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市场调查报告书
商品编码
1513558

中国乘用车HUD产业（2024年）

China Passenger Car HUD Industry Report, 2024
出版日期: | 出版商: ResearchInChina | 英文 480 Pages | 商品交期: 最快1-2个工作天内

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简介目录

HUD调查：AR-HUD占21.1%，LBS和光波导解决方案接近量产。

汽车平视显示系统（HUD）利用光学原理在车辆前方即时显示车速、导航、ADAS等资讯。根据显示萤幕的不同，HUD 可分为三种类型。C-HUD、W-HUD、AR-HUD。其中AR-HUD（AR平视显示器）有TFT、DLP、LCoS、LBS等技术路径。

1.共有38款车型配备AR-HUD，其中Voyah Passion等11款车型全系标配。

2023年，AR-HUD安装在超过23万辆乘用车上，占HUD市场总量的10.6%。2024年第一季度，AR-HUD在整体HUD市场的占有率飙升至21.1%，主要受到Xingyue L、Deepal S7、Deepal SL03、Lynk & Co 08销量的推动。

2022年配备AR-HUD的车型数量仅17款，但2024年第一季度，共有38款车型配备AR-HUD。从安装率来看，2024年第一季AR-HUD安装率前10名的车型均为中国自主品牌，前三名的车型Xingyue L、Deepal S7、NIO ES6占超过40辆占总数的%。

从搭载率来看，2024年第一季标配AR-HUD的车型有11款，包括Voyah Passion、Deepal S7、AITO M9、Zeekr X等。

Voyah Passion安装的AR-HUD由ShenZhen QianHai Zinger Technology独家供应。本产品采用TFT技术，提供最大60吋显示器、10°*3°FOV、7.5米成像距离。该产品可显示30多种驾驶讯息，包括复杂路口引导、进入二级道路等，还可整合FCW等ADAS资讯。

Zinger 为 Voyah Passion 提供的 AR-HUD 可与普通挡风玻璃一起使用，并且不会出现重影。Zinger致力于HUD核心技术研发10年，并已申请光路预调变技术专利。各种光学技术和结构设计帮助主机厂去除普通挡风玻璃上的 "楔形膜" 和影像，消除重影，降低车辆成本（与传统楔形膜解决方案相比）（将玻璃成本降低25%至30 %）。也为4S店带来便利的选项设定和售后维护，实现售后安装，推动售后HUD的普及，带来新的机会。

Zinger成立于2014年，总部位于深圳。2022年，我们赢得了Voyah Passion独家AR-HUD供应项目。2023年，公司AR-HUD获得中国领先新兴汽车製造商、高端新能源品牌、新能源汽车企业指定。预计到2024年将获得更大的市场占有率。

2.AR Engine是提升AR-HUD使用者体验的主要因素。

AR-HUD融合摄影机、雷达、地图等多种来源的信息，透过渲染将影像低延迟、无失真、高精度地呈现在驾驶员面前。由于其产品特性，AR-HUD软体需要确保在任何车辆情况下影像渲染的稳定性，对软体的光学演算法提出了很高的要求，例如防手震、畸变校正、空间座标显示等。

目前AR-HUD产业普遍采用软硬体一体化解决方案，将光学元件的硬体和软体捆绑在一起。但随着智慧汽车快速迭代的需求，软硬体分离的趋势不可避免。OEM厂商对HMI自主开发和快速迭代的需求刺激了专业AR引擎的诞生。

本报告针对中国乘用车HUD产业进行调查分析，提供发展趋势、保有量、使用状况等资讯。

目录

第一章 HUD产业概述

  • HUD主要参数
  • 智慧座舱对HUD的需求（一）
  • 智慧座舱对HUD的需求（二）
  • HUD的主要类型
  • 不同类型HUD的显示特性
  • AR-HUD的主要优点
  • AR-HUD 为驾驶舱显示器带来的改进
  • AR-HUD主要技术
  • AR-HUD主要组件
  • AR-HUD 设计的主要课题
  • HUD 分解图
  • 中国HUD法规
  • 国外HUD法规
  • HUD产业链

第二章 HUD产业发展趋势

  • 智慧座舱背景下，HUD满足多萤幕座舱需求
  • AR-HUD进入繁荣期
  • AR-HUD产品主要发展趋势（一）
  • AR-HUD产品主要发展趋势（二）
  • AR-HUD产品主要发展趋势（三）
  • AR-HUD产品主要发展趋势(4)
  • AR-HUD产品主要发展趋势(5)
  • AR-HUD产品主要发展趋势(6)
  • 体积全像光学元件（vHOE）在AR-HUD的应用
  • 基于vHOE的AR-HUD的课题
  • AR-HUD的未来在于全息技术
  • 为什么 CGH 是全息 AR-HUD 的最佳技术 (1)
  • 为什么 CGH 是全息 AR-HUD 的最佳技术 (2)
  • 光波导为 HUD 产品带来的改进
  • 光波导供应商布局
  • 趋势16
  • 趋势17
  • 趋势18
  • 趋势19
  • 趋势20

第三章 HUD产业运用

  • 中国乘用车HUD搭载品牌、保有量及搭载率
  • 中国乘用车HUD搭载数量：依整车厂类型分类
  • 中国乘用车HUD安装数量：依价格区间
  • 中国乘用车HUD安装数量：依能源类型
  • 中国乘用车HUD安装数量：依车型分类
  • 中国乘用车HUD安装数量：依品牌划分
  • 中国乘用车HUD安装数量：依车型分类
  • 中国乘用车HUD安装数量：依产品类型
  • 中国乘用车HUD供应商市占率
  • 中国乘用车HUD供应商竞争格局
  • AR-HUD在中国乘用车上的安装
  • 中国乘用车AR-HUD安装数量：依整车厂类型划分
  • 中国乘用车AR-HUD安装数量：依价格区间
  • 中国乘用车AR-HUD安装数量：依能源类型
  • 中国乘用车AR-HUD安装数量：依车型分类
  • 中国乘用车AR-HUD安装数量：依品牌
  • 中国乘用车AR-HUD安装数量：依车型分类
  • 中国乘用车AR-HUD安装数量：依技术类型
  • 中国乘用车AR-HUD供应商市占率
  • 平视显示器市场规模

第 4 章：AR-HUD 的使用：由 OEM 提供

  • AR-HUD搭载车型及参数对比
  • Mercedes-Benz的AR-HUD
  • Volkswagen的AR-HUD
  • Audi的AR-HUD
  • Geely的AR-HUD（1）
  • Geely的AR-HUD（2）
  • Changan的AR-HUD
  • GAC的AR-HUD
  • SAIC的AR-HUD
  • BAIC的AR-HUD
  • Chery的AR-HUD
  • Dongfeng的AR-HUD
  • Neta的AR-HUD
  • Neta的AR-HUD
  • Lotus的AR-HUD
  • AITO的AR-HUD

第五章 HUD供应商

  • 供应商HUD产品比较及优势（一）
  • HUD产品及供应商优势比较（二）
  • HUD产品及供应商优势比较（三）
  • HUD产品及供应商优势比较（四）
  • HUD产品及供应商优势比较（五）
  • 供应商AR-HUD合作伙伴及支援产品比较(1)
  • 供应商AR-HUD合作伙伴及支援产品比较(2)
  • 供应商AR-HUD合作伙伴及支援产品比较(3)
  • 供应商AR-HUD合作伙伴及支援产品比较(4)
  • Nippon Seiki
  • Continental
  • Denso
  • Panasonic
  • LG
  • Maxell
  • Yazaki
  • WayRay
  • Envisics
  • Harman
  • Hyundai Mobis
  • CY Vision
  • FIC (First International Computer)
  • Foryou Multimedia
  • Crystal Optech
  • Jiangcheng
  • New Vision
  • Raythink
  • E-Lead Electronics
  • FUTURUS
  • Huawei
  • Neusoft Group
  • ASU TECH
  • Guixi 3 Dragons
  • Jingwei Hirain
  • Hardstone
  • ReaVis
  • Zinger
  • LNGIN
  • Chief Technology
  • HASCO Vision
  • O-Film
  • Tianma Microelectronics
  • Coretronic
  • Interface Optoelectronics
  • Marelli
  • TCL CSOT

第六章 HUD产业链

第一节 PGU模组供应商

  • PGU技术路线
  • PGU供应商彙总(1)
  • PGU供应商彙总(2)
  • Kyocera
  • BOE
  • iView Displays
  • Goertek
  • ASU Tech
  • Raythink
  • Nanyang Lida Optic-electronics
  • LM Jade Chip
  • 其他

第二节 晶片厂商

  • 晶片厂商汇总
  • TI
  • SmartVision
  • Himax Technologies
  • Microvision
  • Epson
  • 其他

第三节 光源供应商

  • 光源供应商汇总
  • Nichia
  • ams OSRAM
  • Jufei Optoelectronics

第四节 光学镜片供应商

  • Sunny Optical HUD光学组件
  • Fran Optic 的 HUD 光学镜头
  • Liangyu Optical Technology HUD自由曲面镜
  • Nanyang Lida Optic-electronic AR-HUD精密光学元件-精密镜头
  • Nanyang Lida Optic-electronic AR-HUD精密光学元件－平面镜、棱镜
  • Crystal Optech光学镜
  • Yutong Optical Technology HUD自由曲面镜

第五节 光波导技术供应商

  • Lochn Optics
  • Tripole Optoelectronics
  • SVG Tech
  • DigiLens

第 6 节 挡风玻璃供应商

  • Fuyao Glass
  • AGC
  • Corning HUD 玻璃产品
  • Saint-Gobain HUD 前挡风玻璃

第七节 楔形薄膜供应商

  • Sekisui Chemical
  • Eastman
  • Rijiu Optoelectronics
  • Ceres Holographics
简介目录
Product Code: LMM024

HUD research: AR-HUD accounted for 21.1%; LBS and optical waveguide solutions are about to be mass-produced.

The automotive head-up display system (HUD) uses the principle of optics to display such information as vehicle speed, navigation and ADAS in front of the vehicle in real time. By display screen, HUD can be divided into three types: C-HUD, W-HUD, and AR-HUD. Among them, AR-HUD (augmented reality head-up display) has TFT, DLP, LCoS and LBS technology routes.

1. A total of 38 car models were equipped with AR-HUD, of which the full range of 11 models like Voyah Passion came standard with it.

In 2023, AR-HUD was installed in over 230,000 passenger cars, making up 10.6% of the overall HUD market. In the first quarter of 2024, the share of AR-HUD in the overall HUD market surged to 21.1%, mainly driven by the sales of Xingyue L, Deepal S7, Deepal SL03 and Lynk & Co 08.

In terms of the number of models equipped with AR-HUD, a total of 38 models were equipped with AR-HUD in the first quarter of 2024, compared with only 17 in 2022. As for installations, in the first quarter of 2024, the top ten models by AR-HUD installations were all from Chinese independent brands, among which the top three models Xingyue L, Deepal S7, and NIO ES6 accounted for a combined more than 40% of the total.

In terms of installation rate, there were 11 models equipped with AR-HUD as a standard configuration in the first quarter of 2024, including Voyah Passion, Deepal S7, AITO M9 and Zeekr X.

The AR-HUD carried by Voyah Passion is exclusively supplied by ShenZhen QianHai Zinger Technology. The product adopts TFT technology, offering an up to 60-inch display, a FOV of 10°*3°, and an imaging distance of 7.5 meters. The product can display more than 30 types of driving information, including complex intersection guidance and entry into the auxiliary road, and can also fuse ADAS information such as FCW.

The AR-HUD supplied by Zinger for Voyah Passion can be used with ordinary windshields, with no ghosting. Zinger has devoted itself to developing core HUD technologies for ten years and has applied for a patent for optical path pre-modulation technology. With a range of optical technologies and structural designs, it helps OEMs remove the "wedge film" and eliminate ghosting by imaging with ordinary windshields, thus reducing the vehicle cost (compared with conventional wedge film solutions, cut down the glass cost by 25%~30%). Also it brings convenient optional configurations and after-sales maintenance to 4S stores, and enables the aftermarket installation, facilitating the popularization of aftermarket HUD and bringing new business opportunities.

Zinger was founded in 2014 and is headquartered in Shenzhen. In 2022, it successfully secured the exclusive AR-HUD supply project for Voyah Passion. In 2023, its AR-HUD was designated by a leading emerging carmaker, a high-end new energy brand and a new energy vehicle company in China. It is expected that it will take a bigger market share in 2024.

2. AR engine is the key factor to improving AR-HUD user experience.

AR-HUD integrates information from multiple ends such as cameras, radars, and maps, and uses rendering to present images in front of the driver with low latency, no distortion, and high accuracy. Its product features require AR-HUD software to ensure the stability of image rendering in any vehicle conditions, and have high requirements for the software's optical algorithms such as anti-shake, distortion correction, and spatial coordinate display.

At present, the AR-HUD industry generally adopts software-hardware integrated solutions, bundling optical device hardware with software. Yet the trend towards the separation of software and hardware is inevitable amid the demand for rapid iteration of intelligent vehicles. OEMs' needs for HMI self-development and rapid iteration stimulate the birth of professional AR engines.

The foreign company Continental first used the AR-Creator software developed by its subsidiary Elektrobit. Later, Elektrobit launched the AR engine for EB GUIDE arware. Using EB GUIDE arware, HMI developers can quickly add AR information to a HUD solution.

As for Chinese companies, Neusoft Group has introduced AR For Car solutions, including AR SDK and AR Studio. AR SDK has cross-platform flexible deployment capabilities, allowing for deployment in the optical device, cockpit domain controller, or intelligent driving domain controller. It can also span multiple OSs like Linux and Android, and also supports deployment of Autosar and QNX.

AR Studio, the first designer platform launched in China, provides product functions including visual AR scene editor, real-time preview of user experience design, import of UX design resources, import or simulation of sensor data, and rapid generation of AR applications, improving the development efficiency of vehicle AR applications and simplifying the cooperation between product designers and developers.

Note: indicator explanation:

AR real car display effect: AR-HUD accuracy, real-time performance, stability, etc.

AR graphics rendering engine: AR real-time rendering effect

AR algorithm scalability: support expansion to other intelligent cockpit displays such as cluster, center console and electronic rearview mirrors

Cross-platform capability: adaptability to multiple chips, operating systems, and various optical device hardware

Convenient development support for OEMs: OEMs can use this tool to quickly build HMI and rapidly iterate

Overseas layout capability: manufacturers have overseas layout experience

Neusoft AR SDK+AR Studio helps OEMs quickly build AR algorithm capabilities. This tool kit can not only be used for AR-HUD, but also allows for application on other cockpit screens such as cluster, center console and electronic rearview mirrors. Neusoft AR For Car solution is developed to help OEMs create a consistent AR experience on cockpit screens.

At present, Neusoft's AR software has supported multiple models of multiple OEMs. The statistics show that in 2023, models with AR-HUD accounted for about 30% of the total sales of related models.

3. AR-HUD blooms, and LBS and optical waveguide technologies are production-ready.

In 2023, under the leadership of Huawei, LCoS AR-HUD found mature application in Rising R7 and AITO M9. In addition to TFT, DLP, and LCoS solutions, LBS and optical waveguide solutions have also been production-ready.

Raythink and FICG cooperated to promote mass production of LBS.

In January 2024, Raythink and FIC Global (FICG) formed a strategic partnership on mass production of LBS technology. Based on their respective resource advantages, both parties will jointly commit to the R&D, manufacturing and mass production of LBS.

Raythink's light source module based on LBS technology (Opticalcore) has now iterated to the fourth generation. Its unique multi-light source micro-combination is the first solution to successfully solve the speckle problem of LBS through diffuser imaging, providing the HUD market with a PGU technology route that can be truly applied on a large scale.

FICG started developing LBS AR-HUD in 2019, and now has deployed single-focal-plane and dual-focal-plane LBS AR-HUDs, with FOV range of 6-42 degrees, VID range of 3-50 meters, and product volume of 4-20 L.

Jiangsu New Vision Automotive Electronics' Optical Waveguide AR-HUD Prototype

In April 2024, New Vision showcased its optical waveguide HUD at the Beijing International Automotive Exhibition. Compared with conventional AR HUD, this product is more than 30% smaller and can be matched with multiple windshields.

Waveguide size: 173mm*98.5mm

Viewing distance: 400mm

Virtual image distance: 15mm

After mass production, the volume of this product can be less than 3L

Table of Contents

Chapter 1 Overview of HUD Industry

  • 1.1 Key Parameters of HUD
  • 1.2 Necessities of HUD in Intelligent Cockpits (1)
  • 1.3 Necessities of HUD in Intelligent Cockpits (2)
  • 1.4 Main Types of HUD
  • 1.5 Display Characteristics of Different Types of HUDs
  • 1.6 Main Advantages of AR-HUD
  • 1.7 What Improvements AR-HUD Offers to Cockpit Displays
  • 1.8 Key Technologies of AR-HUD
  • 1.9 Main Components of AR-HUD
  • 1.10 Main Challenges in AR-HUD Design
  • 1.11 Exploded View Drawing of HUD
  • 1.12 China's HUD Regulations
  • 1.13 Foreign HUD Regulations
  • 1.14 HUD Industry Chain

Chapter 2 Development Trends of HUD Industry

  • 2.1 In the Context of Intelligent Cockpits, HUD Meets the Needs of Multi-screen Cockpits
  • 2.2 AR-HUD Has Entered A Boom Period
  • 2.3 Main Development Trends of AR-HUD Products (1)
  • 2.4 Main Development Trends of AR-HUD Products (2)
  • 2.5 Main Development Trends of AR-HUD Products (3)
  • 2.6 Main Development Trends of AR-HUD Products (4)
  • 2.7 Main Development Trends of AR-HUD Products (5)
  • 2.8 Main Development Trends of AR-HUD Products (6)
  • 2.9 Application of Volume Holographic Optical Element (vHOE) in AR-HUD
  • 2.10 What Are the Challenges of AR-HUD Based on vHOE
  • 2.11 The Future of AR-HUD Lies in Holographic Technology
  • 2.12 Why CGH is the Ultimate Technology for Holographic AR-HUD (1)
  • 2.13 Why CGH is the Ultimate Technology for Holographic AR-HUD (2)
  • 2.14 Improvements Optical Waveguide Offers to HUD Products
  • 2.15 Layout of Optical Waveguide Suppliers
  • 2.16 Trend 16
  • 2.17 Trend 17
  • 2.18 Trend 18
  • 2.19 Trend 19
  • 2.20 Trend 20

Chapter 3 HUD Industry Application

  • 3.1 Brands Installing Passenger Car HUDs, and Overall Installations and Installation Rate in China
  • 3.2 HUD Installation in Passenger Cars in China: by OEM Type
  • 3.3 HUD Installation in Passenger Cars in China: by Price Range
  • 3.4 HUD Installation in Passenger Cars in China: by Energy Type
  • 3.5 HUD Installation in Passenger Cars in China: by Vehicle Type
  • 3.6 HUD Installation in Passenger Cars in China: by Brand
  • 3.7 HUD Installation in Passenger Cars in China: by Car Model
  • 3.8 HUD Installation in Passenger Cars in China: by Product Type
  • 3.9 Market Share of Passenger Car HUD Suppliers in China
  • 3.10 Competitive Landscape of Passenger Car HUD Suppliers in China
  • 3.11 AR-HUD Installation in Passenger Cars in China
  • 3.12 AR-HUD Installation in Passenger Cars in China: by OEM Type
  • 3.13 AR-HUD Installation in Passenger Cars in China: by Price Range
  • 3.14 AR-HUD Installation in Passenger Cars in China: by Energy Type
  • 3.15 AR-HUD Installation in Passenger Cars in China: by Vehicle Type
  • 3.16 AR-HUD Installation in Passenger Cars in China: by Brand
  • 3.17 AR-HUD Installation in Passenger Cars in China: by Car Model
  • 3.18 AR-HUD Installation in Passenger Cars in China: by Technology Type
  • 3.19 Market Share of Passenger Car AR-HUD Suppliers in China
  • 3.20 HUD Market Size

Chapter 4 AR-HUD Application by OEMs

  • 4.1 Models Installed with AR-HUD and Their Parameters Comparison
  • 4.2 Mercedes-Benz AR-HUD
    • 4.2.1 Typical Models: Mercedes-Benz EQE
  • 4.3 Volkswagen AR-HUD
    • 4.3.1 Typical Models
  • 4.4 Audi AR-HUD
    • 4.4.1 Typical Models (1)
    • 4.4.2 Typical Models (2)
    • 4.4.3 Typical Models (3)
  • 4.5 Geely AR-HUD (1)
  • 4.5 Geely AR-HUD (2)
    • 4.5.1 Typical Models (1)
    • 4.5.2 Typical Models (2)
    • 4.5.3 Typical Models (3)
  • 4.6 Changan AR-HUD
    • 4.6.1 Typical Models (1)
    • 4.6.2 Typical Models (2)
    • 4.6.3 Typical Models (3)
  • 4.7 GAC AR-HUD
    • 4.7.1 Typical Models
  • 4.8 SAIC AR-HUD
    • 4.8.1 Typical Models
  • 4.9 BAIC AR-HUD
    • 4.9.1 Typical Models
  • 4.10 Chery AR-HUD
    • 4.10.1 Typical Models (1)
    • 4.10.2 Typical Models (2)
  • 4.11 Dongfeng AR-HUD
    • 4.11.1 Typical Models
  • 4.12 BYD AR-HUD
    • 4.12.1 Typical Models
  • 4.13 Neta AR-HUD
    • 4.13.1 Typical Models
  • 4.14 Lotus AR-HUD
  • 4.15 AITO AR-HUD

Chapter 5 HUD Suppliers

  • Suppliers' HUD Products and Their Advantages Comparison (1)
  • Suppliers' HUD Products and Their Advantages Comparison (2)
  • Suppliers' HUD Products and Their Advantages Comparison (3)
  • Suppliers' HUD Products and Their Advantages Comparison (4)
  • Suppliers' HUD Products and Their Advantages Comparison (5)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (1)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (2)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (3)
  • Parameters of Suppliers' AR-HUDs and Supported Models Comparison (4)
  • 5.1 Nippon Seiki
    • 5.1.1 Revenue and Product Layout of HUD Business
    • 5.1.2 HUD Sales
    • 5.1.3 HUD Production Bases
    • 5.1.4 HUD R&D Capabilities
    • 5.1.5 HUD Product Planning
    • 5.1.6 AR HUD
    • 5.1.7 New HUD Products
    • 5.1.8 HUD Applied Models
    • 5.1.9 HUD Scale Expansion (1)
    • 5.1.9 HUD Scale Expansion (2)
  • 5.2 Continental
    • 5.2.1 Profile
    • 5.2.2 HUD Business Revenue in 2023
    • 5.2.3 HUD R&D and Production Bases
    • 5.2.4 HUD Iteration History
    • 5.2.5 C-HUD
    • 5.2.6 W-HUD
    • 5.2.7 AR-HUD Technology (1)
    • 5.2.7 AR-HUD Technology (2)
    • 5.2.8 Comparison between TFT AR HUD and DLP AR-HUD
    • 5.2.9 Key Parameters of AR-HUD
    • 5.2.10 Exploration of New Technologies in AR-HUD (1)
    • 5.2.10 Exploration of New Technologies in AR-HUD (2)
    • 5.2.10 Exploration of New Technologies in AR-HUD (3)
    • 5.2.11 Holographic Waveguide HUD
    • 5.2.12 Holographic Waveguide HUD Structure and Size
    • 5.2.13 Scenic View HUD
    • 5.2.14 Zooming HUD
  • 5.3 Denso
  • 5.4 Panasonic
  • 5.5 LG
  • 5.6 Maxell
  • 5.7 Yazaki
  • 5.8 WayRay
    • 5.8.1 Profile
    • 5.8.2 Holographic AR-HUD
    • 5.8.3 Technical Features of Holographic AR-HUD
    • 5.8.4 Technical Benefits of Holographic AR-HUD (1)
    • 5.8.4 Technical Benefits of Holographic AR-HUD (2)
    • 5.8.5 Concept Car Hollograktor with Holographic AR-HUD
    • 5.8.6 Cooperation Dynamics (1)
    • 5.8.6 Cooperation Dynamics (2)
    • 5.8.6 Cooperation Dynamics (3)
  • 5.9 Envisics
    • 5.9.1 Profile
    • 5.9.2 Technical Features of AR-HUD
    • 5.9.3 Technical Benefits of AR-HUD
    • 5.9.4 HUD Product Iteration
    • 5.9.5 2nd Generation HUD Products
    • 5.9.6 Cooperation Dynamics
  • 5.10 Harman
    • 5.10.1 Profile
    • 5.10.2 AR Technology
    • 5.10.3 Features of AR HUD
    • 5.10.4 AR HUD Navigation Solution: Ready Vision
    • 5.10.5 Ready Vision QVUE Solution
    • 5.10.6 HUD Layout Dynamics
  • 5.11 Hyundai Mobis
    • 5.11.1 Profile
    • 5.11.2 HUD Product Lineup
    • 5.11.3 Clusterless HUD
    • 5.11.4 Intelligent Cockpit M.VICS 4.0
    • 5.11.5 Holographic Technology
  • 5.12 CY Vision
    • 5.12.1 Profile
    • 5.12.2 AR-HUD Technology
    • 5.12.3 3D AR-HUD Products
    • 5.12.4 Dual PGU Solution
    • 5.12.5 Cooperation Dynamics
  • 5.13 FIC (First International Computer)
    • 5.13.1 HUD Product Iteration History
    • 5.13.2 LBS AR-HUD
  • 5.14 Foryou Multimedia
    • 5.14.1 Profile
    • 5.14.2 Development History of HUD
    • 5.14.3 Core HUD Technologies
    • 5.14.4 W-HUD Product Layout
    • 5.14.5 AR-HUD Product Layout
    • 5.14.6 Virtual Panoramic HUD
    • 5.14.7 HUD Development Planning
    • 5.14.8 HUD Mass Production Cases
    • 5.14.9 HUD Development Dynamics
  • 5.15 Crystal Optech
    • 5.15.1 Profile
    • 5.15.2 Development History of HUD
    • 5.15.3 Core HUD Technologies
    • 5.15.4 HUD Product Line
    • 5.15.5 W-HUD Products
    • 5.15.6 TFT AR-HUD
    • 5.15.7 AR-HUD (LCOS, Oblique Projection)
    • 5.15.8 AR-HUD Application
  • 5.16 Jiangcheng
    • 5.16.1 Profile
    • 5.16.2 Development Milestones
    • 5.16.3 Main Products Layout
    • 5.16.4 Main AR-HUD Products Layout
    • 5.16.5 AR-HUD Implementation Solution
    • 5.16.6 Core Advantages of HUD
    • 5.16.7 DLP AR-HUD Solution
    • 5.16.8 TFT AR-HUD Solution
    • 5.16.9 LCoS AR-HUD Solution
    • 5.16.10 AR-HUD Technology
  • 5.17 New Vision
    • 5.17.1 Profile
    • 5.17.2 Development History
    • 5.17.3 Core HUD Technologies
    • 5.17.4 W-HUD (1.0-3.0)
    • 5.17.5 Dual View AR-HUD Products
    • 5.17.6 AR-HUD (DLP Solution 1)
    • 5.17.7 AR-HUD (DLP Solution 2)
    • 5.17.8 Optical Waveguide HUD
    • 5.17.9 Partners
  • 5.18 Raythink
    • 5.18.1 Profile
    • 5.18.2 Production and R&D Bases
    • 5.18.3 Core HUD Technologies
    • 5.18.4 AR Generator SDK
    • 5.18.5 HUD Product Layout
    • 5.18.6 AR-HUD PRO Products
    • 5.18.7 AR-HUD Products
    • 5.18.8 Mini AR-HUD & W-HUD
    • 5.18.9 AR-HUD System Architecture
    • 5.18.10 AR-HUD Imaging Test System
    • 5.18.11 AR-HUD Cooperation Dynamics
  • 5.19 E-Lead Electronics
    • 5.19.1 HUD Business Revenue
    • 5.19.2 HUD Iteration History
    • 5.19.3 Main HUD Products
    • 5.19.4 Dual Focal Plane AR-HUD
    • 5.19.5 Glasses-free 3D AR-HUD
    • 5.19.6 AR-HUD Application Cases
  • 5.20 FUTURUS
    • 5.20.1 Profile
    • 5.20.2 Core HUD Technologies
    • 5.20.3 HUD Product Layout
    • 5.20.4 W-HUD Products
    • 5.20.5 3D Light Field AR-HUD (1)
    • 5.20.5 3D Light Field AR-HUD (2)
    • 5.20.5 3D Light Field AR-HUD (3)
    • 5.20.6 Full Window HUD
    • 5.20.7 MR-HUD Layout
    • 5.20.8 Cooperation Dynamics
    • 5.20.9 HUD Application Cases
  • 5.21 Huawei
    • 5.21.1 HUD Layout
    • 5.21.2 AR-HUD Products
    • 5.21.3 xHUD AR-HUD
    • 5.21.4 Latest Generation xHUD AR-HUD (1)
    • 5.21.4 Latest Generation xHUD AR-HUD (2)
    • 5.21.5 Application Case: Rising R7
    • 5.21.6 HUD Technology Planning
    • 5.21.7 HUD Patents (1)
    • 5.21.7 HUD Patents (2)
  • 5.22 Neusoft Group
    • 5.22.1 Global In-Vehicle Intelligent Mobility Solutions 5.0
    • 5.22.2 Development History and Core Advantages of AR-HUD Algorithm
    • 5.22.3 AR For Car Solution
    • 5.22.4 AR Algorithm Solution: AR SDK Developer Platform
    • 5.22.5 Advantages of AR For Car Solution
    • 5.22.6 AR For Car Enabled Real Car Effects of AR-HUD and Comparison with Industrial Solutions
  • 5.23 ASU TECH
    • 5.23.1 Profile
    • 5.23.2 AR-HUD Technology (1)
    • 5.23.2 AR-HUD Technology (2)
    • 5.23.3 AR-HUD Solutions
    • 5.23.4 W-HUD Product Layout
  • 5.24 Guixi 3 Dragons
    • 5.24.1 Profile
    • 5.24.2 Core HUD Technologies
    • 5.24.3 HUD Product System
    • 5.24.4 AR-HUD and Application Cases
  • 5.25 Jingwei Hirain
    • 5.25.1 Profile
    • 5.25.2 AR-HUD Products (1)
    • 5.25.2 AR-HUD Products (2)
  • 5.26 Hardstone
    • 5.26.1 Profile
    • 5.26.2 Development History of HUD
    • 5.26.3 Core HUD Technologies
    • 5.26.4 Latest Generation LCoS PGU
    • 5.26.5 AR-HUD2.0
    • 5.26.6 AR-HUD3.0 (AR-HUD Version 1.0 Based on LCoS Solution)
    • 5.26.7 AR-HUD Version 2.0 Based on LCoS Solution
    • 5.26.8 Competitive Edges of HUD
    • 5.26.9 AR-HUD Mass Production Cases
  • 5.27 ReaVis
    • 5.27.1 Profile
    • 5.27.2 Core Technologies
    • 5.27.3 HUD Products
  • 5.28 Zinger
    • 5.28.1 Profile
    • 5.28.2 Technical Benefits of HUD
    • 5.28.3 W-HUD Products and Competitive Edges
    • 5.28.4 AR-HUD Software and Hardware Development Capabilities
    • 5.28.5 Small Size, Large Format AR-HUD
    • 5.28.6 Dual-view AR-HUD (DLP Solution)
    • 5.28.7 LCOS AR-HUD
    • 5.28.8 Medium-Free Air Suspension Display Products
  • 5.29 LNGIN
    • 5.29.1 Profile
    • 5.29.2 Vehicle Solutions
    • 5.29.3 HOLO AR Engine
    • 5.29.4 Driving Products
    • 5.29.5 AR-HUD
  • 5.30 Chief Technology
  • 5.31 HASCO Vision
  • 5.32 O-Film
  • 5.33 Tianma Microelectronics
  • 5.34 Coretronic
  • 5.35 Interface Optoelectronics
  • 5.36 Marelli
  • 5.37 TCL CSOT

Chapter 6 HUD Industry Chain

1. PGU Module Suppliers

  • 1.1 PGU Technology Route
  • 1.2 Summary of PGU Suppliers (1)
  • 1.2 Summary of PGU Suppliers (2)
  • 1.3 Kyocera
    • 1.3.1 PGU Product Planning Path
    • 1.3.2 PGU Products: 1.12 Inches, 2.6 Inches
    • 1.3.3 TFT PGU Products (1)
    • 1.3.4 TFT PGU Products (2)
    • 1.3.5 TFT PGU Products (3)
    • 1.3.6 TFT PGU Products (4)
    • 1.3.7 TFT PGU Products (5)
    • 1.3.8 3D AR-HUD
  • 1.4 BOE
    • 1.4.1 Production Bases in China
    • 1.4.2 HUD Optical Device Products
    • 1.4.3 Implementation of BOE Varitronix's TFT Modules and AR-HUD Products
    • 1.4.4 BOE Varitronix's TFT Module: 3.5 Inches
  • 1.5 iView Displays
    • 1.5.1 Product Planning (~2025)
    • 1.5.2 Parameter Comparison between HUD Optical Device Products
  • 1.6 Goertek
    • 1.6.1 Optical Device Solution
    • 1.6.2 AR-HUD PGU Module
  • 1.7 ASU Tech
    • 1.7.1 LCoS PGU
  • 1.8 Raythink
    • 1.8.1 PGU Module
    • 1.8.2 PGU Module Product Iteration
    • 1.8.3 Application Areas of LBS Module
    • 1.8.4 Multi-layer Optical Waveguide 3D PGU Display Technology
  • 1.9 Nanyang Lida Optic-electronics
    • 1.9.1 AR-HUD PGU
    • 1.9.2 AR-HUD PGU Product Planning
    • 1.9.3 Parameter Comparison between AR-HUD PGU Products
    • 1.9.4 AR-HUD PGU Lens Solution
    • 1.9.5 PGU Platform and Production Capacity
  • 1.10 LM Jade Chip
    • 1.10.1 AR Product Line
    • 1.10.2 AR-HUD PGU Module Based on MEMS-LBS Technology
    • 1.10.3 Holographic Waveguide Technology Reserve
    • 1.10.4 Retina Scanning Solution
  • 1.11 Others
    • 1.11.1 Ricoh's AR-HUD PGU
    • 1.11.2 Crystal Optech's PGU Products

2. Chip Vendors

  • 2.1 Summary of Chip Vendors
  • 2.2 TI
    • 2.2.1 DLP Technology and Business Model
    • 2.2.2 Development History of DLP Products
    • 2.2.3 Superiority Effect of DLP
    • 2.2.4 Chips for AR-HUD
    • 2.2.5 1st Generation HUD Chips
    • 2.2.6 2nd Generation HUD Chips
    • 2.2.7 3rd Generation HUD Chips
    • 2.2.8 4th Generation HUD Chips
    • 2.2.9 Parameter Iteration of 4th Generation HUD Chips
    • 2.2.10 Application of 4th Generation HUD Chips (1)
    • 2.2.10 Application of 4th Generation HUD Chips (2)
    • 2.2.11 Industrial Applications
  • 2.3 SmartVision
  • 2.4 Himax Technologies
  • 2.5 Microvision
  • 2.6 Epson
  • 2.7 Others
    • 2.7.1 LM Jade Chip's MEMS Scanning Micromirror Chip
    • 2.7.2 Huixinchen Industrial's LCOS Chip Development History
    • 2.7.3 XDMicro
    • 2.7.4 Omnivision's LCOS Display Solution
    • 2.7.4 Omnivision's LCOS Product Roadmap (~2025)
    • 2.7.5 Renesas Electronics

3. Light Source Suppliers

  • 3.1 Summary of Light Source Suppliers
  • 3.2 Nichia
    • 3.2.1 Light Source Product Series for HUD (1)
    • 3.2.2 Light Source Product Series for HUD (2)
    • 3.2.3 Introduction to Laser Diode (LD) Products
  • 3.3 ams OSRAM
    • 3.3.1 PGU Light Source Design Requirements
    • 3.3.2 Future AR-HUD Light Source Solutions
    • 3.3.3 Light Source Solutions for DLP and LCD Technologies (1)
    • 3.3.3 Light Source Solutions for DLP and LCD Technologies (2)
    • 3.3.4 HUD Light Source Solutions
    • 3.3.5 White LED Product Route
    • 3.3.6 RGB LED Product Route
    • 3.3.7 LED Light Source Products
    • 3.3.8 Green Light Products
    • 3.3.9 Laser Light Source Product Route for AR-HUD
    • 3.3.10 Laser Light Source Products
  • 3.4 Jufei Optoelectronics
    • 3.4.1 LED Light Source Products
    • 3.4.2 LED Light Source Products (1)
    • 3.4.3 LED Light Source Products (2)
    • 3.4.4 LED Light Source Products (3)
    • 3.4.5 LED Light Source Products (4)
    • 3.4.6 DLP Technology

4. Optical Lens Suppliers

  • 4.1 Sunny Optical's HUD Optical Components
  • 4.2 Fran Optics' HUD Optical Lenses
  • 4.3 Liangyu Optical Technology's HUD Free-form Curved Mirrors
  • 4.4 Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Precision Lens
  • 4.5 Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Plane Mirror, Prism
  • 4.6 Crystal Optech's Optical Mirrors
  • 4.7 Yutong Optical Technology's HUD Free-form Curved mirrors

5. Optical Waveguide Technology Suppliers

  • 5.1 Lochn Optics
    • 5.1.1 Technology Route
    • 5.1.2 Holographic AR-3D HUD Optical Display System
    • 5.1.3 Advantages of Volume Holographic Optical Waveguide HUD Products
  • 5.2 Tripole Optoelectronics
    • 5.2.1 Main Products
    • 5.2.2 AR-HUD Holographic Waveguide
    • 5.2.3 Holographic Waveguide System Design
  • 5.3 SVG Tech
    • 5.3.1 Optical Waveguide Technology
    • 5.3.2 Ultra-thin Diffraction Optical Waveguide AR-HUD
  • 5.4 DigiLens
    • 5.4.1 Holographic Waveguide HUD
    • 5.4.2 Cooperation Cases

6. Front Windshield Suppliers

  • 6.1 Fuyao Glass
  • 6.2 AGC
  • 6.3 Corning's HUD Glass Products
  • 6.4 Saint-Gobain's Front Windshields for HUD

7. Wedge Film Suppliers

  • 7.1 Sekisui Chemical
  • 7.2 Eastman
  • 7.3 Rijiu Optoelectronics
  • 7.4 Ceres Holographics