线上按需家庭服务市场规模、份额和成长分析（按平台、类型和地区划分）—2026-2033年产业预测

预计到 2024 年，线上随选家庭服务市场规模将达到 1,701 亿美元，从 2025 年的 1917 亿美元成长到 2033 年的 4,989 亿美元，在预测期（2026-2033 年）内复合年增长率为 12.7%。

线上按需家庭服务市场涵盖各种数位平台，使消费者能够快速且方便地获得各种家庭相关服务。这些平台的便利性和可靠性正在推动全球消费者的需求。它们连接用户和服务提供者，简化计费和交易流程，并实现无缝支付。市场成长的关键驱动因素之一是对行销和广告活动的日益重视。各公司正推出多方位的宣传活动，旨在提高消费者认知度并维护忠实的基本客群。透过采用创新的行销策略，这些公司成功吸引了新客户，并在这个不断扩张的行业中占据了有利地位。这得归功于家庭服务解决方案对科技的日益依赖。

线上按需家庭服务市场驱动因素

线上按需家事服务市场的发展动力源自于日益加快的日常生活节奏和都市化进程。随着都市区对便利性和效率的日益重视，他们越来越倾向于将清洁、管道维修等家务外包。随着居住对快速便捷的家务解决方案的需求不断增长，预计该行业将迎来显着发展。在这个瞬息万变的世界中，服务供应商拥有绝佳的机会来适应消费者不断变化的偏好，柔软性地满足日常所需。这为创新且反应迅速的家政服务解决方案创造了良好的发展环境。

在线按需家庭服务市场的限制

由于熟练服务人员短缺，线上按需家事服务市场面临严峻挑战，严重限制了市场扩张。培训品质参差不齐，合格人员供应有限，尤其是在半都市区和农村地区，导致客户满意度低下和服务交付问题。这种供需失衡阻碍了市场高效成长的潜力，凸显了加强培训计画和培养可靠劳动力的迫切需求。解决劳动力短缺问题对于按需家事服务产业的长期永续性和成功至关重要。

在线按需家庭服务市场的发展趋势

线上按需家庭服务市场正经历显着的自动化和人工智慧融合趋势，彻底改变了服务的交付方式。这项技术进步透过预测性维护、智慧调度和个人化提案等功能提升了客户体验。因此，服务提供者能够优化运营，更快地处理更多请求，并保持服务交付的高精度。这种变革不仅提高了客户满意度，也简化了服务提供者的工作流程，预示着一个充满希望的未来：科技将推动家庭服务的便利性和营运效率的提升。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析
• 专利分析

全球线上按需家庭服务市场规模（依平台划分）及复合年增长率（2026-2033 年）

• Web
• 移动的

全球线上按需家庭服务市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 居家清洁
  • 花园维护和草坪修剪
  • 帮佣服务
  • 洗衣店
  • 洗车
  • 害虫防治
  • 其他家事清洁服务
• 维修和保养
  • 管道工程
  • 电机工程
  • 木工
  • 笔记型电脑维修
  • 手机维修
  • 其他维修和保养服务类型
• 健康与保健
  • 美容美髮服务
  • 健身教练
  • 物理治疗
  • 其他健康与保健服务
• 其他服务类型
  • 保母
  • 宠物护理
  • 打包和搬家
  • 其他的

全球线上按需家庭服务市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Amazon Home Services（USA）
• Angi Inc.（USA）
• Handy（USA）
• Helpling（Germany）
• HomeAdvisor（USA）
• HouseJoy（India）
• TaskRabbit（USA）
• Thumbtack（USA）
• Urban Company（India）
• Care.com（USA）
• LawnStarter（USA）
• Merry Maids（USA）
• TaskEasy（USA）
• Jobber（Canada）
• Bizzby（UK）
• Zaarly（USA）
• Porch（USA）
• Alfred（USA）
• Airtasker（Australia）
• HandyPro（USA）

结论与建议

Online On-Demand Home Services Market size was valued at USD 170.1 Billion in 2024 and is poised to grow from USD 191.7 Billion in 2025 to USD 498.9 Billion by 2033, growing at a CAGR of 12.7% during the forecast period (2026-2033).

The online on-demand home services market encompasses a variety of digital platforms that provide consumers with quick access to an extensive array of home-related amenities. The convenience and reliability of these platforms have led to increased consumer demand worldwide. They facilitate seamless payments by connecting users with service providers, streamlining invoicing and transaction processes. An important driver for market growth is the escalating focus on marketing and advertising efforts, with businesses launching multifaceted campaigns to enhance consumer awareness and retain a loyal customer base. By employing innovative marketing strategies, these companies are successfully attracting new clients, thus positioning themselves favorably within this expanding sector, capitalizing on the growing reliance on technology for home service solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online On-Demand Home Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online On-Demand Home Services Market Segments Analysis

Global Online On-Demand Home Services Market is segmented by Platform, Type and region. Based on Platform, the market is segmented into Web and Mobile. Based on Type, the market is segmented into Home Cleaning, Repairs and Maintenance, Health and Wellness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is propelled by the increasing pace of daily life and the trend of urbanization. Individuals residing in urban environments prioritize convenience and efficiency, leading to a heightened interest in outsourcing home-related tasks like cleaning, plumbing, and repairs. As the demand for quick and accessible solutions for household chores rises, this sector is poised for significant growth. Service providers have a tremendous opportunity to adapt to the evolving preferences of consumers seeking flexibility and rapid responses to their everyday needs in a fast-moving world. This creates a promising landscape for innovative and responsive home service solutions.

Restraints in the Online On-Demand Home Services Market

The Online On-Demand Home Services market faces significant challenges due to a shortage of skilled service providers, which critically impacts its expansion. The variability in training quality and the limited availability of qualified professionals, particularly in semi-urban and rural areas, contribute to decreased customer satisfaction and service delivery issues. This imbalance between supply and demand stifles the market's potential for efficient growth, underscoring the urgent need for enhanced training programs and initiatives to cultivate a reliable workforce. Addressing these workforce deficiencies is essential for the long-term viability and success of the on-demand home services sector.

Market Trends of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is witnessing a significant trend towards the integration of automation and artificial intelligence, revolutionizing how services are delivered. This technological advancement enhances the customer experience through features like predictive maintenance, intelligent scheduling, and personalized service recommendations. As a result, service providers can optimize their operations, handle a larger volume of requests swiftly, and maintain high accuracy levels in service delivery. This evolution not only boosts customer satisfaction but also streamlines workflow for service providers, indicating a promising future where technology is at the forefront of enhancing convenience and operational efficiency in home services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Online On-Demand Home Services Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Web
• Mobile

Global Online On-Demand Home Services Market Size by Type & CAGR (2026-2033)

• Market Overview
• Home Cleaning
  • Garden and Lawn Mowing
  • Maids
  • Laundry
  • Car Wash
  • Pest Control
  • Other Home Cleaning Service Types
• Repairs and Maintenance
  • Plumbing
  • Electrical
  • Carpentry
  • Laptop Repair
  • Mobile Repair
  • Other Repairs and Maintenance Service Types
• Health and Wellness
  • Beauty/Salon Services
  • Fitness Coach
  • Physiotherapy
  • Other Health and Wellness Service Type
• Other Types
  • Babysitting
  • Pet Care
  • Packing and Moving
  • Others

Global Online On-Demand Home Services Market Size & CAGR (2026-2033)

• North America (Platform, Type)
  • US
  • Canada
• Europe (Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amazon Home Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angi Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Handy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helpling (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAdvisor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HouseJoy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskRabbit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thumbtack (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LawnStarter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merry Maids (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskEasy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jobber (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zaarly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alfred (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airtasker (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HandyPro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations