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市场调查报告书
商品编码
1896261
语言学习应用市场预测至2032年:全球收入模式、学习模式、平台、语言类型、最终用户和区域分析Language Learning App Market Forecasts to 2032 - Global Analysis By Revenue Model, Learning Mode, Platform, Language Type, End User, and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球语言学习应用程式市场价值将达到 79 亿美元,到 2032 年将达到 260 亿美元。
预计在预测期内,语言学习应用市场将以18.5%的复合年增长率成长。该市场专注于行动和网页应用,透过互动课程、练习和评估帮助用户掌握新语言。这些应用程式融合了人工智慧驱动的个人化功能、语音辨识和游戏化内容。其优点包括便利的自主学习、比起传统课堂教学更低的成本、全球可近性、更高的用户参与度,以及支持全球化、旅行和跨境专业沟通需求驱动的终身学习。
根据联合国教科文组织统计,全球有超过15亿人正在学习第二语言,其中超过50%的学习者越来越依赖行动和数位平台。
全球化增加了对多语言技能的需求。
随着全球化进程的不断推进,商业、教育和旅游领域对多语言沟通的需求日益增长,直接推动了语言学习应用程式的普及。跨国公司要求员工能够与国际客户沟通,学生也需要提升语言能力才能获得全球教育机会。此外,移民和数位化协作使跨文化交流变得司空见惯,进一步提升了人们的日常语言需求。语言学习应用程式透过灵活的按需课程、游戏化练习和人工智慧驱动的个人化功能满足了这一需求,使其成为全球学习者进行个人和职业发展的首选解决方案。
免费增值模式在转换付费用户方面的局限性
由于付费订阅转换率低,免费经营模式仍然是语言学习应用提供者的结构性阻碍因素。虽然免费存取吸引了大量用户,但许多学习者仅依赖基本功能,并不升级。此外,在竞争激烈的市场环境中,当有其他选择时,用户往往不愿付费。这个问题限制了收入的可预测性,并增加了对广告和积极提升销售的依赖。随着时间的推移,持续的内容开发、增强人工智慧功能以及与教师的合作都难以获得资金筹措,从而限制了应用在全球消费者语言学习市场的长期盈利和平台差异化。
扩大与企业培训和教育领域的合作关係
企业培训的拓展以及与教育机构合作的增多,为语言学习应用提供者带来了强劲的成长机会。企业正加大对员工技能提升的投入,以企业发展全球业务、满足合规要求并提高客户参与。此外,中小学和大学也开始采用基于应用的语言学习工具来补充课程并提升教学效果。这些合作关係能够带来稳定的收入来源、较高的用户留存率,以及客製化企业解决方案的机会。随着认证和专业语言能力验证的重要性日益凸显,供应商可以将自身平台定位为长期学习生态系统,从而支援在各种不同的组织学习环境中实现规模化应用。
资料隐私问题,尤其是对于年轻用户而言。
资料隐私问题对语言学习应用市场构成重大威胁,尤其因为未成年人和学生是其主要使用者群体。应用收集个人数据、语音记录和学习行为数据,导致监管机构和家长日益关注。此外,遵守不断变化的资料保护法规也增加了营运的复杂性和成本。任何资料外洩或滥用行为都会损害品牌信任度,并导致用户流失。日益增强的隐私意识要求平台加强对安全基础设施、透明政策和家长控制功能的投入,以维持其在全球教育机构和消费者数位学习生态系统中的普及。
新冠疫情期间,封锁措施限制了线下课程和旅行,语言学习应用程式的普及速度显着加快。学习者转向行动平台以维持学习的连续性、技能提升和个人发展。此外,教育机构和雇主也鼓励远距语言培训以保持生产力。虽然使用量激增,但获取途径的差异和学习者参与度的不均衡也日益凸显。随着时间的推移,人们对基于应用程式的学习方式的持续偏好使数位化语言教育成为常态,巩固了其在疫情后全球消费者和企业学习环境中的长期需求,并将持续到未来。
预计在预测期内,订阅模式将占据最大的市场份额。
由于订阅用户拥有较高的用户留存率和终身价值,预计在预测期内,订阅模式将占据最大的市场份额。付费用户往往学习频率更高,完成课程的比例更高,并且会使用离线存取和证书等高级功能。此外,企业版和家庭版套餐也能带来更高的用户平均收入。这些优势使供应商能够在保持服务品质的同时有效扩展业务。儘管竞争日益激烈,订阅模式目前仍是全球语言学习应用最可靠的获利模式。
预计在预测期内,行动应用领域将实现最高的复合年增长率。
预计在预测期内,行动应用领域将实现最高的复合年增长率,这主要得益于智慧型手机普及率的不断提高以及人们对随时随地学习的需求。学习者越来越倾向于随时随地学习简短、互动性强的课程。此外,行动平台利用通知、语音辨识和游戏化等功能来维持用户的持续参与。新兴市场贡献显着,因为行动装置通常是使用者存取网路的主要方式。这些因素共同推动了全球不同年龄层、教育程度和语言能力群体对行动应用的接受度和用户成长,这一趋势正在全球范围内稳步扩展。
预计在整个预测期内,北美将占据最大的市场份额,这主要得益于较高的数位素养和强劲的消费支出。智慧型手机的普及和订阅式应用程式的早期应用将推动收入成长。此外,企业培训需求和移民人口将持续推动语言学习的需求。领先的应用程式开发人员和有利的获利环境将进一步巩固该地区在教育、职业和个人学习等应用领域的领先地位,无论现在还是将来,贯穿整个市场生命週期。
亚太地区预计将在预测期内实现最高的复合年增长率,这主要得益于人口结构的变化和数数位化的加速。年轻的人口结构、日益普及的互联网以及价格亲民的智慧型手机正在推动语言学习应用程式的普及。此外,政府的教育措施和以考试为导向的学习文化也促进了语言学习应用程式的使用。在地化策略和合理的定价将进一步推动成长,使该地区成为全球语言学习应用程式供应商寻求规模化、覆盖面和长期全球收入成长机会的关键市场,并成为其当前和未来扩张的重要目标。
According to Stratistics MRC, the Global Language Learning App Market is accounted for $7.9 billion in 2025 and is expected to reach $26.0 billion by 2032, growing at a CAGR of 18.5% during the forecast period. The language learning app market focuses on mobile and web-based applications that assist users in acquiring new languages through interactive lessons, exercises, and assessments. It incorporates AI-driven personalization, speech recognition, and gamified content. Benefits include convenient and self-paced learning, lower costs compared to traditional classes, global accessibility, improved engagement, and support for lifelong learning driven by globalization, travel, and cross-border professional communication needs.
According to UNESCO, over 1.5 billion people worldwide are learning a second language, and more than 50% of learners increasingly rely on mobile and digital platforms.
Globalization increasing demand for multilingual skills
Globalization is steadily increasing the need for multilingual communication across business, education, and travel, directly driving adoption of language learning apps. Companies operating across borders require employees to communicate with international clients, while students seek language proficiency for global education opportunities. Furthermore, migration and digital collaboration have normalized cross-cultural interaction, raising everyday language needs. Language learning apps address this demand through flexible, on-demand lessons, gamified practice, and AI-driven personalization, making them a preferred solution for learners worldwide in both personal and professional development contexts globally.
Freemium model limitations on conversion to paid users
Freemium business models remain a structural restraint for language learning app providers due to low conversion rates to paid subscriptions. While free access attracts large user bases, many learners rely solely on basic features without upgrading. Additionally, intense competition makes users reluctant to pay when alternatives exist. This problem limits revenue predictability and increases dependence on advertising or aggressive upselling. Over time, sustained content development, AI enhancements, and instructor partnerships become harder to finance, constraining long-term profitability and platform differentiation across global consumer language learning markets.
Growth in corporate training and education sector partnerships
Expanding corporate training initiatives and partnerships with educational institutions present strong growth opportunities for language learning app providers. Companies increasingly invest in workforce upskilling to support global operations, compliance, and customer engagement. Moreover, schools and universities integrate app-based language tools to supplement curricula and improve outcomes. These partnerships provide stable revenue streams, higher user retention, and opportunities for customized enterprise solutions. As credentialing and professional language certifications gain importance, vendors can position platforms as long-term learning ecosystems supporting scalable adoption across diverse organizational learning environments.
Data privacy concerns, especially for younger users
Data privacy concerns pose a significant threat to the language learning app market, particularly where minors and students are primary users. Apps collect personal data, voice recordings, and learning behavior, raising regulatory and parental scrutiny. Moreover, compliance with evolving data protection laws increases operational complexity and costs. Any breach or misuse can hurt brand trust and keep users from coming back. As awareness grows, platforms must invest heavily in security infrastructure, transparent policies, and parental controls to sustain adoption across global education and consumer digital learning ecosystems worldwide.
The COVID-19 pandemic significantly accelerated adoption of language learning apps as lockdowns restricted physical classrooms and travel. Learners turned to mobile platforms for continuity, skill development, and personal enrichment. Additionally, institutions and employers encouraged remote language training to maintain productivity. While usage surged, disparities in access and learner engagement emerged. Over time, sustained familiarity with app-based learning normalized digital language education, reinforcing long-term demand beyond the pandemic period across global consumer and enterprise learning environments worldwide today and consistently onward.
The subscription-based segment is expected to be the largest during the forecast period
The subscription-based segment is expected to account for the largest market share during the forecast period due to strong retention and lifetime value. Paying users tend to engage more frequently, complete courses, and adopt premium features like offline access and certification. Moreover, enterprise and family plans expand average revenue per user. These dynamics enable vendors to scale efficiently while maintaining service quality. As competition intensifies, subscriptions remain the most resilient monetization approach across language learning applications worldwide today.
The mobile applications segment is expected to have the highest CAGR during the forecast period
The mobile applications segment is expected to have the highest CAGR during the forecast period, driven by smartphone penetration and on-the-go learning preferences. Learners increasingly favor short, interactive lessons accessible anytime. Furthermore, mobile platforms leverage notifications, speech recognition, and gamification to sustain engagement. Emerging markets contribute strongly, as mobile devices often represent primary internet access. These factors collectively accelerate adoption and user growth across diverse age groups, education levels, and language proficiency segments worldwide, and this trend is steadily expanding globally.
During the forecast period, the North America region is expected to hold the largest market share, supported by high digital literacy and strong consumer spending. Widespread smartphone usage and early adoption of subscription apps drive revenue. Moreover, corporate training demand and immigrant populations sustain language learning needs. Leading app developers and favorable monetization conditions further strengthen regional dominance in education, professional and personal learning use cases consistently throughout the market lifecycle, both today and in the future.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to demographic and digital expansion. Large youth populations, rising internet access, and smartphone affordability fuel adoption. Additionally, government education initiatives and exam-oriented learning cultures support language app usage. Localization strategies and affordable pricing further accelerate growth, positioning the region as a key expansion market for global language learning app providers seeking scale, reach, and long-term revenue growth opportunities worldwide today and beyond.
Key players in the market
Some of the key players in Language Learning App Market include Duolingo, Inc., Babbel GmbH, BUSUU LIMITED, MEMRISE LIMITED, Pearson plc, IXL Learning, Inc., Shenzhen XinHui Technology Co., Ltd., Tripod Technology GmbH, LINGODEER CO, LTD, Creative Empire, LLC, ELSA, Corp, Preply, Inc., Cambly Inc., Lingoda GmbH, and italki HK Limited.
In December 2025, BUSUU LIMITED introduced the new Busuu Conversations feature for real-time speaking practice with instant AI feedback.
In December 2025, IXL Learning, Inc. introduced the new multi-language support across 120+ languages for English learners, with audio in 80+ languages.
In November 2025, Pearson plc introduced the new Pearson English Express Test for international admissions, alongside expanded Mondly by Pearson offerings.
In September 2025, Babbel GmbH introduced the new Babbel Speak AI-powered voice trainer for confidence-building in real-life dialogues.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.