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市场调查报告书
商品编码
1822502
2032 年按需家庭服务市场预测:按服务类型、平台类型、经营模式、最终用户和地区进行的全球分析On-Demand Home Services Market Forecasts to 2032 - Global Analysis By Service Type (Home Cleaning & Maintenance, Repairs & Home Improvement, Health, Wellness & Beauty, and Other Services), Platform Type, Business Model, End User and By Geography |
根据 Stratistics MRC 的数据,全球按需家事服务市场预计在 2025 年达到 1,576 亿美元,到 2032 年将达到 2,581 亿美元,预测期内的复合年增长率为 7.3%。
按需家事服务市场提供数位平台,将消费者与服务供应商连接起来,提供清洁、管道、电气维修、家电安装和虫害防治等服务。都市化进程加快、可支配所得增加、消费者对便利省时的偏好是关键驱动因素。技术支援的平台确保服务可以透过行动应用程式和网站进行预订、追踪和支付,从而提升了服务的可近性。智慧型手机的普及、数位支付的普及以及零工经济的兴起推动了这一成长。
根据印度国家技能发展公司(NSDC)预测,到2027年,印度零工经济预计将达到3.5亿人,其中居家照护将快速成长。
都市化加快,生活方式更加忙碌
随着城市人口的成长,人们的时间越来越紧迫,越来越寻求便利高效的家务和维护解决方案。智慧型手机和网路的广泛使用使得透过数位平台联繫服务供应商变得更加便捷。此外,双收入家庭的增加也推动了对清洁、维修和保养等外包家事服务的需求。此外,可支配收入的增加以及对工作与生活平衡的关注,使得消费者越来越重视便利性和省时性,而非自己动手做家务,这进一步刺激了市场的成长。
服务供应商品管
许多平台吸引了大量技能水平参差不齐的自由工作者,因此确保不同服务提供者的服务品质始终如一是一项重大挑战。服务交付不一致会导致客户不满,并削弱市场信任。此外,服务人员缺乏标准化的培训和认证,也加剧了这个问题。监管挑战进一步加剧了品管的复杂性。此外,维持高服务标准需要强大的平台监控和支持,这会增加服务供应商和平台营运商的营运成本。
提供配套服务包
在按需家事服务市场,提供配套服务套餐蕴含着庞大的商机。服务供应商可以将清洁、电器维修和管道等多项服务组合成一个综合套餐,并以折扣价提供高价值服务。这种方法透过提供满足各种家庭需求的一站式解决方案,提升了客户的便利性。捆绑套餐可以提高客户维繫,并鼓励客户重复使用该平台。此外,这些套餐还能透过定期上门服务和捆绑物流,帮助服务供应商优化营运效率并降低成本。此外,这种策略对注重成本的消费者很有吸引力,他们认为综合服务产品的价值更高,从而在已开发市场和新兴市场都开闢了机会。
服务诈骗和信任问题
服务诈骗和信任问题对按需家事服务市场的长期成长构成严重威胁。平台型模式通常缺乏对个人服务供应商的直接控制,从而带来诸如服务品质低落、行为不专业和诈骗等潜在风险。负面的客户体验会透过网路评论迅速传播,损害平台的声誉。此外,自由工作者的匿名性使课责变得复杂,缺乏充分的身份验证也引发了安全隐患。信任问题降低了客户对数位家事服务平台的信心,并阻碍了市场采用。
新冠疫情的爆发对按需家事服务市场产生了多方面的影响。最初,由于封锁和保持社交距离措施导致非必要的居家照护暂停,服务需求急剧下降。然而,随着限制措施的放鬆,消费者对非接触式数位化服务平台的信任度飙升。卫生和消毒服务成为焦点,在一定程度上推动了市场復苏。此外,消费者健康意识的增强促使他们委託专业人士进行清洁和维护工作,而不是自己动手。疫情加速了数位化的普及,并加强了使用行动应用程式预订服务的趋势。儘管最初遭遇挫折,但市场目前已准备好服务于注重健康且活跃于数位化领域的消费者群体。
预计家庭清洁和维护领域将成为预测期内最大的领域
预计家庭清洁和维护领域将在预测期内占据最大的市场份额。这种主导地位归因于清洁和维护服务的重复性和必要性,而这些服务对于现代家庭至关重要。尤其是在新冠疫情之后,人们的卫生意识不断增强,进一步刺激了需求。此外,日程繁忙的都市区消费者越来越多地寻求专业服务来进行日常清洁、电器产品维护和小型家居维修。服务提供者提供灵活的时间安排和按需解决方案,使这一领域极具吸引力。此外,无论是有组织的参与者还是本地服务供应商,都专注于扩展清洁和维护服务,因为它们具有创造稳定收益的潜力。
行动应用领域预计将在预测期内实现最高复合年增长率
预计行动应用领域将在预测期内实现最高成长率。智慧型手机的兴起和网路的普及改变了消费者行为,促使人们更偏好透过数位解决方案预订家事服务。行动应用提供便利的操作、随时随地的预订功能、即时追踪、支付整合和客户支援。此外,服务提供者越来越多地投资于基于应用的平台,这些平台拥有用户友好的介面、个人化推荐和无缝的服务管理。基于应用的模式的便利性和高效性正在吸引精通科技的都市区消费者,而智慧型手机在新兴市场的普及也推动了这一成长。
预计北美将在预测期内占据最大的市场份额。该地区先进的技术基础设施、高互联网普及率以及智慧型手机的广泛使用,支撑着成熟的数位服务生态系统。此外,由于北美消费者生活节奏快且家庭收入充足,他们对以便利性为导向的按需家庭服务表现出强劲的需求。成熟的平台参与者和高度组织化的服务供应商网路巩固了该地区的市场主导地位。此外,该地区的法规结构和消费者保护法为服务采用提供了更安全、更值得信赖的环境。
预计亚太地区在预测期内的复合年增长率最高。快速的都市化、不断增长的可支配收入以及智慧型手机的普及率正在推动印度、中国和东南亚等市场的成长。日益壮大的中等收入阶层正在改变工作模式和城市生活动态,导致人们越来越倾向于使用便利的数位解决方案来处理家务。此外,年轻且精通科技的消费者正在使用行动应用程式预订家事服务,从而推动市场成长。该地区本地服务供应商相对分散,为有组织的平台提供了充足的扩张机会。此外,各国政府正在推动数位化,进一步提高了住宅领域的市场渗透率。
According to Stratistics MRC, the Global On-Demand Home Services Market is accounted for $157.6 billion in 2025 and is expected to reach $258.1 billion by 2032 growing at a CAGR of 7.3% during the forecast period. The On-Demand Home Services Market provides digital platforms connecting consumers with service providers for tasks like cleaning, plumbing, electrical repairs, appliance installation, and pest control. Increasing urbanization, rising disposable income, and consumer preference for convenience and time-saving solutions are key drivers. Technology-enabled platforms ensure service booking, tracking, and payments through mobile apps or websites, enhancing accessibility. Growth is driven by smartphone penetration, digital payment adoption, and gig economy trends.
According to the National Skill Development Corporation (NSDC), India's gig economy is projected to reach 350 million workers by 2027, with home services among the fastest-growing segments.
Growing urbanization and busy lifestyles
As urban populations rise, individuals are more pressed for time, seeking convenient and efficient solutions for household chores and maintenance. The proliferation of smartphones and internet connectivity enables easy access to service providers via digital platforms. Additionally, a shift toward dual-income households increases demand for outsourced home services, including cleaning, repairs, and maintenance. Moreover, rising disposable incomes and a focus on work-life balance further stimulate market growth, as consumers increasingly prioritize convenience and time savings over performing household tasks themselves.
Quality control of service providers
A significant challenge lies in ensuring the consistent service quality across diverse providers, as many platforms aggregate a large pool of freelancers with varied skill levels. Inconsistent service delivery leads to customer dissatisfaction and limits market trust. Moreover, the lack of standardized training or certification for service personnel exacerbates this issue. Regulatory challenges further complicate efforts to enforce quality control. Additionally, maintaining high service standards requires robust platform monitoring and support mechanisms, which increase operational costs for service providers and platform operators alike.
Offering bundled service packages
Offering bundled service packages presents a significant opportunity within the On-Demand Home Services Market. Service providers can create value-added offerings by combining multiple services such as cleaning, electrical repairs, and plumbing into comprehensive packages at discounted rates. This approach enhances customer convenience by providing a one-stop solution for various household needs. Bundled packages improve customer retention and encourage repeated usage of the platform. Furthermore, these packages allow service providers to optimize operational efficiency through scheduled visits and bundled logistics, reducing costs. Additionally, this strategy appeals to cost-sensitive consumers who perceive greater value in integrated service offerings, thereby enabling market expansion in both developed and emerging regions.
Service fraud and trust issues
Service fraud and trust issues pose a serious threat to the On-Demand Home Services Market's long-term growth. The platform-based model often lacks direct control over individual service providers, creating potential risks of substandard service delivery, unprofessional behavior, or fraudulent activities. Negative customer experiences can spread quickly via online reviews, damaging platform reputations. Moreover, the anonymity of freelance providers complicates accountability, while lack of sufficient background verification raises safety concerns. Trust issues reduce customer confidence in digital home service platforms, restraining market adoption.
The COVID-19 pandemic had a mixed impact on the On-Demand Home Services Market. Initially, lockdowns and social distancing measures led to a sharp decline in service demand as non-essential home services were suspended. However, as restrictions eased, consumer reliance on contactless, digitally enabled service platforms surged. Hygiene and sanitization services gained particular prominence, driving partial recovery. Moreover, increased health awareness motivated consumers to delegate cleaning and maintenance tasks to professionals rather than undertaking them personally. The pandemic accelerated digital adoption, strengthening mobile application usage for service booking. Despite early setbacks, the market is now better positioned to serve a health-conscious, digitally engaged consumer base.
The home cleaning and maintenance segment is expected to be the largest during the forecast period
The home cleaning and maintenance segment is expected to account for the largest market share during the forecast period. This dominance stems from the recurring and essential nature of cleaning and maintenance services, which are indispensable for modern households. Rising awareness of hygiene, especially after the COVID-19 pandemic, has further elevated demand. Moreover, urban consumers with busy schedules increasingly rely on professional services for regular cleaning, appliance maintenance, and minor home repairs. Providers offer flexible scheduling and on-demand solutions, making this segment highly attractive. Additionally, both organized players and local service providers focus on expanding cleaning and maintenance services due to their consistent revenue-generating potential.
The mobile applications segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate. The rise of smartphones and widespread internet connectivity has transformed consumer behavior, shifting preferences toward digital solutions for home service bookings. Mobile apps offer ease of use, on-the-go booking capabilities, real-time tracking, payment integration, and customer support. Additionally, providers are increasingly investing in app-based platforms with user-friendly interfaces, personalized recommendations, and seamless service management. The convenience and efficiency of app-based models attract tech-savvy urban consumers, while increased smartphone penetration in emerging markets accelerates growth.
During the forecast period, the North America region is expected to hold the largest market share. The region's advanced technological infrastructure, high internet penetration, and widespread smartphone usage support a mature digital services ecosystem. Furthermore, North American consumers exhibit strong demand for convenience-driven, on-demand home services due to busy lifestyles and dual-income households. The presence of well-established platform players and a highly organized service provider network strengthen market dominance. Moreover, regulatory frameworks and consumer protection laws in the region provide a safer and more trustworthy environment for service adoption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable incomes, and increased smartphone penetration fuel growth in countries such as India, China, and Southeast Asian markets. The growing middle-class population increasingly seeks convenient, digital solutions for household tasks due to changing work patterns and urban living dynamics. Furthermore, younger, tech-savvy consumers are adopting mobile apps for booking home services, accelerating market growth. The relative fragmentation of local service providers in the region offers ample opportunities for organized platforms to expand. Additionally, governments are promoting digitalization, further driving market penetration across residential segments.
Key players in the market
Some of the key players in On-Demand Home Services Market include Urban Company, Angi Inc., TaskRabbit, Amazon Home Services, Handy, Thumbtack, Helpling, HomeAdvisor, HomeServe Plc, The ServiceMaster Company LLC, Airtasker, Porch.com Inc., Merry Maids, LawnStarter, AskforTask Inc., Bark.com, HouseJoy, Jobber, and Super Home Inc.
In June 2025, TaskRabbit announced its expansion to all 50 U.S. states, bringing trusted home services nationwide.
In April 2025, Thumbtack announced its collaboration with OpenAI's new Operator, integrating AI-driven assistance into its platform.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.