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市场调查报告书
商品编码
1740736
客户资讯系统的全球市场:提供区分·部署模式·用途·终端用户产业·各地区的机会及预测 (2018-2032年)Global Customer Information System Market Assessment, By Offerings, By Deployment Mode, By Application, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F |
预计在2025-2032年的预测期内,全球客户资讯系统市场规模将以10.11%的复合年增长率成长,从2024年的16.5亿美元增至2032年的35.7亿美元。
受公用事业行业数位化程度不断提高以及对高效客户资料管理需求不断增长的推动,全球客户资讯系统 (CIS) 市场正呈现强劲增长势头。云端运算、人工智慧和智慧电网技术的进步透过实现先进的服务交付、提高计费准确性和增强客户参与度,正在加速其应用。
随着能源和公用事业公司转向先进的基础设施和服务模式,对客户互动、使用情况和计费资讯的集中管理需求呈指数级增长,也推动了该市场的成长。这项转变的驱动力源自于透过数位通讯工具、智慧电錶、电子计费系统等所产生的消费者资讯的成长。
此外,云端、人工智慧和分析等新技术的引入正在加速CIS平台的演进。这些技术能够实现即时数据监控、预测性维护以及客户回应的个人化优化,从而提高服务交付效率和客户满意度。企业之间的合作关係也不断发展,旨在提供更优质的客户体验。例如,2024年9月,KUBRA与Advanced Utility Systems合作,将KUBRA的客户体验管理功能整合到Advanced Utility Systems的 "Infinity CIS" 中。此次整合预计将更有效地优化公用事业产业的客户服务营运。
调查显示,智慧电网技术和线上计费系统的普及预计将在未来支持全球市场对CIS的需求大幅成长。这些系统不仅提高了公用事业的内部效率,还为使用者提供了更高的透明度,并方便使用者存取其能源消耗和计费资讯。
本报告提供全球客户资讯系统的市场调查,彙整市场定义和概要,市场规模的转变·预测,各种区分的详细分析,产业结构,影响市场成长因素的分析,竞争情形,主要企业简介等资讯。
Global customer information system market is projected to witness a CAGR of 10.11% during the forecast period 2025-2032, growing from USD 1.65 billion in 2024 to USD 3.57 billion in 2032. The global customer information system market is experiencing strong growth due to increasing digitalization in the utility sector and the rising demand for efficient customer data management. Advancements in cloud computing, AI, and smart grid technologies are further driving adoption, enabling utilities to enhance service delivery, billing accuracy, and customer engagement.
The global customer information system market is witnessing growth as energy companies and utilities move towards sophisticated infrastructure and service models, and the need for centralized systems to manage customer interactions, usage, and bill data has increased tremendously. This transformation is being fueled by the growing volume of consumer information that gets generated through digital communication tools, smart meters, and electronic billing systems.
Apart from that, new technologies such as cloud, AI, and analytics are also increasingly defining CIS platforms. These technologies allow utilities to monitor data in real-time, have predictive maintenance, and tailor customer interactions and thereby help streamline the delivery of services and customer satisfaction. Furthermore, companies in the market are announcing partnerships to offer better customer experience. For instance, in September 2024, KUBRA partnered with Advanced Utility Systems to enhance customer experience. Through this partnership, KUBRA's customer experience management offerings are integrated with Advanced Utility Systems' Infinity CIS to optimize utility customer service operations more effectively.
Research also indicates that the adoption of smart grid technologies and online billing systems will support significant CIS demand growth in global markets. These systems not only bring greater internal efficiency for utilities but also provide end-users with greater transparency and access to their consumption and bills.
Rising Demand for Efficient Utility Customer Management Drives Global Market Growth
The growing requirement for effective utility customer management is one of the major drivers for the global customer information system (CIS) market growth. As smart meters, dynamic pricing, and real-time monitoring become more widespread among utilities, such as electricity, water, and gas, utility firms require sophisticated systems capable of managing massive amounts of customer data, billing, and service requests. Contemporary CIS facilitates smooth interchange of diverse channels, enhances customer interaction, and simplifies business operations by providing a single platform, such customer information system for storage of data, analysis, and communication with customers, driving the global customer information system market demand.
Companies must also enhance customer satisfaction while ensuring compliance with regulatory requirements. CIS (Customer Information System) solutions meet demands by enabling personalized customer interactions, automated billing, efficient complaint resolution, and streamlined power outage management. Data openness is also promoted by the systems, which is critical in customer trust development. For example, in March 2025, Cisco Systems, Inc. introduced agentic AI solutions in Webex, an American subsidiary of Cisco, to enhance customer and employee experiences. These innovations include the Webex AI Agent, which offers 24/7 self-service with natural, human-like interactions, and the Cisco AI Assistant for Webex Contact Center, designed to improve agent and customer service experience.
Increasing Need for Omni-Channel Customer Engagement Fuels Global Market
The growing demand for omnichannel customer engagement is a key driver of the global Customer Information System (CIS) market. As consumers expect seamless interactions across digital, mobile, and traditional platforms, utility companies are adopting advanced CIS solutions to deliver unified, personalized experiences while improving efficiency and compliance. Another one of the most significant factors for growth in the customer information system (CIS) market is the increasing stringency of regulatory demands and compliance systems, particularly in the energy and utility sectors. Utilities are being increasingly mandated to provide high levels of data transparency, precise billing, energy consumption reporting, and anonymity of the customer. Such regulatory demands are making companies invest in advanced CIS platforms that can offer regulatory compliance as well as improving operational efficiency.
CIS enables utilities to manage evolving requirements by consolidating customer data, automating billing processes, generating complaints, and offering an auditable trail for every customer transaction. For instance, in May 2024, Hansen Technologies led an AI-enabled catalyst project with technology partners such as Amazon Web Services (AWS), NTT Data, AwareX, and Prodapt. The initiative aims to drive digital transformation across the telecommunications sector through the deployment of AI to enhance operational efficiency and customer experience.
Cloud Segment Dominates the Global Customer Information System Market Shares
Cloud-based solutions hold the biggest market share in the Customer Information System (CIS) market due to their scalability, affordability, and enablement of real-time data access and seamless customer interaction. With digital-first operations increasingly on the rise, cloud-based CIS solutions offer a flexible solution that dismisses the use of outdated IT infrastructure and enables businesses to scale in top gear without incurring high maintenance.
Cloud-based solutions enable faster deployment, remote accessibility, and enhanced data security-essential features for industries such as utilities, telecommunications, and banking, which manage vast customer bases and highly sensitive information. Moreover, integration with other cloud-native apps such as CRM, billing, and analytics platforms allows organizations to deliver customized and timely customer experiences. For instance, in September 2024, Oracle Corporation and Google LLC (Google Cloud) stated that Oracle Database services are now generally available on Oracle Cloud Infrastructure (OCI) running natively in Google Cloud data centers. The multi-cloud partnership enables customers to simplify cloud migration and innovate faster through services such as Vertex AI and Oracle Database 23ai. This cloud-based CIS solution has been adopted by several prominent utility providers to maximize business responsiveness and customer satisfaction. As cloud computing, cybersecurity, and the integration of AI keep advancing, the cloud-based CIS sector continues to rule the market, innovate, and provide greater value to organizations seeking future-proof customer management systems.
North America Dominates the Global Customer Information System Market
North America is the dominating region in the Customer Information System (CIS) market due to swift digitalization across businesses, high usage of innovative technologies, and a tight emphasis on customer-centric delivery of services. The region has well-developed utility, telecommunications, and energy industries that depend on sound customer management solutions to manage billing, service requests, and analytics effectively.
The United States and Canada lead the market, driven by progressive regulations, significant smart grid investments, and growing demand for real-time customer engagement and data transparency. Additionally, the region's focus on upgrading legacy systems and moving to cloud-based platforms continues to drive CIS adoption. For example, in August 2023, IBM Corporation reported that it completed its purchase of Apptio Inc., a technology business management software company. The acquisition is anticipated to reinforce IBM's IT automation offerings with high-end capabilities in resource optimization, observability, and application management for clients. North America's advanced technological infrastructure and innovation-focused approach position it as the global leader in the Customer Information System (CIS) market, outpacing other regions.
Impact of U.S. Tariffs on Global Customer Information System Market
The implementation of U.S. tariffs has significantly influenced the global customer information system market. While software itself remains untaxed, increased duties on imported hardware such as servers, network devices, and IoT components have raised infrastructure costs for CIS providers. These added expenses are often transferred to end-users, making system deployment more costly for utility companies and service organizations. Additionally, the tariffs have disrupted international supply chains, leading to hardware shortages and delayed deployments. Vendors are shifting towards localized production, improving software optimization to reduce hardware reliance, and introducing more flexible, cost-efficient deployment models. These strategic adjustments are helping companies maintain adoption momentum and navigate the market challenges caused by ongoing trade policies.
Key Players Landscape and Outlook
The global customer information system market is characterized by a blend of old-guard technology leaders and emerging niche players, which makes the market moderately consolidated. Simultaneously, niche players focus on specific utility segments and deliver customized solutions for specific industry requirements. Innovation and strategic alliances are the watchword in this market. Strategic acquisition is also being witnessed in the industry to expand capabilities and access markets. For instance, in September 2024, Oracle Corporation launched Oracle Energy and Water Data Intelligence, which is a data unification, analytics, and artificial intelligence platform for utility applications. The solution features pre-configured, industry-specific knowledge and enables utilities to make quick and improved decisions by orchestrating the bring-together of data from Oracle and third-party sources.
In the future, the CIS marketplace is poised to expand with increasing demand for cloud-based, integrated offerings that offer scalability, real-time analytics, and enhanced customer relationships. As regulation becomes more demanding and customers' expectations evolve, vendors that can deliver agile, secure, and innovative offerings will be well-placed to take advantage of developing opportunities.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.