全球时尚影响者行销市场规模、份额、成长分析，按影响者类型（超级影响者、宏观影响者），按时尚类型（美容与化妆品、服装）- 2024-2031 年行业预测

Global Fashion Influencer Marketing Market Size, Share, Growth Analysis, By Influencer Type(Mega influencers, Macro influencers), By Fashion Type(Beauty & Cosmetics, Apparel) - Industry Forecast 2024-2031

出版日期: 2024年02月27日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年，全球时尚影响力行销市场规模为 37 亿美元，预计将从 2023 年的 50.3 亿美元成长到 2031 年的 585 亿美元，预测期内（2024-2031 年）复合CAGR为 35.9%。

在数位化时代，全球时尚影响力行销市场经历了指数级增长，为时尚品牌推广带来了革命性的变化。透过与消费者建立真正的联繫，该行业的公司利用社交媒体人物的可信度来认可他们的产品和时尚产业的趋势。消费者渴望相关且真实的内容，推动了这个市场的扩张，因为他们认为时尚影响者是值得信赖的顾问，他们的风格推荐具有重要意义。凭藉专门的追随者基础，时尚影响者为品牌提供了直接接触受众的机会，促进与目标人群产生共鸣的合作。 TikTok、YouTube 和 Instagram 等社群媒体平台为时尚影响者展示个人风格和培养全球追随者提供了沃土，吸引了与寻求利用其影响力的时尚品牌建立合作伙伴关係。与传统的行销方法相比，时尚影响力行销提供了一种经济高效的替代方案，使品牌能够针对特定的利基市场量身定制行销活动，并获得更高的投资回报。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Twitter (USA)
Pinterest (USA)
Facebook (USA)
TikTok (China)
Instagram (USA)
Weibo (China)
YouTube (USA)
Snapchat (USA)
AspireIQ (USA)
Upfluence (France)
Launchmetrics (USA)
Intellifluence (USA)
Influencity (Spain)
LinkedIn (USA)
Traackr (USA)
Fourstarzz Media (Switzerland)
Influencive (USA)
Julius (USA)
IZEA Worldwide (USA)
BrandSnob (Canada)
NeoReach (USA)
Lefty (France)
WeChat (China)
Mavrck (USA)
Open Influence (USA)

简介目录

Product Code: SQMIG25W2006

Global Fashion Influencer Marketing Market size was valued at USD 3.7 billion in 2022 and is poised to grow from USD 5.03 billion in 2023 to USD 58.50 billion by 2031, growing at a CAGR of 35.9% in the forecast period (2024-2031).

In the era of digitalization, the global fashion influencer marketing market has experienced exponential growth, revolutionizing fashion brand promotion. By establishing genuine connections with consumers, companies in this sector leverage the credibility of social media personalities to endorse their products and trends within the fashion industry. Consumers, craving relatable and authentic content, drive this market expansion, as they perceive fashion influencers as trustworthy advisors whose style recommendations hold significant weight. With a dedicated follower base, fashion influencers provide brands with direct access to their audience, fostering collaborations that resonate with targeted demographics. Social media platforms like TikTok, YouTube, and Instagram serve as fertile ground for fashion influencers to showcase their personal styles and cultivate a global following, attracting partnerships with fashion brands seeking to tap into their influence. Compared to conventional marketing approaches, fashion influencer marketing offers a cost-effective alternative, allowing brands to tailor campaigns to specific niches and achieve a higher return on investment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fashion Influencer Marketing Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fashion Influencer Marketing Market Segmental Analysis

The global fashion influencer marketing market is segmented on the basis of Influencer Type, Fashion Type, and region. By Influencer Type, the market is segmented into Mega influencers, Macro influencers, Micro influencers, Nano influencers. Fashion Type segments include Beauty & Cosmetics, Jewelry & Accessories, and Apparel. The market regions include Europe, Asia Pacific, North America, MEA, and Latin America.

Drivers of the Fashion Influencer Marketing Market

In the realm of fashion influencer marketing, several drivers fuel market growth. Firstly, authenticity and trust play a significant role as consumers gravitate towards genuine content on influencer platforms, viewing recommendations from influencers they follow as relatable and authentic, ultimately influencing their purchasing decisions. Brands prioritize influencers who establish genuine connections with their audience, as this credibility can translate into increased sales. Secondly, the surge in social media usage, particularly on platforms like Instagram and TikTok, has contributed to the expansion of fashion influencer marketing. These platforms serve as active hubs where fashion influencers engage large and dedicated audiences, prompting brands to leverage these channels to reach their target demographics effectively.

Restraints in the Fashion Influencer Marketing Market

the industry faces constraints, notably regulatory challenges stemming from varying regulations governing influencer marketing practices across different regions. Compliance with these guidelines is crucial to maintain transparency and trust with audiences, as brands risk fines and reputational damage if sponsored content is not disclosed properly. Additionally, the market contends with saturation and inauthenticity due to the proliferation of sponsored content and the pursuit of market penetration by an increasing number of fashion brands. This has led to instances of influencers endorsing products solely for monetary gain, eroding trust among followers. To address this, brands must carefully select influencers whose values align with theirs, while influencers must prioritize authentic content to maintain credibility.

Market Trends of the Fashion Influencer Marketing Market

key market trends emerge, such as the dominance of video content in fashion influencer marketing. Platforms like YouTube and TikTok have witnessed a surge in popularity, with short videos facilitating the showcasing of fashion products in a unique and engaging manner. Live streaming has also gained traction, allowing influencers to interact with potential customers in real-time, fostering a deeper connection. Additionally, the rise of micro-influencers represents a notable trend, as these individuals possess small yet highly engaged followings within niche segments. Brands recognize the potential of micro-influencers in establishing more personal and authentic connections with consumers, leading to increased engagement and success in reaching targeted audiences. Consequently, fashion brands are shifting their focus towards collaborations with micro-influencers to create relatable and original content that resonates with consumers.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Fashion Influencer Marketing Market by Influencer Type

Market Overview
Mega influencers
Macro influencers
Micro influencers
and Nano influencers

Global Fashion Influencer Marketing Market by Fashion Type

Market Overview
Beauty & Cosmetics
Apparel
Jewelry & Accessories

Global Fashion Influencer Marketing Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Twitter (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Weibo (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snapchat (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AspireIQ (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Upfluence (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Launchmetrics (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intellifluence (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influencity (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LinkedIn (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traackr (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fourstarzz Media (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influencive (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Julius (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZEA Worldwide (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrandSnob (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NeoReach (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lefty (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WeChat (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mavrck (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Open Influence (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments