漱口水市场：按产品类型、口味、分销渠道、地区 - 规模、份额、展望、机会分析，2023-2030 年

漱口水由稀释剂、抗菌剂、肥皂、香料和着色剂组成。 漱口水的主要成分是去离子水（50%以上）。 去离子水用于尽量减少离子对风味的影响。 另一种主要的稀释剂是酒精（20% 或更多）。 酒精含量因漱口水类型和政府法规而异。

苯酚、鞣酸、百里酚、沙洛尔、六氯酚、氯化百里酚、季铵化合物等抗菌剂广泛用于漱口水的製造。 这些成分被加入到漱口水配方中，以匹配最终产品所需的特性。 例如，氯化苯酚既有抗菌作用，又有香味。 季铵化合物通常用于治疗牙菌斑，因为它们无毒且无刺激性。

漱口水含有添加的着色剂和香料，以改善最终产品的外观。 常用的食用色素有绿色、蓝色和粉红色。 薄荷糖、鲜茶、活性盐、泡泡糖、水果等是世界各地流行的口味。

市场动态

在政府、公共和私营部门举措的推动下，消费者对口腔健康的认识正在迅速提高。 美国非营利性国家组织 Delta Dental 将在 2021 年捐助 6100 万美元。 世界卫生组织 (WHO) 全球口腔健康计划 (ORH) 促进口腔疾病的预防和治疗，并改善全球口腔健康的可及性。

这项研究的主要特点

• 本报告详细分析了漱口水市场，并提供了以 2022 年为基准年的预测期 (2022-2030) 的市场规模和復合年增长率 (%)。
• 它还阐明了各个细分市场的潜在创收机会，并概述了该市场具有吸引力的投资建议矩阵。
• 它还提供了有关市场驱动因素、制约因素、机会、新产品发布和批准、区域前景以及主要参与者采用的竞争战略的重要见解。
• 根据公司概况、经营业绩、漱口水产品组合、区域影响力、分销战略、关键发展和战略以及未来计划等参数，对全球漱口水市场的主要参与者进行了概况分析。
• 本研究涵盖的主要公司包括高露洁棕榄公司、强生公司、喜马拉雅製药公司、安利公司、葛兰素史克公司、Lion Corporation、Caldwell Consumer Health, LLC、Uncle Harry's Natural Products 和凯旋製药公司
• 这份报告中的见解将使营销人员和企业高管能够就未来漱口水的推出、技术改进、市场扩张和营销策略做出明智的决策。我猜。
• 该报告面向该行业的各种利益相关者，包括投资者、供应商、漱口水製造商、分销商、新进入者和财务分析师。
• 通过用于分析漱口水市场的各种战略矩阵，利益相关者可以促进决策制定。

内容

第 1 章目的和先决条件

• 调查目的
• 先决条件
• 缩写说明

第二章市场范围

• 报告内容
  • 市场定义和范围
  • 按产品类型细分的市场
  • 最终用户的市场细分
• 连贯机会图 (COM)

第 3 章市场动态、法规和趋势分析

• 市场动态
  • 司机
  • 约束因素
    • 市场机会
    • 监管场景
    • 行业趋势
    • M&A（併购）
    • 批准和推出新产品
    • 促销和营销计划
  • 成本分解分析

第 4 章按产品类型划分的全球漱口水市场，2017-2030

• 氟化物
• 化妆品
• 防腐剂
• 全面照顾
• 自然的

第 5 章按口味分列的全球漱口水市场，2017-2030

• 活性盐
• 薄荷
• 鲜茶
• 其他

第 6 章全球漱口水市场：按分销渠道，2017-2030

• 大卖场
• 超市
• 在线
• 其他

第 7 章全球漱口水市场，按地区划分，2017-2030

• 北美
• 美国
• 加拿大
• 欧洲
• 英国
• 德国
• 意大利
• 法国
• 俄罗斯
• 其他欧洲
• 亚太地区
• 中国
• 印度
• 日本
• 东盟
• 澳大利亚
• 韩国
• 其他亚太地区
• 拉丁美洲
• 巴西
• 墨西哥
• 其他拉丁美洲地区
• 中东
• 海湾合作委员会
• 以色列
• 其他中东地区
• 非洲
• 北非
• 中非
• 南非

第八章竞争格局

• 热图分析
• 市场份额分析（3x3 矩阵）
• 公司简介
  • Colgate-Palmolive Company
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.

第 9 章

• 参考资料
• 调查方法
• 您可以在“漱口水市场”上查看 115 个市场数据表和 49 个图表 - 到 2030 年的全球预测

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.

Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.

Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.

Market Dynamics

Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.

Key features of the study:

• This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022 - 2030), considering 2022 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the global mouthwash market based on the following parameters - company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
• The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market

Detailed Segmentation:

• Global Mouthwash Market, By Product Type:
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Total Care
  • Natural
• Global Mouthwash Market, By Flavor:
  • Active Salt
  • Mint
  • Fresh Tea
  • Others
• Global Mouthwash Market, By Distribution Channel:
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Others
• Global Mouthwash Market, By Region:
  • North America
    • U.S.
    • Canada
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
    • Northern Africa
    • Central Africa
    • South Africa
• Company Profiles
  • Colgate-Palmolive Company *
    • Company Overview
    • Mouthwash Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objective and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
  • Market Snippet By Product Type
  • Market Snippet By End user
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Supply Side Drivers
• Demand Side Drivers
• Economic Drivers
  • Restraints
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • Merger and Acquisitions
  • New Product Approvals/Launches
  • Promotion and Marketing Initiatives
• Cost Tier Down Analysis

4. Global Mouthwash Market, By Product Type, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, 2017-2030
  • Segment Trends
• Fluoride
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Cosmetics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Antiseptic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Total Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Natural
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)

5. Global Mouthwash Market, By Flavor, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, 2017-2030
  • Segment Trends
• Active Salt
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Mint
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Fresh Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)

6. Global Mouthwash Market, By Distribution Channel, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, 2017-2030
  • Segment Trends
• Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Supermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)

7. Global Mouthwash Market, By Region, 2017-2030(US$ Million)

• Introduction
  • Market Share Analysis, By Region, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, For Regions, 2017-2030
• North America
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• U.S.
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Canada
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Europe
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• U.K.
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Germany
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Italy
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• France
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Russia
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Europe
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Asia Pacific
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• China
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• India
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Japan
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• ASEAN
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Australia
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• South Korea
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Asia Pacific
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Latin America
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• Brazil
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Mexico
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Latin America
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Middle East
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• GCC
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Israel
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Rest of Middle East
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Africa
  • Market Share Analysis, By Country, 2023 and 2030(%)
  • Y-o-Y Growth Analysis, By Country, 2017-2030
• Northern Africa
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• Central Africa
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
• South Africa
  • Country Trends
  • Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
  • Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
  • Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)

8. Competitive Landscape

• Heat Map Analysis
• Market Share Analysis (3x3 Matrix)
• Company Profiles
  • Colgate-Palmolive Company
• Company Overview
• Product Portfolio
• Financial Performance
• Recent Developments/Updates
• Future Plans
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.
• Analyst Views

9. Section

• References
• Research Methodology
• About us and Sales Contact
• Browse 115 market data tables* and 49 figures* on "Mouthwash Market" - Global forecast to 2030.