查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1776861

QR编码付款的日本市场评估:类别，付款方式，各终端用户，各用途，各地区，机会，预测(2019年度～2033年度)

Japan QR Code Payments Market Assessment, By Type, By Payment Mode, By End-user, By Application, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 125 Pages | 商品交期: 3-5个工作天内

价格

日本QR编码支付市场规模预计将从 2025 财年的 6.7 亿美元成长至 2033 财年的 12.5 亿美元，2026 财年至 2033 财年的复合年增长率为 8.13%。推动因素包括政府主导的 "无现金愿景" 等现金支付策略、超级应用程式与电商的整合、智慧型手机普及率以及年轻人的接受度。市场已从犹豫不决走向广泛采用。日本曾一度依赖现金和银行卡，如今正处于数位支付的转折点，这得益于监管支持、智慧型手机的广泛普及以及消费者对非接触式快速结帐日益增长的偏好。

政府的 "无现金愿景" 策略推动了QR编码支付的发展。QR编码如今已广泛应用于各种用途，从餐厅用餐到预约就医，无所不包。便利性至关重要：无需实体卡片或专用终端；只需扫描、付款，即可完成。

PayPay 和 LINE Pay 等国内公司占据了用户心智，而乐天支付 (Rakuten Pay)、Apple Pay 和 Google Pay 则在争夺生态系统主导地位。QR编码，无论是静态的还是动态的，都不再只是一种支付方式；它们已经根深蒂固，成为人们的习惯，其使用范围也在不断扩大。

例如，2024 年 8 月，乐天支付株式会社 (Rakuten Payment Co., Ltd.) 推出了一项推广其无现金支付服务乐天支付 (Rakuten Pay) 的活动。该活动为首次使用该应用程式的转帐功能并从乐天现金余额中转帐 500 日元或以上的用户提供 200 乐天积分作为奖励。此活动旨在透过乐天支付应用程式推广更便利的无现金交易，例如预付款和分期付款，目标客户是首次使用汇款功能的用户。

本报告调查并分析了日本的QR编码支付市场，提供了市场规模和预测、市场动态以及主要公司的现状。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

  • 受访者人口统计
  • QR编码支付认知度与使用情况
  • 推动采用的关键因素
  • 按用例划分的支付偏好
  • QR编码支付面临的挑战与担忧

第5章 日本的QR编码付款市场预测(2019年度～2033年度)

  • 市场规模的分析与预测
    • 金额
  • 市场占有率的分析与预测
    • 类别
      • 静态QR编码
      • 动态QR编码
    • 按付款方式
      • 卡为基础的
      • 钱包为基础的
      • 银行汇款
    • 各终端用户
      • 零售消费者
      • 商店
      • 企业
    • 各用途
      • 零售
      • 运输
      • 饭店
      • 医疗
      • 其他
    • 各地区
      • 北部
      • 南部
      • 中部
    • 市场占有率分析:各企业(前五名公司和其他)(金额)(2024年度)
  • 市场地图分析(2024年度)
    • 类别
    • 按付款方式
    • 各终端用户
    • 各用途
    • 各地区

第6章 供需的分析

第7章 价值链分析

第8章 波特的五力分析

第9章 大环境分析

第10章 手续费/订阅分析

第11章 市场动态

  • 推动市场要素
  • 市场课题

第12章 市场趋势与发展

第13章 政策和法规形势

第14章 案例研究

第15章 竞争情形

  • 前五名市场领导公司的竞争矩阵
  • 前五名公司的SWOT分析
  • 前8名公司的市场企业的形势
    • PayPay Corporation
    • LINE Corporation
    • Rakuten Group, Inc.
    • Mercari, Inc.
    • NTT Docomo, Inc.
    • KDDI Corporation
    • Apple Inc.
    • Google LLC

第16章 策略性建议

第17章 关于调查公司·免责声明

Product Code: MX13748

Japan QR code payments market is projected to witness a CAGR of 8.13% during the forecast period FY2026-FY2033, growing from USD 0.67 billion in FY2025 to USD 1.25 billion in FY2033 due to a lot of factors, including government-led cash initiatives such as "Cashless Vision" policy, super app and e-commerce integration, and smartphone penetration and youth adoption. Japan's QR code payments market has evolved significantly from hesitant adoption to widespread utility. Once reliant on cash and cards, Japan now stands at a digital payment inflection point, driven by regulatory nudges, smartphone penetration, and rising consumer preference for fast, touchless checkouts.

The government's "Cashless Vision" strategy initiative gave QR codes a soft push. Today, QR payments are used for a wide range of applications, from dining at restaurants to visiting doctors. The key is simplicity; there is no need for physical cards or specialized terminals - scan, pay, and done.

Domestic players such as PayPay and LINE Pay dominate user mindshare, while Rakuten Pay, Apple Pay, and Google Pay battle for ecosystem lock-in. The QR code, whether static or dynamic, is not just a payment method anymore; it has become a behavior, and it is growing.

For instance, in August 2024, Rakuten Payment Co., Ltd. conducted a campaign for its cashless payment service, Rakuten Pay. During this campaign, users who used the app's sending function for the first time and transferred 500 yen or more of their Rakuten Cash balance received 200 Rakuten Points as a reward. The initiative targeted first-time users of the sending feature, aiming to encourage more convenient cashless transactions, such as advance payments or bill splitting, through the Rakuten Pay app.

Surge in Wallet-Based QR Payments Across Urban Japan

QR payments were once an option. In many Japanese cities, they are now accepted. Wallet-based QR code systems, particularly those from PayPay, Rakuten Pay, and LINE Pay, have experienced a surge in adoption due to rewards, ease of use, and cross-platform merchant acceptance. These QR wallets are not niche; they are national. From family-run ramen shops to JR train kiosks, wallets are winning.

In August 2024, PayPay crossed 60 million registered users, covering 4.2 million merchants across Japan. That is nearly every convenience store, izakaya, and mall kiosk in Tokyo and Osaka. The company processed over USD 69 billion (JPY 10 trillion) in transactions in fiscal year 2023 alone, representing a 17% increase from the previous year.

Retail Sector Accelerates QR Integration via Super App Ecosystems

Japan's fragmented retail space is rapidly unifying around QR code payments, thanks to super app ecosystems. From loyalty to logistics, QR codes are now stitched into the retail experience. Speeding QR adoption is being observed with bold incentives and rewards, making contactless payments fun, convenient, and widespread.

For instance, in March 2024, the Tokyo Metropolitan Government launched a 10% rebate campaign via QR wallets (PayPay, auPAY, Rakuten Pay, d-payment), spanning over 350,000 stores, from convenience chains to family restaurants. The campaign led to a significant increase in consumer usage and retailer adoption.

This is not about replacing POS terminals; it is about redefining them. QR codes are now checkout counters, coupons, and loyalty cards, all in one pixelated square.

Dynamic QR Code Systems Revolutionize Enterprise and Healthcare Payments, Aiding Growth

Japan QR code payment sector is witnessing a transformation as dynamic QR technology enables secure, real-time transactions for corporate and medical payments. Enterprises are adopting these systems for B2B invoicing, supply chain payments, and automated reconciliation, while healthcare providers leverage them for insurance claims, telemedicine fees, and contactless patient billing. Unlike static QR codes, dynamic versions generate unique, time-sensitive transactions, reducing fraud risks and enabling rich data integration with ERP/EHR systems. With major banks and fintechs (such as PayPay and LINE Pay) supporting the standard, Japan's QR payments are evolving beyond retail into mission-critical financial infrastructure, driving annual growth in commercial adoption.

For instance, in August 2024, TBCASoft's HIVEX Network Launches Dynamic-QR Across Japan. The HIVEX payment network (by TBCASoft) rolled out dynamic QR codes at hundreds of thousands of merchants, covering taxis, vending machines, retail stores, and public services. Each scan generates a unique, time-sensitive QR for airtight security and rapid transaction verification, pushing QR ubiquity deeper into everyday life.

Key Players Landscape and Outlook

Japan's QR code payment market is led by PayPay, which dominates through cashback incentives, mass merchant partnerships, and deep integration within SoftBank's ecosystem. LINE Pay, now part of the LY Corporation (comprising Z Holdings and LINE), integrates payments into Japan's largest messaging platform, creating a high-retention super app model. Rakuten Pay leverages its e-commerce, telecom, and banking arms to drive the adoption of closed-loop QR codes among users within the Rakuten ecosystem. NTT Docomo's D payment and KDDI's au PAY offer telco-tied payment experiences, especially among older users. Meanwhile, Apple Pay and Google Pay are gaining ground among premium and Android users, respectively, often serving as the gateway for QR code adoption via Suica or merchant apps. The real battle is no longer just over who owns the transaction, but who owns the consumer journey from start to finish.

For instance, in November 2024, PayPay Corporation partnered with Alipay+ (an affiliate of Alibaba Group Holding Limited), integrating over 3 million local merchants into a global payment network, thereby bridging inbound tourism and QR-enabled commerce. Together with PayPay, Alipay+ is connecting local SMEs in Japan to the worldwide payment ecosystem, unlocking further growth opportunities for both small businesses and payment partners.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Awareness and Usage of QR Code Payments
  • 4.3. Key Drivers for Adoption
  • 4.4. Payment Preferences by Use Case
  • 4.5. Challenges and Concerns Regarding QR Payments

5. Japan QR Code Payments Market Outlook, FY2019-FY2033F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Type
      • 5.2.1.1. Static QR Code
      • 5.2.1.2. Dynamic QR Code
    • 5.2.2. By Payment Mode
      • 5.2.2.1. Card-based
      • 5.2.2.2. Wallet-based
      • 5.2.2.3. Bank Transfer
    • 5.2.3. By End-user
      • 5.2.3.1. Retail Consumer
      • 5.2.3.2. Merchants
      • 5.2.3.3. Enterprises
    • 5.2.4. By Application
      • 5.2.4.1. Retail
      • 5.2.4.2. Transportation
      • 5.2.4.3. Hospitality
      • 5.2.4.4. Healthcare
      • 5.2.4.5. Others
    • 5.2.5. By Region
      • 5.2.5.1. North
      • 5.2.5.2. South
      • 5.2.5.3. Central
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
  • 5.3. Market Map Analysis, FY2024
    • 5.3.1. By Type
    • 5.3.2. By Payment Mode
    • 5.3.3. By End-user
    • 5.3.4. By Application
    • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Commission/Subscription Analysis

11. Market Dynamics

  • 11.1. Market Drivers
  • 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

  • 15.1. Competition Matrix of Top 5 Market Leaders
  • 15.2. SWOT Analysis for Top 5 Players
  • 15.3. Key Players Landscape for Top 8 Market Players
    • 15.3.1. PayPay Corporation
      • 15.3.1.1. Company Details
      • 15.3.1.2. Key Management Personnel
      • 15.3.1.3. Products and Services
      • 15.3.1.4. Financials (As Reported)
      • 15.3.1.5. Key Market Focus and Geographical Presence
      • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.3.2. LINE Corporation
    • 15.3.3. Rakuten Group, Inc.
    • 15.3.4. Mercari, Inc.
    • 15.3.5. NTT Docomo, Inc.
    • 15.3.6. KDDI Corporation
    • 15.3.7. Apple Inc.
    • 15.3.8. Google LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Japan QR Code Payments Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. Japan QR Code Payments Market Share (%), By Type, FY2019-FY2033F
  • Figure 3. Japan QR Code Payments Market Share (%), By Payment Mode, FY2019-FY2033F
  • Figure 4. Japan QR Code Payments Market Share (%), By End-user, FY2019-FY2033F
  • Figure 5. Japan QR Code Payments Market Share (%), By Application, FY2019-FY2033F
  • Figure 6. Japan QR Code Payments Market Share (%), By Region, FY2019-FY2033F
  • Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 8. By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 9. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025