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市场调查报告书
商品编码
1759914
果酱、果冻和蜜饯的全球市场 - 消费者见解,预测(2025年~2033年)Global Jam, Jelly & Preserves Market - Consumer Insights & Forecast 2025-2033 |
全球果酱、果冻及蜜饯市场规模及预测(2025-2033)
全球果酱、果冻和蜜饯市场规模预计将从2024年的49.8亿美元增至2033年的74.4亿美元,预测期内(2025-2033年)的复合年增长率为4.56%。推动这一增长的因素包括消费者对天然和有机涂抹酱的需求不断增长、早餐消费量不断增加以及国际市场上美食和手工食品的流行。
果酱、果冻和蜜饯市场的推动因素
天然和有机食品需求不断成长
随着消费者追求更健康的食品,对采用天然成分、有机水果且不含或仅含少量添加剂的果酱、果冻和蜜饯的需求也日益增长。注重健康的消费者正在迴避合成添加剂,转而寻求更干净的标籤。这一趋势迫使製造商不断创新,推出低糖或无糖产品、热带水果和环保包装。有机涂抹酱和果酱尤其受到千禧世代和城市消费者的青睐,他们愿意为品质、透明度和道德采购支付溢价。 2024年11月,不凡帝范梅勒 (Perfetti Van Melle) 的 Alpenliebe Juzt 果冻将上市,这是印度首款心形双层果冻,售价仅2印度卢比。这款新时代的甜点拥有一层令人愉悦的气泡和一层酥脆的果冻,增强了整体的口感。
全球早餐文化的兴起
早餐作为一餐的重要性日益提升,也是果酱、果冻和蜜饯等涂抹酱更具吸引力的因素之一。传统西式早餐通常搭配麵包、煎饼和糕点。随着国际旅行和文化交流的增多,亚洲、中东和非洲也逐渐养成了西式早餐的习惯。世界各地的饭店、餐厅和麵包店都在提供这些涂抹酱,从而增加了零售和外出用餐通路的需求。 2023年1月,康尼格拉品牌推出了新产品-Snack Pack Starburst All Pink Juicy Gels。这款美味的涂抹酱经过精心设计,融入了标誌性的全粉红色风味,营造出如同品嚐草莓口味Starburst的诱人体验。
电子商务与特色食品零售的兴起
用于购买食品的电商网站和食品应用程式改变了消费者寻找和购买食品的方式。美食和特色果酱、果冻是人们在网路上购买的产品之一。线上平台为小众品牌和手工品牌提供了触达全球客户群的机会,而无需克服传统的分销障碍。礼品趋势和订阅服务也推动了优质果酱和蜜饯套装的销售。数位行销、网红代言和产品故事正在提升消费者认知度,并鼓励消费者品嚐本地门市无法购买的新口味和新包装。
果酱、果冻和蜜饯市场面临的课题
与糖相关的健康问题
许多消费者越来越警惕蜜饯、果冻和果酱中高糖含量的现象。人们越来越意识到糖摄取与糖尿病、肥胖症和心臟病等健康问题之间的联繫,这促使一些消费者限製或剔除这些食物。这迫使製造商重新制定配方,使用替代甜味剂或减少糖分,但这会影响产品的质地、风味和保质期,难以保持产品的吸引力和一致性。
本报告提供全球果酱、果冻和蜜饯市场相关调查,成长推动因素与课题,各市场区隔的分析,主要企业的分析等资讯。
Global Jam, Jelly, and Preserves Market Size and Forecast 2025-2033
Global Jam, Jelly, and Preserves Market is expected to grow to US$ 7.44 billion in 2033 from US$ 4.98 billion in 2024, growing at a CAGR of 4.56% during the forecast period from 2025 to 2033. This growth is fuelled by the growing demand for natural and organic spreads among consumers, the rising consumption of breakfast, and the popularity of gourmet and artisanal food products in international markets.
Global Jam, Jelly, and Preserves Market by Product Type (Jams and Jellies, Marmalade, Preserves), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Other), Countries and Company Analysis 2025-2033.
World Jam, Jelly, and Preserves Market Forecasts
Jam, jelly, and preserves are fruit spreads, often employed as bread, pastry, and dessert condiments. Jam is created by cooking pureed or crushed fruit with sugar to a thick, slightly lumpy consistency. Jelly is created by using fruit juice and then adding pectin to achieve a clear, stiff consistency. Preserves consist of whole fruit or large pieces of fruit suspended in a syrup or gel, which provides a more textured and more flavorful experience.
These products have been so popular for centuries because they taste sweet, are versatile, and last a long time. They are common in many homes and are a mainstay of classic breakfasts and baking. They have increased in popularity as more people seek artisanal, organic, and low-sugar types. New flavor ideas, unusual fruit mixtures, and gourmet packaging also drew in health-aware and food-oriented consumers. Moreover, increased international cuisine and online shopping have widened the availability of a broad range of jam, jelly, and preserved products worldwide.
Market Growth Drivers in the Jam, Jelly, and Preserves Market
Increased Demand for Natural and Organic Foods
The demand for healthier foods has increased as consumers look for healthier foods, fueling demand for natural ingredient, organic fruit, and little or no-added-sugar jams, jellies, and preserves. Health-conscious consumers are increasingly shunning synthetic additives in favor of cleaner labels. This trend is forcing manufacturers to innovate with lower-sugar or sugar-free versions, exotic fruits, and eco-friendly packaging. Organic spreads and jams are particularly in demand among millennials and urban customers, who are prepared to pay more for quality, transparency, and ethical sourcing. Nov 2024, Perfetti Van Melle's Alpenliebe Juzt Jelly introduces India's first ever heart-shaped, two-layer jelly priced at mere INR 2. The new-age treat comes with a soothing foamy layer and a jelly layer to provide a chewing experience, increasing overall delight.
Growing Global Breakfast Culture
The growing significance of breakfast as a meal has been one of the factors elevating the appeal of such spreads like jams, jellies, and preserves. They are a standard feature in most breakfasts of the traditional and Western types, consumed with bread, pancakes, or pastry. With increased international travel and cultural exchange, so too increases the consumption of Western breakfast conventions in Asia, the Middle East, and Africa. Hotels, restaurants, and bakeries across the world include these spreads in their offerings, and hence demand in both retail and food service channels rises. January 2023: Conagra Brands launched a new product line, the Snack Pack Starburst All Pink Juicy Gels. These tasty gems are carefully designed with the all-pink signature flavor to create the irresistible experience of tasting a strawberry-flavored Starburst.
Expansion in E-commerce and Specialty Food Retail
E-commerce websites and food apps for grocery shopping have transformed how consumers find and buy food items. Gourmet and specialty jams and jellies are among the products that are being bought online. Online platforms provide an opportunity for niche and artisanal brands to reach a global customer base, without the traditional distribution hurdles. Gifting trends and subscription services have also boosted sales of premium jam and preserve sets. Digital marketing, influencer endorsements, and product storytelling are fueling awareness and compelling consumers to taste new flavors and formats not otherwise available in local outlets.
Challenges in the Jam, Jelly, and Preserves Market
Health Issues Over Sugar Level
Most consumers are getting increasingly cautious about high sugar levels historically present in preserves, jellies, and jams. Growing awareness of the connections between consuming sugar and health issues like diabetes, obesity, and heart disease is leading some consumers to cut down or exclude these foods from their diet. This has put pressure on manufacturers to re-formulate recipes with alternative sweeteners or sugar reduction, which may have effects on product texture, flavor, and shelf life-making it challenging to preserve product appeal and consistency.
Extreme Market Competition and Price Pressure
The market is extremely fragmented with many local, regional, and global players dealing in similar products at competitive prices. Large-scale manufacturers occupy supermarket shelves, while small artisan brands fight in niche markets. This high competition gives rise to price sensitivity and constrains profitability, particularly for new entrants. Furthermore, increases in raw material costs like fruit and packaging, along with logistics shutdowns, put further pressure on margins. Companies have to balance affordability with product quality, branding, and innovation in order to maintain market share.
Jam and Jelly Market
The jam and jelly segment leads the spread market because of its extensive application and ease of use. Jams, produced from fruit pulp, and jellies, produced from fruit juice, appeal to a wide base of consumers-from kids to grown-ups. Their convenience of use, lengthy shelf life, and multiple tastes render them a household name globally. Although fruit preserves of traditional flavor such as strawberry and grape continue to hold sway, there's an increasing need for tropical and fusion flavor combinations. Organic and low-sugar varieties are gaining traction, driven by health and clean-label trends. Innovative packaging in the form of squeeze tubes is heightening consumer experience and convenience.
Preserves Market
Preserves with fruit in whole or large pieces provide more texture and fruit intensity that appeals to gourmet and health-concerned consumers. Generally felt to be more natural and authentic, preserves are often the preferred choice for baking, cheese combinations, and high-end breakfasts. Artisanal quality and premium positioning are strong selling features in this category. The market is gaining from growing interest in old-fashioned food preparation and farm-to-table products. Preserves tend to carry premium prices and are favored in gift packaging and specialty food stores. But their shorter shelf life than jams may pose storage and distribution issues.
Jam, Jelly, and Preserves Convenience Stores Market
Convenience stores have a major role in distributing jam, jelly, and preserves, especially in urban and semi-urban markets. These convenience stores offer products to on-the-go customers who are looking for convenient food solutions, including spreads for instant breakfast or snacks on the go. Single-serve and small packaging formats are especially favored in this channel. Constrained shelf space benefits leading brands and flavor lines, which tend to encourage lesser or emerging brands to differentiate by size, price, or promotional value. While they have a smaller presence, convenience stores are an important retail channel because of traffic and impulse buying habits.
Jam, Jelly, and Preserves Online Retail Market
Internet retailing is a fast-expanding segment in the jam, jelly, and preserves market, providing consumers with access to more brands and specialty flavors. Health-conscious and gourmet food consumers have boosted online sales of organic, sugar-free, and artisanal spreads. Detailed product descriptions, customer reviews, and subscription models are provided by e-commerce sites, building consumer confidence and loyalty. Online selling also allows brands to address targeted niches and reach customers outside geographical boundaries. Seasonal promotions and gift boxes of preserves are particularly favored in the online shopping arena.
United States Jam, Jelly, and Preserves Market
The United States continues to be one of the largest markets for jams, jellies, and preserves due to high per capita usage and a robust breakfast culture. Classic flavors such as strawberry and grape remain popular, although interest is increasing in organic, lower-sugar, and more unusual fruit varieties. The coexistence of giant multinational producers and specialist artisanal brands results in a complex, competitive market. E-commerce, private labels, and gourmet food trends are driving market growth. Consumer demand for local sourcing, clean labels, and sustainability is fueling innovation, with retail chains still backing premiumization via shelf space and promotions. September 2022: Kraft Heinz partnered with a start-up accelerator Starlife to encourage innovation. The agreement will have the Kraft Heinz Company partner with agri-food tech accelerator StartLife to enable its portfolio of products to meet consumer aspirations.
Germany Jam, Jelly, and Preserves Market
Germany boasts a well-developed market for jellies, jams, and preserves, where the preferred flavor is berry-based, as in raspberry, strawberry, and blackcurrant. German shoppers place high value on quality, tradition, and organic. Homemade and artisanal preserves have a long tradition in Germany, which still affects purchasing behavior. Supermarkets, organic food outlets, and farmers' markets are major distribution channels. The demand for low-sugar and bio-certified products is growing, indicating Germany's health-and eco-conscious citizens. Quality is high through domestic and EU-wide food rules, tending to support brands that have clean-label certifications and open sourcing.
India Jam, Jelly, and Preserves Market
The Indian market for jam, jelly, and preserves is steadily expanding through urbanization, shifting eating habits, and rising disposable income. Western breakfast culture is coming to metropolitan cities, and it is propelling the consumption of spreads among families and young consumers. Flavors such as mango, mixed fruit, and strawberry are in vogue, and new versions with indigenous fruits like guava or lychee are picking up pace. Domestic players lead the market space, with global firms increasing their footprint. Singles are in demand for school lunchboxes and travel. Though price sensitivity is high, the premium category is slowly growing via online retail as well as urban retail chains. April 2024, Mars Wrigley India's bubbly fruity gum brand, BOOMER, has launched its latest innovation, BOOMER Jelly on Top. It combines jelly flavor with a traditional gum flavor to increase the overall gum experience.
Saudi Arabia Jam, Jelly, and Preserves Market
Saudi Arabia's jam, jelly, and preserve market is expanding, underpinned by evolving consumer lifestyles, health consciousness, and need for convenient foods. With more households embracing Western breakfast patterns, spreads are now a regular store cupboard item. Domestic and imported brands exist, with the strong presence of fruit-laden, halal-marked, and low-sugar options. Demand is led by high-income consumers for premium and organic products. Hypers and supermarkets rule the distribution market, though online selling is catching on. Government assistance toward diversifying food supplies and healthy eating combines with consumer desire for natural, free of preservatives spreads with international and regional taste varieties. Sept 2023, Ilkwang Confectionery's Mango Jelly (250g) and Red Bean Candy (280g) are to increase their footprint in the Saudi Arabian market via Amazon and Wadi, the biggest online shopping platform in Saudi Arabia.
Market Segmentation
Product Type
Distribution Channel
Countries
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
All companies have been covered from 5 viewpoints: