健康零食市场规模、份额和成长分析（按产品、需求、包装、分销管道和地区）—2025-2032 年产业预测

健康零食市场预计将从 2023 年的 903 亿美元成长到 2024 年的 961.7 亿美元，到 2032 年将达到 1591.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

不断变化的市场格局表明，可支配收入的增加和忙碌的生活方式正在推动消费者饮食习惯的重大变化。虽然传统零嘴零食因其不健康的外形而受到批评，但人们对创新、更健康的替代品的需求却日益增长。消费者被那些具有独特风味和质地、永续生产和可回收包装的零嘴零食所吸引。该领域的新兴趋势包括素食、低热量、高蛋白质和环保产品。针对特定饮食需求的个人化健康零食也越来越受欢迎，百事可乐和 Beyond Meat 合作植物来源纯素肉干就是明证。然而，健康零食的高成本和监管障碍等挑战仍然存在，这可能会阻碍未来的市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

健康零食市场规模（依产品划分）

• 市场概况
• 冷冻/冷藏
• 水果 坚果 种子
• 麵包店
• 咸味的
• 酒吧和糖果零食
• 乳製品
• 其他的

健康零食市场规模（依需求）

• 市场概况
• 不含麸质
• 低糖/无糖
• 低脂/无脂
• 其他的

健康零食市场规模（按包装）

• 市场概况
• 袋子和小袋
• 盒子
• 能
• 瓶子
• 其他的

健康零食市场规模（按分销管道划分）

• 市场概况
• 超级市场和大卖场
• 便利商店
• 在线的
• 其他的

健康零食市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• PepsiCo, Inc.（US）
• Nestle SA（Switzerland）
• Unilever PLC（UK/Netherlands）
• General Mills, Inc.（US）
• Kellogg Company（US）
• Mondelez International, Inc.（US）
• The Hain Celestial Group, Inc.（US）
• Nature's Path Foods（Canada）
• That's it. Nutrition, LLC（US）
• Bare Snacks（US）
• Wonderful Company（US）
• Calbee, Inc.（Japan）
• Want Want China Holdings Limited（China）
• Strauss Group（Israel）
• Pladis（UK）
• Utz Brands, Inc.（US）

结论和建议

Healthy Snack Market size was valued at USD 90.3 billion in 2023 and is poised to grow from USD 96.17 billion in 2024 to USD 159.16 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The evolving market landscape reveals a significant shift in consumer eating habits driven by increased disposable income and busy lifestyles. While traditional snacks have faced scrutiny for their unhealthy profiles, there's a growing demand for innovative, healthier alternatives. Consumers are gravitating towards snacks with unique flavors and textures made using sustainable processes and recyclable packaging. Emerging trends within the sector include vegetarian options, low-calorie, high-protein, and eco-friendly products. Personalized healthy snacks catering to specific dietary needs are also gaining traction, evidenced by collaborations like PepsiCo and Beyond Meat's plant-based vegan jerky. However, challenges persist, including the higher costs associated with healthy snacks and regulatory hurdles, which may hinder market growth moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Healthy Snack market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Healthy Snack Market Segments Analysis

Global Healthy Snack Market is segmented by Product, Claim, Packaging, Distribution Channel and region. Based on Product, the market is segmented into Frozen & Refrigerated, Fruit, Nuts and Seeds, Bakery, Savory, Bars and Confectionery, Dairy and Others. Based on Claim, the market is segmented into Gluten-Free, Low/No Sugar, Low/No Fat and Others. Based on Packaging, the market is segmented into Bag & Pouches, Boxes, Cans, Jars and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Healthy Snack Market

The global healthy snack market is experiencing significant growth, primarily fueled by the rising demand for convenient, on-the-go snack options. As consumers become increasingly aware of the health risks linked to junk food, including heart disease, diabetes, and various chronic conditions, there is a marked shift towards healthier eating habits. This transition reflects a broader trend where nutritious snacks are increasingly seen as essential components of a balanced diet. As individuals prioritize health and wellness in their lifestyles, the appetite for healthy snack alternatives continues to surge, further bolstering the expansion of the healthy snacks market worldwide.

Restraints in the Healthy Snack Market

A major challenge facing the healthy snack market is the elevated cost of these products in comparison to conventional snacks, which can deter consumers from making purchases. Additionally, stringent regulations and unauthorized restrictions impacting the production of nutritious snacks further complicate market dynamics. These constraints not only limit the variety and availability of healthy options but also contribute to the higher pricing associated with them. As a result, these factors collectively impede the growth of the healthy snack market, as consumers often opt for cheaper alternatives that are perceived as more accessible and affordable.

Market Trends of the Healthy Snack Market

As of October 2023, the healthy snack market is experiencing significant growth driven by the surge in the number of individuals entering the workforce and the demands of their hectic lifestyles. With a heightened awareness of health and wellness, consumers are increasingly opting for snacks that not only provide convenience but also contribute to their overall well-being. This trend is particularly prevalent among millennials and busy professionals, who prioritize on-the-go nutrition to address nutrient deficiencies and mitigate chronic disease risks. Consequently, brands are innovating to offer healthier alternatives that cater to this rising demand for quick, satisfying, and nutritious snack options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Healthy Snack Market Size by Product & CAGR (2025-2032)

• Market Overview
• Frozen & Refrigerated
• Fruit, Nuts and Seeds
• Bakery
• Savory
• Bars and Confectionery
• Dairy
• Others

Global Healthy Snack Market Size by Claim & CAGR (2025-2032)

• Market Overview
• Gluten-Free
• Low/No Sugar
• Low/No Fat
• Others

Global Healthy Snack Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bag & Pouches
• Boxes
• Cans
• Jars
• Others

Global Healthy Snack Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

Global Healthy Snack Market Size & CAGR (2025-2032)

• North America (Product, Claim, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Product, Claim, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Claim, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Claim, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Claim, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• That's it. Nutrition, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Snacks (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonderful Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Want Want China Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Utz Brands, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations