Product Code: PM3074
The global action figures market size is expected to reach USD 18.40 billion by 2032, according to a new study by Polaris Market Research. The report "Action Figures Market Share, Size, Trends, Industry Analysis Report, By Type (Superheroes, Anime Characters, Movie Characters, and Others); By Distribution Channel; By End-Use; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Expansion of the middle-class family and the rising target population globally are the two variables anticipated to propel market expansion. Globally, there are more children under the age of 15 than ever before, which is likely to increase the demand for toys. For instance, the overall number of children under the age of 15 has climbed fast, from 0.87 billion in 1950 to almost 2 billion in 2021, according to the United Nations Population Division (2022). Also, as per the World Bank, 25% of the population is 0-14 years of age. Thus, the demand for action toys is expected to increase as a result of this.
In addition, the market for action figure products is being greatly boosted by the expanding popularity of several cartoon shows and action movies and manufacturers are assisting the market. For instance, in July 2022, Green Gold Licensing & Merchandising India granted Funskool the license to introduce Chhota Bheem. These action figures in India have once again shown that the country is on the path to becoming "Atma Nirbhar" in the production of high-quality toys.
Funskool has been setting the standard for the proactive and deliberate promotion of the Make-In-India initiative, & the purchase of Chhota Bheem has been a positive step. Therefore, the rising 0-14 age year population as well as the growing demand for action figures products based on the cartoon shows is rising the growth of the market.
Additionally, the agreements among the key players for the development of products are the major factor bolstering the growth of the market over the forecast period. For instance, in July 2022, Mattel and SpaceX have a contract to produce and sell toys & memorabilia. The product will be available in 2023 as die-cast automobiles from Mattel's Matchbox range to sell through its D2C channels.
Action Figures Market Report Highlights:
The Anime Characters segment is anticipated to grow rapidly over the forecast period. Demand for animated characters is being driven by the rising popularity of comic books in both developed and developing countries.
The 9 to 15 years children segment accounted for a major revenue share owing to the increased demand for superhero toys. This age group of kids tends to spend more money on toys and has a strong attachment to nostalgia-inducing cartoons, superheroes, and collectors.
Asia-Pacific is expected to grow at a high CAGR over the projected period. Large consumer base and expanding consumer disposable income present market participants with profitable opportunities.
The global players include Bandai Namco Holdings, Diamond Select Toys, Good Smile Company, Hasbro Inc., Mattel Incorporation, McFarlane Toys Corp., National Entertainment Collectibles Association, Square Enix Holdings, Spin Master Corporation, and LEGO Group.
Polaris Market Research has segmented the Action Figures market report based on type, end-use, distribution channel, and region:
Action Figures, Type Outlook (Revenue - USD Billion, 2019 - 2032)
Superheroes
Anime Characters
Movie Characters
Others
Action Figures, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)
Up to 8 Years
9 - 15 Years
15 Years & Above
Action Figures, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
Offline
Online
Action Figures, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Latin America
Argentina
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Action Figures Market Insights
- 4.1. Action Figures Market - Distribution Channel Snapshot
- 4.2. Action Figures Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing number of online retail stores has increased affordability-related benefits
- 4.2.1.2. Advancement in technology
- 4.2.2. Restraints and Challenges
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Action Figures Market Distribution Channel Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Action Figures Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Action Figures Market, by Type, 2019-2032 (USD Billion)
- 5.3. Superheroes
- 5.3.1. Global Action Figures Market, by Superheroes, by Region, 2019-2032 (USD Billion)
- 5.4. Anime Characters
- 5.4.1. Global Action Figures Market, by Anime Characters, by Region, 2019-2032 (USD Billion)
- 5.5. Movie Characters
- 5.5.1. Global Action Figures Market, by Movie Characters, by Region, 2019-2032 (USD Billion)
- 5.6. Others
- 5.6.1. Global Action Figures Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global Action Figures Market, by End-Use
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 6.3. Up to 8 Years
- 6.3.1. Global Action Figures Market, by Up to 8 Years, by Region, 2019-2032 (USD Billion)
- 6.4. 9 - 15 Years
- 6.4.1. Global Action Figures Market, by 9 - 15 Years, by Region, 2019-2032 (USD Billion)
- 6.5. 15 Years & Above
- 6.5.1. Global Action Figures Market, by 15 Years & Above, by Region, 2019-2032 (USD Billion)
7. Global Action Figures Market, by Distribution Channel
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3. Offline
- 7.3.1. Global Action Figures Market, by Offline, By Region, 2019-2032 (USD Billion)
- 7.4. Online
- 7.4.1. Global Action Figures Market, by Online, By Region, 2019-2032 (USD Billion)
8. Global Action Figures Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Action Figures Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Action Figures Market - North America
- 8.3.1. North America: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.3.2. North America: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.3. North America: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.4. Action Figures Market - U.S.
- 8.3.4.1. U.S.: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.3.5. Action Figures Market - Canada
- 8.3.5.1. Canada: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4. Action Figures Market - Europe
- 8.4.1. Europe: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.3. Europe: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.4. Action Figures Market - UK
- 8.4.4.1. UK: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.5. Action Figures Market - France
- 8.4.5.1. France: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.5.3. France: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.6. Action Figures Market - Germany
- 8.4.6.1. Germany: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.7. Action Figures Market - Italy
- 8.4.7.1. Italy: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.8. Action Figures Market - Spain
- 8.4.8.1. Spain: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.9. Action Figures Market - Netherlands
- 8.4.9.1. Netherlands: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.4.10. Action Figures Market - Russia
- 8.4.10.1. Russia: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5. Action Figures Market - Asia Pacific
- 8.5.1. Asia Pacific: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.4. Action Figures Market - China
- 8.5.4.1. China: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.4.3. China: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.5. Action Figures Market - India
- 8.5.5.1. India: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.5.3. India: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.6. Action Figures Market - Malaysia
- 8.5.6.1. Malaysia: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.7. Action Figures Market - Japan
- 8.5.7.1. Japan: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.8. Action Figures Market - Indonesia
- 8.5.8.1. Indonesia: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.5.9. Action Figures Market - South Korea
- 8.5.9.1. South Korea: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.6. Action Figures Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.4. Action Figures Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.5. Action Figures Market - UAE
- 8.6.5.1. UAE: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.6. Action Figures Market - Israel
- 8.6.6.1. Israel: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.6.7. Action Figures Market - South Africa
- 8.6.7.1. South Africa: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.7. Action Figures Market - Latin America
- 8.7.1. Latin America: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.4. Action Figures Market - Mexico
- 8.7.4.1. Mexico: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.5. Action Figures Market - Brazil
- 8.7.5.1. Brazil: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
- 8.7.6. Action Figures Market - Argentina
- 8.7.6.1. Argentina: Action Figures Market, by Type, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Action Figures Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Action Figures Market, by End-Use, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Bandai Namco Holdings
- 10.1.1. Company Overview
- 10.1.2. Financial PerEnd-Useance
- 10.1.3. End-Use Benchmarking
- 10.1.4. Recent Development
- 10.2. Diamond Select Toys
- 10.2.1. Company Overview
- 10.2.2. Financial PerEnd-Useance
- 10.2.3. End-Use Benchmarking
- 10.2.4. Recent Development
- 10.3. Good Smile Company
- 10.3.1. Company Overview
- 10.3.2. Financial PerEnd-Useance
- 10.3.3. End-Use Benchmarking
- 10.3.4. Recent Development
- 10.4. Hasbro Inc
- 10.4.1. Company Overview
- 10.4.2. Financial PerEnd-Useance
- 10.4.3. End-Use Benchmarking
- 10.4.4. Recent Development
- 10.5. JAKKS Pacific
- 10.5.1. Company Overview
- 10.5.2. Financial PerEnd-Useance
- 10.5.3. End-Use Benchmarking
- 10.5.4. Recent Development
- 10.6. KOTOBUKIYA
- 10.6.1. Company Overview
- 10.6.2. Financial PerEnd-Useance
- 10.6.3. End-Use Benchmarking
- 10.6.4. Recent Development
- 10.7. Mattel Incorporation
- 10.7.1. Company Overview
- 10.7.2. Financial PerEnd-Useance
- 10.7.3. End-Use Benchmarking
- 10.7.4. Recent Development
- 10.8. McFarlane Toys Corp
- 10.8.1. Company Overview
- 10.8.2. Financial PerEnd-Useance
- 10.8.3. End-Use Benchmarking
- 10.8.4. Recent Development
- 10.9. National Entertainment Collectibles Association
- 10.9.1. Company Overview
- 10.9.2. Financial PerEnd-Useance
- 10.9.3. End-Use Benchmarking
- 10.9.4. Recent Development
- 10.10. Playmates Toys
- 10.10.1. Company Overview
- 10.10.2. Financial PerEnd-Useance
- 10.10.3. End-Use Benchmarking
- 10.10.4. Recent Development
- 10.11. Square Enix Holdings
- 10.11.1. Company Overview
- 10.11.2. Financial PerEnd-Useance
- 10.11.3. End-Use Benchmarking
- 10.11.4. Recent Development
- 10.12. Spin Master Corporation
- 10.12.1. Company Overview
- 10.12.2. Financial PerEnd-Useance
- 10.12.3. End-Use Benchmarking
- 10.12.4. Recent Development
- 10.13. LEGO Group
- 10.13.1. Company Overview
- 10.13.2. Financial PerEnd-Useance
- 10.13.3. End-Use Benchmarking
- 10.13.4. Recent Development