清洁剂市场：全球产业分析、规模、份额、成长、趋势与预测（2025-2032）

预计 2025 年全球清洁剂市场规模将达到 192.7 亿美元，到 2032 年将达到 315.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.3%。

清洁剂是一种广泛使用的家用和商务用清洗产品，旨在去除碗盘、烹调器具和器皿上的油脂、食物残渣和细菌。这些产品有多种配方，包括环保、抗菌和香味型。消费者对生物分解性和环保的洗碗清洁剂的偏好日益增长，推动了市场显着增长。对先进、高效、亲肤的清洁剂的需求进一步促进了市场的扩张。

全球清洁剂市场受到几个关键因素的推动，例如卫生和清洁意识的提高、都市化的加快以及可支配收入的增加。对环保和植物来源清洁解决方案的需求激增也在影响市场格局。电子商务领域的扩张使得清洁剂更容易买到，进一步促进了销售。此外，浓缩液体配方和多用途清洗溶液等创新产品开发也越来越受到消费者的欢迎。

儘管预计清洁剂市场将出现良好的成长势头，但它仍面临着许多挑战，包括原材料价格波动、严格的环境法规以及消费者对化学配方的担忧。洗碗块和洗碗条等替代清洗的出现正在形成市场竞争。此外，对节水洗碗精的需求不断增长，对传统液体配方提出了挑战。解决这些问题需要持续创新和永续的製造方法。

由于对优质和有机清洁剂清洁剂的需求不断增加，洗碗清洁剂市场提供了巨大的成长机会。随着洗碗机在一般家庭中越来越普及，针对洗碗机专门设计的清洁剂的需求也越来越大。此外，线上平台和订阅配送服务等分销管道的扩张为市场参与企业提供了丰厚的机会。专注于永续包装和可再填充瓶子选择的公司可能会在不断发展的市场中获得竞争优势。

本报告研究了全球清洁剂市场，并从包装、操作、最终用途、销售管道、区域趋势和公司概况等方面对市场进行了详细分析。

目录

第一章执行摘要

第二章 市场概述

• 市场范围和定义
• 价值链分析
• 宏观经济因素
• 预测因子－相关性和影响力
• COVID-19影响评估
• PESTLE分析
• 波特五力分析
• 地缘政治紧张局势：市场影响
• 监管和技术格局

第三章 市场动态

• 驱动程式
• 限制因素
• 机会
• 趋势

第四章 2019-2032年价格趋势分析

第五章 全球餐具清洁剂市场展望

• 主要亮点
• 全球餐具清洁剂市场展望（按包装）
  • 简介/主要发现
  • 2019 年至 2024 年按封装分類的历史市场规模分析
  • 2025 年至 2032 年按封装分類的当前市场规模分析与预测
  • 按包装进行市场吸引力分析
• 全球餐具清洁剂市场展望（按营运）
  • 简介/主要发现
  • 2019 年至 2024 年按营运类型分類的历史市场规模分析
  • 2025 年至 2032 年按营运类型分類的当前市场规模分析与预测
  • 按营运方式分析市场吸引力
• 全球清洁剂市场前景（依最终用途）
  • 简介/主要发现
  • 2019 年至 2024 年按最终用途分類的历史市场规模分析
  • 2025 年至 2032 年按最终用途分類的当前市场规模分析和预测
  • 依最终用途进行市场吸引力分析
• 全球清洁剂市场依销售管道展望
  • 简介/主要发现
  • 2019 年至 2024 年按销售管道分類的历史市场规模分析
  • 2025 年至 2032 年按销售管道分類的当前市场规模分析与预测
  • 按销售管道进行市场吸引力分析

6. 全球餐具清洁剂市场（按地区）展望

• 主要亮点
• 2019 年至 2024 年各地区历史市场规模分析
• 2025 年至 2032 年各地区当前市场规模分析及预测
  • 北美洲
  • 欧洲
  • 东亚
  • 南亚和大洋洲
  • 拉丁美洲
  • 中东和非洲
• 按地区分析市场吸引力

第七章北美清洁剂市场展望

第八章欧洲清洁剂市场展望

第九章东亚餐具清洁剂市场展望

第十章南亚与大洋洲清洁剂市场展望

第11章拉丁美洲清洁剂市场展望

第十二章中东与非洲清洁剂市场展望

第十三章竞争格局

• 2025年市场占有率分析
• 市场结构
• 公司简介
  • Colgate-Palmolive
  • The Clorox Company
  • Unilever
  • Godrej Consumer Products
  • Bombril
  • Church &Dwight
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Kao
  • McBride
  • Bluelands
  • SC Johnson &Son
  • Goodmaid Chemicals
  • Seventh Generation

第十四章 附录

Persistence Market Research has recently released a comprehensive report on the worldwide market for dishwashing liquids. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global dishwashing liquids market from 2025 to 2032.

Key Insights:

• Dishwashing Liquids Market Size (2025E): US$ 19.27 Bn
• Projected Market Value (2032F): US$ 31.56 Bn
• Global Market Growth Rate (CAGR 2025 to 2032): 7.3%

Dishwashing Liquids Market - Report Scope:

Dishwashing liquids are widely used household and commercial cleaning products designed to remove grease, food residues, and bacteria from dishes, cookware, and utensils. These products come in various formulations, including eco-friendly, antibacterial, and scented variants. The increasing consumer preference for biodegradable and environmentally friendly dishwashing liquids is driving significant market growth. The demand for advanced, high-efficiency, and skin-friendly dishwashing formulations has further contributed to the market's expansion.

Market Growth Drivers:

The global dishwashing liquids market is propelled by several key factors, including the rising awareness of hygiene and cleanliness, growing urbanization, and increasing disposable incomes. The surge in demand for eco-friendly and plant-based cleaning solutions is also shaping the market landscape. The expansion of the e-commerce sector has made dishwashing liquids more accessible, further fueling sales. Additionally, innovative product developments, such as concentrated liquid formulas and multi-functional cleaning solutions, are gaining popularity among consumers.

Market Restraints:

Despite promising growth prospects, the dishwashing liquids market faces challenges related to fluctuating raw material prices, stringent environmental regulations, and consumer concerns regarding chemical-based formulations. The presence of alternative dishwashing solutions, such as dishwashing tablets and bars, creates market competition. Furthermore, the increasing demand for water-efficient dishwashing solutions presents a challenge for traditional liquid formulations. Addressing these concerns requires continuous innovation and sustainable manufacturing practices.

Market Opportunities:

The dishwashing liquids market presents significant growth opportunities driven by the rising demand for premium and organic dishwashing products. The increasing penetration of dishwashing machines in households has created a demand for specialized dishwashing liquids tailored for machine use. Additionally, expanding distribution channels, including online platforms and subscription-based delivery services, offer lucrative opportunities for market players. Companies focusing on sustainable packaging and refillable bottle options are likely to gain a competitive edge in the evolving market.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the dishwashing liquids market globally?
• How are eco-friendly and biodegradable formulations impacting market trends?
• Which distribution channels are leading in dishwashing liquid sales?
• Who are the key players in the dishwashing liquids market, and what strategies are they employing to gain a competitive advantage?
• What are the emerging trends and future growth prospects in the global dishwashing liquids market?

Competitive Intelligence and Business Strategy:

Leading players in the global dishwashing liquids market, including Procter & Gamble, Unilever, Colgate-Palmolive, Henkel, and Reckitt Benckiser, focus on product innovation, sustainable packaging, and strategic marketing campaigns to strengthen their market presence. Companies are investing in research and development to introduce eco-friendly, concentrated, and fragrance-free formulations. Collaborations with retailers and online platforms are facilitating wider market penetration. Additionally, brands are increasingly adopting refillable packaging and plant-based ingredients to align with consumer demand for sustainable cleaning solutions.

Key Companies Profiled:

• Colgate-Palmolive
• The Clorox Company
• Unilever
• Godrej Consumer Products
• Bombril
• Church & Dwight
• Henkel
• P&G
• Reckitt Benckiser
• Kao
• McBride
• Bluelands
• SC Johnson & Son
• Goodmaid Chemicals
• Seventh Generation
• Nirma Ltd.

Dishwashing Liquids Market Segmentation

By Packaging

• Pouches
• Bottles
• Drums

By Operation

• Manual Dishwashing
• Automatic Dishwashing

By End Use

• Household
• Commercial

By Sales Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channels

By Region

• North America
• Europe
• East Asia
• South Asia and Oceania
• Latin America
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Dishwashing Liquids Market Snapshot 2025-2032
• 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
• 1.3. Key Market Trends
• 1.4. Industry Developments and Key Market Events
• 1.5. Demand Side and Supply Side Analysis
• 1.6. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definitions
• 2.2. Value Chain Analysis
• 2.3. Macro-Economic Factors
  • 2.3.1. Global GDP Outlook
  • 2.3.2. Global Urbanization Overview
  • 2.3.3. Global E-commerce Industry Overview
• 2.4. Forecast Factors - Relevance and Impact
• 2.5. COVID-19 Impact Assessment
• 2.6. PESTLE Analysis
• 2.7. Porter's Five Forces Analysis
• 2.8. Geopolitical Tensions: Market Impact
• 2.9. Regulatory and Technology Landscape

3. Market Dynamics

• 3.1. Drivers
• 3.2. Restraints
• 3.3. Opportunities
• 3.4. Trends

4. Price Trend Analysis, 2019-2032

• 4.1. Region-wise Price Analysis
• 4.2. Price by Segments
• 4.3. Price Impact Factors

5. Global Dishwashing Liquids Market Outlook:

• 5.1. Key Highlights
• 5.2. Global Dishwashing Liquids Market Outlook: Packaging
  • 5.2.1. Introduction/Key Findings
  • 5.2.2. Historical Market Size (US$ Bn) Analysis by Packaging, 2019-2024
  • 5.2.3. Current Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
    • 5.2.3.1. Pouches
    • 5.2.3.2. Bottles
    • 5.2.3.3. Drums
  • 5.2.4. Market Attractiveness Analysis: Packaging
• 5.3. Global Dishwashing Liquids Market Outlook: Operation
  • 5.3.1. Introduction/Key Findings
  • 5.3.2. Historical Market Size (US$ Bn) Analysis by Operation, 2019-2024
  • 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, by Operation, 2025-2032
    • 5.3.3.1. Manual Dishwashing
    • 5.3.3.2. Automatic Dishwashing
  • 5.3.4. Market Attractiveness Analysis: Operation
• 5.4. Global Dishwashing Liquids Market Outlook: End Use
  • 5.4.1. Introduction/Key Findings
  • 5.4.2. Historical Market Size (US$ Bn) Analysis by End Use, 2019-2024
  • 5.4.3. Current Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
    • 5.4.3.1. Household
    • 5.4.3.2. Commercial
  • 5.4.4. Market Attractiveness Analysis: End Use
• 5.5. Global Dishwashing Liquids Market Outlook: Sales Channel
  • 5.5.1. Introduction/Key Findings
  • 5.5.2. Historical Market Size (US$ Bn) Analysis by Sales Channel, 2019-2024
  • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
    • 5.5.3.1. Supermarkets/Hypermarkets
    • 5.5.3.2. Convenience Stores
    • 5.5.3.3. Online Channels
    • 5.5.3.4. Other
  • 5.5.4. Market Attractiveness Analysis: Sales Channel

6. Global Dishwashing Liquids Market Outlook: Region

• 6.1. Key Highlights
• 6.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
• 6.3. Current Market Size (US$ Bn) Analysis and Forecast, by Region, 2025-2032
  • 6.3.1. North America
  • 6.3.2. Europe
  • 6.3.3. East Asia
  • 6.3.4. South Asia & Oceania
  • 6.3.5. Latin America
  • 6.3.6. Middle East & Africa
• 6.4. Market Attractiveness Analysis: Region

7. North America Dishwashing Liquids Market Outlook:

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. North America Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 7.3.1. U.S.
  • 7.3.2. Canada
• 7.4. North America Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 7.4.1. Manual
  • 7.4.2. Automatic
• 7.5. North America Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 7.5.1. Pouches
  • 7.5.2. Bottles
  • 7.5.3. Drums
• 7.6. North America Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 7.6.1. Residential
  • 7.6.2. Commercial
• 7.7. North America Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 7.7.1. Supermarkets/Hypermarkets
  • 7.7.2. Convenience Stores
  • 7.7.3. Online Channels
  • 7.7.4. Other

8. Europe Dishwashing Liquids Market Outlook:

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Europe Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 8.3.1. Germany
  • 8.3.2. Italy
  • 8.3.3. France
  • 8.3.4. U.K.
  • 8.3.5. Spain
  • 8.3.6. Russia
  • 8.3.7. Rest of Europe
• 8.4. Europe Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 8.4.1. Manual
  • 8.4.2. Automatic
• 8.5. Europe Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 8.5.1. Pouches
  • 8.5.2. Bottles
  • 8.5.3. Drums
• 8.6. Europe Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 8.6.1. Residential
  • 8.6.2. Commercial
• 8.7. Europe Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 8.7.1. Supermarkets/Hypermarkets
  • 8.7.2. Convenience Stores
  • 8.7.3. Online Channels
  • 8.7.4. Other

9. East Asia Dishwashing Liquids Market Outlook:

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. East Asia Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. South Korea
• 9.4. East Asia Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 9.4.1. Manual
  • 9.4.2. Automatic
• 9.5. East Asia Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 9.5.1. Pouches
  • 9.5.2. Bottles
  • 9.5.3. Drums
• 9.6. East Asia Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 9.6.1. Residential
  • 9.6.2. Commercial
• 9.7. East Asia Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 9.7.1. Supermarkets/Hypermarkets
  • 9.7.2. Convenience Stores
  • 9.7.3. Online Channels
  • 9.7.4. Other

10. South Asia & Oceania Dishwashing Liquids Market Outlook:

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 10.3.1. India
  • 10.3.2. Southeast Asia
  • 10.3.3. ANZ
  • 10.3.4. Rest of SAO
• 10.4. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 10.4.1. Manual
  • 10.4.2. Automatic
• 10.5. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 10.5.1. Pouches
  • 10.5.2. Bottles
  • 10.5.3. Drums
• 10.6. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 10.6.1. Residential
  • 10.6.2. Commercial
• 10.7. South Asia & Oceania Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 10.7.1. Supermarkets/Hypermarkets
  • 10.7.2. Convenience Stores
  • 10.7.3. Online Channels
  • 10.7.4. Other

11. Latin America Dishwashing Liquids Market Outlook:

• 11.1. Key Highlights
• 11.2. Pricing Analysis
• 11.3. Latin America Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 11.3.1. Brazil
  • 11.3.2. Mexico
  • 11.3.3. Rest of LATAM
• 11.4. Latin America Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 11.4.1. Manual
  • 11.4.2. Automatic
• 11.5. Latin America Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 11.5.1. Pouches
  • 11.5.2. Bottles
  • 11.5.3. Drums
• 11.6. Latin America Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 11.6.1. Residential
  • 11.6.2. Commercial
• 11.7. Latin America Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 11.7.1. Supermarkets/Hypermarkets
  • 11.7.2. Convenience Stores
  • 11.7.3. Online Channels
  • 11.7.4. Other

12. Middle East & Africa Dishwashing Liquids Market Outlook:

• 12.1. Key Highlights
• 12.2. Pricing Analysis
• 12.3. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Country, 2025-2032
  • 12.3.1. GCC Countries
  • 12.3.2. South Africa
  • 12.3.3. Northern Africa
  • 12.3.4. Rest of MEA
• 12.4. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Product Type, 2025-2032
  • 12.4.1. Manual
  • 12.4.2. Automatic
• 12.5. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Packaging, 2025-2032
  • 12.5.1. Pouches
  • 12.5.2. Bottles
  • 12.5.3. Drums
• 12.6. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by End Use, 2025-2032
  • 12.6.1. Residential
  • 12.6.2. Commercial
• 12.7. Middle East & Africa Market Size (US$ Bn) Analysis and Forecast, by Sales Channel, 2025-2032
  • 12.7.1. Supermarkets/Hypermarkets
  • 12.7.2. Convenience Stores
  • 12.7.3. Online Channels
  • 12.7.4. Other

13. Competition Landscape

• 13.1. Market Share Analysis, 2025
• 13.2. Market Structure
  • 13.2.1. Competition Intensity Mapping
  • 13.2.2. Competition Dashboard
• 13.3. Company Profiles
  • 13.3.1. Colgate-Palmolive
    • 13.3.1.1. Company Overview
    • 13.3.1.2. Product Portfolio/Offerings
    • 13.3.1.3. Key Financials
    • 13.3.1.4. SWOT Analysis
    • 13.3.1.5. Company Strategy and Key Developments
  • 13.3.2. The Clorox Company
  • 13.3.3. Unilever
  • 13.3.4. Godrej Consumer Products
  • 13.3.5. Bombril
  • 13.3.6. Church & Dwight
  • 13.3.7. Henkel
  • 13.3.8. P&G
  • 13.3.9. Reckitt Benckiser
  • 13.3.10. Kao
  • 13.3.11. McBride
  • 13.3.12. Bluelands
  • 13.3.13. SC Johnson & Son
  • 13.3.14. Goodmaid Chemicals
  • 13.3.15. Seventh Generation

14. Appendix

• 14.1. Research Methodology
• 14.2. Research Assumptions
• 14.3. Acronyms and Abbreviations