电子商务数位印刷的未来（~2028）

电子商务数位印刷呈现出令人印象深刻的增长，虽然其中部分原因是整体市场增长，但数位印刷增长的主要驱动力之一是数位印刷可以改善货物的交付。我们的目标是支持并提高包装可持续性的可信度。 数位印刷市场预计将在更广泛的印刷市场中发展，印刷市场正在走向日益数位化的世界。 印刷市场取决于最终用户的偏好，这些偏好是由特定趋势和驱动因素以及更广泛的经济条件驱动的。

• 由于全球范围内的爆炸性增长，数位印刷电子商务包装市场规模预计到 2023 年将超过 25 亿美元。
• 到 2028 年，印刷量预计将同比增长 8.0%。
• 数位印刷包装的增长速度预计将快于整个电子商务包装市场。

一个快速增长的领域是能够在盒子内部进行打印，以增强开箱即用的体验。 品牌和零售商正在寻求开发包装功能，以提高消费者参与度并提供交叉销售和追加销售的机会。

随着包裹数量的增加，客户的数位印刷正在改善物流运营。 这刺激了对机器可读代码的高质量包装印刷的投资，从而简化运输并实现电子商务订单的快速履行和优质化。 此类印刷包装大部分是喷墨印刷，并使用各种机器来印刷纸板箱、保护包装、塑料薄膜、纸袋、硬质邮寄袋和保护邮寄袋。

独家内容

• 小型电子商务品牌正在从实体店夺取市场份额。
• 快餐配送和元宇宙等技术发展将是重大机遇。
• 随着单通道喷墨打印系统的建立，它们将能够在短时间内进行大量打印并满足零售要求。

本报告研究和分析了全球电子商务数位印刷市场，提供有关市场驱动因素和趋势、产品和技术发展等的信息。

目录

执行摘要

简介及研究方法

主要驱动因素和趋势

• 简介
• 电商包装功能开发
• 电子商务的推动者
• 推动喷墨印刷发展的驱动因素和趋势
  • 零售环境的变化
  • 法律
  • 经济效益
  • 可持续发展
  • 灵活性
  • 数位功能
  • 新的市场路线
  • 新的生产方法
  • 零售供应链的变化
• 主要零售商行动
• 数位化应用的障碍

技术状况

• 电子摄影
• 喷墨
  • 打印头
  • 喷墨墨水
  • 交钥匙单程喷墨技术
  • 集成定制喷墨转换机

供应链的变化

• 拥有电子商务经验
• 零售业的变化
• B2B 和 B2C
• 更改打印位置以更贴近客户

电子商务包装的数位印刷：按包装类型

• 软包装
• 纸板箱、套筒
• 安全邮件程序
• 保护性包装

电子商务包装数位印刷的区域市场

• 西欧
• 北美
• 亚洲
• 拉丁美洲
• 东欧
• 中东
• 非洲
• 澳大利亚

机遇和未来前景

• 监管动态
  • 地方、国家、地区
• 可持续发展/循环经济
• 零售发展
• 自动化技术
• 开发互补技术
• 供应链发展

Digital print for e-commerce is seeing impressive growth and part of this comes from the growing overall market, but one of the key drivers for digital print growth is in boosting the sustainability credentials of packaging where digital print helps to deliver the goods. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.

• In 2023, the value of digitally printed e-commerce packaging will be over $2.5 billion as a result of explosive growth across the world

• Volume of print is forecast to grow year-on-year at 8.0% to 2028

• Digital printed packaging will grow at a faster rate than the overall e-commerce packaging market.

A fast-growing area is the capability to print on the inside of a box to improve the unboxing experience. Brands and retailers are looking to develop the functions of packaging to increase consumer engagement, while providing useful cross- and up-selling opportunities.

Customer-facing digital print is enabling logistics operations to improve as parcel volumes grow. This is stimulating investment in high-quality pack printing of machine-readable codes to streamline delivery, and allow for faster fulfilment and premiumisation of e-commerce orders. The great bulk of this printed packaging is inkjet, with a range of equipment being used to print corrugated boxes and protective packs, plastic films, paper bags, rigid and protective mailers.

Our exclusive content

• Smaller e-commerce brands are increasingly taking market share from brick and mortar stores; in response the retail giants are investing in their own online options

• Fast food delivery and technology developments, such as the Metaverse, will provide major opportunities, with Chinese retailers showing the power of shared retail

• As single pass inkjet printing systems become established, they are capable of printing large volumes in a short time, fitting the requirements of retail.

What will you discover?

This market is seeing impressive growth and part of this comes from the growing overall market, but one of the key drivers for digital print growth is in boosting the sustainability credentials of packaging where digital print helps to deliver the goods. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

• Printers
• Raw material and consumables suppliers
• Printing machinery and equipment suppliers
• Packaging converters
• E-commerce brand owners and retailers
• Industry consultants and analysts

About the author

Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Table of Contents

Executive summary

Introduction and methodology

• Introduction
• Methodology
• Scope & definitions
  • Electrophotography
  • Inkjet
• Definitions e-commerce packaging
• Exchange rates

Key drivers and trends

• Introduction
• The developing functions of e-commerce packaging
• Drivers for e-commerce
• Drivers and trends leading to inkjet printing growth
  • Changing retail environment
  • Legislation
  • Economic advantages
  • Sustainability
  • Flexibility
  • Digital capability
  • New routes to market
  • New manufacturing methods
  • Retail supply chain changes
• Actions of key retailers
• Barriers to adoption of digital

Technological landscape

• Electrophotography
• Inkjet
  • Printheads
  • Inkjet inks
  • Turnkey single pass inkjet technology
    • Corrugated presses
  • Bespoke inkjet integrations into converting equipment

Changing supply chains

• The e-commerce experience
• Retail changes
• B2b and B2C
• Changing location of printing to get closer to the customer

Digital print for e-commerce packaging by packaging type

• Flexible packaging
  • Plastic film and wrap
  • Paper bags and wrap
• Corrugated boxes and sleeves
• Protective mailers
• Protective packaging

Regional markets for digital print for e-commerce packaging

• Western Europe
• North America
• Asia
• Latin America
• Eastern Europe
• Middle East
• Africa
• Australasia

Opportunities and future outlook

• Regulatory development
  • Local, national and regional
• Sustainability / Circular economy
• Developments in retail
• Automation technologies
  • Right size pack making - eliminating waste, eliminating the void
• Complementary technology developments
  • Smart packaging
• Developing supply chains
  • B2C and B2B developments

Tables and figures

• Global digitally printed e-commerce packaging markets 2018 ($million constant 2021 values, A4 million prints or equivalent)
• Exchange rates used in this study (=$1US, 2020 value)
• Annual "Singles Day" e-commerce sales ($ billion)
• Drivers for the adoption of inkjet print e-Commerce packaging in 2022
• Barriers to the adoption of inkjet printing in 2022
• Timeline in technology developments for digital e-commerce packaging to 2028
• Drivers of e-commerce supply chain changes to 2028
• Regional digital flexible e-commerce packaging market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Categories of digital flexible e-commerce packaging 2018-2028 ($ million constant 2021 values and million A4 prints)
• Regional digital plastic flexible e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• Regional digital paper flexible e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• Regional digital corrugated e-commerce packaging market 2018- 2028 ($ million constant
• 2021 values and million A4 prints)
• Regional digital protective mailer e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• Regional digital protective e-commerce packaging market 2018-2028 ($ million constant 2021 values and million A4 prints)
• West European e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• West European digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• North American e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• North American digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Asian e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Asian digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Latin American e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Latin American digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• East European e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Esst European digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Middle Eastern e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Middle Eastern digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• African e-commerce market 2018- 2028 ($ million constant 2021 values and million A4 prints)
• African digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Australasian e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Australasian digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
• Future developments impacting digital e-commerce packaging