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市场调查报告书
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按需洗衣服务市场：全球按组件、服务、洗衣用品、应用和地区划分，2026 年至 2032 年

Global On-Demand Laundry Service Market By Component (Apps, Services), Service (Laundry Care, Dry Clean), Laundry Items (Bedding, Robes), Application (Residential, Commercial), & Region for 2026-2032
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球按需洗衣服务市场评估 - 2026 年至 2032 年

低成本便捷洗衣的需求日益增长，推动了线上按需洗衣服务的需求。全球生活水准的提高和客户需求的变化也推动了此类服务的需求。向数位平台和线上服务的转变正在培养消费者对便利性和效率的偏好，从而刺激了线上洗衣服务的普及。到2024年，线上洗衣服务的估值将超过433.6亿美元，到2032年将达到约4,053.6亿美元。

除此之外，技术创新正在推动线上洗衣服务的高效运营，包括用户友好的线上预订平台、行动应用程式和复杂的追踪系统，使这个利基市场在 2026 年至 2032 年期间的复合年增长率达到 35.56%。

全球按需洗衣服务市场定义/概述

线上洗衣服务为寻求专业洗衣服务的个人和企业提供便利且有效率的解决方案。这些服务通常包括预约取件，并将衣物送至指定地点或直接上门取件。之后，衣物将进行处理、清洗、折迭并回馈给客户。

线上洗衣服务尤其有利于生活快速的人士、居住在小型公寓或共享居住空间的人士以及残障人士或行动不便人士。此外，企业和机构也可以从此类服务中受益，简化洗衣业务并提高效率。

随着越来越多的人开始追求忙碌的生活方式并寻求便捷的解决方案，在线洗衣服务的需求预计将持续增长。行动应用程式和自动化洗衣设备等技术创新将进一步提高这些服务的效率和便利性。此外，对永续性和环保实践的日益重视，也为线上洗衣服务提供了脱颖而出、迎合环保消费者需求的机会。

快速的都市化和时间受限的生活方式如何推动全球按需洗衣服务市场的成长？

都市化的加速和忙碌的上班族生活方式，推动了线上按需洗衣服务市场的显着增长。根据美国劳工统计局的数据，截至2023年，65%的双收入家庭表示每天用于洗衣的时间不到30分钟。 2024年3月15日，市场领先的Cleanly宣布推出一套基于人工智慧的调度系统，以优化取送时间。 2024年4月1日，Rinse将业务拓展至15个新的大都会地区，并面向都市区专业人士推出了当日送达服务。

智慧型手机的普及和数位付款的普及正在加速市场扩张。根据美国联邦储备委员会的报告，2023年服务类行动付款交易金额与前一年同期比较去年同期成长42%。一个重大进展是，2024年2月28日，DhobiLite获得5,000万美元C轮融资，用于增强其行动应用程式并拓展非接触式配送业务。该公司还报告称，2024年第一季基于应用程式的预订量增加了300%。

环保意识和节水措施已成为市场的主要驱动力。美国环保署 (EPA) 估计，到 2023 年，商用自助洗衣店每次洗衣的用水量将比家用洗衣机减少 40%。 2024 年 3 月 20 日，Washio 宣布推出“环保清洗计划”，使用生物分解性的清洁剂和水循环系统。

哪些基础设施和营运成本阻碍了全球按需洗衣服务市场的成长？

根据美国环保署 (EPA) 2023 年水费调查，水费将平均每年上涨 4.2%。建立集中式清洁设施需要大量的资本投入，中型企业的投资通常超过 50 万美元。人事费用仍然是一个持续的挑战，美国劳工统计局报告称，2023 年洗衣工人的工资将增加 5.1%。

儘管进行了数位转型，许多自助洗衣店服务仍面临即时追踪和品管系统方面的挑战，影响了客户满意度。根据美国人口普查局2023年服务年度调查，只有43%的自助洗衣店服务完全整合了数位付款和追踪系统。 Tide Cleaners在2024年1月报告称，其行动应用程式的技术问题影响了约15%的假期季节订单。该行业还面临着在不同地点和时间保持一致服务品质的挑战。

配送物流仍然是一项重大挑战。运输部报告称，2023年都市区壅塞将增加23%，影响大都会圈的配送时间。郊区的高客户密度往往使经营模式难以为继，平均每次配送成本高达8-12美元。领先的按需洗衣平台Rinse于2024年2月揭露，由于单位经济效益不可持续，已被迫暂停在多个郊区市场的营运。该行业还面临来自本地干洗店的激烈竞争，这些干洗店越来越多地采用数位平台。

目录

第一章全球随选洗衣服务市场介绍

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章全球按需洗衣服务市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球按需洗衣服务市场组成部分

  • 概述
  • 应用程式
  • 服务
  • 干洗
  • 清洗并折迭
  • 悬挂晾干
  • 其他的

6. 全球按需洗衣服务市场（依服务类型划分）

  • 概述
  • 衣物洗护
  • 干洗
  • 被褥清洗

7. 全球按需洗衣服务市场（按洗衣产品）

  • 概述
  • 休閒装
  • 寝具
  • 抢
  • 悬挂晾干物品
  • 西装、大衣、运动夹克
  • 居家装饰
  • 其他的

第八章全球按需洗衣服务市场（按应用）

  • 概述
  • 住宅
  • 商用

9. 全球按需洗衣服务市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东和非洲

第十章全球按需洗衣服务市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第十一章 公司简介

  • Delivery.com LLC
  • Laundrapp
  • Cleanly
  • FlyCleaners
  • Rinse
  • Mulberrys
  • WashClub
  • Washmen
  • Laundryheap
  • PML Solutions

第十二章 重大进展

  • 产品发布/开发
  • 合併与收购
  • 业务扩展
  • 伙伴关係与合作

第十三章 附录

  • 相关调查
简介目录
Product Code: 36378

Global On-Demand Laundry Service Market Valuation - 2026-2032

The growing need for low-cost, convenient laundry is increasing the demand for the online on-demand laundry services. Globally rising living standards and changing customer requirements are driving the need for services. The shift towards digital platforms and online services has cultivated a preference for convenience and efficiency among consumers, driving the adoption of online laundry services, surpassing USD 43.36 Billion valued in 2024 to reach a valuation of around USD 405.36 Billion by 2032.

In addition to this, innovations in technology have empowered online laundry services to operate efficiently, incorporating user-friendly online booking platforms, mobile applications, and sophisticated tracking systems, thus enabling the niche market grow at a CAGR of 35.56% from 2026 to 2032.

Global On-Demand Laundry Service Market: Definition/ Overview

Online laundry services provide a convenient and efficient solution for individuals and businesses seeking professional laundry services. These services typically involve scheduling a pickup, dropping off laundry at a designated location, or having it picked up directly from premises. The laundry is then processed, cleaned, folded, and delivered back to the customer.

Online laundry services are particularly advantageous for individuals with busy lifestyles, those residing in small apartments or shared living spaces, and individuals with disabilities or limited mobility. Furthermore, businesses and organizations can benefit from these services to streamline their laundry operations and enhance efficiency.

As more people adopt busy lifestyles and seek convenient solutions, the demand for online laundry services is expected to rise. Innovations in technology, such as mobile apps and automated laundry facilities, will further enhance the efficiency and convenience of these services. Also, the growing emphasis on sustainability and eco-friendly practices presents opportunities for online laundry services to differentiate themselves and cater to environmentally conscious consumers.

How are the Rapid Urbanization and Time-Constrained Lifestyles Fueling the Global On-Demand Laundry Service Market Growth?

The increasing urbanization and busy lifestyles of working professionals are driving significant growth in the online on-demand laundry service market. According to the U.S. Bureau of Labor Statistics, as of 2023, 65% of dual-income households report spending less than 30 minutes daily on laundry tasks. Leading market player Cleanly announced on March 15, 2024, the launch of its AI-powered scheduling system to optimize pickup and delivery times. On April 1, 2024, Rinse expanded its operations to 15 new metropolitan areas, targeting urban professionals with same-day service options.

Growing smartphone penetration and digital payment adoption are accelerating market expansion. The Federal Reserve reported that mobile payment transactions for services increased by 42% in 2023 compared to the previous year. In a significant development, on February 28, 2024, DhobiLite secured $50 million in Series C funding to enhance its mobile app features and expand its contactless delivery operations. The company also reported a 300% increase in app-based bookings during the first quarter of 2024.

Environmental consciousness and water conservation efforts are emerging as key market drivers. The U.S. Environmental Protection Agency (EPA) estimated that commercial laundromats use 40% less water per load than home washing machines in 2023. On March 20, 2024, Washio introduced its eco-friendly cleaning program using biodegradable detergents and water recycling systems.

How are the Infrastructure and Operational Costs Hampering the Global On-Demand Laundry Service Market Growth?

The laundry service industry faces significant challenges in maintaining profitability due to rising utility costs, with water rates increasing by an average of 4.2% annually according to the EPA's 2023 water rate survey. Establishing centralized cleaning facilities requires substantial capital investment, often exceeding $500,000 for mid-sized operations. Labor costs remain a persistent challenge, with the Bureau of Labor Statistics reporting a 5.1% increase in wages for laundry workers in 2023.

Despite the digital transformation, many laundries services struggle with real-time tracking and quality control systems, affecting customer satisfaction rates. According to the U.S. Census Bureau's 2023 Service Annual Survey, only 43% of laundry services have fully integrated digital payment and tracking systems. Tide Cleaners reported in January 2024 that technical issues with their mobile app affected approximately 15% of their orders during the holiday season. The industry also faces challenges in maintaining consistent service quality across different locations and time slots.

Delivery logistics continue to pose significant challenges, with the Department of Transportation reporting a 23% increase in urban congestion affecting delivery times in major metropolitan areas during 2023. Customer density in suburban areas often makes the business model unsustainable, with an average cost per delivery of $8-12. Rinse, a leading on-demand laundry platform, disclosed in February 2024 that they had to suspend operations in several suburban markets due to unsustainable unit economics. The industry also faces intense competition from local dry cleaners who are increasingly adopting digital platforms.

Category-Wise Acumens

What are the Features Bolstering the Demand of Electronic Protection Segment?

The laundry care segment is dominating the global on-demand laundry service market driven by the rising urbanization and busy lifestyles continue to drive demand, with the segment experiencing a 12.3% year-over-year growth. The Department of Commerce reported that urban households spend an average of $976 annually on laundry services. Cleanly, a major market player, announced in February 2024 that their laundry care segment grew by 28% in Q4 2023, significantly outperforming other service categories.

Mobile app-based bookings accounted for 67% of all laundry service transactions in 2023, as reported by the Bureau of Labor Statistics' Consumer Expenditure Survey. The shift towards digital platforms has significantly boosted market accessibility and customer convenience. The Federal Reserve's 2023 Digital Payments Study showed a 34% increase in digital payments for laundry services. In

What Factors are Responsible to Project the Market Growth of Residential Segment?

The residential segment dominating the global on-demand laundry service market, driven by urbanization and the growing number of dual-income households. According to the U.S. Census Bureau's 2023 American Community Survey, 68% of urban households report spending more than 2 hours weekly on laundry-related tasks. This trend has been further amplified by remote work adoption, with the Bureau of Labor Statistics reporting that 27.8% of employed persons worked from home in 2023.

The residential segment's dominance is particularly pronounced in metropolitan areas, where time-strapped consumers are willing to pay premium prices for convenience. The Department of Housing and Urban Development's 2023 report indicates that 72% of apartment complexes in major cities lack in-unit laundry facilities, creating a substantial market opportunity.

Country/Region-wise Acumens

How are Rising Adoption of Digital Payment Solutions Maintaining the North American On-Demand Laundry Service Dominance?

The North American region dominates the global on-demand laundry service market, driven by the rising adoption of digital payment solutions and increasing disposable income, with the U.S. Census Bureau reporting that e-commerce transactions for personal services grew by 32% in 2023. The region's dominance is further strengthened by the presence of major players and technological infrastructure, with Washio's January 2024 announcement of expanding its autonomous delivery pilots to 15 new cities through a $50 million investment.

The market's growth is also fueled by strategic partnerships between laundry service providers and real estate developers, with Tide Cleaners reporting in March 2024 that they secured contracts with 200 new residential complexes. Consumer preference for contactless services, initially accelerated by the pandemic, has become a permanent behavior shift, with the Department of Commerce reporting that digital service bookings increased by 45% in 2023 compared to pre-pandemic levels.

How are the Rapid Urbanization and Rising Middle Class Category Fueling the Market for On-Demand Laundry Service in Asia Pacific?

The Asia Pacific region is poised for rapid CAGR growth in the global on-demand laundry service market, driven by rapid urbanization and a burgeoning middle class, with China's National Bureau of Statistics reporting that urban households spend 35% more on convenience services in 2023 compared to 2022. The increasing smartphone penetration, reaching 83% in Southeast Asia according to the GSMA 2024 Mobile Economy Report, has created a fertile ground for digital laundry platforms.

Technological innovation and strategic partnerships are fueling market expansion, with the Asian Development Bank reporting that digital payment adoption in the region grew by 42% in 2023, significantly benefiting the on-demand service sector. The integration of AI-powered logistics optimization and eco-friendly cleaning solutions has enhanced operational efficiency and market appeal, particularly among environmentally conscious millennials.

Competitive Landscape

The global on-demand laundry service market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.

Some of the key players operating in the global on-demand laundry service market include:

  • DhobiLite
  • Cleanly (ByNext)
  • Press Technologies, Inc.
  • Lapels Cleaners
  • Zipjet Ltd.
  • Rinse, Inc.
  • Mulberrys Garment Care
  • Laundryheap Ltd.
  • WASHMEN
  • IHATEIRONING

Latest Developments

  • In February 2023, Rinse, Inc. began offering its services in Dallas and Austin in order to grow its business in Texas. The business offered USD 50 as credit for new users to sign up after receiving a large first response.
  • In February 2023, in order to grow its area business, a Lapels Cleaners franchise owner declared plans to open a new location in South Carolina in April of the same year, called Lapels Cleaners of Indian Land.

Global On-Demand Laundry Service Market, By Category

  • Components:
  • Apps
  • Services
  • Dry cleaning
  • Wash & Fold
  • Hang Dry
  • Others
  • Service:
  • Laundry Care
  • Dry Clean
  • Duvet Clean
  • Laundry Items:
  • Casual Wears
  • Bedding
  • Robes
  • Hang Dry items
  • Suits, Coats and Blazers
  • Home Decoration Clothes
  • Others
  • Application:
  • Residential
  • Commercial
  • Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY COMPONENTS

  • 5.1 Overview
  • 5.2 Apps
  • 5.2 Services
  • 5.3 Dry cleaning
  • 5.4 Wash & Fold
  • 5.5 Hang Dry
  • 5.6 Others

6 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY SERVICE

  • 6.1 Overview
  • 6.2 Laundry Care
  • 6.3 Dry Clean
  • 6.4 Duvet Clean

7 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY LAUNDRY ITEMS

  • 7.1 Overview
  • 7.2 Casual Wears
  • 7.3 Bedding
  • 7.4 Robes
  • 7.5 Hang Dry items
  • 7.6 Suits, Coats and Blazers
  • 7.7 Home Decoration Clothes
  • 7.8 Others

8 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY APPLICATION

  • 8.1 Overview
  • 8.2 Residential
  • 8.3 Commercial

9 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East & Africa

10 GLOBAL ON-DEMAND LAUNDRY SERVICE MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 Delivery.com LLC
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 Laundrapp
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 Cleanly
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 FlyCleaners
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 Rinse
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Mulberrys
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.7 WashClub
    • 11.7.1 Overview
    • 11.7.2 Financial Performance
    • 11.7.3 Product Outlook
    • 11.7.4 Key Developments
  • 11.8 Washmen
    • 11.8.1 Overview
    • 11.8.2 Financial Performance
    • 11.8.3 Product Outlook
    • 11.8.4 Key Developments
  • 11.9 Laundryheap
    • 11.9.1 Overview
    • 11.9.2 Financial Performance
    • 11.9.3 Product Outlook
    • 11.9.4 Key Developments
  • 11.10 PML Solutions
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments

12 KEY DEVELOPMENTS

  • 12.1 Product Launches/Developments
  • 12.2 Mergers and Acquisitions
  • 12.3 Business Expansions
  • 12.4 Partnerships and Collaborations

13 Appendix

  • 13.1 Related Research