市场调查报告书
商品编码
1609506
市场占有率与预测:CRM客户参与中心(CRM CEC),2023~2028年,美国(双报告绑定套装)Market Share and Forecast: CRM Customer Engagement Center (CRM CEC), 2023-2028, USA (Bundle of Two Reports) |
根据 Quadrant Knowledge Solutions 宣布,预计到 2028 年,美国 CRM 客户参与中心市场的复合年增长率将低于平均水平。
儘管与其他地区相比增速有所放缓,但美国在 CRM 客户参与中心 (CRM CEC) 市场中仍占据重要地位。在当今竞争激烈的市场中,企业正在利用技术、流程和管理工具,透过提供一致的客户体验来满足客户的期望。公司面临的最大课题是在所有部门提供一致水准的服务。此外,客户对即时性、个人关注和效率的需求也不断增加。这是透过采用 CRM 客户参与中心平台来解决的,该平台可以帮助企业提供主动支援并提供满足市场变化和客户期望的增值服务。
Quadrant Knowledge Solutions 透露,预计到 2028 年,CRM 客户参与中心市场的复合年增长率将低于平均水平。
儘管成长预测低于平均水平,但美国 CRM 客户参与中心市场的未来仍具有广阔的发展和创新潜力。 AI 驱动的聊天机器人、虚拟助理和自动化工具越来越多地整合到 CRM 客户参与中心中。这些技术有助于提供个人化的客户互动、自动化日常任务并分析大量数据以获得更好的客户参与度的见解。随着人工智慧的不断发展,其与 CRM 系统的整合将提高效率,并使企业能够提供更主动和响应迅速的客户服务。全通路客户参与:随着社群媒体、讯息应用程式、电子邮件和电话等沟通管道的激增,客户期望跨多个管道进行无缝互动。 CRM 系统不断发展以支援全通路参与,在每个接触点提供一致、整合的互动。这种趋势不仅涉及跨各种管道提供支持,还涉及确保跨这些管道的客户互动和资料的统一视图。企业正在投资技术,使他们能够提供一致的个人化体验,无论客户选择使用哪种管道。
This product includes two reports: Market Share and Market Forecast.
Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of below average by 2028 in USA.
Despite a slower growth rate compared to other regions, the United States remains a significant player in the CRM Customer Engagement Center (CRM CEC) market. In today's competitive market, companies are making use of their technology, process and management tools to meet the customer's expectations by delivering a consistent customer experience. The biggest challenge that the companies are facing is to deliver a consistent level of service across all departments. And with customers' growing needs which include immediacy, personalized treatment, and efficiency. This is solved by adopting the CRM Customer Engagement Center platforms that helps businesses to deliver proactive support and offer extra value-added services to meet the overall market changes and customer expectations.
Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."
Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of below average by 2028 in USA.
The future of the CRM CEC market in the United States, despite its below-average projected growth, holds promising potential for evolution and innovation. AI-powered chatbots, virtual assistants, and automation tools are becoming increasingly integrated into CRM customer engagement centers. These technologies help in providing personalized customer interactions, automating routine tasks, and analyzing vast amounts of data to derive insights for better customer engagement. As AI continues to advance, its integration within CRM systems enhances efficiency and enables businesses to deliver more proactive and responsive customer service. Omnichannel Customer Engagement: With the proliferation of communication channels such as social media, messaging apps, email, and phone calls, customers expect seamless interactions across multiple channels. CRM systems are evolving to support omnichannel engagement, where interactions are consistent and integrated across all touchpoints. This trend involves not only providing support on various channels but also ensuring a unified view of customer interactions and data across these channels. Businesses are investing in technologies that enable them to deliver consistent and personalized experiences regardless of the channel through which customers choose to engage.
Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."