The global market for Language Learning Application was estimated to be worth US$ 2981 million in 2024 and is forecast to a readjusted size of US$ 8007 million by 2031 with a CAGR of 15.6% during the forecast period 2025-2031.
A language learning application is a digital software tool designed to help users acquire one or more foreign languages through mobile devices or computer platforms in a structured and convenient manner. These applications typically offer comprehensive training across core language skills-listening, speaking, reading, and writing-through features such as vocabulary drills, grammar explanations, pronunciation correction, speech recognition, interactive dialogues, and progress assessments. Advanced language learning apps often incorporate artificial intelligence, adaptive learning algorithms, gamification, and personalized content recommendations to enhance user engagement and cater to individual learning needs and paces. Widely used in personal self-study, classroom support, and corporate language training, language learning applications reflect the modern trends of digitalization, flexibility, and personalization in language education.
The language learning application market is primarily driven by accelerating globalization, increasing demand for multilingual proficiency, the widespread adoption of online education, and the rapid advancement of mobile internet technologies. As international communication, global trade, and overseas education continue to expand, both individuals and organizations are seeking flexible and accessible tools for language acquisition-making mobile language learning apps an increasingly popular solution. The growing interest in widely spoken languages such as English, Mandarin Chinese, and Spanish is also contributing to a larger and more diverse user base.
The widespread availability of smartphones, tablets, and wireless connectivity has enabled users to engage in language learning anytime and anywhere, supporting the rise of microlearning and on-the-go education. The shift toward digital learning, further accelerated by the COVID-19 pandemic and the normalization of remote education, has made users more receptive to app-based learning methods. In addition, the integration of technologies like artificial intelligence, speech recognition, and personalized content delivery has enhanced user engagement and improved learning outcomes. Finally, the growing adoption of hybrid learning models by educational institutions and corporations, along with continued investment from the capital market in online language education platforms, provides strong momentum for sustained market growth.
China is the largest countries of Language Learning Application in the world in the past few years and it will keep increasing in the next few years. China market took up about 30% of the global market in 2024, while Europe was about 25%, and North America is followed with the share about 16%.
The Language Learning Application market is relatively fragmented, though there are several big players in the world. The key players are like Duolingo, Babbel, Rosetta Stone, Memrise, Busuu, LinguaLeo, Koolearn (NEW Oriental), Edmodo (Netdragon), Wall Street English, Open English and other. Top 5 took up about 29% of the global market in 2024. And their annual growth rates are unbalanced.
This report aims to provide a comprehensive presentation of the global market for Language Learning Application, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Language Learning Application by region & country, by Language, and by Users.
The Language Learning Application market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Language Learning Application.
Market Segmentation
By Company
- Duolingo
- Babbel
- Rosetta Stone
- Memrise
- Busuu
- LinguaLeo
- Koolearn (NEW Oriental)
- NetDragon Websoft
- Wall Street English
- Open English
- Italki
- Voxy
- Mango Languages
- Drops
- Lingvist
- Mondly
- Lirica
- Language Reactor
- Pimsleur
Segment by Language
Segment by Users
- Institutional Learners
- Individual Learners
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Language Learning Application company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Language, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Users, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Language Learning Application in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Language Learning Application in country level. It provides sigmate data by Language, and by Users for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Language Learning Application Product Introduction
- 1.2 Global Language Learning Application Market Size Forecast (2020-2031)
- 1.3 Language Learning Application Market Trends & Drivers
- 1.3.1 Language Learning Application Industry Trends
- 1.3.2 Language Learning Application Market Drivers & Opportunity
- 1.3.3 Language Learning Application Market Challenges
- 1.3.4 Language Learning Application Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Language Learning Application Players Revenue Ranking (2024)
- 2.2 Global Language Learning Application Revenue by Company (2020-2025)
- 2.3 Key Companies Language Learning Application Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Language Learning Application Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Language Learning Application
- 2.6 Language Learning Application Market Competitive Analysis
- 2.6.1 Language Learning Application Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Language Learning Application Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Language Learning Application as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Language
- 3.1 Introduction by Language
- 3.1.1 English
- 3.1.2 World Languages
- 3.2 Global Language Learning Application Sales Value by Language
- 3.2.1 Global Language Learning Application Sales Value by Language (2020 VS 2024 VS 2031)
- 3.2.2 Global Language Learning Application Sales Value, by Language (2020-2031)
- 3.2.3 Global Language Learning Application Sales Value, by Language (%) (2020-2031)
4 Segmentation by Users
- 4.1 Introduction by Users
- 4.1.1 Institutional Learners
- 4.1.2 Individual Learners
- 4.2 Global Language Learning Application Sales Value by Users
- 4.2.1 Global Language Learning Application Sales Value by Users (2020 VS 2024 VS 2031)
- 4.2.2 Global Language Learning Application Sales Value, by Users (2020-2031)
- 4.2.3 Global Language Learning Application Sales Value, by Users (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Language Learning Application Sales Value by Region
- 5.1.1 Global Language Learning Application Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Language Learning Application Sales Value by Region (2020-2025)
- 5.1.3 Global Language Learning Application Sales Value by Region (2026-2031)
- 5.1.4 Global Language Learning Application Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Language Learning Application Sales Value, 2020-2031
- 5.2.2 North America Language Learning Application Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Language Learning Application Sales Value, 2020-2031
- 5.3.2 Europe Language Learning Application Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Language Learning Application Sales Value, 2020-2031
- 5.4.2 Asia Pacific Language Learning Application Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Language Learning Application Sales Value, 2020-2031
- 5.5.2 South America Language Learning Application Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Language Learning Application Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Language Learning Application Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Language Learning Application Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Language Learning Application Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Language Learning Application Sales Value, 2020-2031
- 6.3.2 United States Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.3.3 United States Language Learning Application Sales Value by Users, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Language Learning Application Sales Value, 2020-2031
- 6.4.2 Europe Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.4.3 Europe Language Learning Application Sales Value by Users, 2024 VS 2031
- 6.5 China
- 6.5.1 China Language Learning Application Sales Value, 2020-2031
- 6.5.2 China Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.5.3 China Language Learning Application Sales Value by Users, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Language Learning Application Sales Value, 2020-2031
- 6.6.2 Japan Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.6.3 Japan Language Learning Application Sales Value by Users, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Language Learning Application Sales Value, 2020-2031
- 6.7.2 South Korea Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.7.3 South Korea Language Learning Application Sales Value by Users, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Language Learning Application Sales Value, 2020-2031
- 6.8.2 Southeast Asia Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.8.3 Southeast Asia Language Learning Application Sales Value by Users, 2024 VS 2031
- 6.9 India
- 6.9.1 India Language Learning Application Sales Value, 2020-2031
- 6.9.2 India Language Learning Application Sales Value by Language (%), 2024 VS 2031
- 6.9.3 India Language Learning Application Sales Value by Users, 2024 VS 2031
7 Company Profiles
- 7.1 Duolingo
- 7.1.1 Duolingo Profile
- 7.1.2 Duolingo Main Business
- 7.1.3 Duolingo Language Learning Application Products, Services and Solutions
- 7.1.4 Duolingo Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.1.5 Duolingo Recent Developments
- 7.2 Babbel
- 7.2.1 Babbel Profile
- 7.2.2 Babbel Main Business
- 7.2.3 Babbel Language Learning Application Products, Services and Solutions
- 7.2.4 Babbel Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.2.5 Babbel Recent Developments
- 7.3 Rosetta Stone
- 7.3.1 Rosetta Stone Profile
- 7.3.2 Rosetta Stone Main Business
- 7.3.3 Rosetta Stone Language Learning Application Products, Services and Solutions
- 7.3.4 Rosetta Stone Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.3.5 Rosetta Stone Recent Developments
- 7.4 Memrise
- 7.4.1 Memrise Profile
- 7.4.2 Memrise Main Business
- 7.4.3 Memrise Language Learning Application Products, Services and Solutions
- 7.4.4 Memrise Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.4.5 Memrise Recent Developments
- 7.5 Busuu
- 7.5.1 Busuu Profile
- 7.5.2 Busuu Main Business
- 7.5.3 Busuu Language Learning Application Products, Services and Solutions
- 7.5.4 Busuu Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.5.5 Busuu Recent Developments
- 7.6 LinguaLeo
- 7.6.1 LinguaLeo Profile
- 7.6.2 LinguaLeo Main Business
- 7.6.3 LinguaLeo Language Learning Application Products, Services and Solutions
- 7.6.4 LinguaLeo Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.6.5 LinguaLeo Recent Developments
- 7.7 Koolearn (NEW Oriental)
- 7.7.1 Koolearn (NEW Oriental) Profile
- 7.7.2 Koolearn (NEW Oriental) Main Business
- 7.7.3 Koolearn (NEW Oriental) Language Learning Application Products, Services and Solutions
- 7.7.4 Koolearn (NEW Oriental) Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.7.5 Koolearn (NEW Oriental) Recent Developments
- 7.8 NetDragon Websoft
- 7.8.1 NetDragon Websoft Profile
- 7.8.2 NetDragon Websoft Main Business
- 7.8.3 NetDragon Websoft Language Learning Application Products, Services and Solutions
- 7.8.4 NetDragon Websoft Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.8.5 NetDragon Websoft Recent Developments
- 7.9 Wall Street English
- 7.9.1 Wall Street English Profile
- 7.9.2 Wall Street English Main Business
- 7.9.3 Wall Street English Language Learning Application Products, Services and Solutions
- 7.9.4 Wall Street English Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.9.5 Wall Street English Recent Developments
- 7.10 Open English
- 7.10.1 Open English Profile
- 7.10.2 Open English Main Business
- 7.10.3 Open English Language Learning Application Products, Services and Solutions
- 7.10.4 Open English Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.10.5 Open English Recent Developments
- 7.11 Italki
- 7.11.1 Italki Profile
- 7.11.2 Italki Main Business
- 7.11.3 Italki Language Learning Application Products, Services and Solutions
- 7.11.4 Italki Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.11.5 Italki Recent Developments
- 7.12 Voxy
- 7.12.1 Voxy Profile
- 7.12.2 Voxy Main Business
- 7.12.3 Voxy Language Learning Application Products, Services and Solutions
- 7.12.4 Voxy Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.12.5 Voxy Recent Developments
- 7.13 Mango Languages
- 7.13.1 Mango Languages Profile
- 7.13.2 Mango Languages Main Business
- 7.13.3 Mango Languages Language Learning Application Products, Services and Solutions
- 7.13.4 Mango Languages Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.13.5 Mango Languages Recent Developments
- 7.14 Drops
- 7.14.1 Drops Profile
- 7.14.2 Drops Main Business
- 7.14.3 Drops Language Learning Application Products, Services and Solutions
- 7.14.4 Drops Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.14.5 Drops Recent Developments
- 7.15 Lingvist
- 7.15.1 Lingvist Profile
- 7.15.2 Lingvist Main Business
- 7.15.3 Lingvist Language Learning Application Products, Services and Solutions
- 7.15.4 Lingvist Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.15.5 Lingvist Recent Developments
- 7.16 Mondly
- 7.16.1 Mondly Profile
- 7.16.2 Mondly Main Business
- 7.16.3 Mondly Language Learning Application Products, Services and Solutions
- 7.16.4 Mondly Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.16.5 Mondly Recent Developments
- 7.17 Lirica
- 7.17.1 Lirica Profile
- 7.17.2 Lirica Main Business
- 7.17.3 Lirica Language Learning Application Products, Services and Solutions
- 7.17.4 Lirica Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.17.5 Lirica Recent Developments
- 7.18 Language Reactor
- 7.18.1 Language Reactor Profile
- 7.18.2 Language Reactor Main Business
- 7.18.3 Language Reactor Language Learning Application Products, Services and Solutions
- 7.18.4 Language Reactor Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.18.5 Language Reactor Recent Developments
- 7.19 Pimsleur
- 7.19.1 Pimsleur Profile
- 7.19.2 Pimsleur Main Business
- 7.19.3 Pimsleur Language Learning Application Products, Services and Solutions
- 7.19.4 Pimsleur Language Learning Application Revenue (US$ Million) & (2020-2025)
- 7.19.5 Pimsleur Recent Developments
8 Industry Chain Analysis
- 8.1 Language Learning Application Industrial Chain
- 8.2 Language Learning Application Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Language Learning Application Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Language Learning Application Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer