线上杂货市场规模、份额及成长分析（按产品类型、配送类型、支付方式、最终用户和地区）－2025-2032 年产业预测

预计到 2023 年全球线上杂货市场价值将达到 595.7 亿美元，从 2024 年的 727.3 亿美元成长到 2032 年的 3593.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 22.1%。

受疫情后消费者习惯的改变和电子商务的持续兴起的推动，网上杂货市场有望实现大幅增长。有两个主要催化剂引人注目。其中包括增加多种支付方式以及非接触式交付的承诺，这两者都将改善整体购物体验。点击提货和当日配送等专业配送方式已成为满足消费者便利需求的关键。疫情导致偏好转向网路购物，点击提货服务的流行就是明证，这种服务让人们可以在避免拥挤的商店的同时确保食品杂货的安全。此外，电子商务平台使消费者能够比较产品并做出明智的决定，从而增强杂货商的品牌推广。保存偏好等功能进一步简化了重新订购流程，推动了市场的持续扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

线上杂货市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 新鲜农产品
• 早餐和乳製品
• 小吃和饮料
• 主食和烹饪必需品
• 包装食品
• 非食品产品

网路杂货市场规模（按配送类型及复合年增长率） (2025-2032)

• 市场概览
• 宅配
• 点击并收集

线上杂货市场规模（按支付方式及复合年增长率） (2025-2032)

• 市场概览
• 网上付款
• 货到付款

线上杂货市场规模（按最终用户划分）及复合年增长率（2025-2032 年）

• 市场概览
• 私人客户
• 企业客户

各地区线上杂货市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon（United States）
• Walmart（United States）
• Kroger（United States）
• Tesco（United Kingdom）
• Carrefour（France）
• Ahold Delhaize（Netherlands）
• Target（United States）
• ALDI（Germany）
• Coles Group（Australia）
• BigBasket（India）
• Reliance Retail（India）
• Mercadona（Spain）
• Ocado（United Kingdom）
• Instacart（United States）
• Flipkart（India）
• Sainsbury's（United Kingdom）
• Woolworths Group（Australia）
• JD.com（China）
• Swiggy（India）

结论和建议

Global Online Grocery Market size was valued at USD 59.57 billion in 2023 and is poised to grow from USD 72.73 billion in 2024 to USD 359.31 billion by 2032, growing at a CAGR of 22.1% during the forecast period (2025-2032).

The online grocery market is poised for significant growth driven by evolving consumer habits post-pandemic and the continuous rise of e-commerce. Two primary catalysts are prominent: the increasing accessibility of varied payment options and the assurance of contactless delivery, both of which enhance the overall shopping experience. Specialty delivery methods like click-and-collect and same-day delivery are becoming essential to meet consumer demand for convenience. The pandemic has shifted preferences toward online shopping, evidenced by the popularity of click-and-collect services that allow customers to secure groceries while avoiding crowded stores. Additionally, e-commerce platforms empower consumers to compare products and make informed decisions, bolstering brand promotion among grocers. Features such as saved preferences further streamline the reordering process, driving the market's continued expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Grocery Market Segments Analysis

Global Online Grocery Market is segmented by Product Type, Delivery Type, Payment Method, End User and region. Based on Product Type, the market is segmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials, Packaged Foods and Non-Grocery Products. Based on Delivery Type, the market is segmented into Home Delivery and Click & Collect. Based on Payment Method, the market is segmented into Online Payment and Cash on Delivery. Based on End User, the market is segmented into Personal Shoppers and Business Customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Grocery Market

The global online grocery market is experiencing significant growth due to increasing disposable incomes. Modern consumers prioritize convenience, leading to a heightened demand for products and services that offer ease of access. As shopping online allows individuals to save time, more people are turning to online platforms for their grocery needs, finding it a straightforward and efficient solution. This shift in shopping behavior is further complemented by a willingness to invest in these products, as consumers recognize the value in the convenience and accessibility of online grocery shopping. Consequently, this trend highlights the evolving dynamics of consumer preferences in the retail landscape.

Restraints in the Global Online Grocery Market

The Global Online Grocery market faces significant restraints primarily due to the escalating costs associated with storage and delivery, which lead to reduced consumer demand. A major obstacle in online grocery shopping is the high delivery fees, driven by fluctuating storage expenses. Additional factors such as transportation and fuel costs contribute further to these expenses. Moreover, various overheads like taxes, rental fees for storage units, maintenance, and electricity can directly affect both product pricing and delivery charges. Consequently, these financial pressures can impede market growth and discourage consumers from engaging in online grocery purchases.

Market Trends of the Global Online Grocery Market

The global online grocery market is experiencing a significant transformation driven by the rapid evolution of e-commerce. With consumers increasingly seeking convenience and efficiency, there is a notable shift towards automation to streamline operations and enhance customer satisfaction. Retailers are leveraging advanced technologies such as AI, machine learning, and robotics to optimize inventory management, improve delivery efficiency, and tailor the shopping experience. This trend not only allows online grocery merchants to effectively meet soaring consumer demand but also fosters a competitive landscape where businesses can thrive by delivering exceptional service. As this sector continues to grow, automation will be key to maintaining market relevance and profitability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Online Grocery Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
• Packaged Foods
• Non-Grocery Products

Global Online Grocery Market Size by Delivery Type & CAGR (2025-2032)

• Market Overview
• Home Delivery
• Click & Collect

Global Online Grocery Market Size by Payment Method & CAGR (2025-2032)

• Market Overview
• Online Payment
• Cash on Delivery

Global Online Grocery Market Size by End User & CAGR (2025-2032)

• Market Overview
• Personal Shoppers
• Business Customers

Global Online Grocery Market Size & CAGR (2025-2032)

• North America (Product Type, Delivery Type, Payment Method, End User)
  • US
  • Canada
• Europe (Product Type, Delivery Type, Payment Method, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Delivery Type, Payment Method, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Delivery Type, Payment Method, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Delivery Type, Payment Method, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahold Delhaize (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ALDI (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coles Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigBasket (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Retail (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercadona (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instacart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sainsbury's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolworths Group (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations