食品的未来:线上食品，餐包，消费者直销食品(第3版)

到2024年，美国的线上食品杂货销售额将占食品杂货总支出的11%，几乎是五年前的四倍。消费者对便利性的追求将推动这一成长，这不仅体现在购物时间和配送方式上，也体现在膳食计划和准备方面。

"食品杂货的未来：线上食品杂货、餐包和直销食品（第三版）" 探讨了当前线上食品和饮料市场的动态。本书探讨了消费者的人口统计特征、认知、动机和行为，以及与饮食选择以及外带和自取服务使用相关的因素。本书也探讨了消费者对食品、饮食、健康和产品包装的态度。近期历史趋势对消费者的影响，包括新冠疫情和通货膨胀时期，都从广义和狭义的线上食品杂货市场角度进行了分析。

结合当前和未来的市场机遇，分析了消费者观念和行为转变的原因及其影响。

市场规模资料涵盖 2019-2024 年的零售额，并预测了 2025-2029 年和 2034 年的零售额。

本报告提供以下产品类别的食品和饮料线上零售额资讯：罐装、罐装或其他包装的耐储存食品和饮料（包括酒精饮料）；餐包和即食食品；新鲜食品，例如新鲜水果和蔬菜；乳製品和蛋製品；肉类、家禽和海鲜；烘焙产品；冷冻食品等等。

本报告也涵盖以下产品的线上销售：

实体杂货店（Kroger、Safeway、ALDI 等）

大众零售商（沃尔玛、Target 等）与仓储式超市（Costco、Sam's Club、BJ's 等）

线上杂货店（例如 Amazon、Thrive Market、Hungryroot）

透过网站直接向消费者销售食品的品牌

餐包与预製餐配送服务（HelloFresh、Sakara Life、Factor 等）

第三方打包配送公司（例如 Instacart），利用自己的劳动力从各个商店采购食品并配送给客户。

这包括所有订阅、单品订单以及透过当地合作社或农贸市场网站或应用程式安排数位取货和送货（无论是透过运输或本地送货、店内取货还是车边提货交付给客户）的线上销售。

目录

第1章 摘要整理

第2章 最近的历史的趋势

• 亮点
• 新冠疫情为线上食品杂货市场提供了必要的催化剂
• 物价上涨：从供应链紧张到通货膨胀
• 个人财务状况
• 物价上涨影响消费者行为
• 减少家庭开支
• 随着价格上涨，自有品牌更具吸引力
• 大多数消费者註意到食品价格上涨，许多人正在改变他们的购买决策
• 2024年，消费者在食品购买决策中将更重视价格
• 零食与健康饮食习惯
• 零食趋势对线上食品杂货购物至关重要
• 2023年零食习惯的变化
• 2025
• 增加索马鲁肽药物的使用可能会改变零食和饮食习惯
• 工作习惯
• 工作变化与饮食趋势
• 2023 年的在家办公
• 在家办公的能力与频率
• 在共享办公空间工作或在家办公
• 2024 年的工作习惯
• 典型的工作週
• 典型的工作安排
• 2025 年的工作模式
• 个人幸福感
• 2023 年报告的负面心理状态
• 2024 年对身心健康的影响将持续
• 2025 年负面症状的增加将持续
• 压力水平及其对食物和饮料摄取的影响

第3章 概要与市场趋势

• 亮点
• 便利性是忙碌消费者的一大卖点
• 美国的线上食品杂货购物落后于其他国家，但仍有扩张和持续渗透到家庭的机会
• 清洁标籤趋势和对健康食品的日益关注
• "清洁标籤" 尚无统一的定义
• 大众媒体对食品认知的影响：检视健康、安全、环境永续性以及人类和动物福利
• 不同程度的加工
• 未加工食品与低度加工食品
• 加工烹饪原料
• 加工食品
• 超加工食品 (UPF)
• 有些食品正逐渐摆脱高度加工的印象
• 直销和配送
• 餐包、即食DTC公司透过线上食品杂货和餐点准备服务，进军利基健康食品市场
• 具有利基吸引力的新公司和产品可能会选择DTC通路
• 订阅服务为消费者省钱并提升销售量
• 定期购买、节省开支和重复订单
• 将订阅盒作为礼物赠送给自己和他人
• 自有品牌
• 实体店拓展并推广电商选项
• 零售商更依赖衝动消费
• 自有品牌产品有助于提升门市客流量、线上销售和零售商忠诚度
• 透过第三方配送公司，线上食品杂货购物蓬勃发展
• 食品杂货店拓展直接订购选项
• "幕后商店" 和食品杂货配送中心正在提高营运效率
• 第三方订购平台允许独立商店提供线上食品杂货服务
• 线上食品杂货服务在满足消费者需求方面持续面临课题
• 自提服务可以解决最后一哩配送问题
• 餐包配送服务
• 利用明星代言作为行销策略
• 针对特定族群和饮食习惯的餐包选项习惯
• 增加预製食材和餐点选择，节省时间，减少困惑
• 餐点套装不仅是一种产品，它也是类似家庭烹饪课程的服务
• 无需透过门市订购/配送餐点套装
• 餐点客製化与准备程度要求
• 为价格敏感型消费者提供低成本餐点套装
• 送餐服务
• 便利的送餐服务，注重新鲜心与健康度
• 针对特定族群
• 本地和区域送餐公司强调本地食材，与全国性公司竞争
• 为特殊饮食和减肥计画提供客製化送餐服务
• 社区支持农业与农夫市集
• 创建线上市场并与本地生产商合作
• 社区支持农业协会 (CSA) 透过合作伙伴关係和新产品进入餐点套装市场
• 食物浪费问题
• 大多数消费者担心食物浪费
• 食品杂货购物与膳食计画行为
• 不完美或 "丑陋" 的农产品成为消费者青睐的选择，但关于食物浪费的说法正在被重新审视。

第4章 市场规模，预测，历史的趋势

• 亮点
• 历史悠久的线上食品杂货市场
• 按配送类型划分的市场占有率
• 按零售商类别划分的市场占有率
• 依产品类别划分的市场占有率
• 线上食品杂货预测
• 餐点套餐预测

第5章 食品订购方法的利用和在线的食品购买

• 亮点
• 2024年以后的食品外带和投递方法的利用
• 过去 12 个月的使用情况
• 过去 3 个月的使用频率
• 目前使用频率与 12 个月前的变化
• 计划使用情况的变化未来12个月
• 服务使用重迭度高
• 使用线上食品杂货订购/配送服务
• 在线购买酒精饮料
• 使用餐包和订阅盒服务

第6章 成长的机会

• 亮点
• 瞄准婴儿潮世代与不常网购的 "沉默世代"
• 网上购物可以解决老年人的问题
• 提供老年人餐包和预製餐
• 增加产品种类，进一步模糊食品杂货、餐包和预製餐之间的界限
• 为儿童和家庭提供更多送餐选择
• 吸引那些试图抑制衝动购物的顾客
• 更接受外包单品选择
• 标籤阅读器可以在线提供更多产品信息
• 利用人工智慧语音技术提高便利性
• VR与 AR 购物体验
• 人工智慧影片行销、 "可购物影片" 和改进的购物体验
• 微履行提升利润与配送速度
• 机器人技术与配送自动化
• 新的配送方式
• 无人机配送
• 自动驾驶汽车 (AV) 配送
• 送货上门
• 打造无缝的全通路体验
• 利用特殊场合吸引不常光顾的顾客
• 线上销售过期/清仓商品
• 餐包和预製餐配送服务可以减少家庭食物浪费

第7章 线上食品，餐包，用餐投递服务供应商

• 亮点
• 併购
• 创投推动新创企业发展，但随着一些电子杂货商陷入困境，整合正在兴起
• 线上杂货市场分享
• 沃尔玛
• Instacart
• 亚马逊
• 克罗格
• 塔吉特
• 阿霍德德尔海兹
• 餐点套装配送服务市场占有率
• HelloFresh
• Home Chef
• Sunbasket
• Blue Apron
• 竞争产品与服务
• Home Chef 服务与餐点套装和送餐服务竞争
• 第三方餐厅外卖

第8章 消费者的人口统计

• 亮点
• 性别趋势
• 各年龄趋势
• 家庭收入为基础模式
• 地区差
• 都市区，郊区，农村的消费者
• 学历
• 僱用情形
• 家庭内的儿童的有无和婚姻情形/合作伙伴关係
• 人种/民族
• 重视植物的消费者

第9章 消费者心理

• 亮点
• 跟洁净标示的理念的强迫重迭
• 对食物便利性和忙碌程度的态度
• 食品杂货购物与膳食计画行为
• 愿意为便利的外送和优质食品支付更多费用
• 特殊的饮食限制/食物偏好
• 消费者为何选择在线订购食品杂货和餐点套装
• 为什么这么多网购者不在线上购买食品杂货和餐点套装

第10章 包装与永续性趋势

• 亮点
• 平衡有效、可持续和低成本的包装
• 致力于减少和消除过度包装
• 保护性包装对产品完整性至关重要
• 从昂贵的包装盒转向其他纸质包装
• 可重复使用的包装
• 可生物降解和可堆肥包装的机会
• 消费者对回收、居家垃圾和包装的洞察
• 消费者如何看待永续发展与永续生活方式
• 回收堆肥服务
• 包装与废弃物洞察
• 消费者认为环境责任是个人责任

In 2024, online grocery sales accounted for 11% of total grocery spending in the US, nearly four times the share of spending just five years earlier. Growth will be driven by consumer interest in convenience in terms of not only shopping time and delivery options, but also with meal planning and preparations.

The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food examines the dynamics of the current landscape of the online food and beverage market. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to dietary choices and use of food delivery and pickup services. Attitudes on food, diet, health, and product packaging are studied. Effects of recent historical trends on consumers - including the COVID-19 pandemic and the inflation era - are considered in both a broad sense and in the context of the online grocery market.

The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

Market size data are provided at the retail sales level for 2019-2024, and projections are provided for 2025-2029 and 2034.

This report provides information about online retail sales of food and beverages to consumers in the following product categories:shelf-stable foods and beverages in cans, bottles, or other packaging (including alcoholic beverages)meal kits and prepared mealsperishables such as fresh fruits and vegetablesdairy and egg productsmeat, poultry, and seafoodbakery itemsfrozen foods

This report includes online sales of such items from:

store-based grocers (e.g., Kroger, Safeway, ALDI)

mass merchandisers (e.g., Walmart, Target) and warehouse clubs (e.g., Costco, Sam's Club, BJ's)

online-based grocers (e.g., Amazon, Thrive Market, Hungryroot)

brands that sell their own food products via their websites, direct-to-consumer

meal kit and prepared meal delivery services (e.g., HelloFresh, Sakara Life, Factor)

third-party pack-and-deliver companies that use their own workforce to purchase groceries at various stores and deliver them to customers (e.g., Instacart)

local co-ops and farmers' markets that arrange for subscriptions, single orders, and pickup or delivery digitallyOnline sales made via website or app - whether delivered to a customer via shipment or local delivery, picked up in-store, or received via curbside pickup - are all included.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• The Future of Grocery Delivery
• Online Grocery Shopping Driven by Convenience
• Opportunities for Growth
• SCOPE
• METHODOLOGY

CHAPTER 2: RECENT HISTORICAL TRENDS

• HIGHLIGHTS
• THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
• Table 2-1. Month-to-Month Changes in Consumer Price Index (CPI) for All Food Items, 2022 - 2025 (percent change)
• Table 2-2. Consumer Concerns about Rising Food Prices, 2021 - 2025 (percent of consumers)
• Feelings of Personal Economic Wellbeing
• Table 2-3. Feelings about Personal Economic Wellbeing Currently and In the Next Few Years, 2025 (percent of consumers)
• Rising Prices Impact Consumer Behavior
• Cutting Back on Household Expenses
• Table 2-4. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
• Table 2-5. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
• Table 2-6. Consumer Spending on "Extras", 2023 - 2025 (percent of consumers)
• Private Labels Are More Desirable as Prices Rise
• Figure 2-1. Chocolate under a New Walmart Private Label Brand
• Figure 2-2. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands Decline
• Figure 2-3. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
• The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
• Figure 2-4. Noticing the Rising Cost of Food and Beverages over the Past Year, 2024
• Figure 2-5. Impact of Rising Costs on Food/Beverage Purchasing, 2024
• Consumers Find Price More Important for Food Purchase Decisions in 2024
• Figure 2-6. Purchase Drivers for Food and Beverage Purchase Decisions, 2024
• Figure 2-7. Purchase Drivers for Food and Beverage Purchase Decisions by Household Income Bracket, 2024
• SNACKING AND HEALTHY EATING HABITS
• Snacking Trends Are Important to Online Grocery Shopping
• Changes to Snacking Habits in 2023
• Table 2-7. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
• Snacking Activity in 2025
• Table 2-8. Statements on Snacking Activity, 2025 (percent of consumers)
• Table 2-9. Frequency of Snacking Habits, 2025 (percent of consumers)
• Increasing Use of Semaglutide Medications Can Change Snacking and Eating Habits
• Table 2-10. Use of and Interest in GLP-1 and Other Weight Loss Drugs, 2025 (percent of consumers)
• WORK HABITS
• Food Trends in the Context of Changes to Work
• Working from Home in 2023
• Work from Home Ability and Frequency
• Table 2-11. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
• Working at a Co-Working Space or Working from Home
• Table 2-12. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
• Table 2-13. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
• Table 2-14. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
• Work Habits in 2024
• Typical Work Weeks
• Table 2-15. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
• Typical Work Arrangements
• Figure 2-8. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
• Work Habits in 2025
• Table 2-16. Ability to Work from Home, 2025 (percent of employed consumers)
• Table 2-17. Where Time Is Spent during a Typical Work Week, 2025 (percent of employed consumers)
• Figure 2-9. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2025 (percent of employed consumers)
• Table 2-18. Statements about Remote Work and Looking for a New Job, 2025 (percent of employed consumers)
• Table 2-19. Satisfaction with Elements of Work Life, 2025 (percent of employed consumers)
• Table 2-20. Satisfaction with Elements of Work Life by Type of Work, 2025 (percent of employed consumers who are satisfied with each element)
• Table 2-21. Challenges Faced at Work by Type of Work, 2025 (percent of employed consumers)
• Table 2-22. Typical Work Schedules by Type of Work, 2025 (percent of employed consumers)
• Table 2-23. Working Additional Hours Outside of the Typical Schedule by Type of Work, 2025 (percent of employed consumers)
• Table 2-24. How Often Workers Think They Need to Meet in Person with their Team by Type of Work, 2025 (percent of employed consumers)
• PERSONAL FEELINGS OF WELLBEING
• Reporting Negative Mental States in 2023
• Figure 2-10. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
• Continuing Mental and Physical Health Effects in 2024
• Table 2-25. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
• Elevated Negative Symptoms Continuing in 2025
• Table 2-26. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2025 (percent of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-11. Stress Levels in the Last Six Months and Impact on Healthfulness of Food/Beverage Consumption, 2024
• Figure 2-12. Sources of Stress for Consumers Who Were Very or Somewhat Stressed in the Last Six Months, 2024
• Figure 2-13. Top Sources of Stress in the Last Six Months by Generation, 2024
• Figure 2-14. Happiness, Stress, and Health Status by Household Income Bracket, 2024
• Figure 2-15. Impact of Food Consumption on Mental or Emotional Well-Being, 2024

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS
• CONVENIENCE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
• US ONLINE GROCERY SHOPPING WELL BEHIND OTHER COUNTRIES, BUT THERE ARE OPPORTUNITIES FOR EXPANSION AND CONTINUED HOUSEHOLD ADOPTION
• CLEAN LABEL TRENDS AND INCREASING FOCUS ON HEALTHY FOODS
• There Is No Single Universal Definition of "Clean Label"
• Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability, and Human and Animal Welfare Are Scrutinized
• Different Levels of Processing
• 1: Unprocessed and Minimally Processed Foods
• 2: Processed Culinary Ingredients
• 3: Processed Foods
• 4: Ultra-Processed Foods (UPFs)
• Some Grocery Products Are Shedding the Image of Being Highly Processed
• Figure 3-1. bettergoods Pizza Made Without Artificial Colors or Flavors
• DIRECT SELLERS AND HOME DELIVERY COMPANIES
• DTC Companies Tackling Niche Health Food Markets with Meal Kits, Prepared Meals, and Online Grocery
• Table 3-1. Selected Meal, Meal Kit, and Grocery Delivery Services by Date Founded, Services Offered, and Geographic Area Served
• iv
• New Companies and Products with Niche Appeal May Choose DTC Channels
• Figure 3-2. Functional Beverage Brand Mostly Selling Products via E-Commerce
• Figure 3-3. Niche Plant-Based Meat Brand Ships Directly to Consumers
• Subscriptions Save Consumers Money and Boost Sales
• Subscribe and Save and Recurring Orders
• Figure 3-4. Signing Up for Subscription Delivery Saves Users Money
• Figure 3-5. Weekly Grocery Orders Restock Items and Recommend Grocery Lists According to User Preferences
• Subscription Boxes as a Gift for Yourself or Others
• Figure 3-6. Subscription Box Ships Monthly as the "Ultimate Gift"
• Figure 3-7. Artisan Meats Shipped Via a Subscription for a Unique Flavor Experience
• Figure 3-8. Save on Curated Food Selections with a Subscription Delivery
• Private Labels
• Figure 3-9. Private Label Premium Products Exclusive to DTC Retailer
• Table 3-2. Selected Online Private Label Grocery Brands
• BRICK AND MORTAR STORES EXPANDING AND PROMOTING E-COMMERCE OPTIONS
• Figure 3-10. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
• Retail Stores Rely More On Impulse Purchases
• Private Label Products Are a Driver of In-Store Traffic, Online Sales, and Retailer Loyalty
• Table 3-3. Selected Private Label Grocery Brands Available Via Online Ordering
• Launching Online Grocery Shopping Via Third-Party Delivery Companies
• Figure 3-11. A Wide Array of Grocers and Non-Grocery Retailers Served by Third-Party Delivery in Local Markets
• Expanding Direct Grocery Store Ordering Options
• Figure 3-12. Subscription Service Saves Customers Delivery and Shipping Fees for Grocery Orders
• Figure 3-13. Online Grocery Website Gives You Many Ways to Shop
• "Dark Stores" or Grocery Fulfillment Centers Can Increase Operational Efficiency
• Third-Party Ordering Platforms Make Offering Online Groceries Possible for Independents
• Table 3-4. Selected Online Grocery Platform Providers
• Continuing Challenges to Online Grocery Services Satisfying Consumer Desires
• Pickup Can Solve the Last-Mile Problem
• MEAL KIT DELIVERY SERVICES
• Celebrity Endorsements Used as a Marketing Tactic
• Figure 3-14. Celebrity-Branded Meal Kits Using Public Image to Market Curated Recipes
• Meal Kit Options Targeted at Specific Demographics and Diets
• Figure 3-15. Meal Kits Clinically Proven to Help Consumers Lose Weight and Lower LDL Cholesterol
• Increasingly Offering Prepared Ingredients and More Meal Options to Save Time and Reduce Mess
• Figure 3-16. Fresh, Pre-Chopped Ingredients in Its Meal Kits
• Meal Kits Are Not Just a Product - The Service is Also Like a Home Cooking Class
• Figure 3-17. Article Shows How Meal Kits Can Teach Customers How to Cook or Improve Cooking Skills/Kitchen Creativity
• Figure 3-18. Blog Provides Tips and Recipes that Can Help Beginners and Experienced Home Chefs
• Offering Meal Kits Without a Subscription/Via Stores
• Customization of Meals and Varying Levels of Preparation Required
• Figure 3-19. New Meal Kit Options for Easier Recipes and Add-On Items
• Lower Priced Meal Kits for Price-Sensitive Consumers
• Figure 3-20. Dinnerly is a Low Price Option Appealing to Those Who Think Other Meal Kits Are Too Expensive
• MEAL DELIVERY SERVICES
• Convenient Meal Delivery Services Emphasizing Freshness and Healthy Foods
• Figure 3-21. Meal Delivery Service Focused on Nutrition and "Clean Eating"
• Figure 3-22. Meal Plans That Are Convenient and Prepared Specifically for You with Only Premium Ingredients
• Figure 3-23. Putting Good Food on Every Table with Prepared Meals Heavy on Plants and Whole-Food Ingredients
• Figure 3-24. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
• Targeting Specialized Demographics
• Figure 3-25. Specialty Meal Delivery Service for the Needs of Seniors
• Local and Regional Meal Delivery Companies Are Emphasizing Local Ingredients and Compete with National Providers
• Figure 3-26. Sprinly Serves Organic, Plant-Based Meals That Are Delivered Fresh and Require No Cooking
• Customized Meal Delivery Catering to Special Diets and Weight Loss Plans
• Figure 3-27. Customized Meal Delivery Service Allows Customers to Choose Portion Sizes of Each Selected Item
• Figure 3-28. Pick Your Meals a La Carte, Get on a Meal Plan for Specific Goals, or Order Cooked Food by the Pound for Home Meal Preparation
• COMMUNITY SUPPORTED AGRICULTURE AND FARMERS' MARKETS
• Figure 3-29. Fresh Fork Market CSA Sign Up
• Creating Online Marketplaces and Collaborating with Local Producers
• CSAs Joining the Meal Kit Market Through Partnerships or New Product Offerings
• Figure 3-30. Farmhouse Delivery Meal Kits Offer CSA Products Designed for Specific Meals
• CONCERNS ABOUT FOOD WASTE
• Most Consumers Are Concerned about Food Waste
• Table 3-5. Agreement on Statements about Food Waste, 2025 (percent of consumers)
• Table 3-6. Concern about Food Waste, 2024 (percent of consumers)
• Grocery Shopping and Meal Planning Behavior
• Table 3-7. Statements about Food Shopping and Meal Planning Behavior, 2025 (percent of consumers)
• Imperfect or "Ugly" Produce Has Become an Attractive Option for Consumers, but Food Waste Claims Are Being Re-Examined
• Figure 3-31. Imperfect or "Ugly" Produce Is Marketed as a Way to Fight Food Waste and Save Money
• Figure 3-32. Exposes on Imperfect Produce Say Farms Aren't Wasting Perfectly Good Produce

CHAPTER 4: MARKET SIZE, FORECASTS, AND HISTORICAL TRENDS

• HIGHLIGHTS
• HISTORICAL ONLINE GROCERY MARKET
• Table 4-1. US Online Grocery Sales, 2019-2024 (billion dollars)
• Share of the Market by Fulfillment Type
• Figure 4-1. Online Grocery Market by Fulfillment Type, 2024 (percent)
• Share of the Market by Retailer Category
• Figure 4-2. Online Grocery Market by Retailer Category, 2024 (percent)
• Share of the Market by Product Category
• Figure 4-3. Online Grocery Market by Product Category, 2024 (percent)
• ONLINE GROCERY FORECAST
• Table 4-2. US Online Grocery Sales, 2024, 2025P-2029P, 2034P (billion dollars)
• MEAL KIT FORECAST
• Table 4-3. US Meal Kit Delivery Service Sales, 2019-2024 (million dollars)
• Table 4-4. US Meal Kit Delivery Service Sales, 2024, 2025P-2029P, 2034P (million dollars)

CHAPTER 5: USE OF FOOD ORDERING METHODS AND ONLINE FOOD PURCHASES

• HIGHLIGHTS
• USE OF FOOD CARRYOUT AND DELIVERY METHODS IN 2024 AND
• Use in the Last 12 Months
• Table 5-1. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 and 2025 (percent of consumers)
• Frequency of Use in the Last 3 Months
• Figure 5-1. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 and 2025 (percent of consumers who have used each method in the last 12 months)
• Frequency of Use Now Compared to 12 Months Ago
• Table 5-2. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 and 2025 (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Use in the Next 12 Months
• Table 5-3. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 and 2025 (percent of consumers)
• Strong Overlap Between Use of Services
• Table 5-4. Strong Overlap in Use of Food Delivery and Pickup Options in the Last 12 Months, 2025 (percent of consumers)
• USE OF ONLINE GROCERY ORDERING/DELIVERY SERVICES
• Table 5-5. Online Grocery Ordering/Delivery Services Used, 2025 (percent of consumers)
• ONLINE PURCHASES OF ALCOHOLIC BEVERAGES
• Table 5-6. Alcoholic Beverages Bought Online, 2025 (percent of consumers)
• USE OF MEAL KIT AND SUBSCRIPTION BOX SERVICES
• Table 5-7. Use of Meal Kit Delivery Services, 2025 (percent of consumers)

CHAPTER 6: GROWTH OPPORTUNITIES

• HIGHLIGHTS
• TARGETING BABY BOOMERS AND THE SILENT GENERATION, WHO ARE LESS LIKELY TO SHOP ONLINE
• Online Grocery Shopping Can Solve Problems Faced by Older Consumers
• Meal Kits and Prepared Meals for Older Consumers
• INCREASING PRODUCT OFFERINGS TO FURTHER BLUR THE LINES BETWEEN GROCERIES, MEAL KITS, AND PREPARED MEALS
• Figure 6-1. New Prepared Meal Offerings for Options that Are Quicker and Easier than Traditional Meal Kits
• EXPANSION OF MEAL DELIVERY OPTIONS FOR CHILDREN AND FAMILIES
• Figure 6-2. Delivered to Your Door: Fresh and Healthy Meals for Children of a Specific Age or the Whole Family
• APPEALING TO CUSTOMERS TRYING TO RESIST IMPULSE BUYS
• FURTHER ACCEPTANCE OF THE OUTSOURCING OF INDIVIDUAL ITEM SELECTION
• LABEL READERS CAN GET ADDITIONAL PRODUCT INFORMATION ONLINE
• AI-POWERED VOICE TECHNOLOGY FOR INCREASED CONVENIENCE
• Figure 6-3. Whole Foods Voice Ordering for Prime Now Shoppers through Alexa
• Figure 6-4. Google Assistant Grocery Ordering Uses Cues from a Customer's Regular Shopping Habits
• VR AND AR SHOPPING EXPERIENCES
• Figure 6-5. Amazon AR View Demo Video - The Next Step Is Virtually Picking Groceries
• Figure 6-6. Walmart Shelf-Scanning Robots - The Next Step Is Order Fulfillment Robots
• Figure 6-7. VR Shopping Environment Communicates with Smart Home Appliances
• ARTIFICIAL INTELLIGENCE FOR VIDEO MARKETING, "SHOPPABLE VIDEOS", AND IMPROVING THE SHOPPING EXPERIENCE
• Figure 6-8. AI Tool Assists Shoppers in Answering Questions and Finding Items in Stores
• MICRO-FULFILLMENT CAN BOOST PROFITS AND DELIVERY SPEEDS
• ROBOTICS AND FULFILLMENT AUTOMATION
• NEW DELIVERY METHODS
• Drone Delivery
• Autonomous Vehicle (AV) Delivery
• In-Home Delivery
• Figure 6-9. Enhanced Convenience and Benefits of In-Home Grocery Delivery
• CREATING A SEAMLESS OMNICHANNEL EXPERIENCE
• Figure 6-10. Mobile App Functions for In-Store Shopping
• Figure 6-11. Technology Providing an "Effortless Experience" to In-Store Shoppers by Removing Checkout Hurdles
• TARGET SPECIAL OCCASIONS TO INTEREST INFREQUENT CUSTOMERS
• OFFERING EXPIRING/CLEARANCE ITEMS FOR SALE ONLINE
• Figure 6-12. Visualization Comparing Static vs. Dynamic Pricing Models
• Figure 6-13. Mobile App for Consumers Can Save Them Money on Groceries
• MEAL KITS AND PREPARED MEAL DELIVERY SERVICES CAN REDUCE FOOD WASTE AT HOME

CHAPTER 7: ONLINE GROCERY, MEAL KIT, AND MEAL DELIVERY SERVICE PROVIDERS

• HIGHLIGHTS
• MERGERS & ACQUISITIONS
• Table 7-1. Selected Online Grocery Mergers & Acquisitions, 2021-2025
• VENTURE CAPITAL STIMULATING STARTUPS, THOUGH CONSOLIDATION IS AFOOT AS SOME E-GROCERS ARE STRUGGLING .
  • Table 7-2. Selected Investment in Online Grocery and Related Companies, 2019-2023 (million dollars)
• ONLINE GROCERY MARKET SHARE
• Figure 7-1. Online Grocery Market Share, 2024 (percent)
• Walmart
• Instacart
• Amazon
• Kroger
• Target
• Ahold Delhaize
• MEAL KIT DELIVERY SERVICES MARKET SHARE
• Figure 7-2. Meal Kit Delivery Services Market Share, 2024 (percent)
• HelloFresh
• Home Chef
• Sunbasket
• Blue Apron
• COMPETING PRODUCTS AND SERVICES
• Home Chef Services Compete with the Meal Kit and Meal Delivery Concept
• Figure 7-3. Chefs for Seniors Provides a Personal Chef Service to Cook Fresh Meals in a Customer's Own Kitchen
• Restaurant Delivery from Third Parties

CHAPTER 8: CONSUMER DEMOGRAPHICS

• HIGHLIGHTS
• TRENDS BY GENDER
• Table 8-1. Use of Online Grocery and Meal Kit Delivery Services by Gender, 2025 (percent of consumers)
• Table 8-2. Use of Convenient Food Ordering Methods in the Last 12 Months by Gender, 2025 (percent of consumers)
• Table 8-3. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Gender, 2025 (percent of consumers using each service)
• TRENDS BY AGE
• Table 8-4. Use of Online Grocery and Meal Kit Delivery Services by Age Bracket, 2025 (percent of consumers)
• Table 8-5. Use of Online Grocery and Meal Kit Delivery Services by Generation, 2025 (percent of consumers)
• Table 8-6. Use of Convenient Food Ordering Methods in the Last 12 Months by Age Bracket, 2025 (percent of consumers)
• Table 8-7. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Age Bracket, 2025 (percent of consumers using each service)
• PATTERNS BASED ON HOUSEHOLD INCOME
• Table 8-8. Use of Online Grocery and Meal Kit Delivery Services by Household Income Bracket, 2025 (percent of consumers)
• Table 8-9. Use of Convenient Food Ordering Methods in the Last 12 Months by Household Income Bracket, 2025 (percent of consumers)
• Table 8-10. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Household Income Bracket, 2025 (percent of consumers using each service)
• REGIONAL DIFFERENCES
• Table 8-11. Use of Online Grocery and Meal Kit Delivery Services by US Region, 2025 (percent of consumers)
• Table 8-12. Use of Convenient Food Ordering Methods in the Last 12 Months by US Region, 2025 (percent of consumers)
• Table 8-13. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by US Region, 2025 (percent of consumers using each service)
• URBAN, SUBURBAN, AND RURAL CONSUMERS
• Table 8-14. Use of Online Grocery and Meal Kit Delivery Services by Population Density of Residence Area, 2025 (percent of consumers)
• Table 8-15. Use of Convenient Food Ordering Methods in the Last 12 Months by Rural, Suburban, and Urban Living Environment, 2025 (percent of consumers)
• Table 8-16. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Rural, Suburban, and Urban Environment, 2025 (percent of consumers using each service)
• EDUCATIONAL ATTAINMENT
• Table 8-17. Use of Online Grocery and Meal Kit Delivery Services by Educational Attainment, 2025 (percent of consumers)
• Table 8-18. Use of Convenient Food Ordering Methods in the Last 12 Months by Educational Attainment, 2025 (percent of consumers)
• Table 8-19. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Educational Attainment, 2025 (percent of consumers using each service)
• EMPLOYMENT STATUS
• Table 8-20. Use of Online Grocery and Meal Kit Delivery Services by Employment Status, 2025 (percent of consumers)
• Table 8-21. Use of Convenient Food Ordering Methods in the Last 12 Months by Employment Status, 2025 (percent of consumers)
• Table 8-22. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Employment Status, 2025 (percent of consumers using each service)
• PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
• Table 8-23. Use of Online Grocery and Meal Kit Delivery Services by Presence of Children in the HH and Marital/Partnership Status, 2025 (percent of consumers)
• Table 8-24. Use of Convenient Food Ordering Methods in the Last 12 Months by Presence of Children in the HH and Marital/Partnership Status, 2025 (percent of consumers)
• Table 8-25. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Presence of Children in the HH and Marital/Partnership Status, 2025 (percent of consumers using each service)
• RACE/ETHNICITY
• Table 8-26. Use of Online Grocery and Meal Kit Delivery Services by Race/Ethnicity, 2025 (percent of consumers)
• Table 8-27. Use of Convenient Food Ordering Methods in the Last 12 Months by Race/Ethnicity, 2025 (percent of consumers)
• Table 8-28. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Race/Ethnicity, 2025 (percent of consumers using each service)
• PLANT-FORWARD CONSUMERS
• Table 8-29. Use of Online Grocery and Meal Kit Delivery Services by Primary Diet/Eating Philosophy, 2025 (percent of consumers)
• Table 8-30. Use of Convenient Food Ordering Methods in the Last 12 Months by Primary Diet/Eating Philosophy, 2025 (percent of consumers)
• Table 8-31. Use of Convenient Food Ordering Methods More Often Compared to 12 Months Ago by Primary Diet/Eating Philosophy, 2025 (percent of consumers using each service)

CHAPTER 9: CONSUMER PSYCHOGRAPHICS

• HIGHLIGHTS
• STRONG OVERLAP WITH CLEAN LABEL IDEALS
• Table 9-1. Use of Convenient Food Ordering Methods in the Last 12 Months by Clean Label Preferences, 2025 (percent of consumers)
• FOOD ATTITUDES
• Table 9-2. Consumer Food Attitudes and Behaviors, 2025 (percent of consumers who agree completely)
• ATTITUDES ON FOOD CONVENIENCE AND BEING BUSY
• Table 9-3. Consumer Attitudes on Food Convenience and Being Busy/Stressed, 2025 (percent of consumers who agree completely)
• GROCERY SHOPPING AND MEAL PLANNING BEHAVIOR
• Table 9-4. Shopping for Groceries from a List by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-5. Adding Items to Grocery Cart (In-Store or Online) on Impulse by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-6. Planning Meals in Advance by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-7. Planning Meals and Shopping around Ingredients Already in the Home by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• WILLINGNESS TO PAY MORE FOR CONVENIENT FOOD DELIVERY OR PREMIUM FOODS
• Table 9-8. Willingness to Pay More for Grocery Delivery by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-9. Willingness to Pay More for Meal Kit Delivery by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-10. Willingness to Pay More for Grocery Pickup by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-11. Willingness to Pay More for Prepared Meal Delivery by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-12. Willingness to Pay More for Organic Foods/Beverages by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-13. Willingness to Pay More for Clean Label Foods/Beverages by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• Table 9-14. Willingness to Pay More for Plant-Based Foods/Beverages by Use of Convenient Food Ordering Methods in the Last 12 Months, 2025 (percent of consumers)
• SPECIAL DIETS/EATING RESTRICTIONS/FOOD PREFERENCES
• Table 9-15. Frequency of Currently Following Special Diets/Eating Restrictions/Food Preferences, 2025 (percent of consumers)
• REASONS FOR CONSUMERS ORDERING GROCERIES OR MEAL KITS ONLINE
• Table 9-16. "Why do you order food and beverage groceries online for pickup or shipment/delivery to your home?" 2025 (percent of consumers who use grocery delivery or pickup services)
• Table 9-17. "Why do you have fresh ingredient meal kits delivered?", 2025 (percent of consumers who use meal kit delivery services)
• WHY DO SO MANY ONLINE SHOPPERS NOT SHOP FOR GROCERIES OR MEAL KITS ONLINE?
• Table 9-18. "Why do you not order food or beverage groceries online for pickup?", 2025 (percent of consumers who do not use grocery pickup services)
• Table 9-19. "Why do you not order food and beverage groceries online for delivery/shipment?", 2025 (percent of consumers who do not use grocery delivery services)
• Table 9-20. "Why do you not order meal kits online for delivery?", 2025 (percent of consumers who do not use meal kit delivery services)

CHAPTER 10: PACKAGING AND SUSTAINABILITY TRENDS

• HIGHLIGHTS
• THE BALANCE BETWEEN EFFECTIVE, SUSTAINABLE, AND LOW-COST PACKAGING
• Figure 10-1. Use of Recyclable or Compostable Packaging for Meal Kits for Increased Sustainability
• TARGETING EXCESSIVE PACKAGING FOR REDUCTION AND ELIMINATION
• PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
• Figure 10-2. Void Fill Used As an Attractive and Elegant Enhancement to a Food Gift
• A SHIFT FROM EXPENSIVE SET-UP BOXES TO OTHER PAPER PACKAGING
• Figure 10-3. Types of Paper Packaging with High Quality Graphics
• REUSABLE PACKAGING
• Figure 10-4. Reusable Grocery Boxes Keep Foods Chilled and Safe during Transit
• Figure 10-5. Reusable Food Packaging and "Waste-Free Delivery"
• OPPORTUNITIES FOR BIODEGRADABLE AND COMPOSTABLE PACKAGING
• Figure 10-6. Compostable Wrappers Used for Chocolate Sold Online
• CONSUMER INSIGHTS ON RECYCLING, HOUSEHOLD WASTE, AND PACKAGING
• What Consumers Think about Sustainability and Sustainable Lifestyles
• Table 10-1. Consumer Opinions on Sustainability, 2025 (percent of consumers)
• Table 10-2. Importance of Practices in Living a Sustainable Lifestyle, 2025 (percent of consumers)
• Recycling and Composting Services
• Table 10-3. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
• Table 10-4. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
• Thoughts on Packaging and Waste
• Table 10-5. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
• Table 10-6. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
• Table 10-7. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
• Consumers Think that Environmental Responsibility Is Personal
• Table 10-8. Consumer Environmental Attitudes and Behaviors, 2025 (percent of consumers who completely agree)