中国的健康零食市场:各产品类型，主张，各包装形式，各流通管道，各地区，机会，预测，2018年～2032年

中国健康零食市场规模预计将从 2024 年的 123.2 亿美元增长到 2032 年的 192.8 亿美元，2025-2032 年预测期内的复合年增长率为 5.76%。随着消费者偏好、文化价值、社会趋势、食品生产技术进步和数位商务的兴起，中国的健康零食市场正在快速成长。传统中医 (TCM) 和饮食指南着重平衡阴阳和营养在治疗中的作用。这促使人们对红枣、枸杞、坚果和凉茶等健康零食的需求增加。老年人口的不断增长推动了对强骨零食（富含钙）和富含 omega-3 的健脑食品的需求。这些消费者深受运动趋势、名人代言和社群媒体影响者的影响，他们喜欢时尚又健康的零食，包括富含超级食物的食品和植物性零食。

人们对肥胖、糖尿病和心臟病的日益担忧促使越来越多的消费者寻找更健康的零食。人们对能够促进体重管理、肠道健康和提高免疫力的功能性零食有需求。此外，由于日程繁忙，营养丰富的便携式零食如蛋白质棒、优格零食和混合坚果也越来越受欢迎。国际公司正在投资益生菌、胶原蛋白和植物蛋白，以提高零食的健康益处。

例如，Beyond Meat, Inc. 于 2024 年 11 月在中国推出了其植物性猪肉糜。新产品模仿了许多亚洲菜餚中流行馅料的味道，包括饺子和春捲。该产品将作为拉麵配料以及意大利麵条、肉丸、辣味肉酱麵、饼干和肉汁等菜餚提供。

本报告提供中国的健康零食市场相关调查，提供市场概要，以及各产品类型，主张，各包装形式，各流通管道，各地区趋势，及加入此市场的主要企业的简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 顾客的迴响

第5章 中国的健康零食市场参与企业，2018年～2032年

• 市场规模的分析与预测
• 市场占有率分析与预测
• 市场地图分析，2024年
  • 各产品类型
  • 主张
  • 各包装形式
  • 各流通管道
  • 各地区

第6章 需求供给分析

第7章 进出口的分析

第8章 价值链分析

第9章 波特的五力分析

第10章 大环境分析

第11章 价格分析

第12章 市场动态

第13章 市场趋势与发展

第14章 案例研究

第15章 竞争情形

• 前五名市场领导的竞争矩阵
• 前五名参与企业的SWOT分析
• 前10名市场主要企业的形势
  • Guangdong Yashili Group Co., Ltd.
  • Yamibuy (ffit8)
  • Shenzhen Vigorhood Electronics Co., Ltd.
  • haofood
  • Bestore Co., Ltd.
  • PepsiCo, Inc. (Be & Cherry)
  • Nestle China (Nestle S.A.)
  • Hethstia
  • Qia Qia Food Co., Ltd.
  • Three Squirrels Co., Ltd.

第16章 策略性建议

第17章 关于调查公司·免责声明

China healthy snacks market is projected to witness a CAGR of 5.76% during the forecast period 2025-2032, growing from USD 12.32 billion in 2024 to USD 19.28 billion in 2032. China healthy snacks market is transforming with rapid growth through shifting consumer preferences, cultural values, social trends, technological advancements in food production, and the rise of digital commerce. Traditional Chinese medicine (TCM) and dietary guidelines focus on the balance of yin and yang and the role of nutritional healing. This has influenced the demand for snacks that are perceived to have health benefits, including red dates, goji berries, nuts, and herbal teas. The increasing elderly population is driving demand for bone-strengthening snacks (high in calcium) and brain-enhancing foods that are high in Omega-3. These consumers are greatly swayed by exercise trends, celebrity endorsements, and social media influencers and prefer snacks that are trendy yet healthy, including superfood-dense foods and plant-based snacks.

Rising concerns about obesity, diabetes, and heart disease have pushed more consumers toward healthier snack options. Functional snacks that promote weight management, gut health, and immunity boosting are in demand. Furthermore, nutrient-dense, on-the-go snacks like protein bars, yogurt-based snacks, and mixed nuts are gaining popularity with busy schedules. Foreign companies are investing in probiotics, collagen peptides, and plant-based proteins to enhance the health benefits of snacks.

For instance, in November 2024, Beyond Meat, Inc. launched plant-based minced pork in China, as the fake meat maker seeks to tap into the growing demand for its products in the lucrative Asian market. The new product is intended to mimic the taste of the popular filling used in many Asian dishes, such as dumplings and spring rolls. The product is served its rendition as a ramen topping, and in dishes such as spaghetti and meatballs, spicy bolognese, and biscuits and gravy.

Rising Health Awareness and Technological Advancements Catalyses Market Expansion

Chinese consumers are becoming more health-conscious due to increasing cases of lifestyle-related diseases such as obesity and diabetes. Government campaigns promoting "Healthy China 2030" and public awareness of nutrition have fueled demand for low-sugar, high-protein, and natural ingredient-based snacks. Consumers, especially millennials and Gen Z, are actively seeking functional foods that enhance immunity, digestion, and energy levels like protein-based bars.

For instance, in June 2024, Angel Yeast Co. Ltd. teamed up with healthy food brand ffit8 to unveil two innovative products: the nougat protein bar and protein nougat snack. These products were introduced at the 2024 Food & Beverage Innovation Forum (FBIF 2024) held from June 25 to 27 in Shanghai, China. Drawing inspiration from classic Chinese nougat, these innovative products preserve the traditional creamy flavor and chewy consistency, utilizing a sugar-free marshmallow blend for a more health-conscious choice.

The rapid advancement of food technology is enabling brands to create healthier snack options without compromising taste or texture. Innovations such as freeze-drying, plant-based alternatives, and sugar substitutes allow for the development of low-calorie and nutrient-rich snacks. Companies are also using AI-driven product development to optimize ingredients for health benefits. Probiotic snacks, functional protein bars, and non-fried chips are gaining traction with improved food processing techniques. Additionally, smart packaging with QR codes for ingredient transparency and personalized nutrition recommendations is enhancing consumer trust and engagement, further fuelling market growth.

Expansion of E-Commerce and Focus on Natural Ingredients to Fuel Market Demand

China's booming digital economy has transformed the way consumers purchase snacks. Online platforms such as Tmall, JD.com, and Douyin (TikTok China) offer direct-to-consumer sales, live-stream marketing, and AI-driven recommendations, making healthy snacks more accessible. Cross-border e-commerce also enables international brands to enter the Chinese market easily.

Consumers are increasingly looking for snacks with functional benefits, such as improving digestion, boosting energy, and supporting mental focus. Superfoods like matcha, chia seeds, red dates, black sesame, and probiotics are becoming key ingredients in snack formulations. The preference for organic, non-GMO, and additive-free products is also driving innovation in the market. Many brands are reformulating traditional Chinese snacks with healthier twists, such as low-sugar mooncakes and high-protein rice crackers. Along with traditional snacks, the internationally popular healthy snacks such as yogurts are also expanding in the market.

For instance, in January 2025, Xingdongli introduced its Greek yogurt range. The new products are available in three flavors: plain, melon, and mango. Each cup boasts 30g of high protein, which is over three times the protein found in fresh milk and contains no added sugar with reduced fat levels. The melon-flavored Greek yogurt is made with Hami melon pulp and includes seven varieties of lactic acid bacteria, featuring 33g of fruit pulp and jam in each cup. The mango-flavored Greek yogurt incorporates Taiwanese mango pulp, offering 23g of high protein along with 33g of fruit pulp and jam per cup.

Bakery Segment Holds the Majority of the Market Share

The bakery segment leads in the Chinese healthy snacks market with the rising towards healthier baked goods. China's bakery market is experiencing significant growth, driven by consumer preferences for healthier options such as wholegrain, low-sugar, and low-fat products. The demand for nutritious and light pastries is surging, particularly among Gen Z consumers who prioritize health-conscious choices. While the snack bar market, particularly protein bars, dominates the healthy snack segment with a strong focus on health and convenience, the bakery sector is also adapting by incorporating healthier ingredients and trends like the Guochao movement, which emphasizes modern Chinese pastries. Overall, both snack bars and healthier baked goods are gaining traction in China's health-oriented snack market.

For instance, in May 2024, Angel Yeast Co. Ltd. partnered with BakeMark USA LLC to launch multiple product lines at Bakery China 2024. The collaborative endeavors between Angel Yeast and BakeMark will expand Angel Yeast's selection of bakery ingredients, providing the partners and consumers with a range of nutritious bakery options.

Future Market Scenario (2025 - 2032F)

The market is likely to see a surge in snacks enriched with probiotics, superfoods, and plant-based proteins.

AI and big data are anticipated to enable customized nutrition solutions tailored to individual health needs.

Consumers are expected to demand eco-friendly packaging and transparency in ingredient sourcing. Hence, companies are projected to invest in research and development.

Traditional Chinese healthy snacks are likely to gain international recognition through innovative reformulations.

Key Players Landscape and Outlook

The competitive strategy in China's healthy snacks market revolves around product innovation, digital marketing, and omnichannel distribution. Companies focus on functional ingredients, incorporating high-protein, probiotic, and plant-based formulations to cater to evolving consumer health trends. Localization and customization play a crucial role, with brands reformulating traditional Chinese snacks into healthier alternatives while also introducing Western-style options like Greek yogurt and protein bars. E-commerce dominance is a key driver, with brands leveraging platforms such as Tmall, JD.com, and Douyin for direct-to-consumer engagement, influencer marketing, and AI-driven recommendations. Additionally, supply chain optimization through smart packaging, sustainable sourcing, and efficient logistics enhances market competitiveness. Companies also introduce free-label products as market expands in the region.

For instance, in February 2023, Haofood launched Asia's plant-based meat from peanut-free extra added artificial additives. The company introduced the latest innovation named carefree pulled Chickless - a clean-label plant-based chicken in Chinese market. Its clean-label products are made without extra added artificial additives, preservatives, thickeners, water retention agents, colourings, flavourings, and MSG.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
• 4.4. Preferred Purchase Channel
• 4.5. Frequency of Purchase
• 4.6. Challenges Faced Post Purchase

5. China Healthy Snacks Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dried Fruits, Nuts, and Seeds
    • 5.2.1.2. Bakery
    • 5.2.1.3. Confectionery
    • 5.2.1.4. Dairy
    • 5.2.1.5. Others
  • 5.2.2. By Claim
    • 5.2.2.1. Gluten-Free
    • 5.2.2.2. Low/No Sugar
    • 5.2.2.3. Low/No Fat
    • 5.2.2.4. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Bag and Pouches
    • 5.2.3.2. Boxes
    • 5.2.3.3. Cans
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets and Hypermarkets
    • 5.2.4.2. Departmental/Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. East
    • 5.2.5.2. South Central
    • 5.2.5.3. Southwest
    • 5.2.5.4. Northwest
    • 5.2.5.5. Rest of China
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Product Type
  • 5.3.2. By Claim
  • 5.3.3. By Packaging Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Guangdong Yashili Group Co., Ltd.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Yamibuy (ffit8)
  • 15.3.3. Shenzhen Vigorhood Electronics Co., Ltd.
  • 15.3.4. haofood
  • 15.3.5. Bestore Co., Ltd.
  • 15.3.6. PepsiCo, Inc. (Be & Cherry)
  • 15.3.7. Nestle China (Nestle S.A.)
  • 15.3.8. Hethstia
  • 15.3.9. Qia Qia Food Co., Ltd.
  • 15.3.10. Three Squirrels Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Healthy Snacks Market, By Value, In USD Billion, 2018-2032F
• Figure 2. China Healthy Snacks Market, By Volume, In Tons, 2018-2032F
• Figure 3. China Healthy Snacks Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Healthy Snacks Market Share (%), By Claim, 2018-2032F
• Figure 5. China Healthy Snacks Market Share (%), By Packaging Type, 2018-2032F
• Figure 6. China Healthy Snacks Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. China Healthy Snacks Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Claim Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024