairy
    • 5.2.1.5. Others
  • 5.2.2. By Claim
    • 5.2.2.1. Gluten-Free
    • 5.2.2.2. Low/No Sugar
    • 5.2.2.3. Low/No Fat
    • 5.2.2.4. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Bag and Pouches
    • 5.2.3.2. Boxes
    • 5.2.3.3. Cans
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets and Hypermarkets
    • 5.2.4.2. Departmental/Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Southwest
    • 5.2.5.3. West
    • 5.2.5.4. Southeast
    • 5.2.5.5. Midwest
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Product Type
  • 5.3.2. By Claim
  • 5.3.3. By Packaging Type
  • 5.3.4. By Distributional Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Nestle S.A.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Key Products Offered
    • 14.3.1.4. Key Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. WK Kellogg Company (Kellanova)
  • 14.3.3. General Mills Inc.
  • 14.3.4. KIND LLC
  • 14.3.5. PepsiCo, Inc.
  • 14.3.6. Hormel Foods International
  • 14.3.7. Unilever LLC
  • 14.3.8. Danone North America
  • 14.3.9. Del Monte Foods Corporation II Inc.
  • 14.3.10. Mondelez International, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Healthy Snacks Market, By Volume, In Tonnes, 2018-2032F
• Figure 3. United States Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 4. United States Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 5. United States Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 6. United States Healthy Snacks Market Share (%), By Distributional Channel, 2018-2032F
• Figure 7. United States Healthy Snacks Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Claim Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Distributional Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024