![]() |
市场调查报告书
商品编码
1452999
全球手持游戏机市场 2024-2031Global Handheld Game Console Market 2024-2031 |
由于技术进步、可支配收入增加、消费者偏好变化以及各种游戏选择的可用性不断增加,预计全球手持游戏机市场在预测期内(2023-2030年)将以8.2%的CAGR增长。无需网路连线即可随时随地在线上玩游戏的能力是便携式游戏机的主要优势之一。此外,这些游戏机比家用电玩游戏机更轻、更紧凑,这一事实有助于市场进一步扩大。技术发展一直是市场成长的主要动力。游戏机中使用的硬体和软体技术随着时间的推移经过游戏机製造商的不断创新和改进。游戏机最引人注目的技术发展是图形技术。图形品质已从早期系统中的 8 位元图形显着提高到当代游戏机中的 4K 解析度。
全球手持游戏机市场按产品、平台和最终用户细分。根据产品,市场细分为游戏机、Xbox、雷蛇 Switchblade、任天堂 Switch 等。根据平台,市场分为 iOS、Android、Windows 和 Linux。此外,根据最终用户,市场分为成人和儿童。在最终用户中,成人细分市场预计将占据相当大的市场份额。大约 88% 的 16-24 岁玩家在电子设备上玩游戏,大多数 16-24 岁玩家在线上玩游戏,与其他玩家一起玩或与其他玩家一起玩。
其中,Nintendo Switch子细分市场预计将在全球手持游戏机市场占据相当大的份额。在其竞争对手中,Nintendo Switch 的独特之处在于它是一款混合设备,既可以用于外部萤幕上的对接游戏,也可以用于便携式游戏。其混合功能使其吸引了广泛的用户,第一方和第三方开发人员都为其提供了大量支援。它可以用作便携式手持设备或连接到显示器或电视的传统家用控制台。这使得 Switch 能够同时瞄准两个市场。此外,由于其适应性强,控制台是一种方便携带的小工具。任天堂新开发的Switch Lite等产品为用户提供了更多选择。 Switch Lite 只能用作便携式设备,与原始 Switch 不同,它不相容于外部显示器。 Switch Lite 的好处是它比基本型号 Switch 成本更低,因此适合不打算将其设备用作家用游戏机的玩家。系统随附的两个 Joy-Con 控制器可实现一些创意的游戏玩法。在电子游戏《Let's Go, Pikachu!》中,Joy-Con 用于投掷精灵球和捕捉精灵宝可梦!和我们走吧,伊布!这比仅仅按下按钮感觉更真实
全球手持游戏机市场根据地理位置进一步细分,包括北美(美国和加拿大)、欧洲(英国、义大利、西班牙、德国、法国和欧洲其他地区)、亚太地区(印度、中国、日本、韩国和亚洲其他地区)以及世界其他地区(中东和非洲以及拉丁美洲)。其中,由于技术优势,预计北美将在全球市场中占据显着份额。进步、增加可支配收入、更大的消费者基础和该地区的主要市场参与者。根据娱乐软体协会的数据,75% 的美国人家庭中至少有一名游戏玩家,而美国游戏玩家的平均年龄为33岁。由于客户群不断增加,对游戏机及相关产品的需求显着增加,推动了区域产业的发展。
在所有地区中,亚太地区预计在预测期内将以相当大的CAGR增长,因为该地区主要市场参与者的存在、人口可支配收入的增加以及年轻游戏人口的快速增长,尤其是在国家,例如中国、日本、韩国和印度。索尼等主要厂商凭藉其 PlayStation 占据了市场主导地位,该游戏机在日本和韩国等国家很受欢迎,因为游戏是这些国家文化的主要组成部分。随着掌上型游戏机游戏产业的不断扩张,日本将成为抓住这些成长机会的黄金地点。与其他亚洲数位游戏市场相比,主机游戏在日本尤其重要,因为主要主机製造商(Sony、任天堂和世嘉)的总部都在日本。
服务手持游戏机市场的主要公司包括 Adobe Systems Incorporated、Google Inc. (DoubleClick)、AOL Inc. (Verizon Communications Inc.)、Yahoo Inc.、Beeswax 等。市场参与者透过各种策略(包括併购、合作、合作、融资和新产品发布),为市场成长做出了巨大贡献,以保持市场竞争力。例如,2022 年 8 月,罗技 G 和腾讯游戏宣布建立合作伙伴关係,将云端游戏掌上电脑推向市场,该产品将罗技 G 的硬体专业知识与腾讯游戏的软体服务专业知识相结合。为了让玩家在离开游戏机或 PC 时也能玩 AAA 游戏,新装置将支援各种云端游戏服务。两家公司正在与 Xbox Cloud Gaming 和 NVIDIA GeForce NOW 团队合作。
Global Handheld Game Console Market Size, Share & Trends Analysis Report by Product (PlayStation, Xbox, Razer Switchblade, Nintendo Switch, and Others (Steam Deck, ROG Ally), by Platform (iOS, Android, Windows, and Linux), and by End-Users (Adults and Children), Forecast Period (2023-2030)
The global Handheld Game Console market is anticipated to grow at a CAGR of 8.2% during the forecast period (2023-2030) owing to the technological advancements, increasing disposable incomes, changing consumer preferences and the rising availability of various gaming options. The ability to play games online as well as the anywhere without the need for an Internet connection is one of the major benefits of portable gaming consoles. Additionally, the fact that these consoles are lighter and more compact than home video game consoles has helped the market expand further. Technological developments have been a major growth driver in the market. The hardware and software technologies utilized in game consoles have undergone continuous innovation and improvement over time by the console manufacturers. The most notable technical development in game consoles has been the graphics technology; graphics quality has significantly improved from 8-bit graphics in early systems to 4K resolutions in contemporary consoles.
The global Handheld Game Console market is segmented by the product, platform, and end-users. Based on the product, the market is sub-segmented into playstation, xbox, razer switchblade, nintendo switch, and others. Based on the platform, the market is sub-segmented into iOS, android, windows, and linux. Further, based on end-users, the market is sub-segmented into adults and children. Among the end-users, the adults sub-segment is anticipated to hold a considerable share of the market. Around 88% of those aged 16-24 were playing games on an electronic device and most 16-24-year-old gamers played online, either against or alongside other players.
Among the product, the Nintendo switch sub-segment is expected to hold a considerable share of the global handheld game console market. Among its rivals, the Nintendo Switch is unique in that it is a hybrid device that can be used for both docked gameplay on an external screen and portable gaming. Its hybrid features make it appealing to a broad range of users, and both first-party and third-party developers offer it a lot of support. It may function as a portable handheld device or as a conventional home console that is linked to a monitor or television. This allows the Switch to target two markets simultaneously. Additionally, the console is a convenient gadget to travel with due to its adaptability. Nintendo new developed product such as the Switch Lite offering users even more choices. The Switch Lite can only be used as a portable device it is not compatible with external monitors, unlike the original Switch. The benefit of the Switch Lite is that it less costly than the base model Switch, so for players who do not intend to use their device as a home console. Two Joy-Con controllers that are included with the system enable some creative gameplay. A Joy-Con is used to throw Poke Balls and capture Pokemon in the video games Let's Go, Pikachu! and Let's Go, Eevee!. This makes it feel more realistic than merely pressing a button
The global Handheld Game Console market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to technological advancement, increasing disposable incomes, presence of larger consumer base and major market players in the region. According to the Entertainment Software Association, 75% of Americans have at least one gamer in their household, and the average age of a gamer in the US is 33 years old. The demand for gaming consoles and associated items has increased significantly due to the rising customer base, propelling the regional industry.
Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period owing to the due to the presence of major market players, increasing disposable income of the population and rapidly growing young gaming population in this region particularly in countries, such as China, Japan, South Korea, and India. Major players such as Sony dominates the market with its PlayStation, which is popular in countries, such as Japan and South Korea, where gaming is a major part of the culture. As the handheld game gaming industry continues to expand, Japan's will be the prime location to capture these growth opportunities. Console games are particularly crucial in Japan compared to other Asian digital gaming markets, as the headquarters of major console manufacturers (Sony, Nintendo, and Sega) are in Japan.
The major companies serving the Handheld Game Console market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2022, Logitech G and Tencent Games announced a partnership to bring a cloud gaming handheld to market which will combine Logitech G's expertise in hardware with Tencent Games' expertise in software services. To enable players to play AAA games when they are away from their console or PC, the new gadget will support a variety of cloud gaming services. Both firms are collaborating with the Xbox Cloud Gaming and NVIDIA GeForce NOW teams.