市场调查报告书
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1565765
2024-2031年全球电子商务市场人工智慧Global AI in E-Commerce Market 2024-2031 |
电子商务中的人工智慧市场规模、份额和趋势分析报告,按组件(软体和服务)、部署模式(本地和云端)和应用程式(仓库自动化、供应链分析、客户关係管理、产品)推荐、推销、虚假评论分析与顾客服务),预测期(2024-2031 年)
预计在预测期内(2024-2031 年),电子商务市场中的人工智慧 (AI) 复合年增长率将达到 14.8%。人工智慧 (AI) 可以帮助电子商务企业改善客户体验、增加销售额并保持竞争力。根据亚洲开发银行预测,2023年11月,电子商务在全球经济中将持续成长,2019年占全球国内生产毛额(GDP)的比重为3.8%,2022年为5.6%,预计将达到6.4 % 到2025 年。
AI in E-Commerce Market Size, Share & Trends Analysis Report by Component (Software, and Services), by Deployment Mode (On-Premises, and Cloud), and by Application (Warehouse Automation, Supply Chain Analysis, Customer Relationship Management, Product Recommendation, Merchandizing, Fake Review Analysis, and Customer Service), Forecast Period (2024-2031)
Artificial Intelligence (AI) in the e-commerce market is anticipated to grow at a significant CAGR of 14.8% during the forecast period (2024-2031). Artificial intelligence (AI) can help e-commerce businesses improve the customer experience, increase sales, and stay competitive. According to the Asian Development Bank, in November 2023, E-commerce will continue to grow in the global economy, with a share of global gross domestic product (GDP) of 3.8% in 2019 and 5.6% in 2022 and is forecast to reach 6.4% in 2025. The global retail e-commerce market sale was valued at $5.2 trillion in 2021 and is forecast to reach $7.5 trillion by 2025. The growing e-commerce sector with the rising integration of AI in it is driving the global market growth.
Market Dynamics
Increasing Adoption of Personalized Product Recommendations
Businesses can benefit from AI in e-commerce by offering more individualized product recommendations. Businesses can provide customized offers and product recommendations that have a higher conversion rate by utilizing client data. Giving clients pertinent recommendations help businesses grow their revenue and profits. AI-powered solutions can also enhance user experience by analyzing client comments. This makes it a greater probability that customers will return in the future by assisting businesses in ensuring a seamless and delightful buying experience. Businesses can increase profitability and success by using AI to boost customer satisfaction and streamline procedures. AI is rapidly forming a standard in e-commerce, those that do not adopt this technology risk falling behind.
Growing Demand for AI Warehouse Management Systems (WMS) Software
The AI warehouse management system (WMS) software provides a platform for better visibility into a business's entire inventory. It can also automate the monitoring and management of supply chain fulfillment operations from the depot to the distribution center to the store shelf. These software solutions are designed to support the entire global supply chain needs of international businesses, including their needs for distribution, manufacturing, and service businesses. This allows organizations to control, monitor, and manage warehouse operations from the time goods or materials enter a warehouse to when they are shipped out. Another important feature is that an AI WMS helps a company maximize its labor and space usage and equipment investments by coordinating, delegating, and optimizing resource usage and material flows. The latest innovation in the software is the application of a cloud-based WMS designed to connect to consumers using the Internet of Things and digital technology for a fulfillment solution that provides real-time visibility, scalability, and market reactivity.
Market Segmentation
Software is Projected to Hold the Largest Segment
The software segment is expected to hold the largest share of the market. The primary factors supporting the growth include increasing demand for AI in e-commerce software for better customer experience, customer service, improved efficiency, and reduced expenses. Amazon Web Services, Inc. offers Commerce.AI to activate unstructured customer experience data. The technology extracts attributes, intents, marketing opportunities, and other insights from voice, text & video data. The pre-built integrations and machine learning models pull such data from public and internal sources such as e-commerce product reviews, call centers, chat, videos, and others.
Global AI in the E-commerce market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Growing Demand for AI in E-Commerce in Asia-Pacific
North America Holds Major Market Share
The market growth is attributed to the integration of innovative technology that enhances user experiences, streamlines processes, and opens up new creative opportunities. Market players in the region offering effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention, and share of wallet across B2B and B2C channels. With personalization, marketers use Data Cloud to have a unified customer data profile to automatically determine a customer's next best engagement based on their past interactions with the brand and their behavior. For instance, in May 2024, Salesforce, Inc. introduced New Einstein 1 marketing and Commerce innovations to power the complete customer journey with unified data and trusted AI. The Data Cloud for Commerce unifies business and customer data to deliver smart insights and help merchandisers launch personalized promotions, offers, and shopping experiences for customers, enhancing loyalty and boosting sales.
The major companies serving the AI in e-commerce market include Alibaba Cloud, Amazon Web Services, Inc., IBM Corp., Microsoft Corp., and Salesforce Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market.
Recent Development