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市场调查报告书
商品编码
1752813
QR码付款的全球市场:类型·付款方式·终端用户·用途·各地区的机会及预测 (2018-2032年)Global QR Code Payments Market Assessment, By Type, By Payment Mode, By End-user, By Application, By Region, Opportunities and Forecast, 2018-2032F |
受非接触式便利支付解决方案需求不断增长的推动,全球QR码支付市场规模预计将从2024年的159.8亿美元增长到2032年的421.5亿美元,预测期内(2025-2032年)的复合年增长率为12.89%。
随着消费者和企业寻求更安全的交易方式,新冠疫情加速了QR码支付的普及。智慧型手机的广泛普及以及QR码支付选项被整合到电商和行动应用程式等各种平台,进一步推动了这一趋势。QR码支付系统的简单性和成本效益使其对中小企业特别有吸引力,从而促进了更广泛的市场渗透。
儘管存在这些成长动力,但市场仍面临诸多课题。一个主要障碍是跨地区和平台缺乏标准化,导致碎片化和互通性问题。这种缺乏一致性可能会阻碍跨境交易,并限制QR码支付在全球范围内的无缝使用。安全问题也依然存在,用户可能被虚假QR码欺骗,从而捲入网路钓鱼攻击和诈骗交易。此外,在网路连线和数位基础设施有限的地区,QR码支付的普及可能会受到限制,因此需要在技术开发和用户教育方面进一步投资。
总而言之,儘管全球QR码支付市场预计将持续扩张,但解决标准化、安全和基础设施的课题至关重要。产业参与者、监管机构和技术提供者之间的合作对于建立一个安全、标准化、包容的QR码支付生态系统至关重要,以维持长期成长。
本报告提供全球QR码付款的市场调查。彙整市场定义和概要,市场规模的转变·预测,各种区分的详细分析,产业结构,影响市场成长因素的分析,竞争情形,主要企业简介等资讯。
Global QR code payments market is projected to witness a CAGR of 12.89% during the forecast period 2025-2032, growing from USD 15.98 billion in 2024 to USD 42.15 billion in 2032F, owing to increasing demand for contactless and convenient payment solutions. The COVID-19 pandemic accelerated the adoption of QR code payments as consumers and businesses sought safer transaction methods. This shift is further supported by the widespread availability of smartphones and the integration of QR code payment options into various platforms, including e-commerce and mobile applications. The simplicity and cost-effectiveness of QR code systems make them particularly attractive to small and medium-sized enterprises, facilitating broader market penetration.
Despite these growth drivers, the market faces several challenges. A significant hurdle is the lack of standardization across different regions and platforms, leading to fragmentation and interoperability issues. This inconsistency can hinder cross-border transactions and limit the seamless use of QR code payments globally. Security concerns also persist, as users may be vulnerable to fraudulent QR codes leading to phishing attacks or unauthorized transactions. Additionally, in regions with limited internet connectivity and digital infrastructure, adopting QR code payments may be constrained, necessitating further investment in technological development and user education.
In conclusion, while the global QR code payments market is set for continued expansion, addressing standardization, security, and infrastructure challenges will be crucial. Collaborative efforts among industry stakeholders, regulatory bodies, and technology providers are essential to create a secure, standardized, and inclusive QR code payment ecosystem that can sustain long-term growth.
For instance, in July 2024, the Delhi Metro Rail Corporation (DMRC) rolled out digital QR ticketing for passengers, enabling payments via Amazon Pay. This enhancement is part of DMRC's ongoing 'ease of booking' initiative focused on digitizing the ticketing process. The new system is expected to significantly reduce long queues at token counters during peak travel hours, improving convenience and efficiency for commuters.
Surge in Contactless and Mobile Payments Post Pandemic
The global shift towards contactless transactions has been significantly accelerated by the COVID-19 pandemic, leading to a heightened demand for QR code payment solutions. Consumers and businesses alike have sought safer, touch-free payment methods to minimize physical contact, propelling the adoption of QR code payments across various sectors. This trend is further reinforced by the convenience and speed offered by QR code transactions, which require minimal infrastructure and are easily integrated into existing systems. The global shift towards contactless transactions has been significantly accelerated by the COVID-19 pandemic, leading to a heightened demand for QR code payment solutions. Consumers and businesses alike have sought safer, touch-free payment methods to minimize physical contact, propelling the adoption of QR code payments across various sectors. This trend is further reinforced by the convenience and speed offered by QR code transactions, which require minimal infrastructure and are easily integrated into existing systems.
For instance, in March 2025, the Indian Ministry of Finance published that digital payments transactions including transactions through Unified Payment Interface (UPI) have increased consistently during the last five financial years, surging USD 2.10 billion transactions in 2024-25 in India.
Integration of QR Code Payments into E-Commerce and Mobile Applications
The integration of QR code payment options into e-commerce platforms and mobile applications has become a significant trend, driven by the growing preference for online shopping and the need for seamless payment experiences within digital environments. E-commerce businesses are increasingly incorporating QR code payments as a checkout option, allowing customers to complete purchases quickly and securely. Additionally, mobile apps across various sectors are integrating QR code payment functionality, enhancing user experience by reducing friction in the payment process.
For instance, in 2025, the European Payments Initiative (EPI), a consortium of 16 major banks (including BNP Paribas, ING, and KBC), launched Wero, a unified QR code payment system, in 2025 to streamline cross-border transactions and reduce reliance on non-European payment providers like Visa or Mastercard. The service integrates with existing banking apps (e.g., KBC, DZ BANK) and supports cross-border transfers without third-party fees, starting in Germany and expanding to the Netherlands/Luxembourg.
Wallet-Based Payments Dominates the Market
The global market for QR code payment is seeing rapid growth, with residential use becoming the largest and fastest-growing segment. With families across the globe looking for economic, effective, and versatile cooling systems, QR code payments have gained immense popularity, especially in hot and dry climates. Their space-saving nature, simplicity, and affordability make them perfect for apartments, homes, and small dwellings where conventional air conditioning would be impractical or beyond budget. One of the reasons why the residential segment leads market expansion is increased urbanization, particularly in emerging economies such as India, China, and Africa, which has created a steep surge in demand for light, portable cooling products in high-density urban settings. In contrast to fixed air-cooling equipment, QR code payments do not involve intricate installation and thus remain a popular option for homebuyers, renters, and homeowners. Manufacturers are also serving home consumers by launching slim, good-looking designs and intelligent features such as remote control and IoT connectivity, increasing consumer convenience and attractiveness. As climate change is making summer hotter and urban heat islands are worsening living conditions, the home QR code payments market is anticipated to increase steadily in the future years.
For instance, WeChat, a Chinese instant messaging, social media, and mobile payment app developed by Tencent, revealed its users increased from 50 million in 2012 to 1371 million in 2024, which shows how the use of QR codes has grown exponentially for payments in Asia.
Asia-Pacific Leads the Global QR Code Payments Market
Asia-Pacific stands as the dominant force in the QR code payment landscape, backed by high smartphone penetration rates and supportive government policies promoting digital transactions. Countries like China and India have made significant headway in QR code adoption, with widespread usage across urban and rural areas. This regional leadership is further bolstered by the integration of QR code payments into various aspects of daily life, from retail purchases to transportation and utility payments.
For instance, in April 2025, Grab, Southeast Asia's leading superapp, today announced the rollout of new agentic AI solutions designed to empower its merchant- and driver-partners. The newly introduced AI Merchant Assistant and AI Driver Companion leverage advanced artificial intelligence to deliver actionable insights and streamline daily operations for Grab's partners. Developed in collaboration with leading AI research organizations OpenAI and Anthropic, these intelligent tools utilize cutting-edge foundational models to provide practical support and enhance productivity across the Grab platform. The launch underscores Grab's commitment to harnessing technology to unlock greater potential for its ecosystem of partners throughout the region.
Meanwhile, North America is poised for rapid growth, driven by a mature digital infrastructure and increasing consumer preference for contactless payment methods.
Key Players Landscape and Outlook
The competitive landscape of the global QR code payments market is characterized by intense rivalry among major technology firms, financial service providers, and digital payment platforms. Leading players such as Ant Group, Tencent Holdings, Paytm, Google Pay, Visa, Mastercard, and PayPal are competing to strengthen their foothold by offering seamless, secure, and integrated payment solutions tailored to both consumers and merchants. Competition in this space is largely driven by innovation, user experience, geographic reach, transaction security, and ease of integration with various platforms. Companies compete based on technological advancement, particularly in areas such as dynamic QR code generation, encryption protocols, and real-time fraud detection. The ability to offer a fast, intuitive, and low-cost payment method with minimal infrastructure requirements plays a critical role in gaining adoption, especially among SMEs and in emerging markets. Strategic partnerships with banks, retail chains, telecom operators, and governments also form a key competitive parameter, as they expand the user base and drive trust in the system.
Another significant factor of competition is ecosystem development. Companies that can integrate QR code payments into a broader digital financial ecosystem including wallets, loyalty programs, credit offerings, and cross-border functionality gain a competitive edge. User acquisition and retention through promotional offers, cashback, and low transaction fees are widely used tactics.
For instance, in September 2024, Google Pay announced the rollout of six innovative features aimed at enriching user experience and broadening the app's functionality. The newly introduced features are UPI Circle, UPI Vouchers (eRupi), ClickPay QR scan for bill payments, prepaid utilities payment, Tap & Pay with RuPay cards, and Autopay for UPI Lite. Among these, the UPI Circle feature stands out by enabling users to make digital payments without the need to link their personal bank accounts, simplifying the transaction process. Other additions, such as ClickPay QR scan and Tap & Pay with RuPay cards further streamline bill payments and contactless transactions, while Autopay for UPI Lite and support for prepaid utilities expand the app's versatility for everyday financial needs.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.