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市场调查报告书
商品编码
1611991

广告科技市场：按产品、广告类型、部署模式、产业划分 – 2025-2030 年全球预测

AdTech Market by Offering (Services, Solutions), Advertising Type (Display Advertising, Email Advertising, Mobile Advertising), Deployment Mode, Vertical - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 195 Pages | 商品交期: 最快1-2个工作天内

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2023年广告科技市值为5,603.8亿美元，预计到2024年将达到6,353.5亿美元，复合年增长率为13.07%，到2030年将达到13,247.2亿美元。

广告科技市场包括用于管理和分析各种数位平台上的广告宣传的各种技术。它包括广泛的解决方案，包括需求端平台 (DSP)、供应端平台 (SSP)、广告交易平臺、资料管理平台 (DMP) 和程式化广告。对广告技术的需求是由定向广告需求不断增长和消费行为日益数位化所推动的。这些技术使广告主能够提供个人化内容、优化预算分配并提高宣传活动绩效。最终用途范围主要包括寻求有效的受众参与策略和最大化投资回报率的广告商、出版商、广告代理商和品牌负责人。关键的成长要素包括网路连线的激增、数位广告支出的增加以及人工智慧和机器学习的进步，这些进步有助于更好的预测分析和即时决策流程。

主要市场统计
基准年[2023] 5603.8亿美元
预计年份 [2024] 6353.5亿美元
预测年份 [2030] 1,324,720 百万美元
复合年增长率（%） 13.07%

广告科技市场的近期机会正在由人工智慧分析的整合、区块链的透明度使用以及以隐私为中心的解决方案的发展来应对 GDPR 和 CCPA 等监管挑战。公司必须专注于建立隐私友善的广告解决方案，改善跨通路宣传活动衡量，并利用进阶分析来丰富消费者洞察。然而，资料隐私问题、广告诈骗和日益激烈的竞争等限制因素对市场成长构成了重大挑战。此外，随着产业转向无 Cookie 的追踪方法，对第三方 Cookie 的依赖也成为一个问题。创新领域包括自动广告、情境广告的开发以及扩增实境(AR) 的进步，作为更身临其境的消费者体验的工具。总体而言，市场是动态的，其特点是技术快速变化和监管不断更新。持续研究对于保持领先地位至关重要，特别是在预测分析、用户隐私技术以及物联网在广告环境中的整合方面。策略重点在于建构适应性强、符合隐私要求的技术和伙伴关係，可以帮助企业在不断变化的环境中实现永续成长。

市场动态：揭示快速发展的广告科技市场的关键市场洞察

供需的动态交互作用正在改变广告科技市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时也能帮助消费行为及其对製造业的影响。

  • 市场驱动因素
    • 集中于广告技术的人工智慧的快速采用
    • 扩大智慧型手机在行动优化和应用程式内广告方面的使用
    • 大小企业社群媒体推广趋势日益明显
  • 市场限制因素
    • 严格的隐私法规和安全问题
  • 市场机会
    • 网路上多媒体内容的激增
    • 广告业的新技术与发展
  • 市场挑战
    • 广告拦截绕过解决方案的存在

波特五力：驾驭广告科技市场的策略工具

波特的五力框架是了解广告科技市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解广告科技市场的外部影响

外部宏观环境因素在塑造广告科技市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并为他们做出积极主动的决策做好准备。

市场占有率分析 了解广告科技市场的竞争格局

广告科技市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵广告技术市场厂商绩效评估

FPNV定位矩阵是评估广告科技市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析与建议 绘製您在广告科技市场的成功之路

对于旨在加强其在全球市场的影响力的公司来说，广告科技市场的策略分析至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 人工智慧的快速采用，集中在广告技术
      • 扩大智慧型手机的使用以增强行动优化和应用程式内广告
      • 中小企业和大公司使用社群媒体进行推广的趋势日益明显。
    • 抑制因素
      • 严格的隐私法规和安全问题
    • 机会
      • 网路上多媒体内容的快速成长
      • 广告业的新技术与发展
    • 任务
      • 广告拦截避免解决方案的存在
  • 市场区隔分析
    • 我们提供什么：潜在利用广告技术解决方案来解决特定的广告技术问题
    • 广告类型：搜寻广告提供高度个人化的潜在客户转换方式
    • 部署模式：引入本地部署模式，提供最佳的资料安全性和客製化
    • 产业：广告科技在媒体和娱乐领域的科技采用率较高
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章广告科技市场：透过提供

  • 服务
    • 託管服务
    • 专业服务
    • 支援与维护
    • 系统整合与实施
    • 培训和咨询
  • 解决方案
    • 广告分析与归因平台
    • 广告创新及製作工具
    • 广告交易平台
    • 广告网路
    • 广告检验和品牌安全
    • 代理交易台 (ATD)
    • 资料管理平台（DMP）
    • 需求端平台（DSP）
    • 供应端平台（SSP）

第七章依广告类型分類的广告科技市场

  • 展示广告
  • 电子邮件广告
  • 行动广告
  • 原生广告
  • 程式化广告
  • 搜寻广告

第八章广告科技市场：依部署模式

  • 云
  • 本地

第九章广告科技市场：依行业分类

  • BFSI
  • 食品/饮料
  • 医疗保健和生命科学
  • 製造业
  • 媒体和娱乐
  • 零售与电子商务
  • 通讯
  • 运输/物流
  • 旅游/酒店业

第10章美洲广告技术市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十一章亚太广告科技市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十二章欧洲、中东和非洲的广告科技市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十三章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
    • 注重隐私的人工智慧平台Carter Advanced广告技术在北美推出，也提供先进的零售媒体解决方案
    • Netflix Inc. 宣布内部广告技术平台计划，为广告主赋能并提高业务效率
    • 广告科技公司亲和性收购德国消费者参与平台
    • 广告科技平台 Anantadi 获得未公开的种子资金
    • Y&A 转型、广告：在新德里科技中心正式推出 Channel Factory
  • 战略分析和建议

公司名单

  • Adform A/S
  • Adobe Inc.
  • Affle International Pte Ltd.
  • Amazon.com, Inc.
  • Basis Global Technologies, Inc.
  • Celtra Inc.
  • Criteo SA
  • Demandbase Inc.
  • DoubleVerify, Inc.
  • Equativ
  • Google LLC
  • InMobi Technology Services Private Limited
  • Innovid, LLC
  • Magnite, Inc.
  • Mediaocean LLC
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll Inc.
  • Nexxen Group
  • Nickelytics
  • Oracle Corporation,
  • Quantcast International Limited
  • Trade Desk, Inc.
  • Zeta Global Corp.
Product Code: MRR-564C6E98E518

The AdTech Market was valued at USD 560.38 billion in 2023, expected to reach USD 635.35 billion in 2024, and is projected to grow at a CAGR of 13.07%, to USD 1,324.72 billion by 2030.

The AdTech market encompasses a diverse range of technologies used for managing and analyzing advertising campaigns across various digital platforms. It includes a broad spectrum of solutions like demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and programmatic advertising. The necessity of AdTech is driven by the increased demand for targeted advertising and the growing digitalization of consumer behavior. These technologies enable advertisers to deliver personalized content, optimize budget allocation, and enhance campaign performance. The end-use scope primarily includes advertisers, publishers, ad agencies, and brand marketers seeking efficient audience engagement tactics and maximized ROI. Key growth factors include the surge in internet connectivity, increasing digital ad spending, and advancements in AI and machine learning, which facilitate better predictive analytics and real-time decision-making processes.

KEY MARKET STATISTICS
Base Year [2023] USD 560.38 billion
Estimated Year [2024] USD 635.35 billion
Forecast Year [2030] USD 1,324.72 billion
CAGR (%) 13.07%

Recent opportunities in the AdTech market are shaped by the integration of AI-powered analytics, use of blockchain for transparency, and the evolution of privacy-centric solutions to combat regulatory challenges such as GDPR and CCPA. To capitalize, companies should focus on building privacy-first ad solutions, enhancing cross-channel campaign measurement, and leveraging advanced analytics for richer consumer insights. However, limitations such as data privacy concerns, ad fraud, and increasing competition significantly challenge market growth. Additionally, the reliance on third-party cookies poses concerns as the industry shifts toward cookie-less tracking methods. Innovation areas include development in automated advertising, contextual advertising, and advancement of augmented reality (AR) as a tool for more immersive consumer experiences. Overall, the market is dynamic, characterized by rapid technological changes and constant regulatory updates. Continuous research is essential for staying ahead, particularly in predictive analytics, user privacy technologies, and the integration of IoT in advertising environments. A strategic focus on building adaptable, privacy-compliant technologies and partnerships can lead businesses toward sustained growth in the ever-evolving AdTech landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AdTech Market

The AdTech Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Surge in adoption of AI converging in Adtech
    • Increasing utilization of smartphones for greater mobile optimization and in-app advertising
    • Rise in the trend among small and large businesses to use social media promotions
  • Market Restraints
    • Stringent privacy regulations and security concerns
  • Market Opportunities
    • Rapid growth of multimedia content on the internet
    • Emerging technologies and developments across advertising industries
  • Market Challenges
    • Presence of Ad-blocking bypass solutions

Porter's Five Forces: A Strategic Tool for Navigating the AdTech Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AdTech Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AdTech Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AdTech Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AdTech Market

A detailed market share analysis in the AdTech Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AdTech Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AdTech Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AdTech Market

A strategic analysis of the AdTech Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AdTech Market, highlighting leading vendors and their innovative profiles. These include Adform A/S, Adobe Inc., Affle International Pte Ltd., Amazon.com, Inc., Basis Global Technologies, Inc., Celtra Inc., Criteo SA, Demandbase Inc., DoubleVerify, Inc., Equativ, Google LLC, InMobi Technology Services Private Limited, Innovid, LLC, Magnite, Inc., Mediaocean LLC, Meta Platforms, Inc., Microsoft Corporation, NextRoll Inc., Nexxen Group, Nickelytics, Oracle Corporation,, Quantcast International Limited, Trade Desk, Inc., and Zeta Global Corp..

Market Segmentation & Coverage

This research report categorizes the AdTech Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Offering, market is studied across Services and Solutions. The Services is further studied across Managed Services, Professional Services, Support & Maintenance, System Integration & Implementation, and Training & Consulting. The Solutions is further studied across Ad Analytics & Attribution Platforms, Ad Creative & Production Tools, Ad Exchange Platform, Ad Networks, Ad Verification & Brand Safety, Agency Trading Desks (ATD), Data Management Platform (DMP), Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
  • Based on Advertising Type, market is studied across Display Advertising, Email Advertising, Mobile Advertising, Native Advertising, Programmatic Advertising, and Search Advertising.
  • Based on Deployment Mode, market is studied across Cloud and On-premise.
  • Based on Vertical, market is studied across BFSI, Food & Beverages, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, Telecom, Transportation & Logistics, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Surge in adoption of AI converging in Adtech
      • 5.1.1.2. Increasing utilization of smartphones for greater mobile optimization and in-app advertising
      • 5.1.1.3. Rise in the trend among small and large businesses to use social media promotions
    • 5.1.2. Restraints
      • 5.1.2.1. Stringent privacy regulations and security concerns
    • 5.1.3. Opportunities
      • 5.1.3.1. Rapid growth of multimedia content on the internet
      • 5.1.3.2. Emerging technologies and developments across advertising industries
    • 5.1.4. Challenges
      • 5.1.4.1. Presence of Ad-blocking bypass solutions
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Offering: Potential utilization of AdTech solutions to address specific ad technology issues
    • 5.2.2. Advertising Type: Search advertising provides a highly personalized avenue for lead conversion
    • 5.2.3. Deployment Mode: Penetration of On-Premise deployment mode providing optimal data security and customization
    • 5.2.4. Vertical: High adoption of Adtech technology in the media & entertainment sector
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. AdTech Market, by Offering

  • 6.1. Introduction
  • 6.2. Services
    • 6.2.1. Managed Services
    • 6.2.2. Professional Services
    • 6.2.3. Support & Maintenance
    • 6.2.4. System Integration & Implementation
    • 6.2.5. Training & Consulting
  • 6.3. Solutions
    • 6.3.1. Ad Analytics & Attribution Platforms
    • 6.3.2. Ad Creative & Production Tools
    • 6.3.3. Ad Exchange Platform
    • 6.3.4. Ad Networks
    • 6.3.5. Ad Verification & Brand Safety
    • 6.3.6. Agency Trading Desks (ATD)
    • 6.3.7. Data Management Platform (DMP)
    • 6.3.8. Demand-Side Platform (DSP)
    • 6.3.9. Supply-Side Platform (SSP)

7. AdTech Market, by Advertising Type

  • 7.1. Introduction
  • 7.2. Display Advertising
  • 7.3. Email Advertising
  • 7.4. Mobile Advertising
  • 7.5. Native Advertising
  • 7.6. Programmatic Advertising
  • 7.7. Search Advertising

8. AdTech Market, by Deployment Mode

  • 8.1. Introduction
  • 8.2. Cloud
  • 8.3. On-premise

9. AdTech Market, by Vertical

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. Food & Beverages
  • 9.4. Healthcare & Life Sciences
  • 9.5. Manufacturing
  • 9.6. Media & Entertainment
  • 9.7. Retail & eCommerce
  • 9.8. Telecom
  • 9.9. Transportation & Logistics
  • 9.10. Travel & Hospitality

10. Americas AdTech Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific AdTech Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa AdTech Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. FPNV Positioning Matrix, 2023
  • 13.3. Competitive Scenario Analysis
    • 13.3.1. Privacy-First AI Platform Carter Advanced AdTech with North American Launch and Advanced Retail Media Solutions
    • 13.3.2. Netflix Inc. Unveils Plan for In-House Ad Tech Platform to Enhance Advertiser Capabilities and Streamline Operations
    • 13.3.3. Ad-tech Company Affinity Acquires German Consumer Engagement Platform
    • 13.3.4. Adtech Platform Anantadi Secures Undisclosed Seed Funding
    • 13.3.5. Y&A Transformation to Officially Launch Channel Factory at Ad: Tech New Delhi
  • 13.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adform A/S
  • 2. Adobe Inc.
  • 3. Affle International Pte Ltd.
  • 4. Amazon.com, Inc.
  • 5. Basis Global Technologies, Inc.
  • 6. Celtra Inc.
  • 7. Criteo SA
  • 8. Demandbase Inc.
  • 9. DoubleVerify, Inc.
  • 10. Equativ
  • 11. Google LLC
  • 12. InMobi Technology Services Private Limited
  • 13. Innovid, LLC
  • 14. Magnite, Inc.
  • 15. Mediaocean LLC
  • 16. Meta Platforms, Inc.
  • 17. Microsoft Corporation
  • 18. NextRoll Inc.
  • 19. Nexxen Group
  • 20. Nickelytics
  • 21. Oracle Corporation,
  • 22. Quantcast International Limited
  • 23. Trade Desk, Inc.
  • 24. Zeta Global Corp.

LIST OF FIGURES

  • FIGURE 1. ADTECH MARKET RESEARCH PROCESS
  • FIGURE 2. ADTECH MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 17. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 23. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ADTECH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ADTECH MARKET DYNAMICS
  • TABLE 7. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ADTECH MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ADTECH MARKET SIZE, BY SYSTEM INTEGRATION & IMPLEMENTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ADTECH MARKET SIZE, BY TRAINING & CONSULTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ADTECH MARKET SIZE, BY AD ANALYTICS & ATTRIBUTION PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ADTECH MARKET SIZE, BY AD CREATIVE & PRODUCTION TOOLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ADTECH MARKET SIZE, BY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL ADTECH MARKET SIZE, BY AD VERIFICATION & BRAND SAFETY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESKS (ATD), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM (DMP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL ADTECH MARKET SIZE, BY DEMAND-SIDE PLATFORM (DSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL ADTECH MARKET SIZE, BY SUPPLY-SIDE PLATFORM (SSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL ADTECH MARKET SIZE, BY DISPLAY ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL ADTECH MARKET SIZE, BY EMAIL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL ADTECH MARKET SIZE, BY MOBILE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL ADTECH MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL ADTECH MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL ADTECH MARKET SIZE, BY SEARCH ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 34. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 35. GLOBAL ADTECH MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 36. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 37. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 38. GLOBAL ADTECH MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 39. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 40. GLOBAL ADTECH MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 41. GLOBAL ADTECH MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 42. GLOBAL ADTECH MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 43. GLOBAL ADTECH MARKET SIZE, BY TELECOM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 44. GLOBAL ADTECH MARKET SIZE, BY TRANSPORTATION & LOGISTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 45. GLOBAL ADTECH MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 46. AMERICAS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 47. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 48. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 49. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 51. AMERICAS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 52. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 53. ARGENTINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 54. ARGENTINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 55. ARGENTINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 56. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. ARGENTINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 58. ARGENTINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 59. BRAZIL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 60. BRAZIL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 61. BRAZIL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 62. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. BRAZIL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 64. BRAZIL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 65. CANADA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 66. CANADA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 67. CANADA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 68. CANADA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. CANADA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 70. CANADA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 71. MEXICO ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 72. MEXICO ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 73. MEXICO ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 74. MEXICO ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. MEXICO ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 76. MEXICO ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 77. UNITED STATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 78. UNITED STATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 79. UNITED STATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 80. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. UNITED STATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 82. UNITED STATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 83. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 84. ASIA-PACIFIC ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 85. ASIA-PACIFIC ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 86. ASIA-PACIFIC ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 87. ASIA-PACIFIC ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. ASIA-PACIFIC ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 89. ASIA-PACIFIC ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 90. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 91. AUSTRALIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 92. AUSTRALIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 93. AUSTRALIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 94. AUSTRALIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. AUSTRALIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 96. AUSTRALIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 97. CHINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 98. CHINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 99. CHINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 100. CHINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. CHINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 102. CHINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 103. INDIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 104. INDIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 105. INDIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 106. INDIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 107. INDIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 108. INDIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 109. INDONESIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 110. INDONESIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 111. INDONESIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 112. INDONESIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 113. INDONESIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 114. INDONESIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 115. JAPAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 116. JAPAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 117. JAPAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 118. JAPAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 119. JAPAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 120. JAPAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 121. MALAYSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 122. MALAYSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 123. MALAYSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 124. MALAYSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 125. MALAYSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 126. MALAYSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 127. PHILIPPINES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 128. PHILIPPINES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 129. PHILIPPINES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 130. PHILIPPINES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 131. PHILIPPINES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 132. PHILIPPINES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 133. SINGAPORE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 134. SINGAPORE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 135. SINGAPORE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 136. SINGAPORE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 137. SINGAPORE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 138. SINGAPORE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 139. SOUTH KOREA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 140. SOUTH KOREA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 141. SOUTH KOREA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 142. SOUTH KOREA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 143. SOUTH KOREA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 144. SOUTH KOREA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 145. TAIWAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 146. TAIWAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 147. TAIWAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 148. TAIWAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 149. TAIWAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 150. TAIWAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 151. THAILAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 152. THAILAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 153. THAILAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 154. THAILAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 155. THAILAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 156. THAILAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 157. VIETNAM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 158. VIETNAM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 159. VIETNAM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 160. VIETNAM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 161. VIETNAM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 162. VIETNAM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 163. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 164. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 165. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 166. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 167. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 168. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 169. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 170. DENMARK ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 171. DENMARK ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 172. DENMARK ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 173. DENMARK ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 174. DENMARK ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 175. DENMARK ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 176. EGYPT ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 177. EGYPT ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 178. EGYPT ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 179. EGYPT ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 180. EGYPT ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 181. EGYPT ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 182. FINLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 183. FINLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 184. FINLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 185. FINLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 186. FINLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 187. FINLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 188. FRANCE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 189. FRANCE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 190. FRANCE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 191. FRANCE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 192. FRANCE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 193. FRANCE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 194. GERMANY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 195. GERMANY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 196. GERMANY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 197. GERMANY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 198. GERMANY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 199. GERMANY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 200. ISRAEL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 201. ISRAEL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 202. ISRAEL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 203. ISRAEL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 204. ISRAEL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 205. ISRAEL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 206. ITALY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 207. ITALY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 208. ITALY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 209. ITALY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 210. ITALY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 211. ITALY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 212. NETHERLANDS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 213. NETHERLANDS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 214. NETHERLANDS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 215. NETHERLANDS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 216. NETHERLANDS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 217. NETHERLANDS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 218. NIGERIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 219. NIGERIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 220. NIGERIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 221. NIGERIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 222. NIGERIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 223. NIGERIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 224. NORWAY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 225. NORWAY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 226. NORWAY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 227. NORWAY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 228. NORWAY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 229. NORWAY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 230. POLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 231. POLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 232. POLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 233. POLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 234. POLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 235. POLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 236. QATAR ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 237. QATAR ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 238. QATAR ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 239. QATAR ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 240. QATAR ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 241. QATAR ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 242. RUSSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 243. RUSSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 244. RUSSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 245. RUSSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 246. RUSSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 247. RUSSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 248. SAUDI ARABIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 249. SAUDI ARABIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 250. SAUDI ARABIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 251. SAUDI ARABIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 252. SAUDI ARABIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 253. SAUDI ARABIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 254. SOUTH AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 255. SOUTH AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 256. SOUTH AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 257. SOUTH AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 258. SOUTH AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 259. SOUTH AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 260. SPAIN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 261. SPAIN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 262. SPAIN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 263. SPAIN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 264. SPAIN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 265. SPAIN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 266. SWEDEN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 267. SWEDEN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 268. SWEDEN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 269. SWEDEN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 270. SWEDEN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 271. SWEDEN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 272. SWITZERLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 273. SWITZERLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 274. SWITZERLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 275. SWITZERLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 276. SWITZERLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 277. SWITZERLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 278. TURKEY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 279. TURKEY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 280. TURKEY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 281. TURKEY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 282. TURKEY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 283. TURKEY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 284. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 285. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 286. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 287. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 288. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 289. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 290. UNITED KINGDOM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 291. UNITED KINGDOM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 292. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 293. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 294. UNITED KINGDOM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 295. UNITED KINGDOM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 296. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 297. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023