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市场调查报告书
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1856791

按需洗衣和清洁技术市场预测至2032年：按类型、洗衣项目、服务类型、最终用户和地区分類的全球分析

On-Demand Laundry & Cleaning Tech Market Forecasts to 2032 - Global Analysis By Type (Laundry, Dry Cleaning, and Duvet Clean), Laundry Item, Service Type, End User By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球按需洗衣和清洁技术市场预计到 2025 年将达到 246 亿美元，到 2032 年将达到 465 亿美元，预测期内复合年增长率为 9.5%。

按需洗衣和清洁技术是一种利用数位化平台安排和管理衣物护理的服务模式。消费者可以透过行动应用程式或网站预约洗衣、干洗以及其他织物物品的取送服务。服务的物流由集中式系统管理，该系统协调收集、清洁和归还流程。透过将技术与专业清洁设施相结合，该模式为个人和家用纺织品的维护提供了一种便捷高效的解决方案，无需消费者直接干预。

根据麦肯锡数位洞察报告，随着都市区消费者优先考虑便利性、基于应用程式的预订和环保高效的服务模式，按需洗衣和清洁行业正在迅速扩张。

对行动服务平台的依赖性日益增强

行动服务平台的日益普及显着改变了按需洗衣和清洁技术市场，消费者现在可以透过智慧型手机轻鬆预订、追踪和支付洗衣和清洁服务。基于应用程式的平台简化了服务提供者的营运流程，也为都市区家庭带来了更多便利。自动排班、即时更新以及无现金支付系统的集成，使按需服务更加便捷、高效和可靠，为全球城市中心市场的快速扩张奠定了坚实的基础。

对本地供应商可靠性的依赖

对本地供应商可靠性的依赖仍然是按需洗衣和清洁技术市场的主要限制因素。供应商能力、配送时间和卫生标准遵守情况的差异会损害平台的声誉和用户采纳率。管理分散的服务提供者网路需要严格的品管和标准化通讯协定。这种依赖性会增加营运复杂性并限制扩充性，尤其是在服务生态系统分散或不发达的地区。

企业进军清洁伙伴关係

拓展企业清洁伙伴关係领域，为按需洗衣和清洁技术市场带来了巨大的成长机会。与办公室、共享办公空间、饭店和零售商合作，能够帮助平台实现收入来源多元化，不再局限于个人消费者。与企业签订合同，可以带来可预测的、高容量的服务需求，使服务提供者能够优化物流并高效扩展营运规模。此外，将这些服务与员工健康计画和永续发展倡议结合，能够提升品牌信誉，使B2B伙伴关係成为市场渗透和长期成长的策略槓桿。

付款管道的网路安全风险

付款管道的网路安全风险对按需洗衣和清洁技术市场构成显着威胁。随着越来越多的交易转移到线上，平檯面临着资料外洩、金融诈骗以及未授权存取敏感客户资讯的潜在风险。此类事件可能会削弱消费者信任，影响服务普及，并可能导致法律或监管问题。确保强大的加密、多因素身份验证以及遵守资料保护法律至关重要。未能有效应对这些威胁可能会对平台声誉造成负面影响，并限制市场扩张。

新冠疫情的影响：

新冠疫情加速了人们对非接触式按需洗衣和清洁技术服务的需求，这主要得益于人们卫生意识的提高和保持社交距离措施的实施。消费者更依赖行动平台，以便在无需面对面接触的情况下处理家务事。服务提供者也积极调整，实施了数位化订购、非接触式取货和消毒配送通讯协定。然而，物流和劳动力供应的暂时中断给营运带来了挑战。总体而言，新冠疫情凸显了建构具有韧性、技术驱动的服务模式的必要性，进一步巩固了该市场在城市和半城市环境中的重要性。

预计在预测期内，洗衣业务板块将成为最大的细分市场。

由于家庭需求持续稳定、城市人口不断增长以及人们对行动服务的依赖性日益增强，洗衣服务预计将在预测期内成为最大的细分市场。该细分市场包括干洗、洗衣和熨烫服务，这些服务仍然是人们日常生活中必不可少的环节。基于应用程式的平台能够简化服务请求流程、实现自动排班和即时追踪。便利性、营运效率和持续性需求相结合，使得洗衣服务有望在未来几年成为按需洗衣和清洁技术市场的主要收入来源。

预计休閒服饰细分市场在预测期内将实现最高的复合年增长率。

预计在预测期内，休閒服饰领域将实现最高成长率，这主要得益于消费者对日常服装保养需求的不断增长、都市区方式的转变以及在家工作办公和休閒着装的趋势。快速週转服务和基于应用程式的预约功能深受追求便利的消费者青睐。休閒服饰属于高销量、可重复性服务领域，使服务提供者能够优化物流和库存管理。此外，数位化程度的提高以及品牌专属会员计画与按需平台的整合，也进一步推动了这一成长。

比最大的地区

由于快速的都市化、双薪家庭的增加以及行动服务平台的日益普及，亚太地区预计将在预测期内占据最大的市场份额。中国、印度和日本等国家拥有密集的城市人口和高度的数位化连接，促使基于应用程式的洗衣和清洁服务得到广泛应用。此外，不断扩展的电子商务基础设施、不断增长的可支配收入以及不断变化的生活方式偏好也显着推动了该地区的市场渗透率，使其成为全球收入的主要贡献者。

复合年增长率最高的地区：

预计北美在预测期内将实现最高的复合年增长率，这主要得益于其强大的技术基础设施、较高的智慧型手机普及率和成熟的数位支付系统。美国和加拿大的都市区消费者越来越重视便利性和时间效率，从而推动了按需洗衣和清洁平台的普及。与智慧家庭生态系统的整合以及企业合作将进一步促进成长。技术应对力和消费行为的结合，使北美成为按需清洁服务成长最快的区域市场。

免费客製化服务：

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  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
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  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球按需洗衣和清洁技术市场（按类型划分）

  • 洗衣店
  • 干洗
  • 羽绒被清洗

6. 全球按需洗衣和清洁技术市场（按洗衣项目划分）

  • 休閒装
  • 寝具
  • 长袍
  • 晾晒物品
  • 套装
  • 外套和西装

7. 全球按需洗衣和清洁技术市场（按服务类型划分）

  • 一般洗涤
  • 洗涤和折迭式
  • 干洗
  • 熨烫服务
  • 送货服务

8. 全球按需洗衣和清洁技术市场（按最终用户划分）

  • 住房
  • 商业的

9. 全球按需洗衣和清洁技术市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Rinse
  • FlyCleaners
  • Laundryheap
  • Cleanly
  • Washio
  • Poplin
  • SudShare
  • DhobiLite
  • PML Solutions
  • Laundry Luxe
  • Tide Cleaners
  • Jeeves
  • Mr. Jeff
  • Laundry Butler
  • Washlava
  • Laundry Center
  • Zipjet
Product Code: SMRC31663

According to Stratistics MRC, the Global On-Demand Laundry & Cleaning Tech Market is accounted for $24.6 billion in 2025 and is expected to reach $46.5 billion by 2032 growing at a CAGR of 9.5% during the forecast period. On-Demand Laundry & Cleaning Tech is a service model that uses a digital platform to schedule and manage garment care. Consumers request pick-up and delivery of laundry, dry cleaning, or other fabric items through a mobile application or website. The service logistics are managed via a centralized system that coordinates the collection, cleaning, and return process. This model integrates technology with professional cleaning facilities to provide a convenient, streamlined solution for maintaining personal and household textiles without direct consumer effort.

According to McKinsey Digital Insights, the on-demand laundry and cleaning sector is expanding rapidly as urban consumers prioritize convenience, app-based booking, and eco-efficient service models.

Market Dynamics:

Driver:

Increased reliance on mobile service platforms

Increased reliance on mobile service platforms has significantly transformed the On-Demand Laundry & Cleaning Tech Market, enabling consumers to schedule, track, and pay for laundry and cleaning services seamlessly via smartphones. The adoption of app-based platforms has streamlined operational workflows for providers and enhanced convenience for urban households. The integration of automated scheduling, real-time updates, and cashless payment systems has made on-demand services more accessible, efficient, and reliable, creating a robust platform for rapid market expansion across global urban centers.

Restraint:

Dependence on local vendor reliability

Dependence on local vendor reliability remains a critical restraint for the On-Demand Laundry & Cleaning Tech Market, as inconsistent service quality or operational inefficiencies can impact customer satisfaction. Variability in vendor capacity, delivery timelines, and adherence to hygiene standards can hinder platform reputation and adoption. Managing a decentralized network of service providers requires rigorous quality control and standardized protocols. This dependence introduces operational complexity and limits scalability, particularly in regions with fragmented or underdeveloped service ecosystems.

Opportunity:

Expansion into corporate cleaning partnerships

Expansion into corporate cleaning partnerships presents a significant growth opportunity for the On-Demand Laundry & Cleaning Tech Market. Collaborating with offices, co-working spaces, hotels, and retail establishments allows platforms to diversify revenue streams beyond individual consumers. Corporate contracts provide predictable, high-volume service demand, enabling providers to optimize logistics and scale operations efficiently. Additionally, integrating these services with employee wellness programs and sustainability initiatives can enhance brand credibility, making B2B partnerships a strategic avenue for market penetration and long-term growth.

Threat:

Cybersecurity risks in payment platforms

Cybersecurity risks in payment platforms pose a notable threat to the On-Demand Laundry & Cleaning Tech Market. As transactions increasingly move online, platforms face potential data breaches, financial fraud, and unauthorized access to sensitive customer information. Such incidents can undermine consumer trust, affect service adoption, and result in legal or regulatory repercussions. Ensuring robust encryption, multi-factor authentication, and compliance with data protection laws is essential. Failure to mitigate these threats can negatively impact reputation and restrict market expansion.

Covid-19 Impact:

The Covid-19 pandemic accelerated demand for contactless On-Demand Laundry & Cleaning Tech services due to heightened hygiene awareness and social distancing measures. Consumers increasingly relied on mobile platforms to manage household chores without direct interaction. Providers adapted by implementing digital ordering, no-contact pickups, and sanitized delivery protocols. However, temporary disruptions in logistics and labor availability posed operational challenges. Overall, Covid-19 emphasized the necessity for resilient, technology-enabled service models, further solidifying the market's relevance in both urban and semi-urban environments.

The laundry segment is expected to be the largest during the forecast period

The laundry segment is expected to be the largest during the forecast period, driven by consistent household demand, growing urban populations, and increasing reliance on mobile-enabled services. This segment includes dry cleaning, washing, and ironing services, which remain essential daily activities. App-based platforms enable streamlined service requests, automated scheduling, and real-time tracking. The combination of convenience, operational efficiency, and recurring demand positions laundry services as the primary revenue contributor within the On-Demand Laundry & Cleaning Tech Market over the coming years.

The casual wear segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the casual wear segment is predicted to witness the highest growth rate, propelled by rising demand for regular clothing maintenance, urban lifestyle changes, and the popularity of work-from-home and casual dress codes. Quick turnaround services and app-enabled scheduling appeal to consumers seeking convenience. Casual wear represents high-volume, repeatable service opportunities, allowing providers to optimize logistics and inventory handling. This growth is further supported by increasing digital adoption and brand-specific loyalty programs integrated into on-demand platforms.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid urbanization, rising dual-income households, and increasing adoption of mobile service platforms. Countries like China, India, and Japan have dense urban populations with high digital connectivity, enabling widespread use of app-based laundry and cleaning services. Additionally, expanding e-commerce infrastructure, growing disposable income, and evolving lifestyle preferences contribute to significant market penetration in this region, establishing it as a dominant contributor to global revenue.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, associated with strong technological infrastructure, high smartphone penetration, and mature digital payment systems. Urban consumers in the United States and Canada increasingly prioritize convenience and time efficiency, driving adoption of on-demand laundry and cleaning platforms. Integration with smart home ecosystems and corporate partnerships further accelerates growth. This combination of technology readiness and consumer behavior positions North America as the fastest-growing regional market for on-demand cleaning services.

Key players in the market

Some of the key players in On-Demand Laundry & Cleaning Tech Market include Rinse, FlyCleaners, Laundryheap, Cleanly, Washio, Poplin, SudShare, DhobiLite, PML Solutions, Laundry Luxe, Tide Cleaners, Cleanly (formerly Laundry Locker), Jeeves, Mr. Jeff, Laundry Butler, Washlava, Laundry Center, and Zipjet.

Key Developments:

In August 2025, Rinse launched its new "FabricCare AI" platform, a system designed to digitally sort and recommend optimal cleaning methods for mixed fabric orders, ensuring precise treatment for each garment type.

In July 2025, Tide Cleaners introduced its "Cleaners Hub" network, a technology platform that consolidates orders from multiple urban drop-off points for centralized, industrial-grade processing, streamlining logistics and improving turnaround times.

In June 2025, Laundryheap announced a "Make in the UAE" expansion of its automated processing facilities to support the rapid growth of its on-demand laundry and dry-cleaning services across the Gulf region.

Types Covered:

  • Laundry
  • Dry Cleaning
  • Duvet Clean

Laundry Items Covered:

  • Casual Wear
  • Bedding
  • Robes
  • Hang Dry Items
  • Suits
  • Coats & Blazers

Service Types Covered:

  • General Washing
  • Wash & Fold
  • Dry Cleaning
  • Ironing Services
  • Delivery Services

End Users Covered:

  • Residential
  • Commercial

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global On-Demand Laundry & Cleaning Tech Market, By Type

  • 5.1 Introduction
  • 5.2 Laundry
  • 5.3 Dry Cleaning
  • 5.4 Duvet Clean

6 Global On-Demand Laundry & Cleaning Tech Market, By Laundry Item

  • 6.1 Introduction
  • 6.2 Casual Wear
  • 6.3 Bedding
  • 6.4 Robes
  • 6.5 Hang Dry Items
  • 6.6 Suits
  • 6.7 Coats & Blazers

7 Global On-Demand Laundry & Cleaning Tech Market, By Service Type

  • 7.1 Introduction
  • 7.2 General Washing
  • 7.3 Wash & Fold
  • 7.4 Dry Cleaning
  • 7.5 Ironing Services
  • 7.6 Delivery Services

8 Global On-Demand Laundry & Cleaning Tech Market, By End User

  • 8.1 Introduction
  • 8.2 Residential
  • 8.3 Commercial

9 Global On-Demand Laundry & Cleaning Tech Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Rinse
  • 11.2 FlyCleaners
  • 11.3 Laundryheap
  • 11.4 Cleanly
  • 11.5 Washio
  • 11.6 Poplin
  • 11.7 SudShare
  • 11.8 DhobiLite
  • 11.9 PML Solutions
  • 11.10 Laundry Luxe
  • 11.11 Tide Cleaners
  • 11.12 Jeeves
  • 11.13 Mr. Jeff
  • 11.14 Laundry Butler
  • 11.15 Washlava
  • 11.16 Laundry Center
  • 11.17 Zipjet

List of Tables

  • Table 1 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Laundry (2024-2032) ($MN)
  • Table 4 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Dry Cleaning (2024-2032) ($MN)
  • Table 5 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Duvet Clean (2024-2032) ($MN)
  • Table 6 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Laundry Item (2024-2032) ($MN)
  • Table 7 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Casual Wear (2024-2032) ($MN)
  • Table 8 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Bedding (2024-2032) ($MN)
  • Table 9 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Robes (2024-2032) ($MN)
  • Table 10 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Hang Dry Items (2024-2032) ($MN)
  • Table 11 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Suits (2024-2032) ($MN)
  • Table 12 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Coats & Blazers (2024-2032) ($MN)
  • Table 13 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 14 Global On-Demand Laundry & Cleaning Tech Market Outlook, By General Washing (2024-2032) ($MN)
  • Table 15 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Wash & Fold (2024-2032) ($MN)
  • Table 16 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Dry Cleaning (2024-2032) ($MN)
  • Table 17 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Ironing Services (2024-2032) ($MN)
  • Table 18 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Delivery Services (2024-2032) ($MN)
  • Table 19 Global On-Demand Laundry & Cleaning Tech Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Residential (2024-2032) ($MN)
  • Table 21 Global On-Demand Laundry & Cleaning Tech Market Outlook, By Commercial (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.