印度健康零食市场依产品类型、主张、包装类型、通路、地区、机会和预测，2018-2032年

到2024年，印度健康零食市场规模预计将达到 26.7亿美元。预计预测期内（2025-2032年），市场年复合成长率为 8.03%，到2032年将达到 49.5亿美元。

由于消费者偏好和生活方式的改变，印度的健康零食市场蓬勃发展。主要趋势包括对天然、有机、纯素和无麸质产品的需求。注重健康的消费者日益采用这些饮食习惯，因为他们寻求更方便的选择。城市化和可支配收入的增加推动了这一趋势，人们生活忙碌，更喜欢即食零食。与生活方式相关的疾病的增加也刺激了健康零食的传播。根据世界卫生组织（WHO）的资料，估计印度有 7,700万 18 岁及以上的成年人患有第2 型糖尿病，近 2,500万人处于糖尿病前期。超过50％的人并不知道自己患有糖尿病，如果没有及时发现和治疗，可能会导致健康问题。

技术创新使得包装更加方便和可持续，其中袋装包装由于其易于操作而成为首选之一。电子商务技术的发展改变市场动态，使品牌能够向更多人销售产品并满足线上购物消费者激增的需求。食品加工技术使製造商能够提供保留风味和营养价值的更健康的零食替代品。随着市场的不断发展，公司利用产品差异化和透明度来满足不同消费者群体的需求，并为预期时期内的持续成长做好准备。公司生产食品添加剂，为印度消费者提供健康的零食选择。

例如，2023年 1月，Nestle India推出了 ThickenUp Clear，扩大了其健康科学产品组合，目的是帮助吞嚥困难的患者。本产品可用于治疗因头颈癌、中风和帕金森氏症等疾病导致吞嚥困难（临床称为吞嚥困难）的患者。

本报告调查印度的健康零食市场，提供市场概述，以及依产品类型、主张类型、包装类型、通路、区域的趋势，和参与市场的公司简介。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客回馈

第5章 2018-2032年印度健康零食市场展望

• 市场规模分析及预测
• 市场占有率分析及预测
• 市场地图，2024年
  • 依产品类型
  • 依主张
  • 依包装类型
  • 依通路
  • 依地区

第6章 需求与供给分析

第7章 进出口分析

第8章 PESTLE 分析

第9章 波特五力分析

第10章 定价分析

第11章 市场动态

第12章 市场趋势与发展

第13章 案例研究

第14章 竞争格局

• 五大市场领导者的竞争矩阵
• 五大公司的SWOT分析
• 市场前十大主要公司的状况
  • Nestle S.A.
  • Kellanova (The Kellogg Company)
  • PepsiCo, Inc.
  • Yoga Bars (Sprout Life Foods)
  • Tata Soulfull (Tata Consumer Products Limited)
  • The Whole Truth (Fitshit Health Solutions Private Limited)
  • Happilo International Private Limited
  • Epigamia (Drums Food International)
  • Farmley (Connedit Business Solutions Private Limited)
  • BRB Chips (FORBIDDEN FOODS PVT. LTD.)

第15章 策略建议

第16章 关于调查公司/免责声明

India healthy snacks market was estimated to be worth USD 2.67 billion in FY2024. The market is expected to reach USD 4.95 billion by FY2032F, growing at a CAGR of 8.03% for the forecast period between FY2025 and FY2032.

The Indian healthy snacks market is booming due to transforming consumer preferences and lifestyles. Major trends include demand for natural, organic, vegan, and gluten-free products. Health-conscious consumers are gradually adopting such diets for more convenient options. Urbanization and increased disposable incomes add to this, as people are busy and prefer ready-to-eat snacks. The rise of lifestyle diseases has fueled the adoption of healthy snacking options. According to the World Health Organization (WHO), an estimated 77 million adults over the age of 18 in India have type 2 diabetes, and almost 25 million are prediabetics, meaning they have a higher chance of getting the disease soon. Over 50% of people are not aware that they have diabetes, which can cause health issues if it is not identified and treated on time.

Packaging has become more convenient and sustainable with technological innovations, and pouch packaging is among the preferred options due to its ease of handling. The growth of e-commerce technology has shifted the dynamics of the marketplace, enabling brands to sell to a wider audience and cater to the fast-growing population of consumers who shop online. Food processing technologies are enabling manufacturers to deliver healthier snack alternatives that retain flavor and nutritive factors. As the market continues to evolve, companies use product differentiation and transparency to meet the demands of a diverse consumer base, positioning themselves for sustained growth in the anticipated period. Companies build food additives to deliver healthy snacking options to the Indian audience.

For instance, in January 2023, Nestle India expanded its Health Science portfolio with the launch of ThickenUp Clear for patients with swallowing difficulties under its Health Science portfolio. The product can be administered to those experiencing challenges in swallowing, clinically known as dysphagia due to conditions such as head and neck cancer, stroke, and Parkinson's Disease, among others.

Rising Health Consciousness and Changing Consumer Lifestyles are Fueling the Market Growth

A major growth driver for the health snacks market in India is increasing health and wellness awareness among consumers. With rising instances of lifestyle diseases, people are more conscious about their dietary habits and are inclined toward snacks that enhance well-being. The concept of cleaner eating is leading snack producers to take an innovative approach to designing healthy yet tasty products.

Urbanization and dynamic lifestyles also fuel the nation's demand for healthy snacks. With an increasing number of people pursuing active lifestyles, there is a rising preference for snacks that include nuts, seeds, and other ready-to-eat raw food items. The COVID-19 pandemic further boosted the trend, making consumers more inclined to support immunity-boosting and health-enhancing snacks. Companies also target Indian customers with Indianized flavors and herbs.

For instance, in November 2024, Origin Nutrition Private Limited launched high-protein popped pea chips to target the Indian healthy snacking market. The product is launched in three flavors, including the unique Pudina (mint) chutney, Sour cream and onion, and Tomato.

Influence of Western Eating Habits and Expanded Retail Channels to Propel Market Growth

Adopting western eating habits among the younger population is reshaping the Indian snacking landscape. This demographic shift has led to a greater demand for diverse snack options, including protein bars, energy bars, and other functional foods. It influences a major set of customers towards a healthier alternative food path, which means driving manufacturers to innovate products in which the health preferring customers keep traditional flavors intact.

Such retail channels - particularly visitors who are surfing the internet - will greatly enable easy access to healthy snacks for a wide range of populations. Higher internet penetration propelled e-commerce as millions more are now emerging as online shoppers in India. All this offers opportunities for consumers from Tier-2 and Tier-3 cities to access better varieties of healthy snacks, thus contributing to further growth in the market. Enhanced distribution networks and logistics are making it easier for brands to reach health-conscious consumers nationwide. Companies are offering concepts like wafers, protein, and plant-based bars to the Indian end-users.

For instance, in November 2024, Elite Mindset Private Limited (SuperYou) launched a protein wafer bar, claiming it to be India's first. The brand wants to give Indian consumers of all ages a healthy and practical snack choice by utilizing cutting-edge fermented yeast protein technology.

Dried Fruits, Nuts, and Seeds Segment Holds the Largest Market Share

Based on type, the dried fruits, nuts, and seeds segment leads in the market due to high nutritional value, cultural acceptance, and convenience. Traditional Indian diets often include nuts and seeds, which are considered healthy and nutritious. Such cultural familiarity enhances the acceptance and popularity of nut mixtures and packaged seeds. These snacks can be taken on the go, making them suitable for people with busy lifestyles. They already fit easily among other diets, including vegetarian and vegan, which are all booming in India. These snacks are also inherently nutritious, packing high fiber, protein, and healthy fat content. This fits in well with the rising health consciousness amongst Indian consumers who are now looking for snacks supporting their wellness goals. Market players around the world focus on expanding this segment in India to increase sales.

In February 2024, Turkish Dried Fruits launched in India through a dedicated campaign by the Turkish Dried Fruits Sectoral Board (TDFSB). The grand unveiling happened at the MEWA India 2025 trade show in Mumbai in collaboration with the Nuts and Dry Fruits Council of India (NDFCI). This launch introduced Indian consumers to premium Turkish dried fruits such as figs, apricots, sultanas, and pistachios, ideal for snacking, cooking, and garnishing, enhancing both flavor and nutrition in various dishes.

Future Market Scenario (FY2025-FY2032F)

Companies are likely to leverage Artificial Intelligence (AI) to enhance procurement, processing, and distribution processes, improving efficiency and customer engagement.

The accelerated adoption of online platforms is expected to reshape distribution channels, allowing for broader reach and convenience in purchasing healthy snacks.

Brands are anticipated to adopt eco-friendly packaging solutions using biodegradable materials to address environmental concerns and appeal to environmentally conscious consumers.

Key Players Landscape and Outlook

In the competitive landscape of the Indian healthy snacks market, companies are employing strategic approaches to differentiate themselves and capture market share. A crucial competition strategy involves emphasizing flavor and nutrition, ensuring that products taste good and offer significant health benefits. Brands are focusing on using clean, minimally processed ingredients and highlighting hero ingredients like nuts, seeds, or berries to create memorable product experiences. Additionally, transparency in labeling and credibility in health claims are becoming essential to build trust with health-conscious consumers. The rise of online platforms has also changed the dynamics, allowing brands to leverage digital marketing to reach a wider audience and provide detailed product information, which helps consumers make informed choices.

For instance, in September 2024, Tata Soulfull (Tata Consumer Products Limited) announced the launch of 'Tata Soulfull Masala Muesli'. In order to offer a healthy, delectable, reasonably priced, and distinctively Indian breakfast and snack choice, this creative product line is a daring step in giving the standard muesli category a distinctive savory twist. The product comes in two flavors - "Mast Masala" and "Teekha Twist," aiming to reinvent the cereal experience.

Table of Contents

1. Project Scope & Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Challenges Faced Post Purchase
• 4.5. Preferred Distribution Channel

5. India Healthy Snacks Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dried Fruits, Nuts and Seeds
    • 5.2.1.2. Bakery
    • 5.2.1.3. Confectionery
    • 5.2.1.4. Dairy
    • 5.2.1.5. Others
  • 5.2.2. By Claim
    • 5.2.2.1. Gluten-Free
    • 5.2.2.2. Low/No Sugar
    • 5.2.2.3. Low/No Fat
    • 5.2.2.4. Others
  • 5.2.3. By Packaging Type
    • 5.2.3.1. Bag and Pouches
    • 5.2.3.2. Boxes
    • 5.2.3.3. Cans
    • 5.2.3.4. Jars
    • 5.2.3.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets and Hypermarkets
    • 5.2.4.2. Departmental/Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. East
    • 5.2.5.3. West and Central
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share (Top 5 Companies, Others - By Value, FY2024)
• 5.3. Market Mapping, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Claim
  • 5.3.3. By Packaging Type
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. PESTLE Analysis

9. Porter's Five Forces Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Nestle S.A.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Key Products Offered
    • 14.3.1.4. Key Market Focus and Geographical Presence
    • 14.3.1.5. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 14.3.2. Kellanova (The Kellogg Company)
  • 14.3.3. PepsiCo, Inc.
  • 14.3.4. Yoga Bars (Sprout Life Foods)
  • 14.3.5. Tata Soulfull (Tata Consumer Products Limited)
  • 14.3.6. The Whole Truth (Fitshit Health Solutions Private Limited)
  • 14.3.7. Happilo International Private Limited
  • 14.3.8. Epigamia (Drums Food International)
  • 14.3.9. Farmley (Connedit Business Solutions Private Limited)
  • 14.3.10. BRB Chips (FORBIDDEN FOODS PVT. LTD.)

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Healthy Snacks Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Healthy Snacks Market, By Volume, In Tons, FY2018-FY2032F
• Figure 3. India Healthy Snacks Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Healthy Snacks Market Share (%), By Claim, FY2018-FY2032F
• Figure 5. India Healthy Snacks Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 6. India Healthy Snacks Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Healthy Snacks Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Claim Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024