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市场调查报告书
商品编码
1871984
带有显示器的智慧音箱:全球市场份额和排名、总收入和需求预测(2025-2031 年)Smart Speakers with Displays - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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2024 年全球带显示器的智慧音箱市场规模预计为 101.63 亿美元,预计到 2031 年将成长至 161.91 亿美元,2025 年至 2031 年的复合年增长率为 5.6%。
本报告对近期关税调整和国际战略反制措施对智慧音箱(带显示器)跨境产业布局、资本配置模式、区域经济相互依存关係和供应链重组的影响进行了全面评估。
带有显示器的智慧音箱是一种语音控制设备,它将智慧音箱的功能与触控萤幕介面相结合。这些设备整合了人工智慧虚拟助手,能够提供互动式的音讯和视觉回馈。除了播放音乐和回应语音指令外,智慧显示器还可以显示天气预报、播放影片、管理日历、控制智慧家庭设备以及进行视讯通话。
智慧音箱(带显示器)是一个高端市场细分领域,它结合了语音和视觉介面,随着用户越来越寻求更丰富的互动方式,而不是仅仅依赖语音,智慧音箱正在推动其普及。
人工智慧的进步、语音辨识技术的改进,以及消费者对触控萤幕语音介面在购物、视讯通话、食谱搜寻和家庭自动化控制等任务中日益增长的熟悉度,正在推动智慧音箱从传统的纯音讯设备转变为语音加萤幕设备。
按地区划分,北美是智慧音箱(含显示器)市场最成熟的地区,约占全球市场份额的40%。高所得者的渗透率很高,亚马逊Echo Show和GoogleNest Hub等主要品牌早已在北美市场站稳脚步。欧洲市场持续稳定成长,受益于严格的保护条例(例如GDPR)、永续策略和智慧城市计画。在俄罗斯、德国和英国等国家,智慧家庭建设对智慧显示器的需求正在稳定成长。亚太地区目前是成长最快的市场,尤其是在中国、印度、日本和东南亚地区。在中国市场,天猫精灵、百度小度、小米等本土显示设备正在快速发展,并与国际公司展开激烈竞争。
市场机会:智慧家居升级;Matter通讯协定的普及;人工智慧和视觉介面创新;新的商业和医疗应用场景。
市场风险:隐私和安全问题、人工智慧助理技术的瓶颈、原材料和成本压力以及生态系统锁定趋势:虽然 Matter 通讯协定减少了锁定,但苹果、谷歌和亚马逊这三大生态系统仍在相互竞争以防止锁定,从而限制了中小製造商的扩张潜力。
市场趋势:萤幕大小增大,部署位置更加精细化:小型(约 5-8 吋)设备部署在厨房和卧室,而中大型(10-15 吋)设备则部署在客厅、家庭中心和商业场所。视觉内容和商业应用:与 Reddit 用户讨论类似,智慧显示器可以支援影片广告、购物推荐和数数位电子看板等经营模式,这与音讯扬声器有所不同。人工智慧驱动的「情境察觉介面」:根据时间、位置和使用者行为自动切换萤幕(例如,靠近时显示天气资讯和提供来电提案)。生成式人工智慧能够提供智慧主动提案(例如,自动调节室温)。跨产业融合与扩展:智慧镜子、车载仪錶板(语音和显示整合)、医院床边系统和饭店前台等新场景的出现,正在推动硬体标准化进程。
本报告旨在对全球带有显示器的智慧音箱市场进行全面分析,按地区/国家、类型和应用进行划分,重点关注总销量、收入、价格、市场份额和主要企业的排名。
本报告以销售量和收入(百万美元)为单位,对带显示器的智慧音箱市场规模、估值和预测进行了呈现,基准年为2024年,并涵盖了2020年至2031年的历史数据和预测数据。定量和定性分析将帮助读者制定业务和成长策略,评估市场竞争,分析自身在当前市场中的地位,并就带有显示器的智慧音箱做出明智的商业决策。
市场区隔
公司
按类型分類的细分市场
应用领域
按地区
The global market for Smart Speakers with Displays was estimated to be worth US$ 10163 million in 2024 and is forecast to a readjusted size of US$ 16191 million by 2031 with a CAGR of 5.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Smart Speakers with Displays cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Smart speakers with displays are voice-activated devices that combine the functionalities of a smart speaker with a touch screen interface. These devices integrate AI-powered virtual assistants to offer interactive voice and visual responses. In addition to playing music and answering voice commands, smart displays can show weather forecasts, stream videos, manage calendars, control smart home devices, and facilitate video calls.
Smart Speakers with Displays-a premium market segment that combines voice and visual interfaces-is driving adoption, especially as users demand richer interaction modes rather than relying solely on audio.
Advances in artificial intelligence, improvements in voice recognition, and consumers' growing comfort with touchscreen voice interfaces for tasks such as shopping, video calling, browsing recipes, and home automation control are driving the shift from traditional audio smart speakers to voice-plus-screen devices.
In terms of regional development, North America is the most mature region in the Smart Speakers with Displays market, accounting for nearly 40% of the global market share. The penetration rate among high-income consumers is high, and mainstream brands such as Amazon Echo Show and Google Nest Hub have been in the market for many years. The European market has grown steadily, benefiting from strict privacy protection regulations (such as GDPR), sustainable strategies, and smart city promotion. Russia, Germany, the United Kingdom and other countries have steadily expanded their demand for smart displays in smart home construction. Asia Pacific is currently the fastest growing market, especially in China, India, Japan, and Southeast Asia. The Chinese market has seen a strong rise in local display devices such as Tmall Genie, Baidu Xiaodu, and Xiaomi, competing fiercely with global players.
Market opportunities: smart home upgrades. Matter protocol popularization. AI and visual interface innovation. New business and medical scenarios.
Market risks: privacy and security concerns. AI assistant technology bottleneck. Raw materials and cost pressure. Ecological lock-in trend: Although the Matter protocol reduces lock-in, the three major ecosystems of Apple/Google/Amazon still compete with each other to prevent lock-in, which limits the expansion space of small factories.
Market trends: Screen size expansion and positioning segmentation: small (~5-8") devices are positioned in the kitchen and bedroom, and medium and large (10-15") devices are positioned in the living room, home hub or commercial scene use. In visual content and commercial realization: Similar to Reddit user discussions, smart displays can support business models such as video advertising, recommended shopping, and digital signage, which is different from voice speakers. AI-driven "situational interface": The device will automatically switch screens according to time, location, and user behavior (such as approaching to display weather or call suggestions); Generative AI can make intelligent prompts, such as adjusting the home temperature in advance. Cross-industry integration and expansion: The rise of scenarios such as smart mirrors, car dashboards (integrated voice and display), hospital bedside systems, and hotel front desks promotes hardware standard adaptation.
This report aims to provide a comprehensive presentation of the global market for Smart Speakers with Displays, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Smart Speakers with Displays by region & country, by Type, and by Application.
The Smart Speakers with Displays market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Speakers with Displays.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Smart Speakers with Displays manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Smart Speakers with Displays in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Smart Speakers with Displays in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.