COVID-19：消费者行为及其对消费者支出的影响（三月）

本报告探讨了 COVID-19 对消费者行为和支出的影响，并探讨了对市场基本面、产品购买以及服务订阅和使用的影响。它总结了每个领域的影响，例如 、 和对流媒体视频服务的影响。

内容

量化消费者：COVID-19 研究的市场影响

执行摘要

行业考虑因素

• 主要发现和市场影响

消费者对 COVID-19 的反应

• 新冠肺炎 (COVID-19) 对消费者行为的影响
• 处于自我隔离状态的美国宽带家庭：按经济区域划分
• 对消费行为的影响：按代际划分
• 与新冠肺炎 (COVID-19) 患者的关係
• 搬迁的可能性
• 消费者对新冠肺炎 (COVID-19) 的担忧
• 新冠肺炎 (COVID-19) 导致消费者意识发生变化：受影响的消费者
• 新冠肺炎 (COVID-19) 带来的消费者意识变化：按年龄段划分
• 趋势与表达消费者意识的陈述一致

市场基本面及其对产品购买的影响

• 新冠肺炎 (COVID-19) 对就业形势的影响
• 按家庭收入划分的失业率
• 因新冠肺炎 (COVID-19) 导致家庭成员失业
• 有意购买至少一台 CE 设备
• 未来购买意向：最想要的消费电子设备
• 购买 CE 产品的意愿：按主要因素划分

服务订阅和使用影响

• 新冠肺炎 (COVID-19) 对服务使用的影响
• 付费电视和 OTT 服务订阅
• 专业监控服务订阅
• 服务提供商的净推荐值

对流媒体视频服务的影响

• OTT 服务使用状况：按业务模式划分
• OTT 服务的新订户数量
• OTT 服务试用
• OTT 服务的净推荐值

SYNOPSIS:

The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

ANALYST INSIGHT:

"Over half of households with children under the age of 18 now have their children at home instead of at school, and over one-third of US broadband households now have at least one household member working remotely. Never before have US consumers relied so heavily upon household technology and upon their home broadband connections in order to go about their daily lives." - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Quantified Consumer: COVID-19 Market Impact Studies

Executive Summary

Industry Insight

• Key Findings and Market Impact

Consumer Responses to COVID-19

• Impact of COVID-19 on Consumer Behaviors (Q1/20)
• US Broadband Households in Self-quarantine by Economic Region
• Impact on Consumer Behaviors by Generation (Q1/20)
• Relationship with COVID-19 Patients (Q1/20)
• Likelihood of Moving (2015 - 2020)
• Consumer Concerns Due to COVID-19 (Q1/20)
• Changing Consumer Attitudes Due to COVID-19 by Impacted Consumers (Q1/20)
• Changing Consumer Attitudes Due to COVID-19 by Age Group (Q1/20)
• Trends on Agreement with Consumer Attitudinal Statements (2019 - 2020)

Impact to Market Fundamentals & Product Purchases

• Impact of COVID-19 on Employment Status (Q1/20)
• Unemployment Rate by Household Income (Q1/20)
• Loss of Employment by Household Member due to COVID-19 Pandemic
• Intention to Purchase At Least One Consumer Electronics Device
• Future Purchase Intention - Most Desired CE Devices (2015 - 2020)
• Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)

Impact to Service Subscriptions & Usage

• Impact of COVID-19 on Service Usage (Q1/20)
• Pay-TV and OTT Service Subscriptions (2012 - 2020)
• Professional Monitoring Service Subscription (2014 - 2020)
• Service Provider Net Promoter Score (2018 - 2020)

Impact to Streaming Video Services

• OTT Service Use by Business Model (2018 - 2020)
• New OTT Service Subscribers (Q1/20)
• OTT Service Trials (2017 - 2020)
• Net Promoter Score of OTT Service (2019 - 2020)