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2023-2030年全球程序化广告市场
市场调查报告书
商品编码
1296844

2023-2030年全球程序化广告市场

Global Programmatic Advertising Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 155 Pages | 商品交期: 2-3个工作天内

价格

在预测期内（2023-2030），全球程序化广告市场预计将以30.1%的复合年增长率增长。程序化广告是一种用于自动购买和出售数字广告空间的自动化软件。智能手机的采用越来越多，加上通信网络的不断完善，是支持全球市场增长的关键因素。根据皮尤研究中心的数据，截至2023年5月，全球约有68.4亿智能手机用户。此外，由于高速互联网连接的可用性，进一步推动了智能手机的使用。因此，市场参与者也专注于引入基于智能手机的程序化广告解决方案，这将进一步促进市场增长。例如，在2020年10月，Tech Mahindra与InMobi合作开发视频广告解决方案，其目的是允许和推动广告商为手机创建广告解决方案。

细分市场前景

全球程序化广告市场根据交易模式、广告形式和企业规模进行了细分。基于交易模式，市场被细分为实时竞价、私人市场和自动担保。基于广告形式，市场被细分为桌面显示、桌面视频、移动显示和移动桌面。此外，在行业垂直的基础上，市场被细分为BFSI、汽车、医疗保健、制造业、IT和电信以及其他。在广告形式中，由于手机上引人入胜的创新视频广告的发展上升，预计移动显示子部分将占据相当大的市场份额。

BFSI细分市场预计将在全球程序化广告市场占有相当大的份额

在行业垂直领域中，BFSI细分市场预计将在全球程序化广告市场中占有相当大的份额。该细分市场的增长是由于一些社交媒体平台对全球人口的财务支出的影响越来越大。因此，金融服务业的主要企业正专注于为其组织投资有效的程序化广告解决方案。例如，2022年11月，Orange银行与Jellyfish的数字援助一起在媒体买家DV360上推出了第一个法国程序化数字户外（DOOH）活动。该活动在大约2000个清晰的渠道上成功运行，是一个为期两周的户外广告活动。该活动的目标是验证通过DV360购买的技术可行性，同时评估KPI结果。

区域展望

目录

第一章：报告摘要

  • 当前行业分析和增长潜力展望
  • 研究方法和工具
  • 市场细分
    • 按领域划分
    • 按地区

第二章：市场概述和洞察力

  • 报告的范围
  • 分析师的洞察力和当前的市场趋势
    • 主要发现
    • 建议
    • 总结

第三章：竞争格局

  • 主要公司分析
  • Adobe Systems Incorporated
    • 概述
    • 财务分析
    • SWOT分析
    • 近期发展情况
  • Google Inc. (Doubleclick)
    • 概况
    • 财务分析
    • SWOT分析
    • 近期发展情况
  • AOL Inc. (Verizon Communications Inc.)
    • 进展概况
    • 财务分析
    • SWOT分析
    • 近期发展
  • 关键战略分析

第四章：市场细分

  • 全球程序化广告市场的交易模式
    • 实时竞价
    • 私人市场
    • 自动担保
  • 按广告形式分類的全球程序化广告市场
    • 桌面显示
    • 桌面视频
    • 移动显示
    • 移动视频
  • 全球程序化广告市场，按行业垂直分类
    • 金融证券业
    • 汽车行业
    • 医疗保健
    • 制造业
    • IT和电信业
    • 其他（电子商务、旅游）。

第五章：区域分析

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 意大利
    • 西班牙
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 世界其他地区

第六章：公司简介

  • Adform
  • Adroll.com
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro, Inc.
  • Connexity, Inc.
  • DataXu Inc.
  • Fluct
  • IPONWEB Holding Ltd. (BidSwitch)
  • MediaMath Inc.
  • RadiumOne, Inc.
  • Rubicon Projects Inc.
  • The Trade Desk
Product Code: OMR2027449

Title:Global Programmatic Advertising Market Size, Share & Trends Analysis Report by Transaction Mode (Real-Time Bidding, Private Marketplace, and Automated Guaranteed), by Advertisement Format (Desktop Display, Desktop Video, Mobile Desktop, and Mobile videos), and by Industry Vertical (BFSI, Automotive, Healthcare, Manufacturing, IT and Telecommunication, and Others), Forecast Period (2023-2030).

The global programmatic advertising market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). Programmatic advertising is an automated software used for automatic buying and selling of the digital advertising space. The growing adoption of smartphones coupled with the improving communication network is the key factor supporting the growth of the market globally. According to the Pew Research Center, as of May 2023, there are around 6.84 billion smartphone users across the globe. Additionally, owing to the availability of high-speed internet connectivity has further propelled the usage of smartphones. Hence, the market players are also focusing on introducing smartphone-based programmatic advertising solutions which will further bolster the market growth. For instance, in October 2020, Tech Mahindra collaborated with InMobi to develop video advertising solution, which aims to allow and push advertisers for creating advertising solutions for mobile phones.

Segmental Outlook

The global programmatic advertising market is segmented on the transaction mode, advertisement format, and enterprise size. Based on the transaction mode, the market is sub-segmented into real-time bidding, private marketplace, and automated guaranteed. Based on the advertisement format, the market is sub-segmented into desktop display, desktop video, mobile display, and mobile desktop. Further, on the basis of industry verticals, the market is sub-segmented into BFSI, automotive, healthcare, manufacturing, IT and telecommunication, and others. Among the advertisement format, the mobile display sub-segment is anticipated to hold a considerable share of the market owing to the rise in development of engaging and innovative video advertisements on mobile phones.

The BFSI Sub-Segment is Anticipated to Hold a Considerable Share of the Global Programmatic Advertising Market

Among the industry vertical, the BFSI sub-segment is expected to hold a considerable share of the global programmatic advertisement market. The segmental growth is attributed to the growing influence of the several social media platforms on financial expenditures of the global population. Owing to which major businesses of the BFSI industry are focusing on investing in effective programmatic advertising solutions for their organizations. For instance, in November 2022, Orange Bank along with the digital assistance of Jellyfish launched first French programmatic Digital Out-of-Home (DOOH) campaign on media buyer DV360. The campaign is successfully running on around 2,000 clear channels and is a 2 week OOH campaign. The campaign goal was to validate the technical feasibility of buying through DV360 while evaluating KPI results.

Regional Outlook

The global programmatic advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the high concentration of the market solution vendors including IBM Corp., Google Inc., Microsoft Corp., and others.

Global Programmatic Advertising Market Growth, by Region 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Programmatic Advertising Market

Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to economic developments and technological enhancements. Countries including India and China are the most populous countries across the globe making it countries with the highest smartphone population too. In a day, Indian population approximately spends 210 minutes on their smartphones using internet for watching online content or playing online games. Resultantly, it becomes easy to convince the Indian population to opt for any brand online through programmatic advertising. Thus, according to the Forbes India, the country experiences a growth of 70% in programmatic advertising every year.

Hence, there is considerable shift of the country towards the adoption of the programmatic advertising market solutions. According to the Indian global marketing solutions provider Inmobi, 90% of brands are planning to run programmatic in-house with the basic and limited knowledge. Despite this limited knowledge, 80% of advertisers have seen efficient gains with programmatic buying. Additionally, around 73% of advertisers are already seeing benefits from programmatic advertising, and the remaining 27% are planning to adopt programmatic.

Market Players Outlook

The major companies serving the programmatic advertising market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2022, Wise Equity acquired OneTag a programmatic advertising organization. Furthermore, the Wise Equity also acquired 55% stakes in partnership with OneTag's founding partner, which holds 45% stakes of the company.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global programmatic advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Adobe Systems Incorporated
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Google Inc. (Doubleclick)
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. AOL Inc. (Verizon Communications Inc.)
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Programmatic Advertising Market by Transaction Mode
    • 4.1.1. Real-Time Bidding
    • 4.1.2. Private Marketplace
    • 4.1.3. Automated Guaranteed
  • 4.2. Global Programmatic Advertising Markey by Advertisement Format
    • 4.2.1. Desktop Display
    • 4.2.2. Desktop Video
    • 4.2.3. Mobile Display
    • 4.2.4. Mobile Video
  • 4.3. Global Programmatic Advertising Market by Industry Vertical
    • 4.3.1. BFSI
    • 4.3.2. Automotive
    • 4.3.3. Healthcare
    • 4.3.4. Manufacturing
    • 4.3.5. IT and Telecommunication
    • 4.3.6. Others (E-Commerce, Travel)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Adform
  • 6.2. Adroll.com
  • 6.3. AppNexus, Inc.
  • 6.4. Beeswax
  • 6.5. Between Digital
  • 6.6. Centro, Inc.
  • 6.7. Connexity, Inc.
  • 6.8. DataXu Inc.
  • 6.9. Fluct
  • 6.10. IPONWEB Holding Ltd. (BidSwitch)
  • 6.11. MediaMath Inc.
  • 6.12. RadiumOne, Inc.
  • 6.13. Rubicon Projects Inc.
  • 6.14. The Trade Desk

LIST OF TABLES

  • 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 2. GLOBAL REAL-TIME BIDDING IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 3. GLOBAL PRIVATE MARKETPLACE IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL AUTOMATED GUARANTEED IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 6. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP DISPLAY MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 7. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP VIDEO MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 8. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE DISPLAY MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 9. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE VIDEO MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 11. GLOBAL PROGRAMMATIC ADVERTISING FOR BFSI MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 12. GLOBAL PROGRAMMATIC ADVERTISING FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 13. GLOBAL PROGRAMMATIC ADVERTISING FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 14. GLOBAL PROGRAMMATIC ADVERTISING FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 15. GLOBAL PROGRAMMATIC ADVERTISING FOR IT AND TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 16. GLOBAL PROGRAMMATIC ADVERTISING FOR OTHERS MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 22. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 23. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 24. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 25. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 26. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 27. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 28. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 29. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY TRANSACTION MODE, 2022 VS 2030 (%)
  • 2. GLOBAL REAL-TIME BIDDING IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL PRIVATE MARKETPLACE IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL AUTOMATED GUARANTEED IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY ADVERTISEMENT FORMAT, 2022 VS 2030 ($ MILLION)
  • 6. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP DISPLAY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP VIDEO MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE DISPLAY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE VIDEO MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 11. GLOBAL PROGRAMMATIC ADVERTISING ON SMES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL PROGRAMMATIC ADVERTISING ON LARGE ENTERPRISES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. US PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 15. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 16. UK PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. REST OF EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)