全球授权运动产品市场规模、份额和成长分析：按产品、配销通路和最终用户 - 产业预测 (2023-2030)

Global Licensed Sports Merchandise Market Size, Share, Growth Analysis, By Product(Sports Apparel (T-Shirts and Tops, Sweatshirts and Hoodies)), By Distribution Channel(Online and Offline), By End User(Men, Women) - Industry Forecast 2023-2030

出版日期: 2023年09月08日 | 出版商:

SkyQuest | 英文 271 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球授权体育产品市场规模预计将从 2022 年的 326.5 亿美元增至 2030 年的 520.4 亿美元，在预测期内（2022-2030 年）年复合成长率为 6%。我是。

由于体育迷数量的增加以及NFL、NBA和EPL等主要联赛的受欢迎，该市场呈现显着增长。创新的营销策略、线上零售管道的扩张以及奥运会等国际活动等要素都有助于市场的扩张。在消费者忠诚度以及与自己喜爱的球队和运动员建立联繫的愿望的促进因素，对授权服装、配件和收藏品的需求持续增长，推动了市场的蓬勃发展。

促进因素

体育运动日益普及

体育运动作为娱乐和休閒活动的来源在全球范围内很受欢迎，并推动了市场需求的成长。

抑制因素

需求的週期性模式

市场表现出需求的週期性变化，这与特定团队和运动员的表现密切相关。比赛中表现不佳可能会导致销售额下降。

市场趋势

官方体育产品购买量的激增是由于人们更多地参与体育活动。在过去年度中，由于对更多娱乐的渴望和对健康的日益关注，人们对体育运动的参与持续增加。随着各种运动向新地区扩张并获得媒体报道，市场正在不断扩大。多样化体育联盟的创建和球迷参与的增加彻底改变了体育部门，开闢了新的领域和巨大的可能性。随着工作成年人数量的增加，越来越多的人对运动和休閒健身表现出兴趣，这符合生活方式的趋势。

此外，各种耐力运动也越来越受到人们的关注。例如，根据英格兰体育局的资料，2020 年英格兰约有 175,700 人参加田径运动。由此，爱好者们对众多运动相关产品的了解加深了，产业也加速扩张。

本报告研究和分析了全球特许体育用品市场，提供市场动态和预测、细分市场分析、公司简介等。

The global licensed sports merchandise market encompasses a wide range of products endorsed by sports teams and organizations. This market has witnessed substantial growth due to increasing sports fandom and the popularity of major leagues such as NFL, NBA, and EPL. Factors like innovative marketing strategies, expanding online retail channels, and international events like the Olympics contribute to market expansion. The demand for licensed apparel, accessories, and collectibles continues to rise, driven by consumer loyalty and a desire to connect with favorite teams and athletes, resulting in a thriving global market.

Top-down and bottom-up approaches were used to estimate and validate the size of licensed sports merchandise and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segmental Analysis

The global licensed sports merchandise market is segmented based on product, distribution channel, end user, and region. Based on product the market is segmented into sports apparel (t-shirts and tops, sweatshirts and hoodies, jackets, bottom wear, others (caps, hats, etc.)), sports footwear, toys and games, and others. In terms of segmentation by distribution channel, the market is segmented into offline and online. Based on end users, the market is segmented into men, women, and children. With respect to region the global Licensed Sports Merchandise Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Rising popularity of sports

The global popularity of sports as a source of entertainment and recreational activity remains steadfast, driving an increasing market demand for licensed sports merchandise.

Restraint

Cyclical Patterns in Demand

The market for licensed sports merchandise experiences cyclical fluctuations in demand, which are closely tied to the performance of specific teams and athletes. Instances of underachievement in competitions can contribute to a reduction in sales numbers.

Market Trends

The surge in purchasing officially sanctioned sports merchandise is an outcome of the increasing involvement of individuals in sporting activities. Over the past decade, there has been a consistent rise in sports engagement due to the desire for added entertainment and a heightened focus on well-being. The market has expanded due to the geographical spread of various sports to new regions and the extended media coverage they receive. The establishment of diverse sports leagues and an upsurge in fan engagement has revolutionized the sports sector, opening up new territories and abundant potential. With a growing number of individuals entering the workforce, a significant proportion is showing greater interest in sports and fitness for leisure, aligning with evolving lifestyle trends.

Furthermore, a spectrum of endurance sports has captured people's interest. To illustrate, Sport England's data suggests that approximately 175,700 individuals in England took part in track and field athletics in 2020. This has subsequently enhanced enthusiasts' comprehension of the array of sports-related products, thereby accelerating industry expansion.