家庭宽带：市场状况

总结：

随着传统服务完全成熟，进入者寻求最大限度地提高盈利能力和新的收入来源，宽带市场正在经历一段变革时期。消费者现在比以往任何时候都更加重视技术，并且对新应用的要求越来越高，包括 Wi-Fi 服务和各种增值捆绑服务。该报告评估了影响宽带行业的最重要事件和趋势，包括中断状态、不断变化的消费者行为和竞争格局。

分析师意见：

消费者越来越多地寻找新的捆绑包和服务，例如託管 Wi-Fi 服务以及家庭和移动互联网捆绑包。包括宽带增值服务在内的新捆绑服务的兴起，抵消了由于付费电视和家庭电话普及率下降而导致的传统捆绑服务的下降。

内容

结论

消费者宽带展望

• 远程工作对消费者态度的影响

服务包机会

• 付费电视的演变
• 家庭和移动互联网捆绑包
• 下一代网络

竞争格局

• 5G家庭互联网服务
• 光纤扩容趋势
• 5G 和 Wi-Fi 网络的融合
• 开放漫游计划

市场规模和预测

• 预测假设
• 结论和建议

附录

词彙表

SYNOPSIS:

The broadband market is ripe for change as traditional services fully mature and participants seek to maximize profitability and new revenue streams. Consumers now value technology more than ever and are increasingly seeking out new applications including Wi-Fi services and various value-added bundled services. This report evaluates the most significant events and trends that impact the broadband industry including disruptive technologies, changing consumer trends, and the competitive landscape.

ANALYST INSIGHT:

“Consumers are increasingly seeking out new bundles and services, including managed Wi-Fi services and bundles of home and mobile internet. Declining adoption of pay TV and home phone has driven declines of traditional bundling offers, but the rise of these new bundles, including of broadband value-added services, has more than offset these declines, ” said Kristen Hanich, Director, Research, Parks Associates.

Table of Contents

Bottom Line

Consumer Broadband Perspectives

• Impact of Remote Work on Consumer Attitudes

Service Bundling Opportunities

• The Evolution of Pay TV
• Home and Mobile Internet Bundling
• Next-Generation Networking

Competitive Landscape

• 5G Home Internet Service
• Trends in Fiber Buildouts
• 5G and Wi-Fi Network Convergence
• OpenRoaming Initiative

Market Sizing and Forecast

• Forecast Assumptions
• Implications and Recommendations

Appendix

Glossary

List of Figures

• Market Share of Top Ten Residential Home Internet Providers
• Penetration of Home Services (2017 to 2022)
• Adoption of Standalone vs. Bundled Home Internet Service
• Home Internet Download Speeds
• Consumer Attitude Toward Home Internet Services
• Attitudes Towards Home Internet by Demographic Segment
• Consumer-Reported Spending on Home Internet
• Remote Work Among US Internet Households
• Consumer Willingness to Pay for Quality
• Adoption of Traditional and New Bundles Among US Home Internet Households
• Net Promotor Score of Internet Service Provider by Number of Value-Added Service Subscriptions
• Adoption of Traditional and vMVPD Pay TV by Distribution Type
• ISP Strategies for Pay-TV
• Home & Mobile Broadband Bundling Among Home Internet HHs
• Certainty to Purchase Home Networking Products
• Internet-Connected Device Ownership in US Home Internet HHs
• Adoption of 5G/LTE Home Internet from MNOs
• Internet Adoption in US Households