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全球医疗保健数位看板市场 2024-2031Global Healthcare Digital Signage Market 2024-2031 |
医疗保健数位看板市场规模、份额和趋势分析报告,按组件(硬体、服务和软体)、类型(视讯墙、透明LED 萤幕、视讯萤幕、资讯亭和数位海报)和应用(寻路和导航、广告及推广及资讯教育)预测期(2024-2031)
预计在预测期内(2024-2031 年)医疗保健数位看板市场将以 8.9% 的复合年增长率成长。医疗保健数位看板是一种技术解决方案,使用数位显示器在医疗保健机构内传达讯息、讯息和多媒体内容,也是一种多功能工具,可以增强医疗保健环境中的沟通、患者参与度和整体效率。
Healthcare Digital Signage Market Size, Share & Trends Analysis Report by Component (Hardware, Services and Software), by Type (Video Walls, Transparent LED Screen, Video Screen, Kiosks and Digital Poster), and by Application (Wayfinding and Navigation, Advertising and Promotion and Information and Education) Forecast Period (2024-2031)
Healthcare Digital Signage market is anticipated to grow at a CAGR of 8.9% during the forecast period (2024-2031). Healthcare Digital Signage is a technology solution that uses digital displays to convey information, messages, and multimedia content within healthcare facilities and is also a versatile tool that can enhance communication, patient engagement, and overall efficiency in healthcare settings.
Market Dynamics
The Role of Digital Signage in Workflow Management
Efficient workflow management in healthcare through digital signage involves real-time updates on patient statuses, room availability, and staff assignments. By guiding patients to the right areas, streamlining resource allocation, and facilitating staff communication, digital displays optimize patient flow and enhance operational efficiency. These displays also play a crucial role in emergency management by conveying critical information promptly. Integration with electronic health records further streamlines processes, providing staff with access to patient data at the point of care. Additionally, healthcare digital signage enhances workflow coordination, improves staff productivity, and ultimately contributes to better patient outcomes.
Revolutionizing Healthcare Delivery and Patient Care
The integration of Internet of Things (IoT) and Artificial Intelligence (AI) technologies in healthcare represents a transformative shift towards more intelligent and interconnected healthcare systems. IoT devices, such as wearable sensors, smart medical devices, and remote monitoring tools, collect vast amounts of real-time data from patients and healthcare facilities. AI algorithms analyze this data to derive actionable insights, facilitate clinical decision-making, and personalize patient care. For instance, AI-powered predictive analytics can anticipate disease progression, optimize treatment plans, and identify high-risk patients for preventive interventions. Additionally, IoT-enabled devices can automate routine tasks, improve operational efficiency, and enhance patient experiences. Together, IoT and AI technologies enable healthcare providers to deliver more proactive, personalized, and efficient care while driving innovation in the healthcare industry.
Market Segmentation
Hardware is Projected to Emerge as the Largest Segment
Based on the component, the global healthcare digital signage market is sub-segmented into hardware, services and software. Among these, the hardware sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes foundational infrastructure, fueled by technological advancements, increasing adoption, regulatory compliance requirements, replacement cycles, and diverse applications.
Transparent LED Screen Sub-segment to Hold a Considerable Market Share
Transparent LED screens are poised to hold a significant market share in the healthcare digital signage sector due to their sleek design, which seamlessly integrates into healthcare environments without obstructing views. These screens effectively display vital information while maintaining visibility, enhancing engagement with dynamic content and innovative applications such as interactive displays and augmented reality experiences that offer versatility and customizable features that makes transparent LED screens an ideal choice for various locations within healthcare facilities, contributing to their growing adoption and considerable market presence.
The global healthcare digital signage market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
China Emerges as Key Player in Asia-Pacific Healthcare Digital Signage Market
Global Healthcare Digital Signage Market Growth by Region 2024-2031
Source: OMR Analysis
North America Holds Major Market Share
North America dominates the healthcare digital signage market due to its advanced healthcare infrastructure, high expenditure on healthcare, stringent regulatory compliance requirements, continuous technological innovation, and a strong focus on enhancing the patient experience. The region's robust adoption of digital signage solutions is driven by the need for personalized patient communication, improved operational efficiency, and promotion of preventive healthcare initiatives..
In January 2023, Brodstone Healthcare in Superior, Nebraska, initiated digital marketing efforts using a COVID grant, expanding to include everything from wayfinding to community relations. With indoor screens for patient information and outdoor LED displays for public communication, they effectively convey critical information such as vaccine confidence, clinic hours, and event announcements. Controlled through Venus Control Suite, their streamlined approach enhances both internal and external communication
Note: Major Players Sorted in No Particular Order.
The major companies serving the global Healthcare Digital Signage market include Cisco Systems, Inc., Mitsubishi Electric Corp., Toshiba Corp., Daktronics, Inc., LG Electronics Inc., and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market.