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市场调查报告书

商品编码

1447857

全球数位户外广告市场规模、份额、成长分析（按显示、按最终用户、按广告格式）- 2024-2031 年产业预测

Global Digital Out-of-Home Advertising Market Size, Share, Growth Analysis, By Display, By End-User(Retail, Transportation), By Advertising Format(Programmatic Advertising, Real-Time Bidding ) - Industry Forecast 2024-2031

出版日期: 2024年02月27日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球数位户外广告市场规模将为129亿美元，预测期内（2024-2031年）复合年增长率为11.6%，从2023年的160.7亿美元增至2031年的38.6亿美元。预计将成长至6000万美元。

近年来，由于数位电子看板的兴起、高速互联网的广泛使用以及对动态和互动广告的渴望，消费者偏好的变化和需求的普及对全球数位户外广告（DOOH）市场产生了影响内容。我收到了。在这个市场中，人工智慧、资料分析和扩增实境等先进技术正在融入户外广告中，以增强宣传活动能力。这项进步使广告商能够为其目标受众提供更个人化和更具吸引力的内容。儘管出现这种增长，挑战仍然存在，包括实施成本高以及缺乏评估宣传活动有效性的标准化指标。这些因素正在减缓普及，特别是在中小型企业。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

JCDecaux Group
Clear Channel Outdoor Holdings Inc.
BroadSign International LLC.
OUTFRONT Media
Daktronics Inc.
Talon Outdoor Ltd.
oOh!media Limited
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Exterion Media Group
The Times Group
EyeMedia LLC
AdColony
VGI
Lamar Advertising Company
Stroer Media Germany GmbH
Ocean Outdoor UK Ltd.
Primesight
Adams Outdoor Advertising

简介目录

Product Code: SQMIG50T2001

Global Digital Out-of-Home Advertising Market size was valued at USD 12.90 Billion in 2022 and is poised to grow from USD 16.07 Billion in 2023 to USD 38.66 Billion by 2031, at a CAGR of 11.6% during the forecast period (2024-2031).

Recently, the global Digital Out-of-home Advertising (DOOH) market has been influenced by shifting consumer preferences and increased demand, driven by the rise of digital signage, widespread access to high-speed internet, and a desire for dynamic and interactive advertising content. The market has seen the integration of advanced technologies like AI, data analytics, and augmented reality into DOOH advertising, enhancing campaign capabilities. This advancement enables advertisers to deliver more personalized and captivating content tailored to their target audiences. Despite this growth, challenges persist, such as high implementation costs and a lack of standardized metrics for assessing campaign effectiveness. These factors have slowed widespread adoption, especially among smaller businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Out-of-Home Advertising and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Digital Out-of-Home Advertising Market Segmental Analysis

The global digital out-of-home advertising market is segmented into four major segments i.e. by display, end-user, advertising format, and region. Based on the type of display, it is divided into static dooh displays, digital billboards, digital posters, video displays, and others. Based on end-user industry, it is bifurcated into retail, transportation (airports, bus stops, train stations), hospitality, healthcare, entertainment, corporate, education, and others. Based on advertising format it is segregated into, programmatic advertising, real-time bidding (rtb), static content, dynamic content, and others. Based on region, the market is segmented into North America, Latin America, Asia Pacific, Europe, and MEA.

Drivers of the Global Digital Out-of-Home Advertising Market

The ongoing advancement and integration of state-of-the-art technologies such as artificial intelligence, augmented reality, and data analytics have greatly improved the capabilities of DOOH campaigns. This technological progress enables advertisers to develop more personalized, interactive, and dynamic content, leading to increased engagement with their target audiences.

Restraints in the Global Digital Out-of-Home Advertising Market

A primary market challenge is the cost involved, which encompasses acquiring digital displays, creating content, and integrating technology. This can be a hurdle for smaller businesses and advertisers operating with constrained budgets. Additionally, there is the possibility of resistance from regulatory frameworks and concerns regarding privacy.

Market Trends of the Global Digital Out-of-Home Advertising Market

The incorporation of artificial intelligence and data analytics allows advertisers to provide more focused and customized content. This development not only boosts the efficacy of campaigns but also enables real-time adjustments based on consumer behaviours and preferences. Additionally, programmatic advertising is increasingly becoming popular, offering advertisers automated and data-powered tools for streamlined campaign management and precise audience targeting.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Digital Out-of-Home Advertising Market by Display

Market Overview
DOOH Displays
Digital Billboards
Digital Posters
Video Displays
and others

Global Digital Out-of-Home Advertising Market by End-User

Market Overview
Retail
Transportation (Airports
Bus Stops
Train Stations)
Hospitality
Healthcare
Entertainment
Corporate
Education
and others

Global Digital Out-of-Home Advertising Market by Advertising Format

Market Overview
Programmatic Advertising
Real-Time Bidding (RTB)
Static Content
Dynamic Content
and Others

Global Digital Out-of-Home Advertising Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

JCDecaux Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clear Channel Outdoor Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BroadSign International LLC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OUTFRONT Media
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Daktronics Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talon Outdoor Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
oOh! media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QMS Media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SevenOne Media GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer SE & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Exterion Media Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Times Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeMedia LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdColony
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VGI
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lamar Advertising Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer Media Germany GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocean Outdoor UK Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Primesight
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adams Outdoor Advertising
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments