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市场调查报告书
商品编码
1296842
2023-2030年全球按需上门服务市场Global On-Demand Home Service Market 2023-2030 |
在预测期内,全球按需家庭服务市场预计将以14.8%的可观复合增长率增长。由于在线供应商提供的便利,对按需家庭清洁的需求不断增长,这是推动全球按需家庭服务市场增长的关键因素之一。随着电子商务和互联网设备在全球范围内的快速渗透,互联网使用的增加推动了全球按需家庭服务市场的发展。随着智能手机和互联网的出现,对一些家庭服务的需求可能会增加,如房屋清洁、药物治疗、管道维修、草坪修剪和油漆。智能手机的几个创新功能促进了按需家政服务提供者提高其知名度。
供应商正在使用各种社交媒体平台,如YouTube、Facebook、Twitter、Instagram和Google Plus,进行家庭服务营销服务促销和活动。这些平台使消费者能够与流行品牌互动,并帮助提高消费者对在线按需家政服务供应商提供的若干新服务的认识。社交媒体的不断普及,预计将进一步促进新兴国家的市场增长。消费者对按需家政服务市场的可见度的需求已经增加。消费者希望通过短信/电子邮件/应用程序通知到实时跟踪和ETA更新来了解他们的服务请求。按需家政服务提供者正在使用人工智能和自动化来简化流程和提高效率。在这些服务中适当实施人工智能,预计将为全球按需家政服务市场提供有利可图的增长机会。
Title:Global On-Demand Home Services Market Size, Share & Trends Analysis Report by Platform (Mobile and Web), and by Type (Home Cleaning, Repairs & Maintenance, and Health & Wellness) Forecast Period (2023-2030).
The global on-demand home services market is anticipated to grow at a considerable CAGR of 14.8% during the forecast period. The growing demand for on demand home cleaning due to convenience offered by the online vendors is one of the key factor driving the growth of the global -demand home services market. The increasing usage of internet along with the rapid penetration of e-commerce and internet-enabled devices globally has driven the global on-demand home services market. With the advent of smartphones and the internet, the demand for several home services, such as house cleaning, medication, plumbing, lawn mowing, and painting, is likely to increase. Several innovative features in smartphones promote on-demand home service providers to increase their visibility.
Vendors are using various social media platforms such as YouTube, Facebook, Twitter, Instagram, and Google Plus for home services marketing service promotions and campaigns. These platforms enable consumer engagement with popular brands and help increase consumer awareness about several new services offered by online on-demand home service vendors. The rising popularity of social media is further anticipated to promote the growth of the market in emerging countries. The demand for consumer visibility has increased in the on-demand home service market. Consumers expect to be updated on their service requests through updates over SMS/email/App Notifications to Live Tracking and ETA updates. On-demand home service providers are using AI and automation to streamline processes and improve efficiency. Proper implementation AI in these services is anticipated to offer lucrative growth opportunities to the global on-demand home service market.
The global on-demand home services market is segmented based on platform, and type. Based on type, the market is bifurcated into mobile & web. Mobile platform is anticipated exhibit considerable growth during the forecast segment. Based on type, the market is segmented into home cleaning, repairs & maintenance, health & wellness.
Health & Wellness to Exhibit Considerable Growth in Global On-Demand Home Services Market
In recent time, an upsurge in demand for the health & wellness related services such as on demand Yoga instructors have been witnessed, which in turn is driving the segmental market growth. Looking towards the growth aspect of these segment key players is planning to expand their product offering to meet the demand of consumers. For instance, in May 2023, Amazon Care announced its plans to add behavioral health support to its growing list of medical offerings, and is planning to partner with mental health care provider Ginger. The move would mark the latest expansion of Amazon's incipient primary-care business, which offers on-demand virtual care through an app, connecting people with physicians for primary care services. Such developments are further anticipated to drive the growth of the health & wellness segment.
Regional Outlooks
The global on-demand home services market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific market is anticipated to cater to a considerable growth over the forecast period. The rising internet penetration along with the growing development of technologically developed apps to deliver timely services has spurred the growth of the regional on-demand home services market. Growing urbanization, growing working women population, increasing work stress level has further created demand for this market in Asia-Pacific.
Global On-Demand Home Services Market Growth, by Region 2023-2030
Source: OMR Analysis
North America held a considerable share in the global on-demand home services market. In North America, the US held a major market share. Angie's List, HomeAdvisor, Thumbtack, Porch, TaskRabbit, Handy, Amazon Home Services, Yelp, Houzz and Nextdoor are the key players operating in the US on- demand home service market. The easy accessibility of these services along with quick payment options has been crucial factors affecting the regional market positively. The on-demand home service providers of the US are expanding their service offerings to include more specialized and niche services, such as home cleaning, pet care, and home security. The on-demand home services market in the US is also driven by the increasing adoption of mobile apps to take on-demand home services.
Market Players Outlook
The major market player of the on-demand home services market includes Amazon.com, Inc., TaskRabbit, Angi Inc., Airtasker Pty Ltd., Cleanly Inc. among others. These players are actively adopting growth strategies such as marketing campaigns, service enhancements and agreements to improve their dominance among competitors. To provide specific services to niche customers is the core strength of key market players in the on-demand home service market. For instance, in April 2020, Cinch Home Services, Inc. launched a new digital on-demand platform that allows users to tap into Cinch's award-winning suite of products and services via modern, mobile-friendly technology.
The Report Covers: