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市场调查报告书
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1612015

广告和行销市场：按类型和应用程式划分 - 2025 年至 2030 年全球预测

Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 182 Pages | 商品交期: 最快1-2个工作天内

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2023年广告行销市场规模为9,007.5亿美元，预估2024年将达9,625.4亿美元，复合年增长率为7.12%，2030年将达14,586.1亿美元。

360iResearch 市场研究分析师的职责是系统地收集、分析和解释资料，以指导广告和行销方面的策略性商业决策。这包括了解消费者趋势、评估市场状况以及评估品牌定位和有效性。对这一角色的需求源自于市场和消费行为的动态本质，要求企业不断调整策略以保持竞争力。市场研究在广告中的应用范围从宣传活动绩效分析和受众细分到新产品开发和策略规划。最终用途范围涵盖快速消费品、科技、医疗和娱乐等产业。

主要市场统计
基准年[2023] 9007.5亿美元
预计年份 [2024] 9625.4亿美元
预测年份 [2030] 1,458,610 百万美元
复合年增长率（%） 7.12%

关键的成长要素包括数位行销的采用增加、资料分析的进步以及消费者隐私和道德行销实践的日益重要。利用人工智慧和机器学习进行预测分析、专注于个人化行销策略以及以数位优先的方式开拓新兴市场都存在机会。鼓励公司投资于提高资料准确性和分析能力的技术，并提高适应快速市场变化的敏捷性。

限制和挑战包括资料隐私问题、传统行销策略变革的阻力以及高阶分析工具的高成本。此外，您还面临着被大量资料淹没并导致分析瘫痪的风险。为了促进创新和成长，最佳实践包括开发整合区块链以确保资料安全的客製化分析平台，以及使用社交聆听工具探索消费者信心指数分析以获得更细緻的见解，这可以称为探索部分。

该市场的特点是技术快速发展和消费者期望不断提高。公司必须优先考虑数位转型策略和道德实践，以保持相关性。透过将有效的资料使用与创造性方法结合，公司可以增强客户体验，优化行销工作，并在竞争格局中推动永续成长。

市场动态：揭示快速发展的广告和行销市场的关键市场洞察

供需的动态互动正在改变广告和行销市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时也能帮助消费行为及其对製造业的影响。

  • 市场驱动因素
    • 从印刷广告到数位广告的快速转变
    • 私人公司在行销活动上投入大量资金以打造品牌
    • 社群媒体广告接触潜在客户的趋势不断增长
  • 市场限制因素
    • 与广告和行销相关的直接和间接成本
  • 市场机会
    • 将先进技术更能融入广告和行销平台
    • 随着电子商务平台的扩展，新兴应用不断涌现
  • 市场问题
    • 由于使用广告和行销平台而导致的资料隐私和安全问题

波特的五力：驾驭广告与行销市场的策略工具

波特的五力框架是了解广告和行销市场竞争格局的重要工具。波特的五力框架描述了评估公司竞争和探索策略机会的清晰方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点，避免潜在的挑战，确保更强大的市场地位。

PESTLE分析：了解广告和行销市场的外部影响

外部宏观环境因素在塑造广告行销市场的绩效动态发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析：了解广告和行销市场的竞争状况

对广告和行销市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、细分和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵：广告行销市场供应商绩效评估

FPNV定位矩阵是评估广告和行销市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析与建议：规划广告与行销市场的成功之路

广告和行销市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

该报告对涵盖关键焦点细分市场的市场进行了全面分析。

1.市场渗透率：对当前市场环境的详细审查，主要企业的广泛资料，评估他们在市场中的影响力和整体影响力。

2. 市场开拓：辨识新兴市场的成长机会，评估现有细分市场的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策。

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品和地区提供最佳投资机会？

3.塑造市场的关键技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 从印刷广告到数位广告的快速转变
      • 私人公司在行销活动上投入大量资金打造品牌
      • 社群媒体广告吸引潜在客户的趋势增加
    • 抑制因素
      • 与广告和行销相关的直接和间接成本
    • 机会
      • 将先进技术更能融入广告和行销平台
      • 随着电子商务平台的扩展，新的应用程式
    • 任务
      • 使用广告和行销平台的资料隐私和安全问题
  • 市场区隔分析
    • 类型：绩效驱动型公司扩大数位行销的采用
    • 应用：时尚和美容领域将增加广告和行销的应用，以吸引目标受众
  • 波特五力分析
  • PESTEL分析
    • 政治
    • 经济
    • 社会
    • 科技
    • 法律
    • 环境

第六章广告/行销市场：依类型

  • 介绍
  • 创建和管理内容
  • 数位行销
  • 公关
  • 社群媒体管理
  • 传统广告

第七章广告/行销市场：依应用程式分类

  • 介绍
  • 车
  • 教育
  • 时尚与美容
  • 金融/银行
  • 饮食
  • 医疗保健
  • 旅行和旅游

第八章美洲广告与行销市场

  • 介绍
  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第九章亚太广告与行销市场

  • 介绍
  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十章欧洲、中东和非洲的广告和行销市场

  • 介绍
  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十一章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
    • 埃森哲收购 SIGNAL 以加强在日本的整合行销能力
    • Netflix 与微软合作开发新的广告支援订阅计划
    • DoohClick 被任命为阿联酋 Viola Outdoor 广告科技管理合作伙伴
  • 战略分析和建议

公司名单

  • Accenture PLC
  • Adobe Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Bartle Bogle Hegarty, Inc. by Publicis Groupe SA
  • BidVertiser
  • BuySellAds.com Inc.
  • Daniel J. Edelman Holdings, Inc.
  • Dentsu International Limited
  • E29 Marketing, LLC
  • Google LLC by Alphabet Inc.
  • Havas SA by Vivendi SE
  • Mediaplus Group by Serviceplan Group SE & Co KG
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Moburst Ltd.
  • Mynt Agency
  • NextRoll, Inc.
  • Omnicom Group Inc.
  • One Media Group
  • One Media Marketing
  • OpenX Technologies Inc.
  • Pinterest, Inc.
  • Razorfish, LLC
  • Rheindigital GmbH
  • Salesforce, Inc.
  • TBWA Worldwide Inc.
  • The Interpublic Group of Companies, Inc.
  • VCCP Madrid
  • Viola Communications
  • X Corp.
  • Yahoo!Inc.
  • Zerotrillion
Product Code: MRR-434CCDA04A75

The Advertising & Marketing Market was valued at USD 900.75 billion in 2023, expected to reach USD 962.54 billion in 2024, and is projected to grow at a CAGR of 7.12%, to USD 1,458.61 billion by 2030.

In the context of advertising and marketing, the role of a Market Research Analyst at 360iResearch encompasses the systematic collection, analysis, and interpretation of data to guide strategic business decisions. This includes gauging consumer trends, evaluating market conditions, and assessing brand positioning and effectiveness. The necessity of this role arises from the dynamic nature of markets and consumer behaviors, which require businesses to constantly adapt their strategies to maintain competitiveness. Applications of market research in advertising are extensive, from campaign performance analysis and audience segmentation to new product development and strategic planning. The end-use scope spans across industries such as FMCG, technology, healthcare, and entertainment.

KEY MARKET STATISTICS
Base Year [2023] USD 900.75 billion
Estimated Year [2024] USD 962.54 billion
Forecast Year [2030] USD 1,458.61 billion
CAGR (%) 7.12%

Key growth influencers include the increasing adoption of digital marketing, advancements in data analytics, and the growing importance of consumer privacy and ethical marketing practices. Opportunities lie in leveraging AI and machine learning for predictive analytics, focusing on personalized marketing strategies, and tapping into emerging markets with a digital-first approach. Companies are recommended to invest in technology that enhances data accuracy and analysis, as well as to cultivate agility in adapting to rapid market changes.

Limitations and challenges include data privacy concerns, resistance to change from traditional marketing strategies, and the high cost of advanced analytics tools. Additionally, navigating the vast amount of data available can be overwhelming, leading to the potential risk of analysis paralysis. To foster innovation and growth, best areas of exploration include the development of tailored analytics platforms that integrate blockchain for data security, and exploring consumer sentiment analysis through social listening tools for more nuanced insights.

The market's nature is characterized by rapid technological evolution and heightened consumer expectations. Businesses must prioritize digital transformation strategies and ethical practices to remain relevant. By combining efficient data utilization with creative approaches, companies can enhance customer experiences, optimize their marketing efforts, and drive sustainable growth in the competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Advertising & Marketing Market

The Advertising & Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rapid shift from print advertising to digital advertising
    • High spending of private companies on marketing activities for brand building
    • Rising trend of social media advertising for reaching potential customers
  • Market Restraints
    • Direct & indirect costs associated with advertising & marketing
  • Market Opportunities
    • Growing integration of advanced technologies in advertising & marketing platforms
    • Emerging applications with the expansion of eCommerce platforms
  • Market Challenges
    • Data privacy and security concerns with the usage of advertising & marketing platforms

Porter's Five Forces: A Strategic Tool for Navigating the Advertising & Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Advertising & Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Advertising & Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Advertising & Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Advertising & Marketing Market

A detailed market share analysis in the Advertising & Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Advertising & Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Advertising & Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Advertising & Marketing Market

A strategic analysis of the Advertising & Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.

Market Segmentation & Coverage

This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Content Creation and Management, Digital Marketing, Public Relations, Social Media Management, and Traditional Advertising.
  • Based on Application, market is studied across Automotive, Education, Fashion & Beauty, Finance & Banking, Food & Beverage, Healthcare, and Travel & Tourism.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rapid shift from print advertising to digital advertising
      • 5.1.1.2. High spending of private companies on marketing activities for brand building
      • 5.1.1.3. Rising trend of social media advertising for reaching potential customers
    • 5.1.2. Restraints
      • 5.1.2.1. Direct & indirect costs associated with advertising & marketing
    • 5.1.3. Opportunities
      • 5.1.3.1. Growing integration of advanced technologies in advertising & marketing platforms
      • 5.1.3.2. Emerging applications with the expansion of eCommerce platforms
    • 5.1.4. Challenges
      • 5.1.4.1. Data privacy and security concerns with the usage of advertising & marketing platforms
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Growing adoption of digital marketing by performance-driven businesses
    • 5.2.2. Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Advertising & Marketing Market, by Type

  • 6.1. Introduction
  • 6.2. Content Creation and Management
  • 6.3. Digital Marketing
  • 6.4. Public Relations
  • 6.5. Social Media Management
  • 6.6. Traditional Advertising

7. Advertising & Marketing Market, by Application

  • 7.1. Introduction
  • 7.2. Automotive
  • 7.3. Education
  • 7.4. Fashion & Beauty
  • 7.5. Finance & Banking
  • 7.6. Food & Beverage
  • 7.7. Healthcare
  • 7.8. Travel & Tourism

8. Americas Advertising & Marketing Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Advertising & Marketing Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Advertising & Marketing Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
    • 11.3.1. Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
    • 11.3.2. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
    • 11.3.3. DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Accenture PLC
  • 2. Adobe Inc.
  • 3. Amazon.com, Inc.
  • 4. Apple Inc.
  • 5. Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
  • 6. BidVertiser
  • 7. BuySellAds.com Inc.
  • 8. Daniel J. Edelman Holdings, Inc.
  • 9. Dentsu International Limited
  • 10. E29 Marketing, LLC
  • 11. Google LLC by Alphabet Inc.
  • 12. Havas SA by Vivendi SE
  • 13. Mediaplus Group by Serviceplan Group SE & Co KG
  • 14. Meta Platforms, Inc.
  • 15. Microsoft Corporation
  • 16. Moburst Ltd.
  • 17. Mynt Agency
  • 18. NextRoll, Inc.
  • 19. Omnicom Group Inc.
  • 20. One Media Group
  • 21. One Media Marketing
  • 22. OpenX Technologies Inc.
  • 23. Pinterest, Inc.
  • 24. Razorfish, LLC
  • 25. Rheindigital GmbH
  • 26. Salesforce, Inc.
  • 27. TBWA Worldwide Inc.
  • 28. The Interpublic Group of Companies, Inc.
  • 29. VCCP Madrid
  • 30. Viola Communications
  • 31. X Corp.
  • 32. Yahoo! Inc.
  • 33. Zerotrillion

LIST OF FIGURES

  • FIGURE 1. ADVERTISING & MARKETING MARKET RESEARCH PROCESS
  • FIGURE 2. ADVERTISING & MARKETING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ADVERTISING & MARKETING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ADVERTISING & MARKETING MARKET DYNAMICS
  • TABLE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY CONTENT CREATION AND MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY DIGITAL MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRADITIONAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FASHION & BEAUTY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FINANCE & BANKING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 28. CANADA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 32. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 34. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 35. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 38. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. CHINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. CHINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. INDIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. INDIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 44. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 48. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 52. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 58. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 60. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 64. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 65. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 67. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 73. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. ITALY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. ITALY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 81. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 85. POLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. POLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. QATAR ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. QATAR ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 89. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 95. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 97. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 101. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 103. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 107. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 108. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023