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封面
市场调查报告书
商品编码
1776856

QR编码付款的印度市场评估:类别，付款方式，各终端用户，各用途，各地区，机会，预测(2019年度～2033年度)

India QR Code Payments Market Assessment, By Type, By Payment Mode, By End-user, By Application, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 115 Pages | 商品交期: 3-5个工作天内

价格

印度QR编码支付市场预计将从2025财年的7.9亿美元成长至2033财年的22.3亿美元，预测期间（2026财年-2033财年）的复合年增长率为13.87%。这得归功于疫情后的消费习惯、商家的数位转型以及金融科技投资的不断增长，这些因素正在将QR编码的应用范围拓展到个人对个人支付之外。如今，凭藉其互通性、可扩展性和即时交易能力，印度的QR编码支付生态系统已成为全球数位金融包容性的典范。 "数位印度" 等政府措施以及金融科技公司的角色正在进一步推动QR编码在城乡地区的普及。

后疫情时代的消费习惯、商家的数位转型以及不断增长的金融科技投资，正在将QR编码的应用范围拓展到个人对个人支付之外。QR编码正被用于交通系统、收费站、饭店柜檯甚至诊所。随着互通平台和政府支持的数位铁路的兴起，QR编码不会消失，它们只会变得更强大。

例如，在2025财年，UPIQR编码与前一年相比增长了惊人的91.5%，到2024-2025财年末，已部署了6.579亿个QR编码。超过75%的QR编码安装在二线和三线地区，显示其在大都市地区之外的广泛普及。这不仅是成长；QR编码支付已在印度全国普及，为印度数百万商家和消费者提供便利的支付方式。

本报告探讨并分析了印度的QR编码支付市场，提供了市场规模和预测、市场动态以及主要参与者的概况。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

  • 受访者的人口统计
  • QR编码支付认知度与使用情况
  • 推动采用的关键因素
  • 按用例划分的支付偏好
  • QR编码支付面临的挑战与担忧

第5章 印度的QR编码付款市场预测(2019年度～2033年度)

  • 市场规模的分析与预测
    • 金额
  • 市场占有率的分析与预测
    • 类别
      • 静态QR编码
      • 动态QR编码
    • 按付款方式
      • 卡为基础的
      • 钱包为基础的
      • 银行汇款
    • 各终端用户
      • 零售消费者
      • 商店
      • 企业
    • 各用途
      • 零售
      • 运输
      • 饭店
      • 医疗
      • 其他
    • 各地区
      • 北部
      • 南部
      • 东部
      • 西部·中部
    • 市场占有率分析:各企业(前五名公司和其他)(金额)(2024年度)
  • 市场地图分析(2024年度)
    • 类别
    • 按付款方式
    • 各终端用户
    • 各用途
    • 各地区

第6章 供需的分析

第7章 价值链分析

第8章 波特的五力分析

第9章 大环境分析

第10章 手续费/订阅分析

第11章 市场动态

  • 推动市场要素
  • 市场课题

第12章 市场趋势与发展

第13章 政策和法规形势

第14章 案例研究

第15章 竞争情形

  • 前五名市场领导公司的竞争矩阵
  • 前五名公司的SWOT分析
  • 前8名公司的市场企业的形势
    • One97 Communications Limited (Paytm)
    • PhonePe Pvt. Ltd.
    • Google LLC (Google Pay)
    • Mobikwik Technology Solutions Pvt. Ltd.
    • Dreamplug Technologies Pvt. Ltd. (CRED)
    • Amazon.com, Inc. (Amazon Pay)
    • Resilient Innovations Private Limited (BharatPe)
    • Reliance Jio Infocomm Limited (JioMoney)

第16章 策略性建议

第17章 关于调查公司·免责声明

Product Code: MX13743

India QR code payments market is projected to witness a CAGR of 13.87% during the forecast period, FY2026-FY2033, growing from USD 0.79 billion in FY2025 to USD 2.23 billion in FY2033, driven by post-pandemic consumer habits, merchant digitization, and rising fintech investments, which have expanded QR code use beyond person-to-person payments. India's QR code payment ecosystem today stands as a global model of digital financial inclusion, driven by interoperability, scalability, and real-time transaction capabilities. Government initiatives, such as Digital India, and the role of fintech players have further propelled adoption across both urban and rural areas.

Post-pandemic consumer habits, merchant digitization, and rising fintech investments have expanded the use of QR codes beyond person-to-person payments. It is in transport systems, toll plazas, hospitality counters, and even clinics. With the rise of interoperable platforms and government-backed digital rails, QR codes are not going anywhere. It is only going stronger.

For instance, in FY2025, the UPI QR Code infrastructure experienced a staggering 91.5% year-on-year increase, reaching 657.9 million QR codes deployed by the end of FY2024-25. Over 75% of these QR codes were installed in Tier 2 and Tier 3 areas, signaling a significant spread of acceptance beyond metro cities. This is not just growth, it is nationwide adoption, making QR payments accessible to millions more merchants and consumers across India.

Merchant-Led Expansion Across Urban and Semi-Urban India Brings Market Enlargement

India's vast base of small and medium merchants is the engine behind QR growth. With zero setup cost and instant onboarding, even the smallest kirana shop can start accepting digital payments via QR. This decentralization of digital acceptance infrastructure has brought millions into the formal payment economy.

Additionally, the rapid adoption of QR code payments in India is being driven by merchants in urban and semi-urban areas, facilitating seamless digital transactions. Small vendors, retailers, and service providers are increasingly adopting QR-based UPI payments, boosting financial inclusion. Government incentives and rising smartphone penetration further accelerate this growth. As a result, India's QR code payment market is expanding rapidly, transforming the digital payment landscape.

For instance, in February 2024, PhonePe reported over 39 million merchants on its platform, with 90% of new onboardings coming from tier-2 and tier-3 towns. Their "Smart QR" and "Merchant Credit" services, tied to QR usage data, helped convert offline vendors into digitally transacting entities.

QR Code Integration into Institutional and Utility Payments Shapes the Market

QR payments have evolved beyond retail and peer transactions. Now, toll booths, transport services, hospitals, and even educational institutions are deploying dynamic or institutional QR codes for faster, contactless payments. From trains to traffic fines, QR is simplifying workflows for institutions and consumers alike.

Additionally, the adoption of QR codes in institutional and utility payments, including taxes, electricity bills, and municipal services, is driving market growth. Government initiatives and fintech partnerships are accelerating seamless, cashless transactions across sectors. This shift enhances transparency, reduces processing delays, and expands digital payment accessibility. As a result, QR-based payments are becoming a cornerstone of India's evolving financial ecosystem.

For instance, in April 2024, Paytm announced that it had enabled QR-based ticketing across more than 20 metro stations in Delhi and Mumbai as part of a partnership with the DMRC and MMRC. Commuters can scan dynamic QR codes at gates via the Paytm app, enabling seamless access without the need to tap cards or stand in lines.

Wallet-Based QR Payments Dominates India QR Code Payments Market

While UPI dominates in volume, mobile wallets are making a comeback, especially among Gen Z and millennial users who value instant cashback, loyalty points, and cross-platform perks. These loyalty-based wallet models are now driving QR transactions, not just as a payment tool, but as a gateway to a lifestyle.

Additionally, Mobile wallet providers including Paytm, PhonePe, and Google Pay are driving the widespread adoption of QR code payments across India. Their user-friendly interfaces, cashback offers, and merchant incentives have made wallet-based QR scans the preferred choice for small transactions. With increasing smartphone penetration and digital literacy, wallet-linked QR payments continue to lead over traditional card and UPI-only solutions. This dominance is reshaping India's cashless economy, especially among small merchants and young consumers. For instance, in December 2023, Amazon Pay launched a QR-code payment integration with cashbacks linked to Amazon shopping. Simultaneously, CRED introduced QR-based bill payment incentives, allowing users to earn CRED Coins and partner benefits for every transaction.

Key Players Landscape and Outlook

India's QR code payment ecosystem is shaped by fierce competition and government-backed rails. PhonePe, Paytm, and Google Pay dominate merchant acquisition and QR code issuance, with innovations such as dynamic QR codes, voice-enabled payment confirmation, and merchant financing. BharatPe, with its no-fee QR and lending suite, continues to drive adoption in offline retail. MobiKwik and CRED are leveraging QR codes for high-value use cases, such as bill payments and subscriptions. Amazon Pay and JioMoney are integrating QR within their broader commerce ecosystems, targeting consumer stickiness via cashback and loyalty tie-ins.

For instance, in May 2025, PhonePe Pvt. Ltd. introduced its next-generation SmartSpeaker, manufactured in India, to meet the changing needs of merchants better. The upgraded device features 4G connectivity for faster performance and greater reliability, while maintaining popular functions from the previous model. Additional improvements include longer battery life, enhanced audio clarity, and a more compact design. With this launch, PhonePe aims to promote financial inclusion and boost domestic technological innovation.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Awareness and Usage of QR Code Payments
  • 4.3. Key Drivers for Adoption
  • 4.4. Payment Preferences by Use Case
  • 4.5. Challenges and Concerns Regarding QR Payments

5. India QR Code Payments Market Outlook, FY2019-FY2033F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Type
      • 5.2.1.1. Static QR Code
      • 5.2.1.2. Dynamic QR Code
    • 5.2.2. By Payment Mode
      • 5.2.2.1. Card-based
      • 5.2.2.2. Wallet-based
      • 5.2.2.3. Bank Transfer
    • 5.2.3. By End-user
      • 5.2.3.1. Retail Consumer
      • 5.2.3.2. Merchants
      • 5.2.3.3. Enterprises
    • 5.2.4. By Application
      • 5.2.4.1. Retail
      • 5.2.4.2. Transportation
      • 5.2.4.3. Hospitality
      • 5.2.4.4. Healthcare
      • 5.2.4.5. Other
    • 5.2.5. By Region
      • 5.2.5.1. North
      • 5.2.5.2. South
      • 5.2.5.3. East
      • 5.2.5.4. West and Central
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
  • 5.3. Market Map Analysis, FY2024
    • 5.3.1. By Type
    • 5.3.2. By Payment Mode
    • 5.3.3. By End-user
    • 5.3.4. By Application
    • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Commission/Subscription Analysis

11. Market Dynamics

  • 11.1. Market Drivers
  • 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

  • 15.1. Competition Matrix of Top 5 Market Leaders
  • 15.2. SWOT Analysis for Top 5 Players
  • 15.3. Key Players Landscape for Top 8 Market Players
    • 15.3.1. One97 Communications Limited (Paytm)
      • 15.3.1.1. Company Details
      • 15.3.1.2. Key Management Personnel
      • 15.3.1.3. Products and Services
      • 15.3.1.4. Financials (As Reported)
      • 15.3.1.5. Key Market Focus and Geographical Presence
      • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.3.2. PhonePe Pvt. Ltd.
    • 15.3.3. Google LLC (Google Pay)
    • 15.3.4. Mobikwik Technology Solutions Pvt. Ltd.
    • 15.3.5. Dreamplug Technologies Pvt. Ltd. (CRED)
    • 15.3.6. Amazon.com, Inc. (Amazon Pay)
    • 15.3.7. Resilient Innovations Private Limited (BharatPe)
    • 15.3.8. Reliance Jio Infocomm Limited (JioMoney)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India QR code payments Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. India QR code payments Market Share (%), By Type, FY2019-FY2033F
  • Figure 3. India QR code payments Market Share (%), By Payment Mode, FY2019-FY2033F
  • Figure 4. India QR code payments Market Share (%), By End-user, FY2019-FY2033F
  • Figure 5. India QR code payments Market Share (%), By Application, FY2019-FY2033F
  • Figure 6. India QR code payments Market Share (%), By Region, FY2019-FY2033F
  • Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 8. By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 9. By End-user Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025