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2023-2030年全球内容营销软件市场
市场调查报告书
商品编码
1296910

2023-2030年全球内容营销软件市场

Global Content Marketing Software Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

在预测期内，全球内容营销软件市场预计将以20.2%的年复合增长率增长。根据Adobe的调查报告，88%的营销和CX领导人表示，内容需求在过去两年（2020-22年）至少翻了一番，近三分之二的人预计需求在未来两年（2023-25年）将增长五倍。市场的增长归因于数字内容消费的增加以及对有效内容管理和营销策略的需求等因素。此外，社交媒体平台的采用率上升，博客和视频的扩散，以及对视觉上吸引人的内容（如信息图）的需求，是一些预计将推动内容营销软件需求的因素。此外，市场参与者不断推出新的解决方案，以最大限度地扩大消费者的影响，这对市场的增长有积极的作用。例如，在2021年9月，甲骨文公司推出了Oracle Fusion Marketing。它是甲骨文广告和CX的一部分，融合营销使营销人员能够轻松地创建跨越传统营销和广告渠道的活动，是一种营销自动化解决方案，其目的是绕过整个线索鉴定和转换过程。融合营销使用人工智能（AI）在账户层面自动对线索进行评分，预测消费者何时准备与销售人员交谈，并在任何CRM系统中产生合格的销售机会。

细分市场前景

全球内容营销软件市场是根据其内容类型和行业垂直细分的。基于其内容类型，市场被划分为社会媒体、博客、视频、信息图表和其他。此外，根据行业垂直，市场被划分为BSFI，电信和IT，消费品和零售，教育，媒体和娱乐，医疗保健和生命科学，旅游和酒店，政府，运输和物流，制造业和其他。在内容类型中，由于越来越多地使用社交媒体平台进行内容发布和参与，预计社交媒体营销软件将占据突出的市场份额。

媒体和娱乐细分市场将在预测期内保持大幅增长

目录

第一章：报告摘要

  • 当前行业分析和增长潜力展望
  • 研究方法和工具
  • 市场细分
    • 按领域划分
    • 按地区

第二章：市场概述和洞察力

  • 报告的范围
  • 分析师的洞察力和当前的市场趋势
    • 主要发现
    • 建议
    • 总结

第三章：竞争格局

  • 主要公司分析
  • Adobe Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 近期发展情况
  • HubSpot, Inc.
    • 概况
    • 财务分析
    • SWOT分析
    • 近期发展情况
  • Oracle Corp.
    • 进展概况
    • 财务分析
    • SWOT分析
    • 近期发展情况
  • Salesforce.com, Inc.
    • 进展概况
    • 财务分析
    • SWOT分析
    • 近期发展
  • 关键战略分析

第四章：市场细分

  • 全球内容营销软件市场的内容类型
    • 社会媒体
    • 博客
    • 视频
    • 信息图
    • 其他类型
  • 按行业分类的全球内容营销软件市场
    • BSFI
    • 电信和IT
    • 消费品和零售业
    • 教育行业
    • 媒体和娱乐
    • 医疗保健和生命科学
    • 政府机构
    • 运输和物流
    • 制造业
    • 其他（旅游和酒店）。

第五章：区域分析

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 意大利
    • 西班牙
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 世界其他地区

第六章：公司简介

  • Alma Media Corp.
  • Contently, Inc.
  • Curata, Inc.
  • DivvyHQ LLC
  • Kenscio Digital Marketing Pvt. Ltd.
  • NewsCred, Inc.
  • Onespot Inc.
  • PathFactory Inc.
  • Percolate Industries Inc.
  • ScribbleLive Inc.
  • Skyword Inc.
  • SnapApp, Inc.
  • Sprinklr Inc.
  • Uberflip Inc.
Product Code: OMR2027400

Title: Global Content Marketing Software Market Size, Share & Trends Analysis Report by Content Type (Social Media, Blogs, Videos, Infographics, Others), and by Industry Vertical (BSFI, Telecom and IT, Consumer Goods and Retail, Education, Media and Entertainment, Healthcare and Life Sciences, Government, Transportation and Logistics, Manufacturing, Others) Forecast Period (2023-2030).

The global content marketing software market is anticipated to grow at a CAGR of 20.2% during the forecast period. According to a survey report by Adobe, 88% of marketing and CX leaders said content demand has at least doubled over the last two years (2020-22), and nearly two-thirds expect demand to grow by five times over the next two years (2023-25). The growth of the market is attributed to factors such as increasing digital content consumption and the need for effective content management and marketing strategies. Further, the rising adoption of social media platforms, the proliferation of blogs and videos, and the demand for visually engaging content such as infographics are some of the factors anticipated to fuel the demand for content marketing software. Also, growing launches and new solutions by market players to maximize consumer reach are contributing positively to the growth of the market. For instance, in September 2021, Oracle launched Oracle Fusion Marketing. It is a part of Oracle Advertising and CX, Fusion Marketing that enables marketers to easily create campaigns that span traditional marketing and advertising channels and is a marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson and generate a qualified sales opportunity in any CRM system.

Segmental Outlook

The global content marketing software market is segmented based on its content type, and industry vertical. Based on its content type, the market is segmented into social media, blogs, videos, infographics, and others. Further, based on the industry vertical, the market is segmented into BSFI, telecom and IT, consumer goods and retail, education, media and entertainment, healthcare and life sciences, travel and hospitality, government, transportation and logistics, manufacturing, and others. Among the content types, social media marketing software is anticipated to hold a prominent market share, driven by the increasing use of social media platforms for content distribution and engagement.

The Media and Entertainment Sub-Segment to Hold a Significant Growth Over the Forecast Period

Among the industry verticals, the media and entertainment sector is anticipated to witness significant growth during the forecast period. The growth of the segment is attributed to the growth of media and entertainment industry across the region. According to the brand equity foundation, Television would account for 40% of the Indian media market in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and the OTT and gaming industries (8%). The industry has a high demand for content marketing to reach the consumer and make available customized content to the consumer segment.

Regional Outlooks

The global content marketing software market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Europe market is anticipated to experience prominent growth over the forecast period, driven by the increasing adoption of content marketing strategies by businesses in the region. However, the Asia-Pacific region is projected to experience considerable growth in the content marketing software market due to the rapid digitalization and expanding e-commerce industry.

Global Content Marketing Software Market Growth, by Region 2023-2030

Source: OMR Analysis

North America is anticipated to Hold a Significant Share in the Global Content Marketing Software Market

Among all the regions, North America is anticipated to hold a significant share of the global content marketing software market, primarily driven by factors such as a mature digital landscape, advanced marketing technologies, and the presence of major content marketing software vendors in the region. Adobe Inc., HubSpot, Inc., Oracle Corp., Salesforce.com, Inc., and others are headquartered in the US. These market players compete and come up with new and advanced solutions to cater to the rising demand for content creation in the region. For instance, in October 2020, HubSpot, launched marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don't actively market to, such as unsubscribed and bounced contacts, for free.

Market Players Outlook

The major companies serving the global content marketing software market include Adobe Inc., HubSpot, Inc., Oracle Corp., Salesforce.com, Inc., and others. These market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2023, Adobe announced Adobe's Content Supply Chain solution, a comprehensive offering, that empowers brands to deliver personalized customer experiences at scale while driving experience-led growth. Adobe's solution will further accelerate content creation by deeply integrating Adobe Sensei GenAI, Adobe's new generative AI services, into creative and marketing workflows. By enabling customers to rapidly generate new variations of images, marketing copy, and layouts, creative and marketing teams will be able to test and deliver more campaign content across more channels. Images and text effects generated with Adobe Firefly, Adobe's new family of creative generative AI models, will be designed to be safe for commercial use.

Also, in December 2021, Adobe Inc. acquired social media marketing startup ContentCal. ContentCalendar Ltd. Is a business-to-business software-as-a-service content marketing platform. The acquisition expands Adobe's social media capabilities of its creative tools.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global content marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Adobe Inc.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. HubSpot, Inc.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Oracle Corp.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Salesforce.com, Inc.
    • 3.5.1. Overview
    • 3.5.2. Financial Analysis
    • 3.5.3. SWOT Analysis
    • 3.5.4. Recent Developments
  • 3.6. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Content Marketing Software Market by Content Type
    • 4.1.1. Social Media
    • 4.1.2. Blogs
    • 4.1.3. Videos
    • 4.1.4. Infographics
    • 4.1.5. Others
  • 4.2. Global Content Marketing Software Market by Industry Vertical
    • 4.2.1. BSFI
    • 4.2.2. Telecom and IT
    • 4.2.3. Consumer Goods and Retail
    • 4.2.4. Education
    • 4.2.5. Media and Entertainment
    • 4.2.6. Healthcare and Life Sciences
    • 4.2.7. Government
    • 4.2.8. Transportation and Logistics
    • 4.2.9. Manufacturing
    • 4.2.10. Others (Travel and Hospitality)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Alma Media Corp.
  • 6.2. Contently, Inc.
  • 6.3. Curata, Inc.
  • 6.4. DivvyHQ LLC
  • 6.5. Kenscio Digital Marketing Pvt. Ltd.
  • 6.6. NewsCred, Inc.
  • 6.7. Onespot Inc.
  • 6.8. PathFactory Inc.
  • 6.9. Percolate Industries Inc.
  • 6.10. ScribbleLive Inc.
  • 6.11. Skyword Inc.
  • 6.12. SnapApp, Inc.
  • 6.13. Sprinklr Inc.
  • 6.14. Uberflip Inc.

LIST OF TABLES

  • 1. GLOBAL CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SOCIAL MEDIA FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL BLOGS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL VIDEOS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL INFOGRAPHICS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 6. GLOBAL OTHERS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 8. GLOBAL CONTENT MARKETING SOFTWARE FOR BSFI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL CONTENT MARKETING SOFTWARE FOR TELECOM AND IT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL CONTENT MARKETING SOFTWARE FOR CONSUMER GOODS AND RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL CONTENT MARKETING SOFTWARE FOR EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL CONTENT MARKETING SOFTWARE FOR MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL CONTENT MARKETING SOFTWARE FOR HEALTHCARE AND LIFE SCIENCES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL CONTENT MARKETING SOFTWARE FOR GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL CONTENT MARKETING SOFTWARE FOR TRANSPORTATION AND LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL CONTENT MARKETING SOFTWARE FOR OIL & GAS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. GLOBAL CONTENT MARKETING SOFTWARE FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. GLOBAL CONTENT MARKETING SOFTWARE FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. GLOBAL CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 22. NORTH AMERICAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 23. EUROPEAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 24. EUROPEAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 25. EUROPEAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 26. ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 28. ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL CONTENT MARKETING SOFTWARE MARKET SHARE BY CONTENT TYPE, 2022 VS 2030 (%)
  • 2. GLOBAL SOCIAL MEDIA FOR CONTENT MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL BLOGS FOR CONTENT MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL VIDEOS FOR CONTENT MARKETING SOFTWARE BY MARKET SHARE REGION, 2022 VS 2030 (%)
  • 5. GLOBAL INFOGRAPHICS FOR CONTENT MARKETING SOFTWARE BY MARKET SHARE REGION, 2022 VS 2030 (%)
  • 6. GLOBAL OTHERS FOR CONTENT MARKETING SOFTWARE BY MARKET SHARE REGION, 2022 VS 2030 (%)
  • 7. GLOBAL CONTENT MARKETING SOFTWARE MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
  • 8. GLOBAL CONTENT MARKETING SOFTWARE FOR BSFI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL CONTENT MARKETING SOFTWARE FOR TELECOM AND IT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL CONTENT MARKETING SOFTWARE FOR CONSUMER GOODS AND RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL CONTENT MARKETING SOFTWARE FOR EDUCATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL CONTENT MARKETING SOFTWARE FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL CONTENT MARKETING SOFTWARE FOR HEALTHCARE AND LIFE SCIENCES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL CONTENT MARKETING SOFTWARE FOR GOVERNMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL CONTENT MARKETING SOFTWARE FOR TRANSPORTATION AND LOGISTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL CONTENT MARKETING SOFTWARE FOR MANUFACTURING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL CONTENT MARKETING SOFTWARE FOR OTHERS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL CONTENT MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. US CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. CANADA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. UK CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. FRANCE CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. GERMANY CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. ITALY CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SPAIN CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF EUROPE CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. INDIA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. CHINA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. JAPAN CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. SOUTH KOREA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)