全球按需家庭服务的市场 - 全球产业分析、规模、份额、成长、趋势、预测 (2031) - 按平台类型、按最终用途、按地区

全球线上随选家庭服务市场正在蓬勃发展，预计到 2024 年收入将达到 44.4 亿美元。 预计到 2031 年，市场规模将达到 70 亿美元。

线上随选家庭服务包含数位平台，可轻鬆存取各种家庭设施。 这些平台连接用户和服务提供者，同时简化计费和支付流程，使家庭服务在世界各地变得更加容易和方便。

供应商广告和行销活动的增加将进一步推动市场成长。 全球市场上的公司正在各种平台上积极开展广告活动，以提高客户认知度和忠诚度。 TATA、Amazon Home Services 和 Angi Inc. 等组织实施的 "幸福保证计画" 等措施透过保证服务品质并在服务不满意时提供补偿来建立客户信任，并对市场成长产生积极影响。

由于智慧型手机的普及、具有成本效益的数据可用性和相关应用程序，在线按需家庭服务市场持续扩大。 此外，在快速都市化过程中，消费者对便利产品的需求不断增加，也有助于市场价值的扩张。 全球数位化和生活水准提高的影响也在市场扩张中发挥重要作用。

本报告研究了全球线上按需家庭服务市场，并提供了市场概况，包括按平台类型、最终用途、地区划分的趋势以及进入市场的参与者的竞争趋势。Masu。

目录

第 1 章执行摘要

第二章市场概述

• 市场定义与细分
• 市场动态
• 价值链分析
• 波特五力分析
• 新冠肺炎 (COVID-19) 影响分析
• 乌克兰和俄罗斯之间衝突的影响
• 经济概况
• 杵分析

第 3 章 2018-2031 年全球线上随选家庭服务市场前景

• 2018-2031 年全球线上按需家庭服务市场前景（按平台类型、价值（十亿美元））
• 2018-2031 年全球线上按需家庭服务市场前景（按最终应用划分）、价值（十亿美元）
• 2018-2031 年全球线上按需家庭服务市场前景（按地区、价值（十亿美元））

第 4 章 2018-2031 年北美线上随选家庭服务市场前景

第 5 章欧洲线上按需家庭服务市场前景，2018-2031

第 6 章亚太地区线上按需家庭服务市场展望，2018-2031 年

第 7 章拉丁美洲线上按需家庭服务市场展望，2018-2031 年

第 8 章中东和非洲线上按需家庭服务市场前景，2018-2031 年

第九章竞争态势

• 按製造商和最终用途生物体划分的热图
• 2023 年公司市占率分析
• 竞争力仪表板
• 公司简介
  • Amazon.com Inc.
  • Angi Inc.
  • AskforTask Inc.
  • ByNext Inc.
  • E Home Services
  • Fixi Co. Ltd.
  • Helpling GmbH and Co. KG
  • Home Reno Pte. Ltd.
  • Houzz Inc.
  • MyClean Inc.
  • Oneflare Pty Ltd.
  • Paintzen Inc.
  • Porch.com Inc.
  • Super Home Inc.
  • TaskEasy Inc.

第 10 章附录

The global online on-demand home services market is thriving, having generated a revenue of US$ 4.44 billion in 2024. The market is poised to achieve a market valuation of US$ 7 billion by 2031.

The Rise of Online On-demand Home Services

Online on-demand home services encompass digital platforms that provide convenient access to a wide range of home amenities. These platforms connect users with service providers while simplifying billing and payment processes, making home services more accessible and convenient worldwide.

Marketing Initiatives Driving Market Expansion

Market growth is further driven by increasing advertising and marketing efforts by vendors. Companies in the global market are actively running advertising campaigns across various platforms to enhance customer awareness and loyalty. Initiatives like the Happiness Guarantee Program, implemented by organizations such as TATA, Amazon Home Services, and Angi Inc., ensure service quality and offer compensation in case of poor service, enhancing customer trust and positively influencing market growth.

Impact of Increasing Internet Usage

The online on-demand home services market continues to expand due to the widespread use of smartphones, cost-effective data availability, and the proliferation of related applications. Additionally, rising consumer demand for easily accessible products, amidst rapid urbanization, contributes to market value growth. The impact of digitalization and the improving standard of living worldwide also play a significant role in market expansion.

Security & Fraud Concerns

However, security and fraud threats associated with online apps pose a challenge to the industry's growth. The extreme fragmentation of the market makes it challenging to gain customer trust, hindering market growth to some extent.

Country-wise Insights

United States: In the U.S., the demand for on-demand home services spans pest control, salon & beauty treatments, home cleaning & repairs, electrical work, plumbing services, and in-home medical care. Leading companies in this sector include Amazon Home Service, IAC, Yelp, SERVIZ, TaskRabbit, ServiceTitan, and Handy.

United Kingdom: The increasing employment rate of women aged 25 to 64 has driven the need for domestic cleaners in the UK. Families with both partners employed opt for professional cleaners to maximize their free time. Online platforms for cleaning services have made it easier for users to book cleaners, reducing costs and making services more affordable.

China: China's expanding middle class, with higher discretionary income, has led to a surge in demand for professional home cleaning services. Busy job schedules among women have further fueled this demand. The CEO of Dazhong Gongjiang, a Beijing-based cleaning firm, highlighted the growth potential in the industry.

Competitive Landscape

Market participants are adopting various strategies, including product/service launches, geographic expansion, strategic alliances, partnerships, mergers, and acquisitions, to strengthen their presence in the global market.

Key Companies Profiled

• Amazon.com Inc.
• Angi Inc.
• AskforTask Inc.
• ByNext Inc.
• E Home Services
• Fixi Co. Ltd.
• Helpling GmbH and Co. KG
• Home Reno Pte. Ltd.
• HomeServe Plc
• Houzz Inc.
• MyClean Inc.
• Oneflare Pty Ltd.
• Paintzen Inc.
• Porch.com Inc.
• Super Home Inc.
• TaskEasy Inc.
• TaskRabbit Inc.
• The ServiceMaster Co. LLC
• Up Your Home Services Sdn Bhd
• Urban Co.
• Others

Segmentation of Online On-demand Home Services Industry Research

Platform Type:

• Web
• Mobile

End Use:

• Media & Entertainment
• Carpentry
• Food
• Home Welfare
• Beauty
• Retail
• Healthcare

Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Global Online On-demand Home Services Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2023
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Market Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. COVID-19 Impact Analysis
  • 2.5.1. Supply
  • 2.5.2. Demand
• 2.6. Impact of Ukraine-Russia Conflict
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Global Online On-demand Home Services Market Outlook, 2018 - 2031

• 3.1. Global Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 3.1.1. Key Highlights
    • 3.1.1.1. Web
    • 3.1.1.2. Mobile
• 3.2. Global Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 3.2.1. Key Highlights
    • 3.2.1.1. Media & Entertainment
    • 3.2.1.2. Carpentry
    • 3.2.1.3. Food
    • 3.2.1.4. Home Welfare
    • 3.2.1.5. Beauty
    • 3.2.1.6. Retail
    • 3.2.1.7. Healthcare
• 3.3. Global Online On-demand Home Services Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
  • 3.3.1. Key Highlights
    • 3.3.1.1. North America
    • 3.3.1.2. Europe
    • 3.3.1.3. Asia Pacific
    • 3.3.1.4. Latin America
    • 3.3.1.5. Middle East & Africa

4. North America Online On-demand Home Services Market Outlook, 2018 - 2031

• 4.1. North America Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Web
    • 4.1.1.2. Mobile
• 4.2. North America Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. Media & Entertainment
    • 4.2.1.2. Carpentry
    • 4.2.1.3. Food
    • 4.2.1.4. Home Welfare
    • 4.2.1.5. Beauty
    • 4.2.1.6. Retail
    • 4.2.1.7. Healthcare
  • 4.2.2. BPS Analysis/Market Attractiveness Analysis
• 4.3. North America Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. U.S. Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.2. U.S. Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 4.3.1.3. Canada Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.4. Canada Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Online On-demand Home Services Market Outlook, 2018 - 2031

• 5.1. Europe Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Web
    • 5.1.1.2. Mobile
• 5.2. Europe Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. Media & Entertainment
    • 5.2.1.2. Carpentry
    • 5.2.1.3. Food
    • 5.2.1.4. Home Welfare
    • 5.2.1.5. Beauty
    • 5.2.1.6. Retail
    • 5.2.1.7. Healthcare
  • 5.2.2. BPS Analysis/Market Attractiveness Analysis
• 5.3. Europe Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. Germany Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.2. Germany Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.3. U.K. Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.4. U.K. Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.5. France Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.6. France Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.7. Italy Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.8. Italy Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.9. Turkey Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.10. Turkey Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.11. Russia Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.12. Russia Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.13. Rest of Europe Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.14. Rest of Europe Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Online On-demand Home Services Market Outlook, 2018 - 2031

• 6.1. Asia Pacific Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Web
    • 6.1.1.2. Mobile
• 6.2. Asia Pacific Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. Media & Entertainment
    • 6.2.1.2. Carpentry
    • 6.2.1.3. Food
    • 6.2.1.4. Home Welfare
    • 6.2.1.5. Beauty
    • 6.2.1.6. Retail
    • 6.2.1.7. Healthcare
  • 6.2.2. BPS Analysis/Market Attractiveness Analysis
• 6.3. Asia Pacific Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. China Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.2. China Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.3. Japan Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.4. Japan Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.5. South Korea Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.6. South Korea Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.7. India Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.8. India Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.9. Southeast Asia Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.10. Southeast Asia Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.11. Rest of Asia Pacific Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.12. Rest of Asia Pacific Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Online On-demand Home Services Market Outlook, 2018 - 2031

• 7.1. Latin America Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Web
    • 7.1.1.2. Mobile
• 7.2. Latin America Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 7.2.1. Key Highlights
    • 7.2.1.1. Media & Entertainment
    • 7.2.1.2. Carpentry
    • 7.2.1.3. Food
    • 7.2.1.4. Home Welfare
    • 7.2.1.5. Beauty
    • 7.2.1.6. Retail
    • 7.2.1.7. Healthcare
  • 7.2.2. BPS Analysis/Market Attractiveness Analysis
• 7.3. Latin America Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. Brazil Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.2. Brazil Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.3. Mexico Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.4. Mexico Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.5. Argentina Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.6. Argentina Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.7. Rest of Latin America Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.8. Rest of Latin America Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Online On-demand Home Services Market Outlook, 2018 - 2031

• 8.1. Middle East & Africa Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Web
    • 8.1.1.2. Mobile
• 8.2. Middle East & Africa Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. Media & Entertainment
    • 8.2.1.2. Carpentry
    • 8.2.1.3. Food
    • 8.2.1.4. Home Welfare
    • 8.2.1.5. Beauty
    • 8.2.1.6. Retail
    • 8.2.1.7. Healthcare
  • 8.2.2. BPS Analysis/Market Attractiveness Analysis
• 8.3. Middle East & Africa Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. GCC Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.2. GCC Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.3. South Africa Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.4. South Africa Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.5. Egypt Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.6. Egypt Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.7. Nigeria Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.8. Nigeria Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.9. Rest of Middle East & Africa Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.10. Rest of Middle East & Africa Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

• 9.1. Manufacturer vs by End Use Organism Heat map
• 9.2. Company Market Share Analysis, 2023
• 9.3. Competitive Dashboard
• 9.4. Company Profiles
  • 9.4.1. Amazon.com Inc.
    • 9.4.1.1. Company Overview
    • 9.4.1.2. Product Portfolio
    • 9.4.1.3. Financial Overview
    • 9.4.1.4. Business Strategies and Development
  • 9.4.2. Angi Inc.
    • 9.4.2.1. Company Overview
    • 9.4.2.2. Product Portfolio
    • 9.4.2.3. Financial Overview
    • 9.4.2.4. Business Strategies and Development
  • 9.4.3. AskforTask Inc.
    • 9.4.3.1. Company Overview
    • 9.4.3.2. Product Portfolio
    • 9.4.3.3. Financial Overview
    • 9.4.3.4. Business Strategies and Development
  • 9.4.4. ByNext Inc.
    • 9.4.4.1. Company Overview
    • 9.4.4.2. Product Portfolio
    • 9.4.4.3. Financial Overview
    • 9.4.4.4. Business Strategies and Development
  • 9.4.5. E Home Services
    • 9.4.5.1. Company Overview
    • 9.4.5.2. Product Portfolio
    • 9.4.5.3. Financial Overview
    • 9.4.5.4. Business Strategies and Development
  • 9.4.6. Fixi Co. Ltd.
    • 9.4.6.1. Company Overview
    • 9.4.6.2. Product Portfolio
    • 9.4.6.3. Financial Overview
    • 9.4.6.4. Business Strategies and Development
  • 9.4.7. Helpling GmbH and Co. KG
    • 9.4.7.1. Company Overview
    • 9.4.7.2. Product Portfolio
    • 9.4.7.3. Financial Overview
    • 9.4.7.4. Business Strategies and Development
  • 9.4.8. Home Reno Pte. Ltd.
    • 9.4.8.1. Company Overview
    • 9.4.8.2. Product Portfolio
    • 9.4.8.3. Financial Overview
    • 9.4.8.4. Business Strategies and Development
  • 9.4.9. Houzz Inc.
    • 9.4.9.1. Company Overview
    • 9.4.9.2. Product Portfolio
    • 9.4.9.3. Financial Overview
    • 9.4.9.4. Business Strategies and Development
  • 9.4.10. MyClean Inc.
    • 9.4.10.1. Company Overview
    • 9.4.10.2. Product Portfolio
    • 9.4.10.3. Financial Overview
    • 9.4.10.4. Business Strategies and Development
  • 9.4.11. Oneflare Pty Ltd.
    • 9.4.11.1. Company Overview
    • 9.4.11.2. Product Portfolio
    • 9.4.11.3. Financial Overview
    • 9.4.11.4. Business Strategies and Development
  • 9.4.12. Paintzen Inc.
    • 9.4.12.1. Company Overview
    • 9.4.12.2. Product Portfolio
    • 9.4.12.3. Financial Overview
    • 9.4.12.4. Business Strategies and Development
  • 9.4.13. Porch.com Inc.
    • 9.4.13.1. Company Overview
    • 9.4.13.2. Product Portfolio
    • 9.4.13.3. Financial Overview
    • 9.4.13.4. Business Strategies and Development
  • 9.4.14. Super Home Inc.
    • 9.4.14.1. Company Overview
    • 9.4.14.2. Product Portfolio
    • 9.4.14.3. Financial Overview
    • 9.4.14.4. Business Strategies and Development
  • 9.4.15. TaskEasy Inc.
    • 9.4.15.1. Company Overview
    • 9.4.15.2. Product Portfolio
    • 9.4.15.3. Financial Overview
    • 9.4.15.4. Business Strategies and Development

10. Appendix

• 10.1. Research Methodology
• 10.2. Report Assumptions
• 10.3. Acronyms and Abbreviations