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市场调查报告书
商品编码
1267704

2023-2030 年体育用品许可行业分析、规模、份额、增长、趋势和预测的全球市场研究报告

Global Licensed Sports Merchandise Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030
出版日期: | 出版商: Value Market Research | 英文 120 Pages | 商品交期: 最快1-2个工作天内

价格

授权体育用品是由职业体育联盟或团队正式授权并包含其徽标、名称和其他品牌元素的产品。 这些商品通常出售给球迷，以支持他们最喜欢的球队和球员，商品种类繁多，包括服装、配饰、收藏品和纪念品。 授权体育用品是一个利润丰厚的行业，全球数百万球迷为他们最喜欢的球队和球员购买商品。 这个行业受到多种因素的推动，包括职业运动的流行、球迷对球队的情感联繫，以及对他们最喜欢的球队和球员表示支持和忠诚的愿望。 体育用品许可通常由职业体育联盟或个人团队管理，他们与製造商和零售商签订许可协议，以製造和销售带有其徽标和品牌的商品。 这些协议通常包括支付给联盟和球队的特许权使用费和许可费，以换取使用该品牌的权利。

市场动态

随着 NFL、NBA、MLB 和 NHL 等世界各地的职业体育联盟越来越受欢迎，越来越多的粉丝群购买授权商品来支持他们最喜欢的球队和球员。 球迷通常与他们最喜欢的球队和球员有着深厚的情感联繫，併购买授权商品来表达他们的忠诚和支持。 电子商务的发展让粉丝们更容易在线购买特许体育商品，从而增加了特许商品的销量和采用率。 特许运动商品的製造商不断创新并创造出吸引粉丝的新产品，包括独家产品、定制产品和采用新技术的产品。 职业体育的全球化扩大了传统市场之外的粉丝群，并为销售特许商品创造了新机会。 职业体育联盟和球队经常与零售商合作，推广和销售他们的特许商品，帮助提高知名度和推动销售。

这份研究报告解释了波特的五力模型、市场吸引力分析和价值链分析。 这些工具可帮助您清楚地了解您的行业结构并评估您在全球范围内的竞争吸引力。 此外，这些工具还对全球许可体育用品市场的每个部分进行了全面评估。 特许体育用品行业的增长和趋势为研究提供了一种整体方法。

市场细分

本部分按国家和地区提供详细的细分数据，以帮助确定每种产品/服务的目标受众和未来商机。

按产品

  • 运动服装（T 恤、上衣、运动衫、连帽衫、夹克、下装、其他（帽子、帽子等））
  • 运动鞋
  • 玩具和游戏
  • 其他

按分销渠道

  • 在线
  • 线下（超市和大卖场、专卖店等）

区域分析

本部分对北美、欧洲、亚太地区、拉丁美洲、中东和非洲的授权体育用品市场当前和未来的需求进行了区域展望。 它还侧重于所有主要地区的各个应用领域的需求、估计和预测。

该研究报告还提供了市场主要参与者的综合概况以及全球竞争格局的详细视图。 特许体育用品市场的主要参与者是 VF Corporation、Nike Inc.、Adidas AG、Puma SE、Under Armour, Inc.、Hanes brands Inc.、DICK'S Sporting Goods Inc.、Sports Direct International plc、G-III Apparel Group、 Ltd., Fanatics Inc. 本节概述了竞争格局，包括各种战略发展，例如主要併购、未来能力、合作伙伴关係、财务概览、合作、新产品开发和新产品发布。

如果您有任何定制要求，请写信给我们。 我们的研究团队可以根据您的需要提供定制报告。

内容

第一章前言

  • 报告内容
    • 目的
    • 目标受众
    • USP（独特的销售建议）及其提供的内容
  • 调查范围
  • 调查方法
    • 市场调研流程
    • 市场研究方法

第 2 章执行摘要

  • 市场亮点
  • 全球市场概况

第3章体育授权产品-行业分析

  • 简介 - 市场动态
  • 市场驱动力
  • 市场製约因素
  • 机会
  • 行业趋势
  • 波特的五力分析
  • 市场吸引力分析
    • 按产品分类的市场吸引力分析
    • 按分销渠道进行的市场吸引力分析
    • 市场吸引力分析：按地区

第四章价值链分析

  • 潜在买家名单
  • 营销渠道
    • 直接营销
    • 间接营销
    • 市场发展趋势

第 5 章 COVID-19 爆发的影响分析

第 6 章授权体育用品的全球市场分析：按产品分类

  • 产品概览
  • 过去和未来的数据
  • 按产品分析
  • 运动服饰（T 恤、上衣、运动衫、连帽衫、夹克、下装、其他（帽子、帽子等）
  • 运动鞋
  • 玩具和游戏
  • 其他

第 7 章全球特许体育用品市场分析：按分销渠道

  • 按分销渠道概述
  • 过去和未来的数据
  • 按分销渠道分析
  • 在线
  • 线下（超市和大卖场、专卖店等）

第 8 章授权体育用品的全球市场分析：按地区

  • 区域展望
  • 介绍
  • 北美销售分析
    • 概览、历史和预测销售分析
    • 北美各部门的销售分析
    • 北美销售分析
    • 美国销售分析
    • 加拿大销售分析
    • 墨西哥销售分析
  • 欧洲销售分析
    • 概览、历史和预测销售分析
    • 按细分市场进行的欧洲销售分析
    • 按国家/地区划分的欧洲销售分析
    • 英国销售分析
    • 法国销售分析
    • 德国销售分析
    • 意大利销售分析
    • 俄罗斯销售分析
    • 其他欧洲销售分析
  • 亚太地区销售分析
    • 概览、历史和预测销售分析
    • 亚太地区各部门的销售分析
    • 亚太国家/地区销售分析
    • 中国销售分析
    • 印度销售分析
    • 日本的销售分析
    • 韩国销售分析
    • 澳大利亚销售分析
    • 其他亚太地区销售分析
  • 拉丁美洲销售分析
    • 概览、历史和预测销售分析
    • 拉丁美洲各部门的销售分析
    • 拉丁美洲国家/地区的销售分析
    • 巴西销售分析
    • 阿根廷销售分析
    • 秘鲁销售分析
    • 智利的销售分析
    • 其他拉丁美洲销售分析
  • 中东和非洲销售分析
    • 概览、历史和预测销售分析
    • 中东和非洲各细分市场的销售额分析
    • 中东和非洲国家/地区的销售分析
    • 沙特阿拉伯销售分析
    • 阿联酋销售分析
    • 以色列销售分析
    • 南非销售分析
    • 其他中东和非洲销售分析

第9章授权体育用品企业的竞争状况

  • 授权体育用品市场竞争
  • 伙伴关係/协作/协议
  • 併购
  • 新产品发布
  • 其他扩展

第十章公司简介

  • 顶级公司的市场份额分析
  • 市场集中度
  • 威富公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • 耐克公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • 阿迪达斯股份公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • Puma SE
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • 安德玛公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • Hanes 品牌公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • 迪克体育用品公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • Sports Direct International plc
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • G-III 服装集团有限公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势
  • 狂热者公司
    • 公司概况
    • 企业收入
    • 产品介绍
    • 近期趋势

注意：在公司简介、财务细节、近期发展等方面，基于可用信息，私人控股公司可能不包括在内。

Product Code: VMR112110787

The global demand for Licensed Sports Merchandise Market is presumed to reach the market size of nearly USD XX MN by 2030 from USD XX MN in 2022 with a CAGR of XX% under the study period 2023 - 2030.

Licensed sports merchandise refers to products that are officially licensed by professional sports leagues or teams, and which feature their logos, names, and other branding elements. These products are typically sold to fans as a way of showing support for their favorite teams and players, and can include a wide range of items such as apparel, accessories, collectibles, and memorabilia. Licensed sports merchandise is a lucrative industry, with millions of fans around the world purchasing products from their favorite teams and players. This industry is driven by several factors, including the popularity of professional sports, the emotional connection fans feel to their teams, and the desire to show support and loyalty to their favorite teams and players. The licensing of sports merchandise is typically managed by professional sports leagues or individual teams, who enter into licensing agreements with manufacturers and retailers to produce and sell products bearing their logos and branding. These agreements typically involve a royalty or licensing fee, which is paid to the league or team in exchange for the right to use their branding.

Market Dynamics

The increasing popularity of professional sports leagues around the world, such as the NFL, NBA, MLB, and NHL, has led to a growing fan base that is willing to purchase licensed merchandise to show support for their favorite teams and players. Fans often have a deep emotional connection to their favorite teams and players, which drives them to purchase licensed merchandise as a way of showing their loyalty and support. The growth of e-commerce has made it easier for fans to purchase licensed sports merchandise online, which has helped to increase sales and expand the reach of licensed products. Manufacturers of licensed sports merchandise are continually innovating and creating new products that appeal to fans, such as limited edition items, customized products, and products that incorporate new technologies. The globalization of professional sports has led to a growing fan base outside of traditional markets, creating new opportunities for licensed merchandise sales. Professional sports leagues and teams often partner with retailers to promote and sell licensed merchandise, which helps to increase awareness and drive sales.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of licensed sports merchandise. The growth and trends of licensed sports merchandise industry provide a holistic approach to this study.

Market Segmentation

This section of the licensed sports merchandise market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

  • Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom Wear, Others (Caps, Hats, Etc.))
  • Sports Footwear
  • Toys And Games
  • Others

By Distribution Channel

  • Online
  • Offline (Supermarkets & Hypermarkets, Specialty Stores, Others)

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Licensed Sports Merchandise market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the licensed sports merchandise market include VF Corporation, Nike Inc., Adidas AG, Puma SE, Under Armour, Inc., Hanes brands Inc., DICK'S Sporting Goods Inc., Sports Direct International plc, G-III Apparel Group, Ltd., Fanatics Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

  • 1.1. Report Description
    • 1.1.1. Objective
    • 1.1.2. Target Audience
    • 1.1.3. Unique Selling Proposition (USP) & offerings
  • 1.2. Research Scope
  • 1.3. Research Methodology
    • 1.3.1. Market Research Process
    • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

  • 2.1. Highlights of Market
  • 2.2. Global Market Snapshot

3 . LICENSED SPORTS MERCHANDISE - INDUSTRY ANALYSIS

  • 3.1. Introduction - Market Dynamics
  • 3.2. Market Drivers
  • 3.3. Market Restraints
  • 3.4. Opportunities
  • 3.5. Industry Trends
  • 3.6. Porter's Five Force Analysis
  • 3.7. Market Attractiveness Analysis
    • 3.7.1 Market Attractiveness Analysis By Product
    • 3.7.2 Market Attractiveness Analysis By Distribution Channel
    • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

  • 4.1. Value Chain Analysis
  • 4.2. Raw Material Analysis
    • 4.2.1. List of Raw Materials
    • 4.2.2. Raw Material Manufactures List
    • 4.2.3. Price Trend of Key Raw Materials
  • 4.3. List of Potential Buyers
  • 4.4. Marketing Channel
    • 4.4.1. Direct Marketing
    • 4.4.2. Indirect Marketing
    • 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL LICENSED SPORTS MERCHANDISE MARKET ANALYSIS BY PRODUCT

  • 6.1 Overview by Product
  • 6.2 Historical and Forecast Data
  • 6.3 Analysis by Product
  • 6.4 Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom wear, Others (caps, hats, etc.) Historic and Forecast Sales by Regions
  • 6.6 Sports Footwear Historic and Forecast Sales by Regions
  • 6.5 Toys and Games Historic and Forecast Sales by Regions
  • 6.7 Others Historic and Forecast Sales by Regions

7 . GLOBAL LICENSED SPORTS MERCHANDISE MARKET ANALYSIS BY DISTRIBUTION CHANNEL

  • 7.1 Overview by Distribution Channel
  • 7.2 Historical and Forecast Data
  • 7.3 Analysis by Distribution Channel
  • 7.4 Online Historic and Forecast Sales by Regions
  • 7.5 Offline (Supermarkets & Hypermarkets, Specialty Stores, Others) Historic and Forecast Sales by Regions

8 . GLOBAL LICENSED SPORTS MERCHANDISE MARKET ANALYSIS BY GEOGRAPHY

  • 8.1. Regional Outlook
  • 8.2. Introduction
  • 8.3. North America Sales Analysis
    • 8.3.1. Overview, Historic and Forecast Sales Analysis
    • 8.3.2. North America By Segment Sales Analysis
    • 8.3.3. North America By Country Sales Analysis
    • 8.3.4. United State Sales Analysis
    • 8.3.5. Canada Sales Analysis
    • 8.3.6. Mexico Sales Analysis
  • 8.4. Europe Sales Analysis
    • 8.4.1. Overview, Historic and Forecast Sales Analysis
    • 8.4.2. Europe by Segment Sales Analysis
    • 8.4.3. Europe by Country Sales Analysis
    • 8.4.4. United Kingdom Sales Analysis
    • 8.4.5. France Sales Analysis
    • 8.4.6. Germany Sales Analysis
    • 8.4.7. Italy Sales Analysis
    • 8.4.8. Russia Sales Analysis
    • 8.4.9. Rest Of Europe Sales Analysis
  • 8.5. Asia Pacific Sales Analysis
    • 8.5.1. Overview, Historic and Forecast Sales Analysis
    • 8.5.2. Asia Pacific by Segment Sales Analysis
    • 8.5.3. Asia Pacific by Country Sales Analysis
    • 8.5.4. China Sales Analysis
    • 8.5.5. India Sales Analysis
    • 8.5.6. Japan Sales Analysis
    • 8.5.7. South Korea Sales Analysis
    • 8.5.8. Australia Sales Analysis
    • 8.5.9. Rest Of Asia Pacific Sales Analysis
  • 8.6. Latin America Sales Analysis
    • 8.6.1. Overview, Historic and Forecast Sales Analysis
    • 8.6.2. Latin America by Segment Sales Analysis
    • 8.6.3. Latin America by Country Sales Analysis
    • 8.6.4. Brazil Sales Analysis
    • 8.6.5. Argentina Sales Analysis
    • 8.6.6. Peru Sales Analysis
    • 8.6.7. Chile Sales Analysis
    • 8.6.8. Rest of Latin America Sales Analysis
  • 8.7. Middle East & Africa Sales Analysis
    • 8.7.1. Overview, Historic and Forecast Sales Analysis
    • 8.7.2. Middle East & Africa by Segment Sales Analysis
    • 8.7.3. Middle East & Africa by Country Sales Analysis
    • 8.7.4. Saudi Arabia Sales Analysis
    • 8.7.5. UAE Sales Analysis
    • 8.7.6. Israel Sales Analysis
    • 8.7.7. South Africa Sales Analysis
    • 8.7.8. Rest Of Middle East And Africa Sales Analysis

9 . COMPETITIVE LANDSCAPE OF THE LICENSED SPORTS MERCHANDISE COMPANIES

  • 9.1. Licensed Sports Merchandise Market Competition
  • 9.2. Partnership/Collaboration/Agreement
  • 9.3. Merger And Acquisitions
  • 9.4. New Product Launch
  • 9.5. Other Developments

10 . COMPANY PROFILES OF LICENSED SPORTS MERCHANDISE INDUSTRY

  • 10.1. Top Companies Market Share Analysis
  • 10.2. Market Concentration Rate
  • 10.3. VF Corporation
    • 10.3.1. Company Overview
    • 10.3.2. Company Revenue
    • 10.3.3. Products
    • 10.3.4. Recent Developments
  • 10.4. Nike Inc.
    • 10.4.1. Company Overview
    • 10.4.2. Company Revenue
    • 10.4.3. Products
    • 10.4.4. Recent Developments
  • 10.5. Adidas AG
    • 10.5.1. Company Overview
    • 10.5.2. Company Revenue
    • 10.5.3. Products
    • 10.5.4. Recent Developments
  • 10.6. Puma SE
    • 10.6.1. Company Overview
    • 10.6.2. Company Revenue
    • 10.6.3. Products
    • 10.6.4. Recent Developments
  • 10.7. Under Armour Inc.
    • 10.7.1. Company Overview
    • 10.7.2. Company Revenue
    • 10.7.3. Products
    • 10.7.4. Recent Developments
  • 10.8. Hanes brands Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Company Revenue
    • 10.8.3. Products
    • 10.8.4. Recent Developments
  • 10.9. DICK'S Sporting Goods Inc.
    • 10.9.1. Company Overview
    • 10.9.2. Company Revenue
    • 10.9.3. Products
    • 10.9.4. Recent Developments
  • 10.10. Sports Direct International plc
    • 10.10.1. Company Overview
    • 10.10.2. Company Revenue
    • 10.10.3. Products
    • 10.10.4. Recent Developments
  • 10.11. G-III Apparel Group Ltd.
    • 10.11.1. Company Overview
    • 10.11.2. Company Revenue
    • 10.11.3. Products
    • 10.11.4. Recent Developments
  • 10.12. Fanatics Inc.
    • 10.12.1. Company Overview
    • 10.12.2. Company Revenue
    • 10.12.3. Products
    • 10.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

  • Market Snapshot
  • Drivers : Impact Analysis
  • Restraints : Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • COVID-19 Impact Analysis by Production, Import, Export and Demand
  • Pre V/S Post COVID-19
  • Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  • COVID-19: Micro and Macro Factor Analysis
  • Analysis by Product (USD MN)
  • Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom wear, Others (caps, hats, etc.) Market Sales by Geography (USD MN)
  • Sports Footwear Market Sales by Geography (USD MN)
  • Toys and Games Market Sales by Geography (USD MN)
  • Others Market Sales by Geography (USD MN)
  • Analysis Market by Distribution Channel (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Offline (Supermarkets & Hypermarkets, Specialty Stores, Others) Market Sales by Geography (USD MN)
  • Global Licensed Sports Merchandise Market Sales by Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United State Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate by Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisition

LIST OF FIGURES

  • Research Scope of Licensed Sports Merchandise Report
  • Market Research Process
  • Market Research Methodology
  • Global Licensed Sports Merchandise Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Product
  • Market Attractiveness Analysis by Distribution Channel
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Market Analysis Product (USD MN)
  • Sports Apparel (T-Shirts And Tops, Sweatshirts And Hoodies, Jackets, Bottom wear, Others (caps, hats, etc.) Market Sales by Geography (USD MN)
  • Sports Footwear Market Sales by Geography (USD MN)
  • Toys and Games Market Sales by Geography (USD MN)
  • Others Market Sales by Geography (USD MN)
  • Global Market Analysis by Distribution Channel (USD MN)
  • Online Market Sales by Geography (USD MN)
  • Offline (Supermarkets & Hypermarkets, Specialty Stores, Others) Market Sales by Geography (USD MN)
  • Global Market by Revenue
  • North America Market by Revenue
  • Europe Market by Revenue
  • Asia Pacific Market by Revenue
  • Latin America Market by Revenue
  • Middle East & Africa Market by Revenue
  • Recent Development in Industry
  • Top Companies Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.