全球漱口水市场 - 市场规模、份额、增长分析：按产品类型、分销渠道、特性、口味、适应症 - 行业预测（2023-2030）

据预测，全球漱口水市场规模将从 2022 年的 21.2 亿美元增至 2030 年的 35.3 亿美元，在预测期内（2023-2030 年）复合年增长率为 6.55%。

随着人们越来越意识到保持良好口腔卫生的重要性，漱口水的使用在世界各地变得越来越流行。 漱口水俱有预防蛀牙、清新口气和预防细菌感染等功效。 全球口腔卫生计划的不断实施正在推动市场增长。 特别是，国际牙科联合会（FDI）发起的2018年世界口腔健康日活动已惠及全球7亿多人，使其成为促进口腔健康最成功的举措之一。

此外，对便利设施的需求不断增长，导致漱口水的需求增加，尤其是在酒店。 全球牙科护理产品支出的增加也在推动市场增长方面发挥着重要作用。 例如，到2020年，全国牙科保健支出达到1424亿美元。 此外，由于影响口臭的健康状况而患有口臭的人也导致漱口水的使用量增加。 总体而言，由于口腔卫生意识的提高、酒店对漱口水的需求以及全球牙科护理产品支出的增加，市场正在扩大。

促进因素

口腔卫生意识的提高正在推动市场增长。 行业供应商正在积极向消费者宣传使用漱口水作为日常口腔卫生习惯的一部分的好处。 他们强调漱口水在预防细菌和促进口腔健康方面的作用。 供应商、牙科服务提供商和行业协会都在影响市场增长方面发挥着作用。 各种宣传活动对漱口水产品的销售有直接影响。 移动技术正在被用来加强口腔健康工作，并且已经制定了指南，为整合移动技术以促进口腔健康提供指导。 牙科疾病的发病率、人口老龄化和新产品的推出也有助于市场扩张。

抑制因素

市场增长可能会受到含酒精漱口水相关副作用的阻碍。 由于酒精的干燥作用，这些漱口水会引起灼烧感和口干。 此外，含有氯己定的漱口水可能会导致牙齿和表面染色，可能需要彻底清洁才能去除。 口腔卫生产品的高定价也是市场增长的限制因素，特别是对于中等收入家庭而言。 口腔护理产品价格昂贵，使得大部分人难以获得它们，特别是在口腔卫生素养和意识较低的农村地区。

市场趋势

市场增长是由草药漱口水的推出和快速的技术创新推动的，草药漱口水作为传统漱口水的替代品越来越受欢迎。 草药漱口水在柜檯出售并由牙医推荐，适合所有年龄段。 采用天然植物提取物製成，无刺激、不刺痛。 这些漱口水使用多种植物、水果、种子和树油的天然提取物，有助于最大限度地减少不良影响并降低风险。 儘管洗必泰仍然是黄金标准，但草药漱口水越来越受到消费者的青睐。

本报告对全球漱口水市场进行研究和分析，提供市场动态和前景、细分市场分析、公司简介等。

目录

执行摘要

调查方法

母公司市场分析

主要市场考虑因素

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 知识产权分析
• 贸易分析
• 启动分析
• 原材料分析
• 创新矩阵
• 管道产品分析
• 宏观经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态与展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 作业
• 监管情况
• 波特的分析
• 对未来中断的特殊考虑

全球漱口水市场：按产品类型

• 市场概览
• 氟化物
• 化妆品
• 防腐剂
• 口腔凝胶

全球漱口水市场：按分销渠道划分

• 市场概览
• 现代零售
• 百货商店
• 便利店
• 药店
• 网上商店
• 其他

全球漱口水市场：本质上

• 市场概览
• 常规型
• 有机

全球漱口水市场：按口味

• 市场概览
• 活性盐
• 薄荷清新茶
• 天然柠檬
• 草药
• 水果口香糖

全球漱口水市场：按适应症分类

• 市场概览
• 牙周病
• 口腔炎
• 牙龈炎
• 口干舌燥

按地区划分的全球漱口水市场规模

• 市场概览
• 北美
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 排名前 5 名的公司比较
• 主要公司的市场定位（2021 年）
• 主要市场参与者采取的策略
• 关键成功策略
• 近期市场活动
• 主要公司的市场份额（2021 年）

主要公司简介

• Procter & Gamble
• Colgate-Palmolive
• Johnson & Johnson Services, Inc.
• Unilever Group
• GlaxoSmithKline Plc.
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Dr. Fresh, LLC
• Listerine (Johnson & Johnson Services, Inc.)
• Himalaya Drug Company
• Cepacol (Reckitt Benckiser Group plc)
• Sunstar Suisse S.A.
• The Clorox Company
• The Honest Company, Inc.
• TheraBreath (Dr. Harold Katz LLC)
• Dentyl (McBride plc)
• The Natural Dentist (Revive Personal Products Company)
• GUM (Sunstar Suisse S.A.)
• Waterpik, Inc.
• Philips Sonicare (Koninklijke Philips N.V.)

Global Mouthwash Market size was valued at USD 1.99 billion in 2021 and is poised to grow from USD 2.12 billion in 2022 to USD 3.53 billion by 2030, growing at a CAGR of 6.55% in the forecast period (2023-2030).

The use of mouthwash is growing in popularity worldwide as individuals become more aware of the importance of maintaining good oral hygiene. Mouthwash offers benefits such as cavity prevention, fresh breath generation, and bacterial infection prevention. The increasing implementation of oral hygiene programs globally is driving the growth of the mouthwash market. Notably, the 2018 World Oral Health Day campaign by the FDI World Dental Association reached over 700 million people worldwide, making it one of the most successful efforts in promoting oral health.

Furthermore, the demand for mouthwash, especially in hotels, is increasing due to the growing need for amenities. The rise in global spending on dental care products has also played a significant role in driving market growth. For example, national dental expenditures reached a substantial amount of USD 142.4 billion in 2020. Additionally, individuals suffering from halitosis as a result of medical conditions that affect breath quality are contributing to the increased usage rate of mouthwash. Overall, the mouthwash market is expanding due to the increased awareness of oral hygiene, the demand for mouthwash in hotels, and the growth in global spending on dental care products.

Segments covered in this report:

Mouthwash Market is segmented based on indication, product type, flavours, distribution channel, nature, and region. Based on the product type, the Mouthwash Market is segmented as fluoride, cosmetics, antiseptics, and oral gels. Based on the flavours, the Mouthwash Market is segmented as active salt, mint fresh tea, natural lemon, herbs, and fruit & gum. Based on distribution channel, the Mouthwash Market is segmented as modern trade, drugstores/ pharmacies, supermarkets/hypermarkets, convenience stores, online channels. Based on nature, Mouthwash Market is segmented as conventional and organic. Based on indication, the Mouthwash Market is segmented into Periodontitis, mouth ulcers, gingivitis, and dry mouth. Based on region Mouthwash Market is segmented as North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Increased awareness about oral health is driving the growth of the mouthwash market. Vendors in the industry are actively educating consumers about the benefits of using mouthwash as part of their daily oral hygiene routine. They emphasize its role in preventing germs and promoting oral health. Vendors, dental service providers, and trade groups all play a part in influencing market growth. Various awareness campaigns directly impact mouthwash product sales. Mobile technologies are being utilized to enhance oral health initiatives, with implementation guides providing guidance on integrating mobile technologies for promoting oral health. The incidence of dental illnesses, an aging population, and the introduction of new products also contribute to market expansion.

Restraint

The growth of the global mouthwash market may be hampered by side effects associated with alcohol-containing mouthwashes. These mouthwashes can cause a burning sensation and dry mouth due to the drying effect of alcohol. Additionally, chlorhexidine-containing mouthwashes can lead to tooth and surface staining, which may require thorough cleaning to remove. High pricing of oral hygiene supplies is another factor that can limit market growth, especially for households with medium incomes. The expense of oral care products makes them less accessible to a significant portion of the population, particularly in rural areas, where there may be inadequate oral health literacy and awareness.

Market Trends

The revenue growth of the mouthwash market is driven by the introduction and rapid innovation of herbal mouthwash, which is gaining popularity as an alternative to conventional mouthwash. Herbal mouthwashes, available over-the-counter and recommended by dentists, are suitable for all age groups. They contain natural plant extracts, offering non-irritating and non-staining properties, and are alcohol-free. These mouthwashes utilize natural extracts from various plants, fruits, seeds, and tree oils, providing minimal to no negative effects and reduced risk. While chlorhexidine remains the gold standard, herbal mouthwashes are increasingly preferred by consumers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Mouthwash Market by Product Type

• Market Overview
• Fluoride
• Cosmetics
• Antiseptics
• Oral Gels

Global Mouthwash Market by Distribution Channel

• Market Overview
• Modern Trade
• Departmental Stores
• Convenience Stores
• Drug Stores
• Online Stores
• Others

Global Mouthwash Market by Nature

• Market Overview
• Conventional
• Organic

Global Mouthwash Market by Flavours

• Market Overview
• Active Salt
• Mint Fresh Tea
• Natural Lemon
• Herbs
• Fruit & Gum

Global Mouthwash Market by Indication

• Market Overview
• Periodontists
• Mouth Ulcers
• Gingivitis
• and Dry Mouth

Global Mouthwash Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Listerine (Johnson & Johnson Services, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cepacol (Reckitt Benckiser Group plc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TheraBreath (Dr. Harold Katz LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentyl (McBride plc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Natural Dentist (Revive Personal Products Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GUM (Sunstar Suisse S.A.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterpik, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Sonicare (Koninklijke Philips N.V.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments