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市场调查报告书
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1435258

2024年广告、公共关係及相关服务全球市场报告

Advertising, Public Relations, And Related Services Global Market Report 2024
出版日期: 按订单生产 | 出版商: The Business Research Company | 英文 300 Pages | 商品交期: 2-10个工作天内

价格
简介目录

广告、公共关係及相关服务的市场规模预计在未来几年将稳定成长。预计到 2028 年将以 4.5% 的复合年增长率 (CAGR) 增长至 11,010.3 亿美元。预测期内的预期成长是由数位行销的主导地位、资料分析的整合、视讯内容的激增、对永续性和企业社会责任（CSR）的重视、对资料隐私的日益关注以及对多样性和整体性的关注推动的。预测期内预计的主要趋势包括数位广告支出增加、人工智慧 (AI) 融入广告、强调品牌通讯的永续性、程序化广告、聊天机器人和对话式广告的兴起，其中包括行销实施。

科技的进步预计将增强有针对性的广告并使其比以往更加精确。 Google、Facebook 和 Twitter 等大公司已经设计了追踪用户线上活动的广告投放方法，允许广告商根据个人先前的搜寻提供客製化广告。这延伸到监控用户的网路购物、阅读习惯、工作资讯、收入等，使公司能够创建全面的消费者檔案。这些在线广告的技术进步预计将在预测期内推动市场成长。

随着社群媒体的使用变得普及，广告、公共关係和相关服务市场预计将会成长。社群媒体平台可以轻鬆创建、共用内容并与之互动，在全球拥有数十亿有效用户。这一庞大的用户群为广告和公共关係 (PR)宣传活动提供了重要的受众，超越了传统媒体的影响范围。 We Are Social 和 Hootsuite 的报告预测，到 2022 年，全球社群媒体用户数量将达到 46.2 亿，占世界人口的 58.4%。社群媒体的使用量不断增加，光是 2021 年就新增了 4.24 亿用户，使其成为广告、公共关係和相关服务市场扩张的关键驱动力。

目录

第一章执行摘要

第二章 市场特点

第 3 章产品/服务分析 - 产品/服务范例

  • 广告、公共关係和相关服务的供应链分析
    • 广告、公共关係和相关服务资源
    • 广告、公共关係及相关服务製造商
    • 广告、公共关係及相关服务机构及零售商
    • 广告、公共关係和相关服务的最终用户
  • 用于广告、公共关係和相关服务的客户讯息

第四章 市场趋势与策略

第五章宏观经济情景

  • 高通膨对市场的影响
  • 乌克兰与俄罗斯战争对市场的影响
  • COVID-19 对市场的影响

第六章世界市场规模与成长

  • 全球广告、公共关係及相关服务市场的促进因素与限制因素
    • 市场驱动力
    • 市场限制
  • 2018-2023 年全球广告、公共关係及相关服务市场规模、表现与成长
  • 全球广告、公共关係及相关服务市场规模及成长预测，2023-2028年、2033年

第七章市场区隔

  • 全球广告、公共关係及相关服务市场，按类型细分、绩效与预测，2018-2023、2023-2028、2033
  • 广告代理商
  • 广告看板和户外广告
  • 媒体采购公司及代表公司
  • 印刷广告发行
  • 其他广告服务
  • 公关
  • 直邮广告
  • 全球广告、公共关係及相关服务市场，依模式、绩效及预测细分，2018-2023、2023-2028、2033
  • 在线的
  • 离线
  • 全球广告、公共关係及相关服务市场，依应用细分、绩效与预测，2018-2023、2023-2028、2033
  • BFSI
  • 消费品和零售
  • 政府和公共部门
  • 资讯科技与电信
  • 卫生保健
  • 媒体与娱乐

第 8 章 区域与国家分析

  • 全球广告、公共关係及相关服务市场，按地区、绩效及预测，2018-2023年、2023-2028年、2033年
  • 全球广告、公共关係及相关服务市场，依国家、绩效及预测，2018-2023、2023-2028、2033

第九章亚太市场

第十章 中国市场

第十一章 印度市场

第十二章 日本市场

第十三章澳洲市场

第十四章 印尼市场

第十五章 韩国市场

第十六章 孟加拉市场

第十七章 泰国市场

第十八章 越南市场

第十九章 马来西亚市场

第20章 新加坡市场

第21章 菲律宾市场

第22章香港市场

第23章纽西兰市场

第24章 西欧市场

第25章英国市场

第26章 德国市场

第27章 法国市场

第28章 义大利市场

第29章 西班牙市场

第30章 奥地利市场

第31章 比利时市场

第32章 丹麦市场

第33章芬兰市场

第34章爱尔兰市场

第35章 荷兰市场

第36章 挪威市场

第37章 葡萄牙市场

第38章瑞典市场

第39章 瑞士市场

第40章 东欧市场

第41章 俄罗斯市场

第42章捷克共和国的市场

第43章波兰市场

第44章 罗马尼亚市场

第45章 乌克兰市场

第46章 北美市场

第47章美国市场

第48章加拿大市场

第49章 墨西哥市场

第50章 南美洲市场

第51章 巴西市场

第52章 智利市场

第53章 阿根廷市场

第54章 哥伦比亚市场

第55章 秘鲁市场

第56章 中东市场

第57章 沙乌地阿拉伯市场

第58章以色列市场

第59章 伊朗市场

第60章 土耳其市场

第61章阿联酋市场

第62章 非洲市场

第63章埃及市场

第64章尼日利亚市场

第65章南非市场

第66章 竞争形势及公司概况

  • 广告、公共关係及相关服务市场的竞争形势
  • 广告、公共关係及相关服务市场的公司概况
    • Google LLC
    • MWWPR
    • Salesforce Inc.
    • WPP plc
    • Publicis Groupe SA

第67章其他大型创新公司

  • Omnicom Group Inc.
  • Interpublic Group of Companies Inc.
  • Dentsu Inc.
  • FTI Consulting Inc.
  • Havas PR
  • Outbrain Inc.
  • Cision AB
  • Meltwater Group AS
  • Huntsworth plc
  • Hopscotch Group
  • Business Wire
  • APCO Worldwide
  • Coyne PR
  • Mikhailov &Partners
  • Agility PR Solutions

第68章竞争基准化分析

第69章 竞争对手仪錶板

第70章重大併购

第71章未来前景与可能性分析

第72章附录

简介目录
Product Code: r14970

Advertising agencies take charge of initiating, managing, and executing paid marketing communications. They are responsible for creating advertisements, planning the delivery strategy including timing and placement, and ultimately delivering the ads to the client. On the other hand, public relations involves the process of organizing and disseminating information from an individual or organization to the relevant public or target audience, aiming to influence the audience's perception.

The primary categories within advertising, public relations, and related services encompass advertising agencies, billboard and outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, also referred to as a creative agency or ad agency, specializes in developing and executing advertising and promotional strategies for its clients. These services span both online and offline modes and find applications in various sectors such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment.

The advertising, public relations, and related services market research report is one of a series of new reports from The Business Research Company that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The advertising, public relations, and related services market size has grown strongly in recent years. It will grow from $878.26 billion in 2023 to $922.29 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The growth observed during the historical period can be attributed to factors such as media expansion, globalization, the digital revolution, brand building, political campaigns, and social and cultural changes.

The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1101.03 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The anticipated growth in the forecast period can be attributed to the dominance of digital marketing, the integration of data analytics, a surge in video content, emphasis on sustainability and corporate social responsibility (CSR), growing concerns about data privacy, and a focus on diversity and inclusion. Key trends expected in the forecast period encompass increased digital advertising spending, the integration of artificial intelligence (AI) in advertising, an emphasis on sustainability in brand messaging, the rise of programmatic advertising, and the adoption of chatbots and conversational marketing.

Advancements in technology are poised to enhance targeted advertising, making it more precise than ever. Leading companies such as Google, Facebook, and Twitter have devised advertisement delivery methods that involve tracking users' online activities, enabling advertisers to deliver tailored ads based on individuals' previous searches. This extends to monitoring users' online shopping, reading habits, job information, income, and more, allowing companies to create comprehensive consumer profiles. These technological improvements in online advertising are anticipated to propel market growth in the forecasted period.

The increasing prevalence of social media usage is expected to drive the growth of the advertising, public relations, and related services market. Social media platforms, facilitating the creation, sharing, and interaction of content, boast billions of active users globally. This vast user base presents a significant audience for advertising and public relations (PR) campaigns, surpassing the reach of traditional media. A report by We Are Social and Hootsuite projects 4.62 billion social media users worldwide in 2022, representing 58.4% of the global population. The continuous growth in social media usage, with 424 million new users in 2021 alone, is a key driver for the expansion of the advertising, public relations, and related services market.

The COVID-19 pandemic has posed challenges for the advertising, public relations, and related services market, acting as a restraint in 2020 due to global lockdowns and trade restrictions. Governments worldwide implemented measures to contain the virus, leading to reduced economic activity and limiting the demand for professional services. Despite the adverse impact of the pandemic on businesses, it is expected that the market will recover over the forecast period as the situation is considered a "black swan" event and not indicative of fundamental weaknesses in the market or the global economy.

The shift towards digital campaigns is a notable trend in the advertising and PR industry, driven by increasing digitalization and advancements in social media, search engine marketing, content marketing, and e-commerce technology. Online content marketing campaigns, targeting a growing user base on social media platforms and internet portals, are projected to be three times more effective than traditional campaigns while being cost-efficient. The ability to track performance in real-time further enhances the appeal of digital campaigns, allowing businesses to plan future PR and marketing strategies with greater precision.

Major companies in the advertising, public relations, and related services market are introducing new products, such as artificial intelligence (AI) tools for advertising. These AI tools leverage algorithms to perform specific tasks and problem-solving, providing businesses with valuable insights into customers and items. Google's launch of new AI advertising tools for retailers in August 2023 is an example, offering unique capabilities to enhance holiday advertising and improve engagement, especially for businesses utilizing local inventory advertisements. These developments align with the industry's goal of meeting broader customer bases, driving sales, and increasing revenue.

Major companies operating in the advertising, public relations, and related services market report are Google LLC, MWWPR, Salesforce Inc., WPP PLC, Publicis Groupe S.A., Omnicom Group Inc. , Interpublic Group of Companies Inc., Dentsu Inc. , FTI Consulting Inc. , Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth PLC, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR software Inc., Prezly, Bell Pottinger, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite

Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2023. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations, and related services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the advertising, public relations, and related services market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Advertising, Public Relations, And Related Services Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on advertising, public relations, and related services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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  • Measure the impact of high global inflation on market growth.
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Where is the largest and fastest growing market for advertising, public relations, and related services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advertising, public relations, and related services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Type: Advertising Agencies; Billboard & Outdoor Advertising; Media Buying Agencies And Representative Firms; Print Advertising Distribution; Other Advertising Services; Public Relations; Direct Mail Advertising
  • 2) By Mode: Online; Offline
  • 3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & Entertainment
  • Subsegments Covered: TV; Digital; Print; OOH (Out-of-Home Advertising); Radio; Billboards; Street Furniture; Transit; Place-Based; Media Buying Agencies; Media Representative Firms
  • Companies Mentioned: Google LLC; MWWPR; Salesforce Inc.; WPP plc; Publicis Groupe S.A.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Advertising, Public Relations, And Related Services Market Characteristics

3. Advertising, Public Relations, And Related Services Product/Service Analysis -Product/Service Examples

  • 3.1. Advertising, Public Relations, And Related Services Supply Chain Analysis
    • 3.1.1. Advertising, Public Relations, And Related Services Resources
    • 3.1.2. Advertising, Public Relations, And Related Services Manufacturers
    • 3.1.3. Advertising, Public Relations, And Related Services Distributors and Retailers
    • 3.1.4. Advertising, Public Relations, And Related Services End Users
  • 3.2. Advertising, Public Relations, And Related Services Customer Information

4. Advertising, Public Relations, And Related Services Market Trends And Strategies

5. Advertising, Public Relations, And Related Services Market - Macro Economic Scenario

  • 5.1. Impact Of High Inflation On The Market
  • 5.2. Ukraine-Russia War Impact On The Market
  • 5.3. COVID-19 Impact On The Market

6. Global Advertising, Public Relations, And Related Services Market Size and Growth

  • 6.1. Global Advertising, Public Relations, And Related Services Market Drivers and Restraints
    • 6.1.1. Drivers Of The Market
    • 6.1.2. Restraints Of The Market
  • 6.2. Global Advertising, Public Relations, And Related Services Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 6.3. Global Advertising, Public Relations, And Related Services Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

7. Advertising, Public Relations, And Related Services Market Segmentation

  • 7.1. Global Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Advertising Agencies
  • Billboard & Outdoor Advertising
  • Media Buying Agencies And Representative Firms
  • Print Advertising Distribution
  • Other Advertising Services
  • Public Relations
  • Direct Mail Advertising
  • 7.2. Global Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Online
  • Offline
  • 7.3. Global Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment

8. Advertising, Public Relations, And Related Services Market Regional And Country Analysis

  • 8.1. Global Advertising, Public Relations, And Related Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.2. Global Advertising, Public Relations, And Related Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. Asia-Pacific Advertising, Public Relations, And Related Services Market

  • 9.1. Asia-Pacific Advertising, Public Relations, And Related Services Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 9.2. Asia-Pacific Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 9.3. Asia-Pacific Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 9.4. Asia-Pacific Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

10. China Advertising, Public Relations, And Related Services Market

  • 10.1. China Advertising, Public Relations, And Related Services Market Overview
  • 10.2. China Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 10.3. China Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 10.4. China Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

11. India Advertising, Public Relations, And Related Services Market

  • 11.1. India Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.2. India Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. India Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Japan Advertising, Public Relations, And Related Services Market

  • 12.1. Japan Advertising, Public Relations, And Related Services Market Overview
  • 12.2. Japan Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Japan Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.4. Japan Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Australia Advertising, Public Relations, And Related Services Market

  • 13.1. Australia Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Australia Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Australia Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. Indonesia Advertising, Public Relations, And Related Services Market

  • 14.1. Indonesia Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.2. Indonesia Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. Indonesia Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. South Korea Advertising, Public Relations, And Related Services Market

  • 15.1. South Korea Advertising, Public Relations, And Related Services Market Overview
  • 15.2. South Korea Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. South Korea Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. South Korea Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. Bangladesh Advertising, Public Relations, And Related Services Market

  • 16.1. Bangladesh, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 16.2. Bangladesh, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

17. Thailand Advertising, Public Relations, And Related Services Market

  • 17.1. Thailand, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 17.2. Thailand, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

18. Vietnam Advertising, Public Relations, And Related Services Market

  • 18.1. Vietnam, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 18.2. Vietnam, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

19. Malaysia Advertising, Public Relations, And Related Services Market

  • 19.1. Malaysia, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 19.2. Malaysia, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

20. Singapore Advertising, Public Relations, And Related Services Market

  • 20.1. Singapore, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 20.2. Singapore, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

21. Philippines Advertising, Public Relations, And Related Services Market

  • 21.1. Philippines, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 21.2. Philippines, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

22. Hong Kong Advertising, Public Relations, And Related Services Market

  • 22.1. Hong Kong, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 22.2. Hong Kong, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

23. New Zealand Advertising, Public Relations, And Related Services Market

  • 23.1. New Zealand, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 23.2. New Zealand, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

24. Western Europe Advertising, Public Relations, And Related Services Market

  • 24.1. Western Europe Advertising, Public Relations, And Related Services Market Overview
  • 24.2. Western Europe Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. Western Europe Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. Western Europe Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. UK Advertising, Public Relations, And Related Services Market

  • 25.1. UK Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.2. UK Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. UK Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. Germany Advertising, Public Relations, And Related Services Market

  • 26.1. Germany Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.2. Germany Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. Germany Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. France Advertising, Public Relations, And Related Services Market

  • 27.1. France Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. France Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. France Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Italy Advertising, Public Relations, And Related Services Market

  • 28.1. Italy Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.2. Italy Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Italy Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Spain Advertising, Public Relations, And Related Services Market

  • 29.1. Spain Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.2. Spain Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Spain Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Austria Advertising, Public Relations, And Related Services Market

  • 30.1. Austria, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 30.2. Austria, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

31. Belgium Advertising, Public Relations, And Related Services Market

  • 31.1. Belgium, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 31.2. Belgium, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

32. Denmark Advertising, Public Relations, And Related Services Market

  • 32.1. Denmark, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 32.2. Denmark, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

33. Finland Advertising, Public Relations, And Related Services Market

  • 33.1. Finland, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 33.2. Finland, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

34. Ireland Advertising, Public Relations, And Related Services Market

  • 34.1. Ireland, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 34.2. Ireland, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

35. Netherlands Advertising, Public Relations, And Related Services Market

  • 35.1. Netherlands, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 35.2. Netherlands, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

36. Norway Advertising, Public Relations, And Related Services Market

  • 36.1. Norway, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 36.2. Norway, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

37. Portugal Advertising, Public Relations, And Related Services Market

  • 37.1. Portugal, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 37.2. Portugal, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

38. Sweden Advertising, Public Relations, And Related Services Market

  • 38.1. Sweden, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 38.2. Sweden, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

39. Switzerland Advertising, Public Relations, And Related Services Market

  • 39.1. Switzerland, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 39.2. Switzerland, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

40. Eastern Europe Advertising, Public Relations, And Related Services Market

  • 40.1. Eastern Europe Advertising, Public Relations, And Related Services Market Overview
  • 40.2. Eastern Europe Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 40.3. Eastern Europe Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 40.4. Eastern Europe Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

41. Russia Advertising, Public Relations, And Related Services Market

  • 41.1. Russia Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 41.2. Russia Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 41.3. Russia Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

42. Czech Republic Advertising, Public Relations, And Related Services Market

  • 42.1. Czech Republic, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 42.2. Czech Republic, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

43. Poland Advertising, Public Relations, And Related Services Market

  • 43.1. Poland, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 43.2. Poland, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

44. Romania Advertising, Public Relations, And Related Services Market

  • 44.1. Romania, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 44.2. Romania, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

45. Ukraine Advertising, Public Relations, And Related Services Market

  • 45.1. Ukraine, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 45.2. Ukraine, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

46. North America Advertising, Public Relations, And Related Services Market

  • 46.1. North America Advertising, Public Relations, And Related Services Market Overview
  • 46.2. North America Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 46.3. North America Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 46.4. North America Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

47. USA Advertising, Public Relations, And Related Services Market

  • 47.1. USA Advertising, Public Relations, And Related Services Market Overview
  • 47.2. USA Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 47.3. USA Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 47.4. USA Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

48. Canada Advertising, Public Relations, And Related Services Market

  • 48.1. Canada Advertising, Public Relations, And Related Services Market Overview
  • 48.2. Canada Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 48.3. Canada Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 48.4. Canada Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

49. Mexico Advertising, Public Relations, And Related Services Market

  • 49.1. Mexico, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 49.2. Mexico, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

50. South America Advertising, Public Relations, And Related Services Market

  • 50.1. South America Advertising, Public Relations, And Related Services Market Overview
  • 50.2. South America Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 50.3. South America Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 50.4. South America Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

51. Brazil Advertising, Public Relations, And Related Services Market

  • 51.1. Brazil Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 51.2. Brazil Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 51.3. Brazil Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

52. Chile Advertising, Public Relations, And Related Services Market

  • 52.1. Chile, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 52.2. Chile, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

53. Argentina Advertising, Public Relations, And Related Services Market

  • 53.1. Argentina, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 53.2. Argentina, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

54. Colombia Advertising, Public Relations, And Related Services Market

  • 54.1. Colombia, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 54.2. Colombia, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

55. Peru Advertising, Public Relations, And Related Services Market

  • 55.1. Peru, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 55.2. Peru, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

56. Middle East Advertising, Public Relations, And Related Services Market

  • 56.1. Middle East Advertising, Public Relations, And Related Services Market Overview
  • 56.2. Middle East Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 56.3. Middle East Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 56.4. Middle East Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

57. Saudi Arabia Advertising, Public Relations, And Related Services Market

  • 57.1. Saudi Arabia, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 57.2. Saudi Arabia, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

58. Israel Advertising, Public Relations, And Related Services Market

  • 58.1. Israel, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 58.2. Israel, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

59. Iran Advertising, Public Relations, And Related Services Market

  • 59.1. Iran, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 59.2. Iran, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

60. Turkey Advertising, Public Relations, And Related Services Market

  • 60.1. Turkey, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 60.2. Turkey, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

61. United Arab Emirates Advertising, Public Relations, And Related Services Market

  • 61.1. United Arab Emirates, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 61.2. United Arab Emirates, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

62. Africa Advertising, Public Relations, And Related Services Market

  • 62.1. Africa Advertising, Public Relations, And Related Services Market Overview
  • 62.2. Africa Advertising, Public Relations, And Related Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 62.3. Africa Advertising, Public Relations, And Related Services Market, Segmentation By Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 62.4. Africa Advertising, Public Relations, And Related Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

63. Egypt Advertising, Public Relations, And Related Services Market

  • 63.1. Egypt, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 63.2. Egypt, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

64. Nigeria Advertising, Public Relations, And Related Services Market

  • 64.1. Nigeria, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 64.2. Nigeria, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

65. South Africa Advertising, Public Relations, And Related Services Market

  • 65.1. South Africa, Advertising, Public Relations, And Related Services Historic Market, 2018 - 2023, $ Billion
  • 65.2. South Africa, Advertising, Public Relations, And Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

66. Advertising, Public Relations, And Related Services Market Competitive Landscape And Company Profiles

  • 66.1. Advertising, Public Relations, And Related Services Market Competitive Landscape
  • 66.2. Advertising, Public Relations, And Related Services Market Company Profiles
    • 66.2.1. Google LLC
      • 66.2.1.1. Overview
      • 66.2.1.2. Products and Services
      • 66.2.1.3. Strategy
      • 66.2.1.4. Financial Performance
    • 66.2.2. MWWPR
      • 66.2.2.1. Overview
      • 66.2.2.2. Products and Services
      • 66.2.2.3. Strategy
      • 66.2.2.4. Financial Performance
    • 66.2.3. Salesforce Inc.
      • 66.2.3.1. Overview
      • 66.2.3.2. Products and Services
      • 66.2.3.3. Strategy
      • 66.2.3.4. Financial Performance
    • 66.2.4. WPP plc
      • 66.2.4.1. Overview
      • 66.2.4.2. Products and Services
      • 66.2.4.3. Strategy
      • 66.2.4.4. Financial Performance
    • 66.2.5. Publicis Groupe S.A.
      • 66.2.5.1. Overview
      • 66.2.5.2. Products and Services
      • 66.2.5.3. Strategy
      • 66.2.5.4. Financial Performance

67. Advertising, Public Relations, And Related Services Market Other Major And Innovative Companies

  • 67.1. Omnicom Group Inc.
  • 67.2. Interpublic Group of Companies Inc.
  • 67.3. Dentsu Inc.
  • 67.4. FTI Consulting Inc.
  • 67.5. Havas PR
  • 67.6. Outbrain Inc.
  • 67.7. Cision AB
  • 67.8. Meltwater Group AS
  • 67.9. Huntsworth plc
  • 67.10. Hopscotch Group
  • 67.11. Business Wire
  • 67.12. APCO Worldwide
  • 67.13. Coyne PR
  • 67.14. Mikhailov & Partners
  • 67.15. Agility PR Solutions

68. Global Advertising, Public Relations, And Related Services Market Competitive Benchmarking

69. Global Advertising, Public Relations, And Related Services Market Competitive Dashboard

70. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market

71. Advertising, Public Relations, And Related Services Market Future Outlook and Potential Analysis

  • 71.1 Advertising, Public Relations, And Related Services Market In 2028 - Countries Offering Most New Opportunities
  • 71.2 Advertising, Public Relations, And Related Services Market In 2028 - Segments Offering Most New Opportunities
  • 71.3 Advertising, Public Relations, And Related Services Market In 2028 - Growth Strategies
    • 71.3.1 Market Trend Based Strategies
    • 71.3.2 Competitor Strategies

72. Appendix

  • 72.1. Abbreviations
  • 72.2. Currencies
  • 72.3. Historic And Forecast Inflation Rates
  • 72.4. Research Inquiries
  • 72.5. The Business Research Company
  • 72.6. Copyright And Disclaimer