线上按需家庭服务市场规模、份额和成长分析（按平台、类型和地区）- 产业预测 2025-2032

线上按需家事服务市场规模预计到 2023 年将达到 1509.3 亿美元，并从 2024 年的 1701.0 亿美元增长到 2032 年的 4426.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.7%。

由于全球对无障碍家居设施的需求不断增长，线上按需家事服务市场正在经历显着增长。这些平台促进了用户和服务供应商之间的无缝连接，实现了高效的支付和发票流程。增强的行销和广告策略在这一扩张中发挥关键作用，因为 TATA、Amazon Home Services 和 Angi Inc. 等公司正在进行创新宣传活动来提高消费者的认知度和忠诚度。幸福保证计划等倡议的推出也确保了服务品质并增强了顾客信心。在美国和欧洲，支付方式和服务可用性的快速发展进一步推动了市场成长。同时，亚太地区，尤其是中国、韩国和印度，已成为这一格局演变的主要贡献者，未来几年将带来充满活力的市场机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

线上按需家庭服务市场规模（按平台划分）及复合年增长率（2025-2032 年）

• 市场概况
• 网路
• 智慧型手机

线上按需家庭服务市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 居家清洁
  • 花园和草坪修剪
  • 女佣
  • 洗衣店
  • 洗车
  • 害虫防治
  • 其他类型的房屋清洁服务
• 维修和保养
  • 管道工程
  • 电
  • 木工
  • 笔记型电脑维修
  • 手机维修
  • 其他维修和保养服务类型
• 健康与保健
  • 美容美髮服务
  • 健身教练
  • 物理治疗
  • 其他类型的健康和保健服务
• 其他类型
  • 保母
  • 宠物护理
  • 包装和搬运
  • 其他的

线上按需家庭服务市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon Home Services（USA）
• Angi Inc.（USA）
• Handy（USA）
• Helpling（Germany）
• HomeAdvisor（USA）
• HouseJoy（India）
• TaskRabbit（USA）
• Thumbtack（USA）
• Urban Company（India）
• Care.com（USA）
• LawnStarter（USA）
• Merry Maids（USA）
• TaskEasy（USA）
• Jobber（Canada）
• Bizzby（UK）
• Zaarly（USA）
• Porch（USA）
• Alfred（USA）
• Airtasker（Australia）
• HandyPro（USA）

结论和建议

Online On-Demand Home Services Market size was valued at USD 150.93 billion in 2023 and is poised to grow from USD 170.1 billion in 2024 to USD 442.68 billion by 2032, growing at a CAGR of 12.7% during the forecast period (2025-2032).

The online on-demand home services market is experiencing significant growth due to increasing demand for accessible home amenities worldwide. These platforms facilitate seamless connections between users and service providers, enabling efficient payments and invoicing processes. Enhanced marketing and advertising strategies play a crucial role in this expansion, as companies like TATA, Amazon Home Services, and Angi Inc. implement innovative campaigns to boost consumer awareness and loyalty. The introduction of initiatives like the Happiness Guarantee program also ensures service quality, enhancing customer confidence. Rapid advancements in payment options and service availability in the U.S. and Europe further support market growth, while the Asia Pacific region, particularly China, Korea, and India, emerges as a key contributor to this evolving landscape, promising dynamic market opportunities ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online On-Demand Home Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online On-Demand Home Services Market Segments Analysis

Global Online On-Demand Home Services Market is segmented by Platform, Type and region. Based on Platform, the market is segmented into Web and Mobile. Based on Type, the market is segmented into Home Cleaning, Repairs and Maintenance, Health and Wellness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is propelled by the fast-paced lifestyle and swift urbanization of today's society. Urban residents place a premium on convenience and efficiency, driving the appeal of outsourced services such as cleaning, plumbing, and home repairs, particularly in bustling metropolitan areas. As an increasing number of individuals seek quick, hassle-free solutions to their household needs, the demand for these services continues to rise. This trend creates substantial opportunities for providers to adapt and respond to the evolving desires of modern consumers, positioning the industry for sustained growth in the coming years as it addresses the dynamic challenges of contemporary living.

Restraints in the Online On-Demand Home Services Market

The Online On-Demand Home Services market faces significant challenges due to a shortage of skilled service providers. This limitation is particularly evident in semi-urban and rural areas, where inadequate training and a lack of qualified personnel lead to diminished customer satisfaction and service quality. The disparity between supply and demand creates obstacles to the market's effective growth, emphasizing the urgent need for enhanced training programs and initiatives aimed at developing a reliable and skilled workforce. Addressing this issue is crucial to improving service delivery and meeting the expectations of consumers in the ever-evolving home services landscape.

Market Trends of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is significantly evolving through the integration of automation and artificial intelligence. This trend enhances user experience by offering advanced features like predictive maintenance, automated scheduling, and personalized service recommendations, ultimately driving customer satisfaction. Providers benefit as these technologies streamline operations, allowing them to process requests more efficiently and accurately. As consumers increasingly demand convenience and seamless service interactions, the adoption of AI-driven solutions becomes imperative for businesses to remain competitive. This shift not only improves operational efficiencies but also shapes the future of home service delivery, positioning companies at the forefront of a tech-driven marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Online On-Demand Home Services Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Web
• Mobile

Global Online On-Demand Home Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Home Cleaning
  • Garden and Lawn Mowing
  • Maids
  • Laundry
  • Car Wash
  • Pest Control
  • Other Home Cleaning Service Types
• Repairs and Maintenance
  • Plumbing
  • Electrical
  • Carpentry
  • Laptop Repair
  • Mobile Repair
  • Other Repairs and Maintenance Service Types
• Health and Wellness
  • Beauty/Salon Services
  • Fitness Coach
  • Physiotherapy
  • Other Health and Wellness Service Type
• Other Types
  • Babysitting
  • Pet Care
  • Packing and Moving
  • Others

Global Online On-Demand Home Services Market Size & CAGR (2025-2032)

• North America (Platform, Type)
  • US
  • Canada
• Europe (Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Home Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angi Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Handy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helpling (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAdvisor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HouseJoy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskRabbit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thumbtack (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LawnStarter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merry Maids (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskEasy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jobber (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zaarly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alfred (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airtasker (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HandyPro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations